scholarly journals Small-Scale Sport Events as Place Branding Platforms: A Content Analysis of Osona’s Projected Destination Image through Event-Related Pictures on Instagram

2021 ◽  
Vol 13 (21) ◽  
pp. 12255
Author(s):  
Isaac Taberner ◽  
Albert Juncà
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Place Branding ◽  
Destination Image ◽  
Small Scale ◽  
Sporting Events ◽  
Place Promotion ◽  
The Creation ◽  
Sport Events

Over the last few decades, various regions have taken advantage of sport as a tool for place branding. One of the most used strategies has been sporting events, which can help to position the regions and improve their image. With regard to destination image (DI), the penetration and popularity of social media such as Instagram has opened new avenues for place promotion and has turned the users of these platforms into active agents in the promotion of DI. This study aims to explore whether the participants and organisers of small-scale sport events (SSSEs) can contribute to the creation of destination image through the content they post on Instagram. For this purpose, the content of 1315 photographs posted by SSSE participants and organisers on Instagram was analysed. The results show that the photographs related to SSSEs reproduce destination attributes of the region and, consequently, are a source of DI creation. The results also show the importance of the specific moment of the event both in the DI and in the engagement of the posts. This research provides valuable information on the management of Instagram in the context of SSSEs, on the importance of the characteristics of the starting and finishing lines and of the course of the event; and on the desirability of aligning the perspective of the organisers and participants to maximise the potential for the creation of DI through SSSEs.

scholarly journals Examining Perceived and Projected Destination Image: A Social Media Content Analysis

2021 ◽  
Vol 13 (6) ◽  
pp. 3354
Author(s):  
Wei Sun ◽  
Shoulian Tang ◽  
Fang Liu
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Destination Image ◽  
Media Content ◽  
Media Content Analysis ◽  
Poor Understanding ◽  
Practical Implications

Destination image has been extensively studied in tourism and marketing, but the questions surrounding the discrepancy between the projected (perceptions from the National Tourism Organizations) and perceived destination image (perceptions from tourists) as well as how the discrepancy may influence sustainable experience remain unclear. Poor understanding of the discrepancy may cause tourist confusion and misuse of resources. The aim of this study is to empirically investigate if the perceived (by tourists) and projected (by NTOs) destination image are significantly different in both cognitive and affective aspects. Through a comprehensive social media content analysis of the NTO-generated and tourist-generated-contents (TGC), the current study identifies numerous gaps between the projected and perceived destination image, which offers some important theoretical and practical implications on destination management and marketing.

Destination Image, Sport Event Quality, and Behavioral Intentions: The Cases of Three World Sambo Championships

2019 ◽  
pp. 109634801988392 ◽  
Author(s):  
Ivana Milovanović ◽  
Radenko Matić ◽  
Kostas Alexandris ◽  
Nebojša Maksimović ◽  
Zoran Milošević ◽  
...  
Keyword(s):  
Behavioral Intentions ◽  
Structural Models ◽  
Destination Image ◽  
Small Scale ◽  
Sport Event ◽  
Destination Loyalty ◽  
The Core ◽  
Sport Events ◽  
Novi Sad ◽  
The Relationship

This research tested the interactions among destination image, destination quality, sport event quality, and behavioral intentions in the context of small-scale sport events. The study included elite sambo athletes (N = 350) who participated in the World Sambo Championships, which were organized in Novi Sad (Serbia) in 2017 and 2018. The destination image was measured with the affective and cognitive dimensions, while the event quality was measured with the core, tangible and supporting dimensions. The results supported the measurement and structural models. They further indicated that the core aspect of the event quality directly influences participants’ behavioral intentions, while the destination quality partially mediates the relationship between destination image and participant behavioral intentions. The event quality was shown to have a direct relationship with the development of destination loyalty. The theoretical and applied value of these results are discussed.

