scholarly journals Segmenting Cruise Consumers by Motivation for an Emerging Market: A Case of China

2021 ◽  
Vol 12 ◽  
Author(s):  
Yue Jiao ◽  
Yating Hou ◽  
Yui-yip Lau
Keyword(s):  
Information Sources ◽  
Emerging Market ◽  
Cluster Method ◽  
Significant Shift ◽  
Motivational Factor ◽  
Cruise Industry ◽  
Tourism Sector ◽  
Family Leisure ◽  
Cruise Tourism ◽  
Travel Motivations

After around four decades of fast growth, the cruise industry has become the most profitable and dynamic segment in the entire global leisure and tourism sector. Behind this growth is a significant shift in the profile of cruise consumers/passengers/tourists, with growth rates twice as fast as those of other types of tourists. China has become a strategic emerging market for the global cruise industry, quickly developing their cruise reception business and holding about 10% of the market share of global cruisers. In this paper, we examine and categorize various travel motivations of Chinese cruise tourists by means of a questionnaire via factor analysis, mean analysis, and K-cluster analysis. The results of the study indicate that Chinese cruise tourists are primarily encouraged to participate in cruise tourism by the motivational dimensions of family leisure/relaxation, natural and cultural exploration, bond/communication, social respect, tourism shopping, and cruise-promotion information sources. The strongest motivations for Chinese cruise tourists were found to be family leisure/relaxation and natural/cultural exploration. We identify four types of cruisers using the K-means cluster method. We find that for all cruiser demographics, leisure/relaxation is the most important motivational factor. Based on these results, we propose some specific solutions for expanding the customer pool in the Chinese cruise market.

scholarly journals Cruise industry in Romania – An emerging market

2019 ◽  
Vol 13 (1) ◽  
pp. 528-536
Author(s):  
Emanuela Anton
Keyword(s):  
Emerging Market ◽  
Travel Agency ◽  
International Studies ◽  
Convenience Sample ◽  
Cruise Industry ◽  
The Past ◽  
Cruise Tourism ◽  
The Caribbean ◽  
Travel Industry ◽  
Cruise Line

Abstract Cruise tourism has experienced an enormous growth in the last few decades and the future of this industry is also encouraging. The Caribbean and the Mediterranean Sea, the two major destinations, offer the most exciting itineraries since the beginning of this industry. The cruise passenger’s perception about destinations, onboard and onshore aspects have been less investigated in the past years but this information shall be used for planning and developing marketing materials, new cruise itineraries, ship designs and shore excursions. The following study was conducted in Romania and aims to clarify the Romanian passenger’s perception about cruise destinations and their preferences. Using a quantitative method, the research is based on some of the most representative international studies as well as a survey sent to the most active customers of a cruise travel agency in Romania, who have shown interest in this kind of trip at least once. As a qualitative research method, a convenience sample of participants were recruited through the researcher’s professional contacts in the cruise and travel industry. Among other conclusions following this research, the most important aspect for a Romanian guest is the itinerary of the cruise ship, followed by the price and the embarkation port. The number of sea days, the service quality onboard and the cruise line are also relevant when choosing a cruise vacation.

scholarly journals Tiding over the pandemic: The prospects of cruise tourism

2021 ◽  
Vol 2 (1) ◽  
pp. 78-86
Author(s):  
Emil Mathew
Keyword(s):  
Average Growth ◽  
Cruise Industry ◽  
Travel And Tourism ◽  
Tourism Sector ◽  
Challenges And Opportunities ◽  
Cruise Tourism ◽  
Global Presence ◽  
Global Tourism ◽  
Global Economic Growth ◽  
Global Travel

Cruise tourism, which was achieving an average growth always higher than the global economic growth, had a global presence and saw participation from all the continents during this decade. The COVID-19 pandemic very adversely affected the global travel and tourism sector perhaps more than the other sectors of the economy. Since the time COVID-19 was declared a pandemic, in March 2020, the cruise tourism market went into a swift decline. The prospects of recovery of this market crucially hinges on how the pandemic is overcome and thereafter measures taken to rebuild confidence in the minds of the passengers. We present a sweep of cruise tourism in this paper covering the nature of the cruise market, demographic composition of passengers, challenges, and opportunities, and show the relevance of cruise tourism as an industry contributing to global tourism. We also dwell upon the internal and external risks and uncertainties experienced by the cruise industry. In the light of several measures taken all over the world to address the pandemic, we examine the measures taken by the cruise companies to rebuild the lost confidence as the cruise industry operates in an elastic market.

