scholarly journals Sharing Leftover Food with Strangers via Social Media: A Value Perspective Based on Beliefs-Values-Behavior Framework

2021 ◽  
Vol 13 (14) ◽  
pp. 7663
Author(s):  
Ying-Jiun Hsieh ◽  
Shu-Min Yang Lin ◽  
Lan-Ying Huang
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Marketing Research ◽  
Equation Model ◽  
Epistemic Values ◽  
Research Attention ◽  
Affective Trust ◽  
A Value ◽  
Context Specific ◽  
The Impact

An emergent effort to reduce wasted food is to share uneaten food with others via social media. However, the following question arises: Are those unknown people willing to take my leftovers? Few studies address the above question. Hence, developing a comprehensive model that explains the acceptance of leftover food from strangers (LFFS) via social media warrants research attention. Considering the dual roles LFFS recipients play—namely, both peer-to-peer (P2P) technology user and service consumer—the study embraces diverse motivational factors across research disciplines to explain LFFS acceptance. Drawing on technology and marketing research, the study develops a value-based model to investigate consumer acceptance of LFFS via social media. The study examines the effects of two prominent consumers’ beliefs (cognitive interaction and affective trust) on their context-specific value perception (conditional and epistemic values) toward LFFS, and the impact of these perceived values on the acceptance of the leftover food from strangers. The study employed a two-stage data collection approach and collected 663 usable questionnaire packets from two major metropolitan areas in Taiwan. Using a Structural Equation Model (IBM SPSS Amos) to analyze the data, the results indicate that trust and interactivity relate positively to consumer perceived value (both conditional and epistemic) of LFFS. Furthermore, both conditional and epistemic values mediate the relationships between the proposed consumer beliefs and LFFS acceptance. The research helps create a sustainable society as sharing uneaten food with other unknown social community members provides a connected, diverse, and sustainable life.

#INCLUSION – THE IMPACT OF SOCIAL MEDIA COMMUNICATION ON THE LEGITIMACY OF ARMED FORCES

2019 ◽  
pp. 43-60
Author(s):  
EVA MOEHLECKE DE BASEGGIO ◽  
OLIVIA SCHNEIDER ◽  
TIBOR SZVIRCSEV TRESCH
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Structural Equation ◽  
Armed Forces ◽  
Equation Model ◽  
Media Communication ◽  
The Public ◽  
Political Legitimation ◽  
Social Media Communication ◽  
The Impact

The Swiss Armed Forces (SAF), as part of a democratic system, depends on legitimacy. Democracy, legitimacy and the public are closely connected. In the public sphere the SAF need to be visible; it is where they are controlled and legitimated by the citizens, as part of a deliberative discussion in which political decisions are communicatively negotiated. Considering this, the meaning of political communication, including the SAF’s communication, becomes obvious as it forms the most important basis for political legitimation processes. Social media provide a new way for the SAF to communicate and interact directly with the population. The SAF’s social media communication potentially brings it closer to the people and engages them in a dialogue. The SAF can become more transparent and social media communication may increase its reputation and legitimacy. To measure the effects of social media communication, a survey of the Swiss internet population was conducted. Based on this data, a structural equation model was defined, the effects of which substantiate the assumption that the SAF benefits from being on social media in terms of broadening its reach and increasing legitimacy values.

Private and public ownership in the drive toward digital innovations in newspaper newsrooms

2021 ◽  
pp. 073953292199247
Author(s):  
Yanfang Wu ◽  
Bruce Garrison
Keyword(s):  
Social Media ◽  
Paradigm Shift ◽  
Structural Equation ◽  
Online Survey ◽  
Negative Attitude ◽  
Equation Model ◽  
For Profit ◽  
Private And Public ◽  
The Impact ◽  
Privately Held

This research explores the impact of ownership on innovations in U.S. newspaper newsrooms by constructing a structural equation model (SEM). The study, using an online survey (N = 1,063), found that social media triggers a paradigm shift—newspapers owned by publicly held, for-profit companies excel in social media innovations and create more social media friendly innovations milieus than newspapers owned by privately held, for-profit companies. Journalists from the publicly held newspapers engage with audiences more on social media than privately held newspapers. The more journalists engage on Twitter, the more they tend to have a negative attitude toward social media. However, the more journalists at publicly held newspapers engage on Facebook, the more they tend to hold a positive attitude toward social media, opposite of journalists at privately held newspapers.

