scholarly journals Interior Design with Consumers’ Perception about Art, Brand Image, and Sustainability

2021 ◽  
Vol 13 (8) ◽  
pp. 4557
Author(s):  
Jeongah Kim ◽  
Wookjae Heo
Keyword(s):  
Least Squares ◽  
Interior Design ◽  
Consumer Satisfaction ◽  
Brand Image ◽  
Research Question ◽  
Main Research ◽  
Marketing Performance ◽  
The Third ◽  
Research Questions ◽  
Art Elements

In this study, the main research purpose was to determine whether artistic components of interior design in a store lead consumers to have different perceptions of the store. There were three main research questions. The first was whether consumers perceived the artistic components in a store visually. Second, based on the first research question, this study explored whether the artistic displays at the show window, around the furniture, and around the stairs were associated with consumers’ perceptions of the store as environmental-friendly. The third research question explored how the consumers’ perceptions of artistic and environment-friendly components were associated with the conventional marketing performance of the store. The 2 Stages Probit Least Squares (2SPLS) method was utilized to answer the first and second research questions and the 2 Stage Least Squares (2SLS) method was utilized for the third research question. Findings indicated that consumers had significant emotional responses from seeing artistic components in a store. In addition, these perceived art elements were associated with marketing performances, including pro-environmental perception, store differentiation, brand image, and consumer satisfaction. The practical implications were included in the discussion.

The Third Culture

2017 ◽  
pp. 318-330 ◽  
Author(s):  
Hsiao-Cheng (Sandrine) Han
Keyword(s):  
Visual Culture ◽  
Virtual Worlds ◽  
Real World ◽  
Virtual World ◽  
Research Question ◽  
Third Culture ◽  
The Real ◽  
Main Research ◽  
The Third ◽  
Culture Education

The purpose of this research is to improve the understanding of how users of online virtual worlds learn and/or relearn ‘culture' through the use of visual components. The goal of this research is to understand if culturally and historically authentic imagery is necessary for users to understand the virtual world; how virtual world residents form and reform their virtual culture; and whether the visual culture in the virtual world is imported from the real world, colonized by any dominate culture, or assimilated into a new culture. The main research question is: Is the authenticity of cultural imagery important to virtual world residents? This research investigates whether visual culture awareness can help students develop a better understanding of visual culture in the real world, and whether this awareness can help educators construct better curricula and pedagogy for visual culture education.

scholarly journals Female-Owned Innovative Startups in Italy: Status Quo and Implications

2018 ◽  
Vol 8 (4) ◽  
pp. 66 ◽  
Author(s):  
Paola Paoloni ◽  
Giuseppe Modaffari
Keyword(s):  
Social Context ◽  
Research Question ◽  
Status Quo ◽  
Point Of View ◽  
Female Entrepreneurship ◽  
Main Research ◽  
Economic Context ◽  
The Social ◽  
Research Questions ◽  
Main Factors

The aim of the paper is to provide an overview of the current literature of this business phenomenon with regard to gender studies and to point out what is substantially happening and what has happened in the Italian economic context. The main research questions were RQ1: How is the phenomenon of female Startups treated from a scientific point of view? RQ2: Which is the Italian situation of this phenomenon? The methodology used is both qualitative and explorative. A bidirectional analysis has been carried out for this purpose. In order to expand the first research question (RQ1), an analysis was carried out of the articles in the EBSCO database on the topic of female startups. In order to expand the second question (RQ2), an analysis was carried out on the data concerning the phenomenon of female startups, using the register of companies held at the Chambers of Commerce which were territorially competent. Our research, carried out within the Italian economic context, demonstrates how the phenomenon of Woman Startups (WSU), even if it is widely expanding, is inherent in all the typical elements of female entrepreneurship, as reported in the literature by gender scholars. The main factors that emerge for the WSU are the small size and the undercapitalization in the startup phase. This work contributes to the expansion of studies on the topic of startups in the context of gender and can be useful to the social context, new entrepreneurs, and practitioners of the sector.