scholarly journals Cruise tourism: a hedonic pricing approach

2018 ◽  
Vol 27 (1) ◽  
pp. 101-122 ◽  
Author(s):  
Josep Maria Espinet-Rius ◽  
Modest Fluvià-Font ◽  
Ricard Rigall-Torrent ◽  
Anna Oliveras-Corominas
Keyword(s):  
Hedonic Pricing ◽  
Point Of View ◽  
Hedonic Price ◽  
Content Type ◽  
Cruise Industry ◽  
Tourism Sector ◽  
Cruise Tourism ◽  
Departure Date ◽  
New Research ◽  
Different Characteristics

Purpose The purpose of this paper is to examine the effect on price of different cruise industry characteristics from the point of view of actual prices. The analysis is carried out from the supply side but taking into account the real prices paid by customers. Design/methodology/approach This paper uses the hedonic price methodology. To develop this research, a database of more than 36,000 prices paid by cruise passengers and different characteristics of ships in 2013 was built. To obtain the results, ten models have been developed with significant adjusted R2 of between 0.85 and 0.93 making the models and results robust. Findings The results show that the main attributes affecting prices are the number of nights of the itinerary, the departure date, the number of days before departure the booking is made, the accommodation type and some facilities, such as casinos, cinemas and swimming pools. The results also yield a ranking of ship companies based on price and quality dimensions. Finally, the authors suggest some implications for management and new research. Originality/value This paper offers a new approach in the academic literature of the cruise industry in two respects. First, in its use of a broad database of actual prices paid by passengers – more than 36,000 observations. Second, in the application of the hedonic pricing methodology, widely used in the tourism sector (see the Methodology and Database section) but until now not in the cruising segment.

Sharing Economy and Sustainability in Tourism

2019 ◽  
pp. 30-47
Author(s):  
Nunzia Borrelli ◽  
Monica Bernardi
Keyword(s):  
South Korea ◽  
Case Studies ◽  
Emerging Market ◽  
Sustainable Tourism ◽  
Sharing Economy ◽  
Peer To Peer ◽  
Tourism Sector ◽  
Sustainability Issue ◽  
The Usa

The chapter focuses on the growing importance that the sustainability issue is gaining in tourism and on the increasing research of sustainable forms of tourism among travelers, looking to the relation with the emerging market of the sharing economy. Three streams of literature are merged: the contemporary tourists, the sustainable tourism and the sharing economy. This triangulation allows reflecting on the challenges that tours operators and in general the traditional tourism sector have to face in order to maintain their position on the market while accomplishing the sustainable goals. The analysis of three case studies, peer-to-peer platforms from South Korea, Italy, and the USA, favors the identification of some preliminary suggestions.

Exploring the final frontiers: Cruise tourism in polar regions.

2013 ◽  
Vol 19 (2) ◽  
pp. 183
Author(s):  
Ayesha Tulloch
Keyword(s):  
Sustainable Use ◽  
Social Sustainability ◽  
The Arctic ◽  
Polar Regions ◽  
Cruise Ship ◽  
Cruise Industry ◽  
Large Numbers ◽  
Cruise Tourism ◽  
Negative Impacts

CRUISE ship tourism is expanding rapidly in both the Arctic and Antarctic, with increased numbers and types of vessels, more demanding routes, and yearround activity as the final frontiers are opened to all types of visitors. The increase in access and in cruise activities, risks of accidents and negative impacts, and the effects of the large numbers of tourists in the polar regions bring significant management challenges for sustainable use of polar regions. In this timely context, Lück, Maher and Stewart have collected a range of discussions and viewpoints of the environmental and social sustainability issues concerning the cruise industry in polar regions.