An Evaluation of Toronto's Destination Image Through Tourist Generated Content on Twitter

2020 ◽  
Vol 11 (2) ◽  
pp. 1-16 ◽  
Author(s):  
Hillary Clarke ◽  
Ahmed Hassanien
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Data Analysis ◽  
Information Exchange ◽  
Destination Image ◽  
User Generated Content ◽  
Cognitive Component ◽  
Research Outcomes ◽  
Textual Content ◽  
Insight Into

This study aims at evaluating the cognitive, affective, and conative components of destination image from the perception of tourists on social media. The netnography technique is used for data analysis and interpretation. Through a textual content analysis approach, an interpretation of meaning of content produced from tweets by tourists is conducted. The findings show that destination attractions were the most commented on component of the cognitive component. Throughout the travelling process, tourists assessed the affective destination image. It was found that tourists' evaluation was of favourable emotions towards Toronto as a destination. The conative component was assessed before, during, and after visiting Toronto. Tourists provided insight into their behaviour online through personal updates and information sharing. The research outcomes provide scholars and practitioners with greater insight into the dimensions of destination image formed by user-generated content from tourists and their usefulness for information exchange in various settings.

A study of event quality, destination image, perceived value, tourist satisfaction, and destination loyalty among sport tourists

2019 ◽  
Vol 32 (4) ◽  
pp. 940-960
Author(s):  
Yunduk Jeong ◽  
Sukkyu Kim
Keyword(s):  
Perceived Value ◽  
Mediating Effect ◽  
Destination Image ◽  
Measurement Scale ◽  
Small Scale ◽  
Sporting Events ◽  
Content Type ◽  
Destination Loyalty ◽  
Tourist Satisfaction ◽  
Structural Relationships

Purpose The purpose of this paper is to explore structural relationships between quality, destination image, perceived value, tourist satisfaction and destination loyalty with emphasis on the mediating effect of tourist satisfaction on relations between destination image and destination loyalty, and between perceived value and destination loyalty in the context of small-scale sporting events. Design/methodology/approach Construct validity of the measurement scale was verified by confirmatory factor analysis, factor loadings, average variance extracted, construct reliability and correlation analysis. Reliability of the measurement scale was verified by Cronbach’s α analysis. A structural equation modeling test with maximum likelihood estimation was used to test structural relationships between variables in the proposed model using the responses of 311 participants. Findings Results showed significant and powerful impacts of: event quality, destination image and perceived value on tourist satisfaction; destination image, perceived value, and tourist satisfaction on destination loyalty and demonstrated; and tourist satisfaction fully mediates relationships between destination image and destination loyalty, and between perceived value and destination loyalty. Originality/value The study shows: it is meaningful to include quality and value in tourism destination image-satisfaction-loyalty models; provides empirical evidence that tourist satisfaction fully mediates the relation between perceived value and destination loyalty; and confirms small-scale as well as large-scale sporting events should be viewed as important aspects of marketing strategies aimed at improving quality, image, value, satisfaction and loyalty.

Putting Heads in Beds: A Small Sport Event Seeks the Right Analysis to Appeal to CVBs

2017 ◽  
Vol 6 (1) ◽  
pp. 10-19
Author(s):  
B. David Tyler ◽  
Steve C. Morse ◽  
Ryan K. Cook
Keyword(s):  
Performance Indicators ◽  
Hotel Industry ◽  
Small Scale ◽  
Sporting Events ◽  
Microsoft Excel ◽  
Sport Event ◽  
Daily Rate ◽  
Sport Events ◽  
The Right

Small-scale sporting events play an important role in bringing tourists to destinations. In this case, students take the role of the fictional national events director for EVP Beach Volleyball as he analyzes hotel data from three destinations to determine which locale would most benefit from EVP’s participants and fans. The primary goal is for students to learn to conduct basic analysis on a large, real dataset using Microsoft Excel. A second goal is to introduce students to the key performance indicators of the hotel industry: Occupancy Rate, Average Daily Rate (ADR), and Revenue Per Available Room (RevPAR). These metrics are central to hoteliers’ daily operations and familiarity with them will help students speak that language when interacting with people in the field. Thirdly, the case introduces key concepts surrounding the economic impact of sport events, particularly relating to the value of visitor spending.

scholarly journals Assessing the Pro-environmental Behaviour Associated with Small-scale Sport Tourism Events

