scholarly journals RFID: A Fuzzy Linguistic Model to Manage Customers from the Perspective of Their Interactions with the Contact Center

Mathematics ◽  
2021 ◽  
Vol 9 (19) ◽  
pp. 2362
Author(s):  
Gabriel Marín Díaz ◽  
Ramón Alberto Carrasco ◽  
Daniel Gómez
Keyword(s):  
Communication Strategies ◽  
Business Case ◽  
Contact Center ◽  
Working Model ◽  
Linguistic Model ◽  
Contact Centre ◽  
Telecom Sector ◽  
Fuzzy Linguistic ◽  
The Relationship ◽  
Purchasing Process

In an increasingly globalized market, the relationship between the customer and the brand goes beyond the purchasing process. It is very important to understand the customer, to know their needs and to propose actions to increase the value of the brand for them. In the literature, there are several models capable of determining and segmenting customers according to variables dependent on the purchasing process. However, we have not found any study that applies to the business case of classifying customers according to their relationship with the contact centre. In this paper, we establish a working model that allows us to define the value of the customer in the process of interaction with the contact centre, so that we can propose actions both in the sales phase and during the post-sales service, so that the value and perception of the brand is increased. In this model, we propose using the value of recency, frequency, importance and duration of customer interactions with the post-sales service, thus obtaining a ranking, and grouping of customers to help establish personalized communication strategies. We have verified this model by presenting a business case applied to the telecom sector.

How pornography saved fashion from boredom and improved its financial situation and vice versa: Communication technology overlaps between fashion and pornography

2021 ◽  
Author(s):  
Vittorio Linfante ◽  
Chiara Pompa
Keyword(s):  
Communication Technology ◽  
Mass Communication ◽  
Communication Strategies ◽  
Point Of View ◽  
Financial Situation ◽  
Public Spheres ◽  
Fashion Products ◽  
Communication Models ◽  
Private And Public ◽  
The Relationship

Fashion, eroticism and pornography, especially in recent years, have created different synergies that not only embrace the design of fashion products and collections, but have defined and define precise visual, photographic and cinematographic languages as well as communication strategies that have not only borrowed the language and aesthetics of pornography, but also communication models, tools and channels. Today, we have thus witnessed an increasing hybridization of languages and channels that have generated forms of communication (performative, editorial, cinematographic or digital). It is not easy to identify the limits between fashion and pornography and between private and public spheres. Through literature review and several case studies, the article aims to investigate the evolution of the relationship between fashion, pornography and mass communication from an aesthetic, performative and, last but not least, technological point of view.

Materialistic Values and Impulsive Behavior in the Purchasing Process between Genders

2015 ◽  
pp. 287-306
Author(s):  
Irene Samanta
Keyword(s):  
Marketing Mix ◽  
Impulsive Behavior ◽  
Purchasing Decisions ◽  
Self Image ◽  
Decision Making Styles ◽  
Material Goods ◽  
Research Findings ◽  
Materialistic Values ◽  
The Relationship ◽  
Purchasing Process

The research investigates the relationship between gender, materialistic values, and impulsive behavior with fashion clothing involvement. Furthermore this study investigates different decision-making styles and the influence of the marketing mix to the purchasing process. A survey was conducted with a sample of 295 consumers. Factor analysis using principle components with varimax rotation was used. Also, the Kruscall-Wallis test was conducted in order to reveal interactions and relationship between different variables. According to research findings young adults have developed materialistic values and therefore material goods are used as symbols by them. The reinforcement of a person's self-image is probably a motivation that plays significant role in individuals purchasing decisions. Thus consumers are engaged in non-planned purchases, which are considered as impulsive. Moreover, men are those who are more involved with fashion clothing in order to bolster their self-image. However women are those who appear to be more impulsive in their purchasing decisions.

Communication and Job Satisfaction

2017 ◽  
pp. 201-225 ◽  
Author(s):  
Libi Shen ◽  
Larry Austin
Keyword(s):  
Job Satisfaction ◽  
Job Performance ◽  
Communication Strategies ◽  
Effective Communication ◽  
Communication Styles ◽  
Organizational Leaders ◽  
Business Executives ◽  
Successful Leadership ◽  
The Relationship

In a business organization, communication is imperative for employers to express their thoughts, ideas, policies, and goals to their employees. Different organizational leaders or managers have various communication styles. Effective communication between employers and employees would not only boost employees' morale and job performance, but also demonstrate employers' successful leadership. Are communication and job satisfaction related? How should employers communicate so that their employees have higher job satisfaction, better engagement, lower turnover, and stronger long-term commitment? The purpose of this chapter is to explore the relationship between communication and employees' job satisfaction. This chapter attempts to provide business executives, company leaders, and scholar-practitioners suggestions with regard to developing effective communication strategies for better company management.