Institutional disparities and asset allocation homologation in Italian defined contribution pension funds. How do they affect the guarantee commitment?

2016 ◽  
Vol 16 (2) ◽  
pp. 205-232
Author(s):  
PAOLA DE VINCENTIIS ◽  
ELEONORA ISAIA ◽  
PAOLA ZOCCHI
Keyword(s):  
Asset Allocation ◽  
Pension Funds ◽  
Panel Analysis ◽  
Defined Contribution ◽  
Factors Affecting ◽  
Main Research ◽  
The Third ◽  
Research Questions ◽  
Actual Return

AbstractThis paper analyzes the performance of the Italian defined contribution guaranteed pension funds during the period 2008–2012 through a panel analysis. This paper is organized around three main research questions. The first one is focused on the probability of a guarantee payment in a given year. The second one deals with the determinants of the gap between actual return and minimum guaranteed yield on a yearly basis. The third one focuses on the factors affecting the weight of administrative and management costs and their relationship with the fund dimension.

Nuclear Energy in Western Europe

2017 ◽  
Keyword(s):  
Energy Policy ◽  
Nuclear Energy ◽  
Western Europe ◽  
Research Question ◽  
Energy Policies ◽  
Main Research ◽  
Present Volume ◽  
History Of ◽  
Research Questions ◽  
Nuclear Energy Policy

The chapter introduces the main research questions of the present volume: Why do nations make different decisions on nuclear energy and why some of the decisions are upheld but others reversed. To illustrate the relevance of the research question, the chapter outlines the history of nuclear energy that has gone through ups and downs and displays great inter-country variation. It gives particular attention to the two most recent periods of ‘nuclear revival’ (beginning in the late 1990s/early 2000s) and then the post-Fukushima bifurcation of national nuclear energy policies in which many countries stick to their path whereas others make reversals. The chapter identifies the international drivers of nuclear energy policy—factors that influence all countries to varying degrees depending very much on context constellations. The chapter concludes with a plan of the book.

Interrater Agreement and Interrater Reliability: Implications for Multilevel Research

2021 ◽  
Author(s):  
Jenell L. S. Wittmer ◽  
James M. LeBreton
Keyword(s):  
Customer Service ◽  
Interrater Reliability ◽  
Research Question ◽  
Intraclass Correlation ◽  
Interrater Agreement ◽  
Main Research ◽  
Level Data ◽  
Multilevel Research ◽  
Data Points ◽  
Research Questions

Statistics used to index interrater similarity are prevalent in many areas of the social sciences, with multilevel research being one of the most common domains for estimating interrater similarity. Multilevel research spans multiple hierarchical levels, such as individuals, teams, departments, and the organization. There are three main research questions that multilevel researchers answer using indices of interrater agreement and interrater reliability: (a) Does the nesting of lower-level units (e.g., employees) within higher-level units (e.g., work teams) result in the non-independence of residuals, which is an assumption of the general linear model?; (b) Is there sufficient agreement between scores on measures collected from lower-level units (e.g., employees perceptions of customer service climate) to justify aggregating data to the higher-level (e.g., team-level climate)?; and (c) Following data aggregation, how effective are the higher-level unit means at distinguishing between those higher levels (e.g., how reliably do team climate scores distinguish between the teams)? Interrater agreement and interrater reliability refer to the extent to which lower-level data nested or clustered within a higher-level unit are similar to one another. While closely related, interrater agreement and reliability differ from one another in how similarity is defined. Interrater reliability is the relative consistency in lower-level data. For example, to what degree do the scores assigned by raters tend to correlate with one another? Alternatively, interrater agreement is the consensus of the lower-level data points. For example, estimates of interrater agreement are used to determine the extent to which ratings made by judges/observers could be considered interchangeable or equivalent in terms of their values. Thus, while interrater agreement and reliability both estimate the similarity of ratings by judges/observers, but they define interrater similarity in slightly different ways, and these statistics are suited to address different types of research questions. The first research question that these statistics address, the issue of non-independence, is typically measured using an interclass correlation statistic that is a function of both interrater reliability and agreement. However, in the context of non-independence, the intraclass correlation is most often interpreted as an effect size. The second multilevel research question, concerning adequate agreement to aggregate lower-level data to a higher level, would require a measure on interrater agreement, as the research is looking for consensus among raters. Finally, the third multilevel research question, concerning the reliability of higher-level means, not only requires a different variation of the intraclass correlation, but is also a function of both interrater reliability and agreement. Multilevel research requires researchers to appropriately apply interrater agreement and/or reliability statistics to their data, as well as follow best practices for calculating and interpreting these statistics.

