scholarly journals Co-Creating a Sustainable Regional Brand from Multiple Sub-Brands: The Andaman Tourism Cluster of Thailand

2021 ◽  
Vol 13 (16) ◽  
pp. 9409
Author(s):  
Siwarit Pongsakornrungsilp ◽  
Pimlapas Pongsakornrungsilp ◽  
Theeranuch Pusaksrikit ◽  
Pimmada Wichasin ◽  
Vikas Kumar
Keyword(s):  
Focus Group ◽  
Qualitative Data ◽  
Brand Management ◽  
Place Branding ◽  
Brand Identity ◽  
Fundamental Aspect ◽  
Focus Group Interviews ◽  
Regional Brand ◽  
Group Interviews ◽  
Brand Congruence

The purpose of this study was to explore how a regional brand can be co-created among different cities by employing the concept of place branding and brand culture. The Andaman Tourism Cluster of Thailand (ATC) generates the most tourism revenue in Thailand. Developing a regional brand identity can strengthen the competitive advantage of the ATC. Data were collected using multi-method research through questionnaires, projective techniques, and focus group interviews. Quantitative data were analyzed using descriptive and inferential statistics, while qualitative data were analyzed using thematic analysis. This study also shows that multi-method research contributes to brand management by facilitating collaboration, participation, and brand congruence among stakeholders. Quantitative and qualitative data were synthesized in order to develop the brand identity of the ATC. Focus group interviews were also employed to co-create the regional brand identity as ‘Irresistible Andaman’, of which sustainable tourism management is a fundamental aspect. This study demonstrates how multiple sub-brands with different stakeholders can be integrated into a single regional brand. Moreover, stakeholders should focus on internal branding by communicating with all stakeholders to co-create brand congruence.

Suicide: Qualitative data from focus group interviews with youth

1997 ◽  
Vol 45 (10) ◽  
pp. 1563-1570 ◽  
Author(s):  
Carolyn Coggan ◽  
Pam Patterson ◽  
Jacqui Fill
Keyword(s):  
Focus Group ◽  
Qualitative Data ◽  
Focus Group Interviews ◽  
Group Interviews

Children's Knowledge and Beliefs about AIDS: Qualitative Data from Focus Group Interviews

1994 ◽  
Vol 21 (1) ◽  
pp. 117-126 ◽  
Author(s):  
Marilyn J. Hoppe ◽  
Elizabeth A. Wells ◽  
Anthony Wilsdon ◽  
Mary R. Gillmore ◽  
Diane M. Morrison
Keyword(s):  
Focus Group ◽  
Qualitative Data ◽  
Focus Group Interviews ◽  
Knowledge And Beliefs ◽  
Group Interviews

Mass tourists and destination interaction avoidance

2016 ◽  
Vol 23 (1) ◽  
pp. 3-19 ◽  
Author(s):  
Hee-Jung Lee ◽  
Hugh Wilkins
Keyword(s):  
Focus Group ◽  
Quantitative Data ◽  
Mixed Methods Research ◽  
Qualitative Data ◽  
Underlying Structure ◽  
Focus Group Interviews ◽  
Mass Tourism ◽  
Sequential Mixed Methods ◽  
Group Interviews ◽  
Insight Into

The concept of the environmental bubble was introduced by Cohen to describe the ‘psychological comfort’ sought by mass tourists. However, there has been little empirical research to investigate the underlying structure of this construct. This study provides insight into the psychological motivations of those who choose mass tourism and provides a scale, named Tourist Interaction Avoidance, which measures the extent to which tourists seek to avoid uncertainty during their trips and can be used as a predictor of travel style. A sequential mixed methods research design was adopted with qualitative data collected through focus group interviews followed by a self-completion survey to collect the quantitative data. The findings identify three underlying components: ‘protection’, ‘food’ and ‘avoidance’. These provide deeper understanding of the needs of tourists from South Korea by identifying the three components that underpin the dimension and provide a means to measure individual tourist preferences.