Achieving Superior Customer Experience: An Investigation of Multichannel Choices in the Travel and Tourism Industry of an Emerging Market

2016 ◽  
Vol 56 (8) ◽  
pp. 1049-1064 ◽  
Author(s):  
Abeer A. Mahrous ◽  
Salah S. Hassan
Keyword(s):  
Perceived Risk ◽  
Multinomial Logistic Regression ◽  
Emerging Market ◽  
Customer Experience ◽  
Sociodemographic Factors ◽  
Demographic Variables ◽  
Tourism Industry ◽  
Travel And Tourism ◽  
Tourism Sector ◽  
Shopping Enjoyment

The travel and tourism industry is seeking to achieve consistently seamless experience for customers to stay connected with brands. This study offers an analysis of the interconnected customer experience journey based on an understanding of multichannel behavior. In particular, it identifies the psychographic and sociodemographic factors associated with three segments of multichannel consumers: multichannel shoppers, multichannel searchers, and store-prone shoppers of the travel and tourism industry. Data from a sample of 315 customers from the travel and tourism sector in Egypt were collected and analyzed using multinomial logistic regression. The findings indicate that psychographic variables (shopping enjoyment, convenience seeking, customer innovativeness, perceived risk, Internet experience, frequency of travel, and channel experience) and some demographic variables (i.e., age and income) distinguish among the categories of multichannel shoppers, multichannel searchers, and store-prone shoppers. The study concludes with useful insights into the potential for developing multichannel strategy to achieve superior customer experience.

scholarly journals Quality of service as a factor of forming competitiveness in cruise tourism

2021 ◽  
pp. 143-162
Author(s):  
Yevgeniia Gordiichuk
Keyword(s):  
Service Quality ◽  
Significant Influence ◽  
Tourism Industry ◽  
Development Trends ◽  
Cruise Industry ◽  
Modern Development ◽  
Cruise Tourism ◽  
Industry Competitiveness ◽  
The Individual

The article highlights the development trends of the cruise industry as a promising direction of tourism industry, which shows steady growth over the past ten years. The aim of the article is to determine the current trends in the cruise market development in modern conditions and the levers for competitive tourist offer formation, taking into account the key principles of behavioral and impression economy. Using the methods of analysis and synthesis made it possible to generalize the competitive advantages of cruise tourism in accordance with modern development trends in the context of an inclusive economy of impressions. The factors of competitiveness formation in cruise tourism are highlighted and the importance of service quality as a determining factor for meeting the needs of tourists is substantiated, which affects the overall satisfaction of tourists and their choice in the future. A number of factors that have a significant influence on the competitiveness formation in cruise tourism are considered. The generally accepted factors that have a significant influence on the cruise industry competitiveness and their relationship with the basic principles of impression economy are analyzed. The interrelation of offer differentiation taking into account the individual subjectivity of the consumer is substantiated. It was proven, that marketing, innovation and service quality are elements of brand image formation and vital elements in a commercial environment and key factors for success in the cruise business sector. The emphasis is made on the importance of service component in the cruise industry competitiveness formation. Recommendations for identifying effective mechanisms for determining the degree of customer satisfaction are formulated. Key groups of quality indicators of cruise services which can influence the general satisfaction of tourists are proposed. The expediency of conducting a survey and questioning of cruise passengers in order to further improve the quality of cruise tourism services to increase the company’s competitiveness is substantiated.

scholarly journals Apocalypse Now or Overreaction to Coronavirus: The Global Cruise Tourism Industry Crisis

2020 ◽  
Vol 12 (17) ◽  
pp. 6968 ◽  
Author(s):  
Aleksandar Radic ◽  
Rob Law ◽  
Michael Lück ◽  
Haesang Kang ◽  
Antonio Ariza-Montes ◽  
...  
Keyword(s):  
Tourism Industry ◽  
Qualitative Approach ◽  
Cruise Ship ◽  
Cruise Industry ◽  
Cruise Ships ◽  
Cruise Tourism ◽  
Health Related ◽  
Managerial Implications ◽  
Systematic Failure ◽  
Cruise Lines

The current COVID-19 cruise tourism crisis has evolved to epic proportions and placed some of the cruise lines on the verge of bankruptcy. This research aimed to gain a deeper understanding of the crisis. Using an inductive qualitative approach, interviews were conducted with eight frequent cruisers who were at home and eight cruise ship employees who were employed by various cruise companies and who were working on cruise ships during the COVID-19 cruise tourism crisis. The findings revealed a systematic failure within the cruise industry management to understand the COVID-19 pandemic. Results of this study highlight the importance of health-related perceived risks on the nature and impact of the COVID-19 cruise tourism crisis. This study supports the overall theory of cruise tourism and crisis management by extending the chaos theory and its principals on the COVID-19 cruise tourism crisis. The managerial implications for cruise lines are outlined.

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