scholarly journals The Impact of Social Media Influencers Raffi Ahmad and Nagita Slavina on Tourism Visit Intentions across Millennials and Zoomers Using a Hierarchical Likelihood Structural Equation Model

2022 ◽  
Vol 14 (1) ◽  
pp. 524
Author(s):  
Rezzy Eko Caraka ◽  
Maengseok Noh ◽  
Youngjo Lee ◽  
Toni Toharudin ◽  
Yusra ◽  
...  
Keyword(s):  
Social Media ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Equation Model ◽  
Equation Modeling ◽  
Variational Approximation ◽  
Features Selection ◽  
Hierarchical Likelihood ◽  
Study Results ◽  
The Impact

Background: In this paper, we examine how social media influencers can influence visit intention, especially in the case of Raffi Ahmad and Nagita Slavina, a top influencer who by 2 September 2021 had reached 21.3 M subscribers on YouTube and 54.9 m followers on Instagram with an engagement rate of 0.42%. The focus of this study is Generation Y or Millennials (born 1981–1996) and Generation Z (born 1997–2012). Design/methodology/approach: Snowball sampling was performed to arrive at a representative group of Millennials. Data analysis was performed using hierarchical likelihood via structural equation modeling. Findings: The study results are helpful for a comprehensive understanding of factors affecting visit intention. Effects of the study results summary, tourists from Generations Y and Z are thriving within the internet of things and the digital age, an era in which information can be accessed via various forms of technology across multiple platforms. Practical implications: We discuss and identify the relative importance of each factor through the use of logistics with variational approximation and structural equation models using hierarchical likelihood. Originality: The technique we use is an integrated and extended version of the structural equation model with hierarchical likelihood estimation and features selection using logistics variational approximation.

scholarly journals Linking Social Media Marketing Activities with Brand Love: Perspective on Brand Fashion

2019 ◽  
Vol 8 (2S9) ◽  
pp. 314-321
Keyword(s):  
Social Media ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Positive Impact ◽  
Equation Model ◽  
Social Media Marketing ◽  
Brand Love ◽  
Marketing Activities ◽  
The Impact ◽  
Positive Effect

The purpose of this study is to investigate the impact of social media marketing activities on brand love which resulted in brand loyalty. The sample used was Instagram users who were customers of four fashion brands (Nike, H&M, Zara, Adidas) as many as 280 respondents. The method used is a non-probability sampling using a structural equation model that is run by the AMOS program. The results of this study indicate that social media marketing activities have a positive effect on self-expressive brands (inner and social), social media marketing activities have a positive impact on brand love, self-expressive brands (inner and social) have a positive effect on brand love, brand love has an effect positive for brand loyalty. The managerial implications suggested in this study include fashion social media brands that contain exciting content, managers provide product size customization, easy-to-remember product design, launching the limited edition series, and membership promotion strategies.

Factors impacting innovation performance for entrepreneurs in India

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sangeeta Gupta ◽  
Raiswa Saha ◽  
Jaspreet Kaur ◽  
Sakshi Kathuria ◽  
Justin Paul
Keyword(s):  
Social Media ◽  
Technology Use ◽  
Structural Equation ◽  
Equation Model ◽  
Innovation Performance ◽  
Media Technology ◽  
Content Type ◽  
Start Up ◽  
The Impact ◽  
Social Media Technology