scholarly journals Focus-group interview and data analysis

2004 ◽  
Vol 63 (4) ◽  
pp. 655-660 ◽  
Author(s):  
Fatemeh Rabiee
Keyword(s):  
Data Analysis ◽  
Focus Group ◽  
Qualitative Data ◽  
Framework Analysis ◽  
Focus Group Interviews ◽  
Qualitative Data Analysis ◽  
Health Development ◽  
Health And Social Care ◽  
Focus Group Data ◽  
Group Interviews

In recent years focus-group interviews, as a means of qualitative data collection, have gained popularity amongst professionals within the health and social care arena. Despite this popularity, analysing qualitative data, particularly focus-group interviews, poses a challenge to most practitioner researchers. The present paper responds to the needs expressed by public health nutritionists, community dietitians and health development specialists following two training sessions organised collaboratively by the Health Development Agency, the Nutrition Society and the British Dietetic Association in 2003. The focus of the present paper is on the concepts and application of framework analysis, especially the use of Krueger's framework. It provides some practical steps for the analysis of individual data, as well as focus-group data using examples from the author's own research, in such a way as to assist the newcomer to qualitative research to engage with the methodology. Thus, it complements the papers by Draper (2004) and Fade (2004) that discuss in detail the complementary role of qualitative data in researching human behaviours, feelings and attitudes. Draper (2004) has provided theoretical and philosophical bases for qualitative data analysis. Fade (2004) has described interpretative phenomenology analysis as a method of analysing individual interview data. The present paper, using framework analysis concentrating on focus-group interviews, provides another approach to qualitative data analysis.

Teachers' Attitudes, Knowledge and Skills in Respect to the Language Awareness Approach

2019 ◽  
Vol 4 (2) ◽  
pp. 28-42
Author(s):  
Petra Daryai-Hansen ◽  
Samúel Lefever ◽  
Inta Rimšāne
Keyword(s):  
Focus Group ◽  
Qualitative Data ◽  
Teacher Cognition ◽  
Language Awareness ◽  
Methodological Framework ◽  
Focus Group Interviews ◽  
Knowledge And Skills ◽  
Group Interviews ◽  
Teachers Attitudes

This article will present findings from the DELA-NOBA project. During the project, quantitative and qualitative data from the participating teachers from pilot schools in Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, and Sweden were collected to investigate the participating teachers' attitudes, knowledge and skills and experiences of using language awareness activities in teaching. Based on teacher cognition as theoretical and methodological framework, the authors will present data from the teachers' survey at the beginning of the project, the teachers' interim survey and the focus group interviews at the end of the project.

scholarly journals Exploiting Metacognitive Networks Embedded in Narrative Focus Group Interviews Using NodeXL

2016 ◽  
Author(s):  
Divan Jagals ◽  
Marthie Van der Walt
Keyword(s):  
Focus Group ◽  
Qualitative Data ◽  
Theory Development ◽  
Focus Group Interviews ◽  
Research Activity ◽  
Clear Cut ◽  
Group A ◽  
Group Interviews ◽  
Group B ◽  
Microsoft Office

Development of metacognitive theory for changing pedagogy remains an essential research activity. A lack of sufficient clear-cut qualitative analysis procedures extracting embedded metacognitive constructs from qualitative data (e.g., narrative focus group interviews) can hinder development of theory. An approach is therefore needed to analyse qualitative metacognitive data exploiting embedded metacognitive constructs for theory development. In an undergraduate fourth-year mathematics education module, two groups of students (Group A: n = 6; Group B: n = 5) participated in a series of focus group interviews. Participants designed and refined mathematics lessons about the concept of place value. We identified metacognitive networks as an embedded construct in students’ metacognitive processes. Findings indicate that metacognitive networks of an individual, social and socially shared metacognitive nature are embedded in qualitative data, and can be exploited to develop new metacognitive theory. We offer a novel three-step process in this methodology paper to extract metacognitive networks using Microsoft Office, ATLAS.ti and NodeXL.