scholarly journals Eleições legislativas no Porto (1895 e agosto de 1906)

2021 ◽  
pp. 365-391
Author(s):  
Tiago Reis
Keyword(s):  
Research Question ◽  
Major Research ◽  
Legislative Elections ◽  
The Third ◽  
The Subject ◽  
Research Questions ◽  
The One ◽  
Object Of Study ◽  
Xix Century ◽  
The City

There are three major research questions within the scope of the subject under study. The first concerns the electoral diplomas that regulated the legislative elections of 1895 and 1906 (the decrees of 28th March 1895 and 4th August 1901 are covered here). The second is related to the way in which the monarchic governments “manufactured” electoral victories, emphasizing the caciquismo as an instrument of manipulation of the vote. The third major research question is related to the analysis of the journalistic coverage given by the Porto newspapers O Comércio do Porto and A Voz Pública (sources selected for the writing of this article) to the legislative elections of 1895 and 1906 in the city of Porto, elections that constitute the object of study of this article. The aforementioned electoral acts were selected for this investigation as, on the one hand, there was not an obvious explanation for the resultsrecorded in Porto and, on the other hand, it would be interesting to understand how an electoral act took place at the end of the XIX century and at the beginning of the XX century. For this reason, it became interesting to study the context of its realization.

scholarly journals A State Legitimation Approach of Reserved Built Environment Professional Work - A Case for South Africa – Part 1

2019 ◽  
Vol 3 (2) ◽  
pp. 35-48
Author(s):  
T. E. Manchidi ◽  
P. D. Rwelamila
Keyword(s):  
Built Environment ◽  
Construction Projects ◽  
Research Question ◽  
Sociology Of Science ◽  
Social Forces ◽  
Professional Work ◽  
Main Research ◽  
Sociology Of Professions ◽  
Research Questions ◽  
Relationship Of

This paper borrows from the lenses of the sociology of professions, sociology of science and temporary project organisations and construction reform to examine state legitimation of reserved built environment (BE) professional work as the first part of a two-part study. In doing so, it examines the growth of professions as a consequence of the division of expert labour evolving to fill in knowledge gaps created by emergent social forces as other knowledge areas are rendered less relevant. It shows how professional work negatively impacts on the delivery efficiencies in the project as a temporary organisation. In making this argument, it draws on the jurisdictional theory of professions to illustrate the relational and interactional relationship of professions in construction projects. To help focus on collaboration, a preliminary conceptual model for the legitimation of professions at the macro (policy) level is developed to explain how boundary margins keep professions relational, and how the dynamics of boundary work unfold in a territorial space in a project (meso) environment. Finally, it provides the scope of the second part of the study (the field study) by formulating the main research objective and research question and their respective specific research objectives and research questions, respectively. Keywords: Built Environment Professions, Division of Expert Labour, Jurisdictional Boundaries, Legitimation, Professional Work, Temporary Organisations

OUTDOOR CAMP EFFECTS ON ATHLETES: ORIENTEERING EXAMPLE

2017 ◽  
Vol 1 (104) ◽  
pp. 55-64 ◽  
Author(s):  
Kadir Yıldız ◽  
Pınar Güzel ◽  
Fırat Çetinöz ◽  
Tolga Beşikçi
Keyword(s):  
Qualitative Research ◽  
Data Analysis ◽  
Outdoor Education ◽  
Study Group ◽  
Analysis Method ◽  
Data Collection Tool ◽  
Main Research ◽  
Interview Technique ◽  
Content Analysis Method ◽  
Research Questions

