scholarly journals Quality of service as a factor of forming competitiveness in cruise tourism

Author(s):  
Yevgeniia Gordiichuk

The article highlights the development trends of the cruise industry as a promising direction of tourism industry, which shows steady growth over the past ten years. The aim of the article is to determine the current trends in the cruise market development in modern conditions and the levers for competitive tourist offer formation, taking into account the key principles of behavioral and impression economy. Using the methods of analysis and synthesis made it possible to generalize the competitive advantages of cruise tourism in accordance with modern development trends in the context of an inclusive economy of impressions. The factors of competitiveness formation in cruise tourism are highlighted and the importance of service quality as a determining factor for meeting the needs of tourists is substantiated, which affects the overall satisfaction of tourists and their choice in the future. A number of factors that have a significant influence on the competitiveness formation in cruise tourism are considered. The generally accepted factors that have a significant influence on the cruise industry competitiveness and their relationship with the basic principles of impression economy are analyzed. The interrelation of offer differentiation taking into account the individual subjectivity of the consumer is substantiated. It was proven, that marketing, innovation and service quality are elements of brand image formation and vital elements in a commercial environment and key factors for success in the cruise business sector. The emphasis is made on the importance of service component in the cruise industry competitiveness formation. Recommendations for identifying effective mechanisms for determining the degree of customer satisfaction are formulated. Key groups of quality indicators of cruise services which can influence the general satisfaction of tourists are proposed. The expediency of conducting a survey and questioning of cruise passengers in order to further improve the quality of cruise tourism services to increase the company’s competitiveness is substantiated.

2018 ◽  
Vol 2 (1) ◽  
pp. 1-15
Author(s):  
Intan Nurrachmi

This study departs from the hajj bailout financing facility which is a booming product because of the customer's interest, but in this case there is a difference in the target achievement between Bank Syariah Mandiri (BSM) Ujungberung KCP which is less successful in improving the hajj bailout products while the Rancaekek KCP is very superior in one consolidation Ahmad Yani Branch Office Bandung. This is what is interesting for researchers to carry out this research, the difference constraints include service quality and promotion factors. This phenomenon raises problems that must be examined, namely how the influence of service quality and promotion of market share expansion products hajj bailouts at Bank Syariah Mandiri KCP Ujungberung and KCP Rancaekek Bandung. This study aims academically to contribute in the study of Islamic economics in worksheets, especially the quality of service and promotion of market share expansion and practically expected to be able to provide input to all employees of BSM KCP Ujungberung regarding the quality of service and promotion of market expansion of bailout products. Hajj that has been successfully carried out by BSM KCP Rancaekek.The conclusion of this study is that there is a significant influence of service quality on the expansion of market share by 53.3% with a strong correlation of 0.730 and through t test, where t counts at 8.245 (> t table), then H_0 is rejected and H_i is accepted. Furthermore, there is a significant influence of promotion on the expansion of market share by 30.3% with a moderate / sufficient correlation of 0.550 through t test, where t counts is 4.219 (> t table), then H_ (0) is rejected and H_i is accepted. Then there is a significant influence of service quality and promotion simultaneously to the expansion of market share by 60.6% and a strong correlation of 0.784 and through Test F, where F count is 67.023 (> F table), then 〖H〗 _ ( 0) rejected and H_i accepted.


2020 ◽  
Vol 189 ◽  
pp. 01022
Author(s):  
Xu xin ◽  
Chen jiaying

Analyzing the influence of service quality on customer satisfaction can help fresh e-commerce enterprises to better understand their own service level, formulate better service strategies and improve their competitive advantages, so as to promote the sustainable and healthy development of fresh e-commerce industry. In this paper, first of all, with the aid of web crawler, acquisition of jingdong mall fresh category contains fruit, vegetables, meat and seafood aquaculture 4 products on the number of online comments and evaluation star, and word frequency statistics and extract the data collected from online reviews of consumers to pay attention to the quality of service measures, after using qualitative analysis software - NVivo coding and grade, finally, the variable of descriptive statistics, correlation analysis and regression analysis. The results show that the tangibility, reliability, empathy and responsiveness of service quality have significant influence on customer satisfaction, and other evaluation indexes of guarantee quality have significant influence on customer satisfaction except delivery.