scholarly journals Homosocial positionings and ambivalent participation

2020 ◽  
Vol 36 (67) ◽  
pp. 055-075
Author(s):  
Morten Birk Hansen Mandau
Keyword(s):  
Gender Differences ◽  
Young Adults ◽  
Focus Group ◽  
Social Interactions ◽  
Qualitative Data ◽  
Same Sex ◽  
Focus Group Interviews ◽  
Quantitative Studies ◽  
Group Interviews ◽  
Status Enhancement

Although quantitative studies have found gender differences in the non-consensual sharing of privately produced sexual images, few studies have explored how these sharing practices are shaped by the gendered social interactions in which they take place. Drawing on qualitative data from seven same-sex focus group interviews, this study examines the non-consensual sharing and viewing of sexual images among young adults. The investigation shows how the non-consensual sharing and view- ing of sexting images is shaped by homosocial interactions and functions in gen- dered patterns of positioning, characterized by status enhancement among boys and visual gossiping among girls. However, the study also finds that young adults’ participation in these sharing practices is ambivalent, as they experience being both drawn to sexual images due to their private and authentic character, and repelled by them owing to the wrongfulness and illegality of sharing them. These findings are discussed in relation to research on youth sexting.

Effect of Storytelling Technique on the Attitudes of Nursing Students Toward Death

2020 ◽  
pp. 003022282092102
Author(s):  
Hüsna Özveren ◽  
Emel Gülnar ◽  
Nurcan Çalışkan
Keyword(s):  
Nursing Students ◽  
Focus Group ◽  
Qualitative Data ◽  
Descriptive Analysis ◽  
Wilcoxon Test ◽  
Semistructured Interview ◽  
Focus Group Interviews ◽  
Paired Samples ◽  
Group Interviews ◽  
Number Percentage

This study was conducted to determine the effect of the storytelling technique on the attitudes of nursing students toward death as a mixed research design. The study sample consisted of 94 senior students attending the nursing department of a university in Turkey. Quantitative data were collected by using the introductory characteristics form and the Death Attitude Profile-Revised, while qualitative data were collected through focus group interviews with the semistructured interview form. The data were analyzed according to number, percentage, Wilcoxon test, paired samples ttest, and descriptive analysis method. The mean Death Attitude Profile-Revised Scale score of the students before receiving the relevant education was 4.17 ± 0.21. This score increased to 4.25 ± 0.24 after the students received the education and the difference was found to be statistically significant ( p < .05). In the qualitative section of the study, the data obtained from the attitudes of the students toward death were coded, and four themes were determined. The qualitative data obtained from the focus group interviews with the participating students were presented under four themes: the contribution of the storytelling technique to learning, the effect of the storytelling technique on the attitude toward death, thoughts about the storytelling technique, and contribution of the course to knowledge, skills and attitude in giving care to the dying patient. As a result of the study, explaining the subject of death with the storytelling technique was determined to positively affect the attitudes of the students toward death.

Management Strategy for Distributing Questionnaires and Interview Guidelines in the Research Data Collection Process

2018 ◽  
Vol 2 (2) ◽  
pp. 104-111
Author(s):  
Po. Abas Sunarya ◽  
George Iwan Marantika ◽  
Adam Faturahman
Keyword(s):  
Focus Group ◽  
Data Collection ◽  
Management Strategy ◽  
Research Data ◽  
Accurate Information ◽  
Focus Group Interviews ◽  
Good Management ◽  
Research Activities ◽  
Data Collection Process ◽  
Group Interviews

Writing can mean lowering or describing graphic symbols that describe a languageunderstood by someone. For a researcher, management of research preparation is a veryimportant step because this step greatly determines the success or failure of all researchactivities. Before a person starts with research activities, he must make a written plan commonlyreferred to as the management of research data collection. In the process of collecting researchdata, of course we can do the management of questionnaires as well as the preparation ofinterview guidelines to disseminate and obtain accurate information. With the arrangement ofplanning and conducting interviews: the ethics of conducting interviews, the advantages anddisadvantages of interviews, the formulation of interview questions, the schedule of interviews,group and focus group interviews, interviews using recording devices, and interview bias.making a questionnaire must be designed with very good management by giving to theinformation needed, in accordance with the problem and all that does not cause problems at thestage of analysis and interpretation.

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