Social Media as a Tool for Gastronomy

2021 ◽  
pp. 313-332
Author(s):  
Gonca Güzel Şahin
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Regional Development ◽  
International Organizations ◽  
Economic Effects ◽  
Local Culture ◽  
Tourist Attractions ◽  
Regional Tourism ◽  
The World

Many countries that have unique local gastronomy cultures develop and promote their regions for the purpose of economic effects for regional development instruments and to protect and sustain local culture and meet the demands of today's tourists. For the purpose of security and providing the sustainability of local culture diversities in the world, national and international organizations register and put under protection the local gastronomy assets. This occurs in various proportions. In order to compete with regional tourism, a variety of tourist attractions should be developed. Turkish cuisine one of three top cuisines in the world. The aim of this chapter is to emphasize the importance of marketing strategy on social media for the traditional Turkish cuisine and Turkish cultural cuisine.

scholarly journals “LEAGUE OF HISTORICAL CITIES” AS A TOURIST POTENTIAL REPRESENTATION FORMAT OF THE WORLD’S CITIES

2017 ◽  
Vol 11 (2) ◽  
pp. 17-27 ◽  
Author(s):  
Олег Афанасьев ◽  
Oleg Afanasev
Keyword(s):  
Urban Planning ◽  
Marketing Strategy ◽  
International Organizations ◽  
World Market ◽  
Governmental Organization ◽  
City Life ◽  
Cultural Organizations ◽  
The World ◽  
Historic Cities ◽  
Potential Representation

The article considers the category of the «historical city», the formation features of this concept in time, the main problems and contradictions associated with the corresponding status for cities. The author substantiates the importance of participation of historical cities in various international organizations performing representative functions for them. This makes it possible to inform large number of potential tourists about the historical and cultural potential of historic cities. The article describes the international non-governmental organization League of Historical Cities (LIG), its goals, tasks, and the geography of member cities, and proposes their classification according to the spatial and-time principle. Increasing tourist fame (representativeness) in the world and the opportunities provided by LIG for information promotion is the reason for cities from different countries to desire for membership in this organization. Many historical cities of Russia, especially small and medium-sized, retain in their environment authentic stories and legends, architectural monuments, often have unique features of landscape and urban planning. Each settlement also has its own specific dates related to the outstanding events of city life. And the involvement of at least some of them in the activities of international historical and cultural organizations, for example, the League and its analogies, can be considered as world recognition. This should be regarded as one of the marketing strategy mechanisms of the city’spromotion, and its active positioning in the world market of tourist offers.

scholarly journals Social Media Marketing in Creative Industries: How to Use Social Media Marketing to Promote Computer Games?

Information ◽  
2020 ◽  
Vol 11 (5) ◽  
pp. 242
Author(s):  
Bartosz Wawrowski ◽  
Iwona Otola
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Computer Games ◽  
Computer Game ◽  
Creative Industries ◽  
Social Media Marketing ◽  
The World

Currently, almost every business entity has one or more social media accounts. This statement is true for companies operating in creative areas as well. Social media make it possible to perform widely understood marketing-oriented undertakings. They allow for toll-free presentation of a particular company, its history, products, achievements, as well as for encouraging prospective customers to visit its websites. Social media marketing plays an important role in the satisfactory advertising of creative brands, companies, and products. The aim of this article is to discuss the possibilities of utilizing social media marketing by a creative company dealing with the production of computer games. The authors have attempted to analyze selected elements of computer game promotion opted for by the CD Projekt Capital Group. As of currently, The Witcher game is a product that is well known and highly appreciated all over the world. Nevertheless, its promotion has required the utilization of a proper marketing strategy, based on social media-specific tools.

scholarly journals The Role of Youtube in Promoting Indonesian Local Wisdom in Industrial Revolution 4.0 Era

2021 ◽  
Vol 8 (1) ◽  
pp. 1
Author(s):  
Sri Wahyuningsih ◽  
Dina Novita Wijayanti
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Qualitative Method ◽  
Industrial Revolution ◽  
Local Food ◽  
Local Culture ◽  
Central Java ◽  
The World ◽  
Environment Preservation