Communication Strategies and Information Choice Strategy of the Arab Tourists

2020 ◽  
Vol 11 (4) ◽  
pp. 36-47
Author(s):  
Bilal Ahmad Ali Al-khateeb ◽  
Mohammad Abdel-Hammed Ali Al-Hussein
Keyword(s):  
Information Source ◽  
Communication Strategies ◽  
Cross Sectional ◽  
Mediating Role ◽  
Choice Strategy ◽  
Situational Characteristics ◽  
Situational Characteristic ◽  
Cross Sectional Design ◽  
The Relationship

The main purpose of this study is to examine the mediating role of situational characteristics on the relationship between communication strategies and information choice strategy of the Arab tourists in Malaysia. The study adopted a cross-sectional design with a quantitative survey approach. Overall, the study finds that situational characteristics significantly mediate the influence of information source on the information choice strategy of the Arab tourists but not on the relationship between information source and information choice. The study therefore concludes among others that situational characteristic can only explain the influence of information channels on the information choice strategy but not on the influence of information source on the information choice strategy.

scholarly journals If You Travel, I Travel: Testing a Model of When and How Travel-Related Content Exposure on Facebook Triggers the Intention to Visit a Tourist Destination

SAGE Open ◽  
2020 ◽  
Vol 10 (2) ◽  
pp. 215824402092551 ◽  
Author(s):  
Kashmala Latif ◽  
Muhammad Yousaf Malik ◽  
Abdul Hameed Pitafi ◽  
Shamsa Kanwal ◽  
Zara Latif
Keyword(s):  
Social Media ◽  
Social Identity ◽  
Communication Strategies ◽  
Comparison Process ◽  
Tourist Destination ◽  
Benign Envy ◽  
The Impact ◽  
The Relationship ◽  
Practical Implications

This study aims to examine the role of exposure to travel-related content posted by friends on Facebook in triggering the intention to visit a tourist destination (IVTD). The study further examines how travel-related content exposure is linked with IVTD, and why some travel consumers, unlike others, tend to trigger more IVTD in response to travel-related content exposure. The sample of the present study included 295 travel consumers who are users of Facebook in Pakistan. The hypothesized model is tested using PROCESS macros in SPSS 24.0. The findings of the study reveal that travel-related content exposure is positively associated with IVTD. The benign envy mediates the relationship between exposure to travel-related content posted by friends on Facebook and IVTD, but the online social identity moderated the relationship between exposure to travel-related content posted by friends on Facebook and IVTD such that high online social identity strengthened the impact of travel-related content exposure on IVTD, thus highlighting the pivotal role of online social identity in the comparison process. The study contributes to the tourism literature on social media and has practical implications for social media travel managers and advertisers. The travel managers and advertisers should develop marketing and communication strategies considering friends’ communications on Facebook as a factor that can influence travel consumers’ behavior and decision making.

Interfere! How Chinese subsidiaries manage their global headquarters

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Annette Metz ◽  
Christiane Prange
Keyword(s):  
Communication Strategies ◽  
Interference Management ◽  
Chinese Market ◽  
Content Type ◽  
Transaction Analysis ◽  
And Behavior ◽  
Subsidiary Managers ◽  
The Relationship ◽  
Practical Implications ◽  
Illustrative Material

Purpose With the increasing dependence on the Chinese market, Chinese subsidiary managers rather than Western managers in the headquarters take responsibility for the overall success of the multinational company (MNC). This paper aims to argue that Chinese managers need to actively interfere to guarantee the survival of the MNC. Transaction analysis is suggested as a tool to rebalance the relationship. Design/methodology/approach Based on illustrative material and experience cases, the authors highlight why and how Chinese subsidiary managers have to engage in interference management. Findings Introducing different strategies within transaction analysis shows how Western managers can deal with Chinese interference management to improve relationships. Practical implications With the use of transaction analysis, Western managers can verify their communication strategies and behavior to better relate to Chinese subsidiaries on an “adult” level. Originality/value Interference management is based on counterintuitive thought that Chinese subsidiary managers rather than headquarters become responsible for the overall success of the MNC. Transaction analysis is used to uncover hidden assumptions, communication strategies and behavior in headquarters–subsidiary relationships.

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