scholarly journals Bridging the Gap: How Gender Influences Spanish Politicians’ Activity on Twitter

2021 ◽  
Vol 2 (3) ◽  
pp. 469-483
Author(s):  
Frederic Guerrero-Solé ◽  
Cristina Perales-García
Keyword(s):  
Gender Differences ◽  
Social Media ◽  
Female Leaders ◽  
Unequal Distribution ◽  
Male And Female ◽  
The Social ◽  
Female Politicians ◽  
Distribution Of Power ◽  
Political Spectrum ◽  
Gender Influences

Women have historically been underrepresented in politics. However, in the last few decades, more and more women have been elected to both upper and lower houses, particularly in Spain. Social media has become one >of the main channels for women to gain visibility, but the issue of unequal distribution of power and influence between men and women remains. This paper sheds light on gender differences among politicians on Twitter by analyzing the social media activity and influence of 277 of the 350 Members of the Spanish Congress of Deputies from March to June 2020. Our research shows there are still major gender differences regarding audience figures and amplification and that both male and female politicians still largely retweet more men than women. In addition, we found significant differences between parties and across the political spectrum, although these are less prominent (albeit not neutralized) in parties with a female leader. This is in keeping with studies that have found broad similarities between male and female politicians’ communicative practices, but a persistently large gap to be bridged in terms of their online influence. Female leaders are proposed as a means to bridge this gap.

scholarly journals Impact of Social Media on Buying Decision in Chennai

2019 ◽  
Vol 8 (11) ◽  
pp. 3410-3412
Keyword(s):  
Social Media ◽  
Marital Status ◽  
Income Level ◽  
T Test ◽  
Purchase Decision ◽  
Cost Advantage ◽  
Chi Square ◽  
Male And Female ◽  
The Social ◽  
Leadership Process

The purchasing choice process is the basic leadership process utilized by shoppers with respect to showcase exchanges previously, amid, and after the buy of a decent or administration. It tends to be viewed as a specific type of a cost– advantage investigation within the sight of numerous alternatives.Basic cases incorporate shopping and choosing what to eat. Basic leadership is a mental develop.The study used 1450 respondents for the purpose of understanding the buying decision . Chi-square , independent t test and correlation are the various tests used in this research . The research shows than male and female have different perspective regarding social media advertisement.If the income level is increased then the customers are not bothered purchase decision.Most of the social media product advertisement is for teens only . Marital status does not create impact on the effect of advertisement in purchase decision

scholarly journals The use made of video in the social media by candidates in the 2019 Valencian Autonomous Government elections

2020 ◽  
Vol 5 ◽  
pp. 111-124
Author(s):  
Carlos López Olano ◽  
Sebastián Sánchez Castillo ◽  
Benjamín Marín Pérez
Keyword(s):  
Social Media ◽  
Ad Hoc ◽  
Communication Strategy ◽  
Traditional Media ◽  
Video Information ◽  
The Social ◽  
Wide Range ◽  
Political Choices ◽  
Left And Right ◽  
Political Spectrum

Videos are increasingly being used in social networks for a wide range of purposes, including political campaigning. Here, social media seem to be gaining an edge over the mainstream variety when it comes to making political choices, especially during election campaigns. This paper examines the extent to which social media is used in Valencian Autonomous Government elections and looks at each of the candidate's experiences in this regard in the April 2019 elections. We pay particular attention to the differences between the three networks analysed — Facebook, Twitter and Instagram, and consider what kind of video information is shared. For these purposes, we create nine formal categories, some of which draw on traditional media while others are created ad hoc for our study. Based on these categories, we identify which media are most used, and give guidelines on best practices. We also consider differences in usage between politicians from the left and right ends of the political spectrum. The results point to a general lack of communication strategy in candidates’ use of discretionary video materials.

scholarly journals Gender Differences in the Speech Events of Kurdistan Parliament

2019 ◽  
Vol 7 (1) ◽  
pp. 80-94
Author(s):  
Dlvin Abdullah Sadiq ◽  
Salam Nihma Hakeem
Keyword(s):  
Gender Differences ◽  
Social Interactions ◽  
Gender Stereotypes ◽  
Language Use ◽  
Male Dominance ◽  
Data Collection Tool ◽  
Male And Female ◽  
Parliamentary Debates ◽  
The Social ◽  
Speech Events

This study tackles the differences between male and female MPs’ language in Kurdistan Parliament and the reasons behind such differences. The study investigates the extent and the type of gender differences between male and female MPs in Kurdistan and how these differences may lead to misunderstandings while debating. . In addition, the study highlights the MPs’ perspective on gender stereotypes and how such perspectives may affect their interactions. A quantitative method has been used to analyze the data of the study. First, an ethnographic description of Kurdistan Parliament according to Hymes's speaking framework was given, focusing on the setting, the participants and the act sequence. Second, a questionnaire was prepared as the data collection tool of the study. Based on the analysis of the collected data, it was found out that both male and female MPs strongly agreed that gender differences in language use could lead to misunderstandings. Moreover, MPs confirmed that the Kurdish society is patriarchal, and this leads to male dominance in most of the social interactions including parliamentary debates.