<p>There are some Indonesian local wisdom that have not been promoted yet. Consequently, some people will not access them due to less promotion. Hence, Indonesian should keep all of the local wisdoms in appropriate ways. One of the ways is by using promotion the local wisdom through youtube. This paper explores the promotion of Indonesian local wisdom through social media particularly YouTube and the values of local wisdom. It used a qualitative method. Data were primarily collected through documentation of eight videos created and uploaded into YouTube by the students in the department of Islamic broadcasting and communication from the fifth semester at state Islamic Institute of Kudus. The result reveals that social media have been beneficial for promoting the local wisdom especially in Central Java. Indeed, social media offers flexibility and mobility for people in uploading the videos of Indonesian local wisdom into YouTube, it offers an opportunity to expand the Indonesian local wisdom through widespread social networking around the world and fostering their innovation of making amazing videos and contents. The values of local wisdom include beliefs and religion, Indonesian local culture and traditions, local food promotion and business production, Indonesian architecture and heritage, nature and environment preservation.</p>

scholarly journals A Marketing Strategy Analysis of ATS Tour and Travel During Covid-19 Pandemic

2021 ◽  
pp. 34
Author(s):  
Brian Ongko ◽  
I Dewa Gde Satrya
Keyword(s):  
Marketing Strategy ◽  
Disaster Management ◽  
Service Providers ◽  
Target Market ◽  
Strategy Analysis ◽  
Tourist Attractions ◽  
Foreign Countries ◽  
The World ◽  
Green Zone ◽  
The Impact

The spread of the Covid 19 Virus originating from China has made the world finally declare that this virus has become a pandemic status. One of the industries that have had a bad impact on the spread of this virus is tourism. Tour and Travel service providers that is struggling to survive this pandemic is ATS Tour and Travel. The problem experienced by the ATS Tour and Travel company today is the adjustment of the marketing strategy that will be used in the era of the pandemic that is affecting the world today. With these problems, the research was conducted qualitatively by interviewing 10 informants who were deemed to be representative to answer the problems that occurred during the Covid 19 pandemic. The results showed that in the indicators of crisis stages, ATS Tour and Travel had taken steps in all stages crisis well. In the indicator of disaster management, ATS Tour and Travel have also made its best efforts to prevent the impact of the COVID-19 pandemic, this includes health protocols that have been implemented, warning systems by only opening tourism in the green zone, informative media about Covid and tourist attractions that are not can be visited, disaster management by working with local guides and porters for site security and coordination. In the marketing strategy, it can be seen that currently, the target market for ATS Tour and Travel is changing, which initially served tour packages for foreign countries, is now starting to increase the domestic market.

scholarly journals LINGUO–CULTURAL ASPECTS AS AN ATTRACTIVENESS FACTORS OF CITIES

2012 ◽  
Vol 1 (4) ◽  
pp. 317
Author(s):  
Irēna Silineviča
Keyword(s):  
Regional Development ◽  
Point Of View ◽  
Local Culture ◽  
Main Question ◽  
Cultural Aspects ◽  
Is Research ◽  
Tourism Product ◽  
The World

Regional development problems are topical problems in all the countries around the world. The polycentric development of cities and their surroundings is the main way for solution of this problem. Attractiveness of cities has a direct correlation to their competitiveness. Taking into account that tourism is one of the development directions related to all the towns in Latgale region, the object of this article is research of the attractiveness of towns from the tourists’ point of view. The main question of this research: Are the regional linguocultural aspects capable to develop a unique tourism product and increase attractiveness of a city? Tourists from Latvia’s regions have been surveyed in the Rezekne. Results of this survey and conclusions related to the role of unique local culture in attractiveness of polycentric development cities are described in this article.

scholarly journals Tongging Hotel Resort With Neo Vernacular Approach

2020 ◽  
Vol 4 (1) ◽  
pp. 16-22
Author(s):  
Firman Eddy ◽  
Dariyan Arya Wijaya
Keyword(s):  
Southeast Asia ◽  
Cultural Heritage ◽  
Qualitative Methods ◽  
Tropical Climate ◽  
Local Culture ◽  
Tourist Attractions ◽  
Hotel Design ◽  
The World ◽  
Resort Hotels ◽  
Resort Hotel