Background. In this research, we aimed to investigate the effects of outdoor camps on orienteering athletes. Methods. The study group consisted of 74 athletes (44 males and 30 females, aged 11.94 ± 1.32 years) who participated in Bolu outdoor camp on the 3 rd –13 th of August, 2015. Interview technique, which is one of the qualitative research methods, was used as data collection tool and content analysis method was used for data analysis. Results. Demographic factors were interpreted after the analysis of the obtained data and three main research questions were discussed under the topics of the views of athletes about the concept of Orienteering which is an outdoor sport, themes and codes regarding the purpose of Orienteering by the students who participated in the outdoor camp, and themes and codes about the outcomes of Orienteering for the students who participated in outdoor camps. Conclusion. It is suggested that a policy must be developed within the Ministry of Youth and Sport and Sport Federations in order to disseminate more deliberate and more comprehensive outdoor education among young people and measures should be taken to provide extensive participation.

ANALISIS PENGARUH CELEBRITY ENDORSER DAN PRODUCT QUALITY TERHADAP BUYING DECISION SERTA DAMPAKNYA PADA SATISFACTION (Survei Pada Konsumen Produk Kosmetik Rossa Beauty Di Kota Pontianak)

2019 ◽  
Vol 8 (1) ◽  
Author(s):  
ANGELINA CAROLIN B2042152001
Keyword(s):  
New Jersey ◽  
Consumer Behavior ◽  
Product Quality ◽  
Brand Loyalty ◽  
Purchase Intention ◽  
Consumer Satisfaction ◽  
Brand Image ◽  
Repurchase Intention ◽  
Purchasing Decisions ◽  
Celebrity Endorser