PurposeSocial media technology use has elicited an increased interest among academicians and researchers worldwide. The present study examines the latent constructs, such as social media technology use (SMTU), innovation capability (IC), entrepreneurial orientation (EO) and innovation performance (IP), which have not been studied by researchers in the past. The purpose of the study is to examine the impact of SMTU and IC on EO and highlight the impact of EO on IP.Design/methodology/approachA questionnaire survey was conducted to collect data from 164 entrepreneurs, which included CEO/owners, managers or founders of start-up companies from India. The data were analysed with the structural equation model technique.FindingsThe results demonstrate that the model proposed in this study supports all the hypotheses of SMTU, IC, EO and IP. The results of this study provide evidence for the importance of SMTU as a crucial factor that came out from the analysis of Indian entrepreneurs which reiterates the point that the user-generated content could be very important. The results of the research show that entrepreneurs value and are looking forward to using social media for getting individual reviews from consumers about their marketing campaigns, product development and innovation.Practical implicationsAt the level of practice there are significant implications for decision-makers in start-up firms to become more attuned to how SMTU can significantly add importance to the customer experience. This study would also help managers and policymakers in understanding the importance of SMTU when seeking to improve the performance of the organizations.Originality/valueOwing to the increasingly collaborative innovation environment in entrepreneurship, the authors draw the attention of managers to the need of SMTU for innovation actions and provide a logical framework to guide action for organizational analysis.

scholarly journals The Impact of Social Media on Employee Work Performance with Trust as a Mediation Variable

2020 ◽  
Vol 24 (2) ◽  
pp. 298
Author(s):  
B. Medina Nilasari
Keyword(s):  
Social Media ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Work Performance ◽  
Employee Performance ◽  
Equation Model ◽  
Private Companies ◽  
Analysis Technique ◽  
Use Of Social Media ◽  
The Impact

Can the use of social media which is currently a trend in the community, have an influence on improving employee performance? This is what makes the research carried out. The analysis technique used is the Structural Equation Model (SEM) method with AMOS version 23. The sample consisted of 102 people who were employees in various types of private companies in DKI Jakarta. The results showed that the more social media is used to communicate with colleagues in completing work, the more trust among employee increases. Also the more social media is used to communicate with colleagues in completing work, the more improves employee work performance. But trust can not influence performance of employee, and trust is not a variable that mediates between social media and employee performance.

Influence of social networks on business processes’ development

2020 ◽  
Vol 19 (12) ◽  
pp. 2225-2252
Author(s):  
E.V. Popov ◽  
V.L. Simonova ◽  
O.V. Komarova ◽  
S.S. Kaigorodova
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Business Models ◽  
Business Processes ◽  
Digital Economy ◽  
Theoretical Understanding ◽  
Sales Channels ◽  
A Value ◽  
The Impact

Subject. The emergence of new ways of interaction between sellers and buyers, the formation of new sales channels and product promotion based on the use of digital economy tools is at the heart of improving the business processes. Social networks became a tool for development; their rapid growth necessitates theoretical understanding and identification of potential application in enterprise's business process digitalization. Objectives. We explore the role of social media in the digitalization of business processes, systematize the impact of social networks on business processes of enterprises in the digital economy. Methods. The theoretical and methodological analysis of social networks as a tool for digitalization of company's business processes rests on the content analysis of domestic and foreign scientific studies, comparison, generalization and systematization. Results. We highlight the key effects of the impact of social networks on the business processes of the company; show that the digitalization of business processes should be considered in the context of a value-based approach, aimed at creating a value through the algorithmization of company operations. We determine that social networks are one of the most important tools for digitalization of company's business processes, as they have a high organizational and management potential. We also systematize the effects of social media on company's business processes. Conclusions. We present theoretical provisions of the impact of social networks on business processes of enterprises, which will enable to model and organize ideas about the development of digital ecosystems and the formation of business models.

scholarly journals The Relationship of Sustainability Communication on Social Media with Banking Consumers’ Loyalty through e-WOM

2021 ◽  
Vol 13 (7) ◽  
pp. 3832
Author(s):  
Gao Wei ◽  
Wang Lin ◽  
Wu Yanxiong ◽  
Yan Jingdong ◽  
Sadik Yusuf Musse
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Positive Emotions ◽  
Banking Sector ◽  
Equation Modeling ◽  
Consumer Loyalty ◽  
Csr Communication ◽  
Prior Literature ◽  
Corporate Social ◽  
The Impact