Indonesian’s nature has a combination of a tropical climate and is the largest and most island nation in the world. Indonesia also has many natural tourism sites that are already well-known abroad. One of them is Lake Toba. Lake Toba is the largest and deepest lake in Southeast Asia. These tourist attractions are also supported by a cultural heritage that is rich with many tribes and customs that spread throughout Indonesia. Resort hotels are one of the supporting facilities in the tourist area. The design of the Tongging resort hotel raises the theme of neo vernacular. The problem posed was "How to design Resort Hotels using the neo-vernacular architectural approach?". Using the neo-vernacular school aims to arouse the culture and customs of the environment. Because we know the Tongging area is a Batak tribe area, which is a very thick tribe with traditions and customs. The resort hotel design Tongging is designed using ornamentation and formations, which are more directed to the Siwaluh Jabu traditional house by using qualitative methods because it is rational and planned precisely with the location of the site. Tongging resort hotel can be a resort hotel that does not leave the local culture and can become an icon in the hope that it can still preserve the existing customs or culture.

scholarly journals Information Technology as a Promotion Agent

2021 ◽  
Vol 1 (1) ◽  
pp. 115-119
Author(s):  
M F A Sudistira ◽  
◽  
M F Nasruddin ◽  
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Marketing Strategy ◽  
User Behavior ◽  
Internet User ◽  
Business People ◽  
The World ◽  
Social Media Platforms ◽  
Internet User Behavior ◽  
Descriptive Method

The purpose of this study is to see how promotions are carried out on social media as a marketing agent at this time. This research used a descriptive method by observing internet user behavior and analyzing the marketing strategy of Instagram as one of the platform social media that effectively as a promotion agent. The results of this paper show that many business people use various social media platforms as a medium to promote the products they offer. It is because, in the current era, social media is a medium that is widely used by large communities in various parts of the world. With various facilities and also minimal costs, making social media widely used by business people with attractive offers and affordable prices.

scholarly journals SENTRA BATIK SEBAGAI DESTINASI WISATA DENGAN PENDEKATAN KEARIFAN LOKAL DI SURAKARTA

Arsitektura ◽  
2017 ◽  
Vol 14 (2) ◽  
Author(s):  
Reza Septian Dwiputra ◽  
Made Suastika ◽  
Amin Sumadyo
Keyword(s):  
Public Interest ◽  
Architectural Design ◽  
Local Culture ◽  
Font Size ◽  
Basic Form ◽  
Tourist Attractions ◽  
Foreign Culture ◽  
The World ◽  
Modern Era ◽  
Background Image