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Celebrity Endorser dan Product Quality terhadap Buying Decision serta dampaknya pada Satisfaction (survei pada konsumen produk Rossa Beauty di Kota Pontianak). Jenis penelitian ini adalah penelitian kausalitas deskriptif. Sampel penelitian ini adalah responden yang pernah membeli dan menggunakan produk kosmetik merek Rossa Beauty selama 6 bulan terakhir sebanyak 100 orang yang diperoleh dengan purposive sampling. Analisis data dilakukan menggunakan analisis jalur (path analysis) dengan bantuan SPSS 22.0.Hasil penelitian memperlihatkan bahwa (1) Celebrity Endorser berpengaruh positif dan signifikan terhadap Buying Decision (2) Product Quality berpengaruh positif dan signifikan terhadap Buying Decision (3) Buying DecisionBerpengaruh positif signifikan terhadap Satisfaction (4) Celebrity Endorser berpengaruh positif signifikan terhadap Satisfaction (5) Product Quality berpengaruh positif signifikan terhadap Satisfaction. Kata Kunci: Celebrity Endorser, Product Quality, Buying Decision, Satisfaction DAFTAR PUSTAKAAmbadar, et al. 2007. Mengelola Merek. Jakarta: Yayasan Bina Karsi MandiriAsma, Saleem dkk. 2015. Product Perceived Quality and Purchase Intention with         Consumer Satisfaction. Global Journal of Management and Business Research: E Marketing Vol 15Baruna Hadi Brata dkk. 2017. The Influence of Quality Products, Price, Promotion, and Location to Product Purchase Decision on Nitchi At PT. Jaya Swarasa Agung in Central Jakarta.Saudi Journal of Business and Management StudiesDajan, Anto. 1986. Pengantar Metode Statistik. Jakarta: LP3SDurianto, dkk. 2004. Strategi Menaklukkan Pasar Melalui Riset Ekuitas dan Perilaku Merek. Jakarta: PT Gramedia Pustaka UtamaEndang, Sulistya. 2012. Pengaruh Agnes Monica Sebagai Celebrity Endorser Terhadap Pembentukan Brand Image Honda Vario. Jurnal Bisnis dan Manajemen Vol.6Elfarisi Al. 2016. Pengaruh Celebrity Endorser (HiVi) Terhadap Proses Proses Keputusan Pembelian Sepatu Kulit Amble Footwear (Survei Kepada Para Pengguna Sepatu Amble Footwear di Sosial Media TwitterEvelina dkk. 2012. Pengaruh Citra Merek, Kualitas Produk, Harga, dan Promosi terhadap Keputusan Pembelian Kartu Perdana Telkomflexi. Jurnal Ilmu Administrasi Bisnis Volume 2 Nomor 1 Tahun 2013Ghozali, Imam. 2011. Aplikasi Analisis Multivariate dengan Program IBM SPSS. Semarang: Badan Penerbit Universitas DiponegoroGriffin, Jill. 2003.Customer Loyalty: Menumbuhkan Dan Mempertahankan Pelanggan. Jakarta: Penerbit ErlanggaHadi, Prasetyo dan Sumarto. 2010. Pentingnya Brand Loyalty Terhadap Minat Beli Ulang. Jurnal Riset Ekonomi dan Bisnis Vol.10 No.1Hendra Riki Wijaya dan Sri Rahayu. 2018. The Effect of Trust and Brand Image to Repurchase Intention in Online ShoppingHestayani, Andriana Dwi dan Astuti. 2017. Analisis Pengaruh Celebrity Endosser, Daya Tarik Iklan, Kualitas Produk terhadap Kepurusan Pembelian dengan Brand Image sebagai Variabel Intervening.Kotler, Philip dan Keller. 2007. Manajemen Pemasaran, Jilid I, Edisi Kedua belas. Jakarta: PT. IndeksKotler, Philip and Kevin Lane Keller, 2012. Manajemen Pemasaran, Edisi 13 Jilid 1 dan 2, Alih Bahasa: Bob Sabran. Jakarta: ErlanggaKotler, Philip and Amstrong. 