Does Gender Really Matter in Crowdfunding Campaigns?

2022 ◽  
Vol 12 (1) ◽  
pp. 0-0
Keyword(s):  
Gender Differences ◽  
Social Media ◽  
Capacity Building ◽  
Gender Gap ◽  
Online Survey ◽  
Essential Role ◽  
Quantitative Approach ◽  
Use Of Social Media ◽  
Gender Influences

The research aims to understand whether gender can or not influence the success of crowdfunding (CF) campaigns. To attain this objective, entrepreneurs that launch a CF campaign in the PPL platform are surveyed in order to examine if gender influences the characteristics of the projects, the motivations and satisfaction with the campaigns, and the use of social media. The paper uses a quantitative approach, based on an online survey sent to the entrepreneurs who have used the Portuguese CF platform (PPL) for funding. The results indicate that there are no major significant gender differences in the use of CF through the Portuguese platform, the motivations for using CF or the success achieved. In both cases, social media play an essential role in CF campaigns. Only culture-related projects exhibit an association with gender. The results show that CF is a tool that can contribute to reducing the gender gap in entrepreneurship. The design of CF operations and capacity building programs for women could either be improved in accordance with the new insights of the study.

Gender and Course Choice: The Orientation of Male and Female Students

1984 ◽  
Vol 166 (1) ◽  
pp. 89-102 ◽  
Author(s):  
Jane Gaskell
Keyword(s):  
High School ◽  
Gender Differences ◽  
Social Organization ◽  
Academic Work ◽  
Female Students ◽  
Course Enrollment ◽  
Male And Female ◽  
The Social ◽  
The Way

Gender differences in course enrollment in the high school are very pronounced. Most of the academic work on course enrollment has focused exclusively on class tracking and has ignored gender. This paper proposes a framework for looking at course “choice, ”and explores the way course choices are embedded in the social organization of gender and class categories both inside and outside the school.

scholarly journals A Comparative Study of Spatial and Temporal Preferences for Waterfronts in Wuhan based on Gender Differences in Check-In Behavior

2019 ◽  
Vol 8 (9) ◽  
pp. 413 ◽  
Author(s):  
Wu ◽  
Li ◽  
Ma
Keyword(s):  
Gender Differences ◽  
Social Media ◽  
Geographical Location ◽  
Distribution Characteristics ◽  
Social Media Data ◽  
Men And Women ◽  
Male And Female ◽  
Points Of Interest ◽  
And Gender ◽  
Media Data

The geographical location and check-in frequency of social platform users indicate their personal preferences and intentions for space. On the basis of social media data and gender differences, this study analyzes Weibo users’ preferences and the reasons behind these preferences for the waterfronts of the 21 major lakes within Wuhan’s Third Ring Road, in accordance with users’ check-in behaviors. According to the distribution characteristics of the waterfronts’ points of interest, this study explores the preferences of male and female users for waterfronts and reveals, through the check-in behaviors of Weibo users, the gender differences in the preference and willingness of these users to choose urban waterfronts. Results show that men and women check in significantly more frequently on weekends than on weekdays. Women are more likely than men to check in at waterfronts. Significant differences in time and space exist between male and female users’ preferences for different lakes.

Gender Differences in Critical Digital Political Engagement in China: The Consequences for Protest Attitudes

2019 ◽  
pp. 089443931986590
Author(s):  
Kevin M. Wagner ◽  
Jason Gainous ◽  
Jason P. Abbott
Keyword(s):  
Gender Differences ◽  
Social Media ◽  
Gender Equality ◽  
Survey Data ◽  
Political Engagement ◽  
The Internet ◽  
The Social ◽  
Critical Media ◽  
Original Survey ◽  
Digital Engagement

We use original survey data from China to examine gender differences in exposure to, and the exchange of, information critical of their respective governments via the Internet and social media. Existing research suggests that men, generally, tend to be more politically engaged than women. We set out to test whether this extended to dissident political engagement in the Chinese context, and if it translated into variation in support for protest across gender, and across political context. Compared to other Asian nations, China has relatively high gender equality. Yet, due to the social, cultural, and political structures in China, we expect that women will be less active online, less likely to consume critical media, and less likely to engage in political dissidence than their male counterparts. We did find that men were more likely to be critically digitally engaged in China. However, we found that while critical digital engagement was positively related to support for protest, this effect was actually stronger for women in China. We offer some speculation regarding these counterintuitive results.