<p><em><span style="font-size: 11pt; line-height: 115%; font-family: 'Times New Roman', serif; color: #212121; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">In this modern era, batik fashion has begun to be ignored by the entry of foreign fashion culture that makes clothing in the country is less desirable. With declining public interest in Indonesian culture of batik, the authors took the initiative wants facilitate batik entrepreneurs large and small, to cooperate in preserving and developing batik. Not only provide container, but gave the tourist attractions in batik. So, traveled as well as learn about batik. Containers to be built covers several activities related to batik. Batik is not only in terms of clothing, batik can be applied to the world of architecture such as the application forms of the motif into the building. Implementation into the building that is the basic form, the skin and the elements in buildings. The issue is how to design a form Sentra Batik design by applying the concept of Local Wisdom, which raises the shape of the building with a mix of local culture and foreign culture. The method used is the method of architectural design. The result of the design of a regional architecture concept Sentra Batik with Local Wisdom is applied to the shape of the building as Joglo with a combination of forms of batik motif on building elements.</span></em></p><p><em></em><strong style="text-align: justify;"><em><span style="font-size: 10.0pt; font-family: 'Times New Roman','serif';">Keywords</span></em></strong><em style="text-align: justify;"><span style="font-size: 10.0pt; font-family: 'Times New Roman','serif';">:</span></em><em style="text-align: justify;"></em><em style="text-align: justify;"><span style="font-size: 10.0pt; font-family: 'Times New Roman','serif';">Batik, Batik Tourism, Local Wisdom, Sentra Batik.</span></em></p><pre style="margin: 0in 39.55pt 0.0001pt 31.5pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><em><span style="font-family: 'Times New Roman', serif; color: #212121; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">In this modern era, batik fashion has begun to be ignored by the entry of foreign fashion culture that makes clothing in the country is less desirable. With declining public interest in Indonesian culture of batik, the authors took the initiative wants facilitate batik entrepreneurs large and small, to cooperate in preserving and developing batik. Not only provide container, but gave the tourist attractions in batik. So, traveled as well as learn about batik. Containers to be built covers several activities related to batik. Batik is not only in terms of clothing, batik can be applied to the world of architecture such as the application forms of the motif into the building. Implementation into the building that is the basic form, the skin and the elements in buildings. The issue is how to design a form Sentra Batik design by applying the concept of Local Wisdom, which raises the shape of the building with a mix of local culture and foreign culture. The method used is the method of architectural design. The result of the design of a regional architecture concept Sentra Batik with Local Wisdom is applied to the shape of the building as Joglo with a combination of forms of batik motif on building elements.</span></em><em></em></pre><p class="MsoNormalCxSpFirst" style="margin-top: 0in; margin-right: 39.55pt; margin-bottom: .0001pt; margin-left: 31.5pt; mso-add-space: auto; text-align: justify; text-justify: inter-ideograph; line-height: normal; tab-stops: 6.0in;"><span style="font-size: 10.0pt; font-family: 'Times New Roman','serif';"> </span></p><strong><em><span style="font-size: 10.0pt; line-height: 115%; font-family: 'Times New Roman','serif'; mso-fareast-font-family: SimSun; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;">Keywords</span></em></strong><em><span style="font-size: 10.0pt; line-height: 115%; font-family: 'Times New Roman','serif'; mso-fareast-font-family: SimSun; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;">:</span><span style="font-size: 10.0pt; line-height: 115%; font-family: 'Times New Roman','serif'; mso-fareast-font-family: SimSun; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;">Batik, Batik Tourism, Local Wisdom, Sentra Batik.</span></em>

Religion and Locality

2018 ◽  
Vol 13 (2) ◽  
pp. 151-168
Author(s):  
Hisanori Kato
Keyword(s):  
Cultural Background ◽  
Religious Movement ◽  
Local Culture ◽  
Social Setting ◽  
Muslim Country ◽  
The World ◽  
Nahdlatul Ulama ◽  
Indigenous Religions ◽  
Local Traditions ◽  
Local Languages

Indonesia is known for its multicultural social setting, with approximately three hundred local ethnicities and five hundred local languages. Religions also have infiltrated into the life of Indonesia. Among six officially recognized religions, Islam occupies the majority religion in the country, and the total number of Muslims is almost two hundred million. That makes Indonesia the most populous Muslim country in the world. However, we also know that the legacy of pre-Islamic civilizations, such as Hinduism, Buddhism, and indigenous religions, is still deeply rooted in Indonesian soil. With this socio-cultural background, Indonesian Islam has developed with the influence of local traditions. We see several Islamic rituals and practices that seem to have been "Indonesianized". Yet, this localized version of Islam is by no means favoured by more religiously strict Islamic groups. In 2015, Nahdlatul Ulama, the largest Islamic organization, launched the so-called Islam Nusantara movement, which upholds the essence of local culture in Islam. This newly-emerged religious movement also presents a profound question in relation to the authenticity of religion, that is, whether religions are able to maintain the "original" rituals and practices without historical,  geographical and regional influences. We will explore the development of the Islam Nusantara movement with this question in mind.

Emotive Trending And Tracking of Tweets

2017 ◽  
Vol 7 (11) ◽  
pp. 25
Author(s):  
Sanjay Chhataru Gupta
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
The Social ◽  
The World ◽  
Complex Events

Popularity of the social media and the amount of importance given by an individual to social media has significantly increased in last few years. As more and more people become part of the social networks like Twitter, Facebook, information which flows through the social network, can potentially give us good understanding about what is happening around in our locality, state, nation or even in the world. The conceptual motive behind the project is to develop a system which analyses about a topic searched on Twitter. It is designed to assist Information Analysts in understanding and exploring complex events as they unfold in the world. The system tracks changes in emotions over events, signalling possible flashpoints or abatement. For each trending topic, the system also shows a sentiment graph showing how positive and negative sentiments are trending as the topic is getting trended.

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