2020 ◽  
Vol 2 ◽  
pp. 3-7
Author(s):  
Nellyn Lutur

The aim of the research is the systematic search of promotion and quality of service with interest to visit tourist objects. This article is a systematic search that collects data from relevant indexed journals in Indonesia. These findings are discussed in a theoretical study so as to produce a conclusion. This article draws the conclusion that in the current era, the use of the right marketing strategy is very important because many new attractions are emerging as competitors. Applying the right marketing strategy will bring tourists and make tourists who have visited have an interest to visit again. The interest in revisiting is the encouragement of someone to carry out a visit to the destination that was visited. The regional tourism industry pays attention to the duties and functions of the promotion department and service quality in planning and implementing strategies that optimize a tourist interest. The quality of service within these institutions and local governments in the field of tourism is very closely related and has a strong influence on the tourism industry. There are promotion factors and service quality, connected with the interest of the local government in tourists visiting directly or indirectly, thus affecting the development of industries in the region. The attitude of the local government directly influences the visit of domestic and foreign tourists, then indirectly the situation and stable conditions in political, economic and security developments. The contribution of this research is to study theories about promotion and service quality with an interest in visiting tourist objects.


2020 ◽  
Vol 34 (5) ◽  
pp. 72-77
Author(s):  
Hee-Chul Choi

This study aimed to contribute to the preparation of an action plan for the improvement of the quality of life of firefighters at the individual level by examining how the working environment as perceived by firefighters affects their quality of life. To this end, this study conducted a survey that used purposive sampling targeting 201 fire-fighting officers in Incheon. The survey results showed that of the sub-variables of the working environment of firefighters, monetary rewards, challenges, and promotion had a significant influence on the quality of life. Based on the results, this study suggested various action plans that can support the working environment and improve the quality of life of firefighters.


2019 ◽  
Vol 5 (1) ◽  
Author(s):  
Dini Puspita

Abstract: The purpose of this study is to know and analyze the influence of service quality on customer satisfaction at PT Samudra Bintang Angkasa Tour and Travel. The research method used is the analytical survey research method. The approach chosen in this study is the Cross Sectional approach. The population in this study are customers who use the services of PT Samudra Bintang Angkasa Tour and Travel, from August to November 2018. The sample in this study used accidental sampling techniques totaling 60 customers who used the services of PT Samudra Bintang Angkasa Tour and Travel in December 2018. Data collection techniques used questionnaires, documentation, and observation. The results of the study can be concluded that there is a simultaneous significant influence between service quality consisting of Tangible , Reliability , Responsiveness, Assurance and Empathy on Customer satisfaction PT. Samudra Bintang Angkasa Tour and Travel Banjarmasin. There is a partial significant influence between the quality of service consisting of Tangible, Reliability, Responsiveness , and Empathy on Customer satisfaction PT. Samudra Bintang Angkasa Tour and Travel Banjarmasin. Reliability Factoris the most influential factor (predominantly on Customer satisfaction at PT. Samudra Bintang Angkasa Tour and Travel Banjarmasin. Keywords: Service Quality, Satisfaction, Customers Abstrak: Tujuan dari penelitian ini adalah mengetahui dan menganalisis pengaruh kualitas layanan terhadap kepuasan pelanggan pada PT Samudra Bintang Angkasa Tour and Travel. Metode penelitian yang digunakan adalah metode penelitian survey analitik. Pendekatan yang dipilih dalam penelitian ini adalah pendekatan Cross Sectional. Populasi dalam penelitian ini adalah pelanggan yang menggunakan jasa PT Samudra Bintang Angkasa Tour and Travel, dari bulan Agustus sampai dengan November 2018. Sampel dalam penelitian ini menggunakan teknik accidental sampling berjumlah 60 orang pelanggan yang menggunakan jasa PT Samudra Bintang Angkasa Tour and Travel pada bulan Desember tahun 2018. Teknik pengumpulan data menggunakan kuesioner, dokumentasi, dan observasi. Hasil penelitian dapat disimpulkan bahwa ada pengaruh signifikan secara simultan antara kualitas layanan yang terdiri atas Tangible, Reliability, Responsiveness, Assurance dan Empathy terhadap kepuasan Pelanggan PT. Samudra Bintang Angkasa Tour and Travel Banjarmasin. Ada pengaruh signifikan secara parsial antara kualitas layanan yang terdiri atas Tangible, Reliability, Responsiveness, dan Empathy terhadap kepuasan Pelanggan PT. Samudra Bintang Angkasa Tour and Travel Banjarmasin. Faktor Reliability merupakan faktor yang paling berpengaruh (secara dominan terhadap kepuasan Pelanggan PT. Samudra Bintang Angkasa Tour and Travel Banjarmasin. Kata kunci : Kualitas Pelayanan, Kepuasan, Pelanggan