2008. Prinsip-Prinsip Pemasaran. Edisi 12. Jilid 1. Alih Bahasa : Bob Sabran. Jakarta: ErlanggaKotler, Philip and Amstrong, Gary. 2014. Principles of Marketing, 12th Edition, Jilid 1 Terjemahan Bob Sabran Jakarta: ErlanggaKotler, Philip and Kevin Lane Keller, 2016. Marketing Managemen, 15th Edition, Pearson         Education, IncLutiary Eka Ratri. 2007. Hubungan Antara Citra Merek (Brand Image) operator Seluler Dengan Loyalitas Merek (Brand Loyalty) Pada Mahasiswa Pengguna Telepon Seluler Di Fakultas Ekonomi Reguler Universitas Diponegoro SemarangMade Sintha Ayu Saraswati Sujana. 2017. Peran Brand Image Memediasi Hubungan Celebrity Endorser Dengan Purchase Intention. Forum Keuangan Dan Bisnis Indonesia (FKBI)Mahestu Noviandra. 2006. Analisis Pengaruh Model Iklan Terhadap Perilaku Pembelian Remaja, Kasus Pada Bintang Akademi Fantasi IndosiarNababan, Marya Desyeni. 2008. Pengaruh Selebriti Pendukung (Celebrity Endorser) terhada Minat Pembelian Indomie (Studi Kasus pada Fakultas Ekonomi Universitas Methodist Indonesia)Pakpahan, Erick Simon Bolivar. 2017. Pengaruh Kredibilitas Celebrity Endorseer terhadap Keputusan Pembelian dan Kepuasan Konsumen YOU-C 1000 Vitamin C di Kota PekanbaruParengkuan, dkk. 2014. Analisis Pengaruh Brand Image dan Celebrity Endorsment terhadap Paul, J. Peter dan Jerry C. Olson. 2000. Consumer Behavior: Perilaku Konsumen dan Strategi           Pemasaran. Terjemahan. Jakarta: Erlangga Keputusan Pembelian Produk Shampo Head and Shoulders. Jurnal EMBA Vol.2 No.3Paul, J. Peter dan Jerry C. Olson. 2000. Consumer Behavior: Perilaku Konsumen dan Strategi Pemasaran. Terjemahan. Jakarta: ErlanggaRamadhan dan Santosa. 2017. Analisis Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Citra Merek terhadap Minat Beli Ulang pada sepatu Nike Running di Semarang melalui Kepuasan Pelanggan Sebagai Variabel Intervening. Diponegoro Hournal of Management. Volume 6, Nomor 1, Tahun 2017Royan, Frans. M. 2004. Marketing Selebritis, Selebritis dalam Iklan dan Strategi Selebritis Memasarkan Diri Sendiri. Jakarta: Elek Media Komputindo kelompok GramediaSantoso, Singgih. 2014. Panduan Lengkap SPSS Versi 20. Jakarta: PT. Elek Media KomputindoSchiffman and Lazar Kanuk. 2000. Costumer Behavior: Internasional Edition. New Jersey: Prentice HallSchiffman, Leon G. and Leslie Lazar Kanuk.2007. Customer Behavior, edisi ke 7. New Jersey: Prentice-hall,1ncSaputra, Setiawan Tri dkk. 2017. Pengaruh Kualitas Produk terhadap Keputusan Pembelian dan Dampaknya terhadap Kepuasan Konsumen Pengguna Iphone (Survei pada Mahasiswa Fakultas Ilmu Administrasi Universitas Brawijaya Malang)Setiadi, Nugroho J. 2003. Perilaku Konsumen. Jakarta: KencanaShimp, Terence. 2003. Periklanan Promosi Aspek Aspek Tambahan Komunikasi Terpadu. Jakarta: ErlanggaSugiyono.  2017.  Metode  Penelitian  Kuantitatif,  Kualitatif,  dan  R&D.  Bandung: AlfabetaSujarweni, V Wiratna. 2014. SPSS untuk Penelitian. Yogyakarta: Pustaka Baru Press.Sulis, Riptiono. 2013. Pengaruh Lifestyle, Brand Awareness dan Product Quality terhadap Repurchase Intention Minuman Saribuah Buavita dengan Purchasing Decisions sebagai Variabel Intervening di Kecamatan Kebumen. Jurnal Fokus Bisnis Vol.12 No.1Sumarwan, Ujang.2010. Perilak  Konsumen: Teori dan Penerapannya Dalam Pemasarannya. Jakarta: Ghalia IndonesiaSumarwan, Ujang. 2004. Perilaku Konsumen. Jakarta: PT Ghalia IndonesiaSuryani, Tatik. 2008. Perilaku Konsumen Implikasi Pada Strategi Pemasaran. Yogyakarta: Graha IlmuTjiptono, Fandi. 2008. Strategi Pemasaran. Yogyakarta: Andi