scholarly journals GENDER DIFFERENCES IN LEADERSHIP

2019 ◽  
Vol 2 (02) ◽  
Author(s):  
Mohamad Azmi Adnan ◽  
Muhammad Afif Shahmie Bin Mohd Shah
Keyword(s):  
Gender Differences ◽  
Qualitative Method ◽  
Quantitative Method ◽  
Research Paper ◽  
Female Leaders ◽  
Male And Female ◽  
Definition Of

Gender differences have always been debated in a lot of platforms including in universities. In universities, both female and male leaders are being proactive with their advocacies in their own leadership pursuits in which at the same time they have to focus on their academic performances as well. Some questions may arise: how do they handle both of these pursuits at the same time? Will they portray any differences in balancing of these pursuits? Research has proven that gender differences do exist between male and female leaders especially in the aspect of leadership, academic performances and the ability of them to do multi-tasking and interestingly, this particular research has been in the favour of female leaders.In this research paper, gender differences will be determined between male leaders of Jawatankuasa Perwakilan Kolej Delima and female leaders of Jawatankuasa Perwakilan Kolej Melati, in which both of these organisations are recognized as the most victorious organisations of all residential colleges in UiTM Shah Alam. A quantitative method has been applied in the commission of this research whereby it requires 34 respondents from both organisations to answer a questionnaire. From this research, it has been found that even though prior research made by the previous researchers was in the favour of female leaders, but, male leaders of Jawatankuasa Perwakilan Kolej Delima tend to show that they could create equilibrium in both of the pursuits that they have involved in, compared to female leaders of Jawatankuasa Perwakilan Kolej Melati. A qualitative method in the form of interview also has been conducted in order to obtain thorough insights of what have been transpired by all of them in pursuing both of the pursuits. Albeit of the disparities, all of the respondents share the same attributes in which they are persevere, brave, courageous and strong to find equilibrium between both of the pursuit as their interpretation of being a victorious leader is being a survivor, not a quitter. All in all, both female and male leaders of respondents are in the pursuit of being a victorious leader as the definition of �victorious leader? for them are being a survivior in facing all of the ruthless and dreadful challenges of being a leader.

scholarly journals Union Leaders' language during conflict: Does gender matter?

2021 ◽  
pp. 1-10
Author(s):  
Charles Keim ◽  
Yonatan Reshef
Keyword(s):  
British Columbia ◽  
Union Leader ◽  
Female Leaders ◽  
Male And Female ◽  
Language Differences ◽  
Effective Leaders ◽  
Linguistic Strategies ◽  
Union Leaders ◽  
Critical Resource ◽  
Gender Influences

We analyze the language used by two consecutive British Columbia Teachers’ Federation (BCTF) presidents, Susan Lambert and Jim Iker, during two collective bargaining sessions that pitted the BCTF against the British Columbia (BC) government and the British Columbia Public School Employers’ Association (BCPSEA). Our study analyzes how gender language differences if they indeed exist, are manifested during critical moments that require strong leadership. Language is a critical resource for leaders, who use it to define issues, assign motives and inspire action, and portray themselves as people of power and consequence. Both women and men can employ a variety of linguistic strategies and the linguistic decisions that male and female leaders make provide a window onto if and how gender may be manifested by those in power and how they use language to present themselves as effective leaders. In this paper, we explore whether and how gender influences the linguistic choices of a male and female union leader during times of conflict.

scholarly journals MALE AND FEMALE SOCIAL MEDIA INFLUENCERS: THE IMPACT OF GENDER ON EMERGING ADULTS

2019 ◽  
Vol 2 (9) ◽  
pp. 21-30 ◽  
Author(s):  
Komathi Lokithasan ◽  
Salomi Simon ◽  
Nur Zahrawaani Jasmin ◽  
Nur Ajeerah Othman
Keyword(s):  
Social Media ◽  
Emerging Adults ◽  
Qualitative Method ◽  
Male And Female ◽  
The Social ◽  
The Difference ◽  
Marketing Tool ◽  
Short Time ◽  
The Impact

Social media influencers are people who have established a reputation for themselves on social media. Nowadays, a social media influencer has played the important role of a marketing tool for organizations. Organizations use the power of social media influencers to influence and persuade consumers through social media. It is because social media influencers have a huge number of followers in their social media, thus, social media influencers could promote and reach a large number of consumers in a short time. The result is more effective than celebrity endorsement for small-and-medium-sized enterprises (SME). This research is to study the perceptions of emerging adults on the difference between male and female social media influencers’ style of promotion. Qualitative method is used by conducting a focus group and content analysis to compare the impact of male and female social media influencers towards emerging adults. Findings showed that female respondents are influenced by influencers who promote beauty products while male respondents are drawn to technology and gaming products. The most important factors mentioned by the respondents in the impact of the social media influencers’ posts are the entertainment factor and followed by informativeness.

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