2018 ◽  
Vol 8 (2) ◽  
pp. 29
Author(s):  
Hasan Osmanoglu ◽  
Hanifi Üzüm

The purpose of this study was to evaluate the service quality of the hotels which are provided sport tourism by athletes according to some variables.The research was conducted with cross-sectional research method as one of the general survey models and relational screening model. Target group of the study also constituted the sample group. This sample was formed of 389 athletes in total as 247 males and 142 females from team sports in Turkish Football, Volleyball, Basketball leagues in years 2016-2017 and individual sports.“Sport Tourism Service Quality Scale” (STSQS) developed by Osmanoğlu et al. (2017) was employed as data collecting tool in this study. The scale was formed of 28 items and 5 sub-dimensions as “Sport facilities, α=0.96”, “Staff, α=0.82”, “Entertainment, α=0.90”, “Hygiene, α=0.85” and “Room quality, α=0.80”. The data was analysed by applying one-way analysis of variance (ANOVA), Tukey’s Post-Hoc test and Pearson Correlation analysis. The level of significance for this study was decided as p<0.05.In conclusion with the study, service quality perception scores of the athletes were established to be high-level at room quality, hygiene and staff sub-dimensions and medium level at sport facilities and entertainment sub-dimensions. It was noted that service quality perception of the individual sports athletes is higher than the team sports athletes at staff and hygiene sub-dimensions (p<0.05). Regarding duration of stay, the mean of the ones that stay for 5 nights and above was observed to be significantly higher than the ones that stay one-two days and three-four days at sport facilities and staff sub-dimensions. Between the sport facilities, staff, hygiene and entertainment sub-dimensions of hotel classification and service quality, a significant distinction was seen in favor of the five star hotels (p<0,05). 


2021 ◽  
Vol 8 (12) ◽  
pp. 557-568
Author(s):  
Neni Wahyuni ◽  
Idhar Yahya ◽  
Sirojuzilam .

This study aims to empirically prove the effect of taxation knowledge, tax supervision, tax socialization, taxpayer awareness, and quality of tax services on individual taxpayers' annual tax return reporting with tax sanctions as a moderating variable. Respondents in this study were 100 individual taxpayers registered at Pratama West Medan. The sampling technique in this research is using the purposive sampling technique. The data used are primary. The data analysis tool used is SEM-PLS. The study results indicate that tax knowledge and tax service quality significantly affect reporting individual taxpayers' annual tax returns at the Pratama Medan Barat Tax Office. Tax sanctions are able to moderate the effect of taxation socialization on the reporting of the annual tax return of individual taxpayers at the Pratama Medan Barat Tax Office. However, it cannot moderate the effect of tax knowledge, tax supervision, taxpayer awareness and quality of tax services on the reporting of individual taxpayers' annual tax returns at the Pratama Medan Barat Tax Office. Keywords: tax knowledge, tax control, tax socialization, tax awareness, tax service quality, tax sanction, individual taxpayers' annual tax return reporting.


Jurnal Office ◽  
2021 ◽  
Vol 7 (1) ◽  
pp. 21
Author(s):  
Herlina Sakawati ◽  
Nina Agustina ◽  
Sulmiah Sulmiah

This study aims to determine the effect of service quality on inpatient satisfaction at the Bahagia Hospital in Makassar City. The research method used is a quantitative survey method using an explanatory approach. A sample of 100 people who are inpatients at the Bahagia Hospital using accidental sampling technique. The data analysis used is descriptive analysis and inferential analysis. The results showed that the quality of service had a significant influence on the satisfaction of inpatients at the Bahagia Hospital. This shows that service quality has an important role so that service delivery can provide results in accordance with what patients expect


ETIKONOMI ◽  
2013 ◽  
Vol 12 (2) ◽  
Author(s):  
Vera Suciyati

This research aims to analyze the influence of marketing public relation and service quality at Bank Mandiri on corporate image through public. Convenience sampling method has been selected in order to obtain the data in this study. The analysis method that used was the path analysis. The research result had shown that: marketing public relation and service quality have significant influence simultaneously and partially on public opinion on the first structure equation. The second structure equation shows that: marketing public relation, service quality had significant influence simultaneously on corporate image. The service quality have not partially the quality of service have not influence significant partially on corporate, but variable marketing and public relation have  partially influential public opinion influence significant partially on corporate image.DOI: 10.15408/etk.v12i2.1916


Sign in / Sign up

Export Citation Format

Share Document