PENGARUH KUALITAS PRODUK, CITRA MEREK DAN NILAI EMOSIONAL TERHADAP KEPUTUSAN PEMBELIAN DAN DAMPAKNYA PADA KEPUASAN KONSUMEN (STUDI PADA KONSUMEN TUPPERWARE DI KOTA PONTIANAK)

2019 ◽  
Vol 7 (4) ◽  
Author(s):  
NICODEMUS B2041141022
Keyword(s):  
New York ◽  
Path Analysis ◽  
Brand Equity ◽  
Business Strategy ◽  
Consumer Satisfaction ◽  
Brand Image ◽  
Personal Selling ◽  
Service Marketing ◽  
Brand Name ◽  
Science Review

Penelitian ini merupakan penelitian kuantitatif dengan menggunakan metode deskriptif kausalitas dengan menggambarkan kondisi sebagaimana adanya berdasarkan data yang diperoleh pada saat penelitian pada stockiest Tupperware Jl.Danau Sentarum dan Jl. Sungai jawi kota  Pontianak. Dalam penelitian ini, sampel diambil sebanyak 100 responden yang menggunakan produk Tupperware. Teknik analisis data menggunaka analisis Regresi Bertahap (Analisis Jalur/Path Analysis), Analisis jalur tidak hanya menguji pengaruh langsung, tetapi juga menjelaskan tentang ada atau tidaknya pengaruh tidak langsung yang diberikan variabel bebas melalui variabel intervening terhadap variabel terikat.Dari hasil penelitian ini menunjukan bahwa kualitas produk (X1) dan citra merek (X2) tidak berpengaruh signifikan terhadap keputusan pembelian (Y1) produk Tupperware, hal ini berarti H1 dan H2 ditolak. Sedangkan nilai emosional (X3) berpengaruh signifikan terhadap keputusan pembelian (Y1) produk Tupperware, hal ini berarti H3 terbukti (diterima).Berdasarkan hasil pengujian hipotesis, dapat diketahui bahwa citra merek (X2) dan nilai emosional (X3) tidak berpengaruh signifikan terhadap kepuasan konsumen (Y2) produk Tupperware, hal ini berarti H5 dan H6 tidak terbukti (ditolak). Sedangkan kualitas produk (X1) berpengaruh signifikan terhadap kepuasan konsumen (Y2), hal ini berarti H4 terbukti (diterima). Berdasarkan hasil pengujian hipotesis keputusan pembelian (Y1) berpengaruh signifikan terhadap kepuasan konsumen (Y2) produk Tupperware, hal ini berarti H7 terbukti (diterima). Penelitian ini menunjukkan bahwa keputusan pembelian tidak memediasi kualitas produk dan citra merek terhadap kepuasan konsumen dari produk Tupperware. Kata kunci : kualitas produk, citra merek, nilai emosional, keputusan pembelian, kepuasan konsumen.DAFTAR PUSTAKA  Aaker, David A (1991), Managing Brand Equity: Capitalizing on the value of Brand Name, Prentice Hill, New York Almaulidta, Suharyono dan Yulianto (2015). “Pengaruh Green Brand Terhadap Keputusan Pembelian dan Kepuasan Konsumen (Survei Pada Mahasiswa Program Strata 1 Fakultas Ilmu Administrasi Universitas Brawijaya yang Menggunakan Produk Elektronik Merek Sony”. Malang Jurnal Administrasi Bisnis Vol. 3, No.1, 2015. Amirullah (2002). Perilaku Konsumen, Cetakan Pertama, Graha Ilmu, Yogyakarta. Anastasia dan Nurendah (2014). “Pengaruh Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian Konsumen. 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Jakarta: Jornal of Business Strategy and Excecuation Vol. 4, No. 1, 2012. https://metlitblog.wordpress.com/2016/11/25/pengertian-analisis-data-menurut-ahli/ Keller, Kevin L (1993). How to manage brand equity. Jakarta: Gramedia Pustaka.Kotler,Philip dan Gary Amstrong (2001). Prinsip-Prinsip Pemasaran, jilid 2, edisi ke-8. Penerbit Erlangg, Jakarta.Kotler,Philip dan Kevin Lane Keller (2012). Marketing Management. New Jersey: Pearson Education Limited. Kotler,Philip, dan Gary Armstrong (2012). Principle of Marketing. Upper Sadle River, N.J : Pearson Prentice Hall. Kotler,Philip  (2005). Manajemen Pemasaran. Jilid II. Edisi Kesebelas. Alih Bahasa Benyamin Molan. Jakarta : Indeks. Loverlock, Christoper H dan Wright, Lauren K (2007). Manajemen Pemasaran Jasa, Jakarta : Indeks. Panjaitan (2012). “Pengaruh Harga, Kualitas Produk, Tempat dan Kualitas Layanan Terhadap Kepuasan Konsumen (Studi Kasus Pada Restoran Simpang Raya BSD)”. Jakarta : DeReMa Jurnal Manajemen Vol. 7, No. 2, 2012. Priansa. 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