Prior literature has largely addressed corporate social responsibility (CSR) from outcomes related to organizational themes. However, its importance for achieving consumer-related outcomes is something that has been largely ignored by contemporary researchers. Likewise, how CSR communication through social media can create positive emotions on the part of consumers has to date been under-explored. Hence, the present study aims to fill these gaps by investigating the impact of CSR communication of an organization through social media on consumer loyalty. The study also proposes electronic word of mouth (e-WOM) as a potential mediator between this relationship. The proposed model of the present study was tested in the banking sector of a developing country. The data were collected from a self-administered questionnaire and analyzed through the structural equation modeling technique (SEM). The results of the present study validated that CSR communication of a bank through social media directly and indirectly, through e-WOM, influences consumer loyalty in a positive manner. The results of the present study will be helpful for policymakers to better understand how well-planned CSR communication of an organization on social media can lead towards better consumer-related outcomes such as consumer loyalty and e-WOM.

scholarly journals The Relationship of CSR Communication on Social Media with Consumer Purchase Intention and Brand Admiration

2021 ◽  
Vol 16 (5) ◽  
pp. 1217-1230
Author(s):  
Shuchi Gupta ◽  
Nishad Nawaz ◽  
Adel Abdulmhsen Alfalah ◽  
Rana Tahir Naveed ◽  
Saqib Muneer ◽  
...  
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Structural Equation ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Csr Communication ◽  
Consumer Purchase Intention ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

With the advent of the Internet and other digital technologies, contemporary businesses from all sectors are using social media for communication with consumers to engage them meaningfully with a brand. However, the use of social media for corporate social responsibility (CSR) communication is relatively new to the existing literature. Likewise, the impact of CSR communication through social media (CSR-S) on consumer emotions and behavior is, to date, underexplored. To address this, the present research aims to test the relationship of CSR-S on brand admiration and consumer purchase intention. The study proposes a direct relationship between CSR-S and purchase intention with a mediating effect of brand admiration. The data were collected from the banking consumers of Pakistan through a self-administered questionnaire. The authors distributed 800 questionnaires and received 463 questionnaires useful for data analysis, so the present research study response rate was around 59%. The data were analyzed using the structural equation modeling (SEM) technique in AMOS. The results revealed that CSR-S is positively related to purchase intention (β = 0.233). The results further showed that brand admiration partially mediates this relationship (β = 0.079). The survey respondents confirmed that their bank’s CSR communication helps enhance their purchase likelihood and their feelings of admiration for their bank. These findings will help policymakers at banking institutions better understand the importance of CSR communication on different social media platforms to achieve consumer-related outcomes.

Effects of social attachment on social media continuous usage intention: The mediating role of affective commitment

2020 ◽  
pp. 1-13
Author(s):  
Maosheng Yang ◽  
Shangui Hu ◽  
Bagna Essohanam Kpandika ◽  
Lei Liu
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Affective Commitment ◽  
Underlying Mechanism ◽  
Equation Model ◽  
Three Dimensions ◽  
Future Research ◽  
Social Attachment ◽  
Mediating Role ◽  
Continuous Usage Intention

BACKGROUND: Social attachment has been identified as a key antecedent motivating users’ social media involvement. However, there is a scarcity of research investigating whether and how three dimensions of social attachment exert impacts on users’ continuous usage intention of social media. OBJECTIVE: Based on structural equation model analysis, the current research clarifies the relationships between social attachment, affective commitment and social media continuous usage intention, which unveils the underlying mechanism through which three dimensions of social attachment influence users’ continuous usage intention of social media. METHODS: A survey was conducted with 536 informative responses obtained from TikTok public users for hypothesis testing analysis. RESULTS: Results indicate that three dimensions of social attachment (social connections, social dependence and social identity) are all positively related to users’ continuous usage intention of social media. Affective commitment partially mediates the relationship between social attachment and users’ continuous usage intention of social media. CONCLUSIONS: The current research makes an in-depth study about the underlying mechanism whereby social attachment exerts impacts on social media continuous usage intentionand provides several managerial and theoretical implications. Future research directions are discussed as well.

Sign in / Sign up

Export Citation Format

Share Document