2021 ◽  
Vol 10 (10(6)) ◽  
pp. 1811-1827
Author(s):  
Ayanda Mchunu ◽  
Siyabulela Nyikana ◽  
Tembi Maloney Tichaawa
Keyword(s):  
Environmental Management ◽  
Research Strategy ◽  
Small Scale ◽  
Management Approach ◽  
Sporting Events ◽  
Mixed Method Research ◽  
Structured Interviews ◽  
Environmentally Conscious ◽  
Environmental Behaviour ◽  
Sport Events

This study examined the pro-environmental behaviour that is associated with small-scale sporting events in the context of South Africa. To achieve this aim, the study employed a mixed-method research strategy, wherein face-to-face questionnaire surveys (n=316) were conducted with small-scale sporting event attendees. These were complemented by in-depth, semi-structured interviews with key informants who are involved in the organisation and management of such events (n=9). The key findings indicated that small-scale sport event attendees are environmentally conscious and practice pro-environmental behaviour at small-scale sport events to a large extent. However, the study observed certain nuances relating to behavioural differences at different events, with regards to environmental management. Moreover, there seemed to be a misalignment of environmental management from the event organisers and environmental behaviour by the attendees of small-scale sporting events, especially when looking into intended future behaviour at the events. The study advocates for a more comprehensive planning and management approach for small-scale events, particularly from the viewpoint of the organisers in order to promote responsible behaviour by attendees of the events going forward.

User-generated place brand identity: harnessing the power of content on social media platforms

2019 ◽  
Vol 12 (1) ◽  
pp. 39-70 ◽  
Author(s):  
Viriya Taecharungroj
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Empirical Studies ◽  
Place Branding ◽  
Brand Identity ◽  
Street Vendors ◽  
Content Type ◽  
Interesting Study ◽  
Social Media Platforms ◽  
Place Brand

PurposeThe purpose of this paper is to use user-generated content (UGC) on social media platforms to infer the possible place brand identities of two famous metropolitan areas in Bangkok, Thailand, namely, Khaosan Road and Yaowarat (Bangkok’s Chinatown), both of which are famous for their street vendors and nightlife. These two places are interesting study sites because of recent identity conflicts among their stakeholders. The method developed in this research can help other places to better understand place brand identities and, as such, effectively plan for and manage those places.Design/methodology/approachThe author used content analysis to study 782 user-generated images on Flickr and 9,633 user-generated textual reviews of Khaosan Road and Yaowarat from TripAdvisor and Google Maps’ Local Guide. MAXQDA was used to code all the images. User-generated textual reviews were studied using Leximancer. The author also introduced a positivity of concept analysis to identify positive and negative components of place brand identity.FindingsThe author developed a place brand identity framework that includes three pillars, namely, place physics, place practices and place personality. Content analysis of the images generated 105 codes and a count of the frequency of the codes that represent place brand identity. Content analysis of textual reviews created the concepts in the three pillars and identified the positive and negative concepts for both places. The results of both image and text analyses showed that street food vending is one of the most salient components of place brand identity for both Khaosan Road and Yaowarat.Practical implicationsThe author suggested several place branding strategies for the Bangkok Metropolitan Administration such as turning Khaosan Road into a music scene for both visitors and locals, controlling excessive and aggressive commercialism, sponsoring the production of creative and authentic content, initiating a compelling online campaign that focusses on the items sold in Yaowarat, hosting a spotlight event such as a seafood festival and improving hygiene and walkability.Originality/valueBoth the advancement of digital technologies and the complexity of stakeholders create a need for empirical studies on place branding involving the participation of the widest possible range of stakeholders and studies on the influence of social media. This research is the first to use both image and text analyses to study place brand identity from UGC. The use of both analyses allows the two methods to complement one another while mitigating the weaknesses of each.

scholarly journals AMPLIFICATION OF ISLAMIC DOCTRINES IN HADITH MEMES PROHIBITION OF WOMEN TRAVELS WITHOUT A MAHRAM ON INDONESIAN SOCIAL MEDIA

2021 ◽  
Vol 22 (1) ◽  
pp. 230
Author(s):  
Miski Miski
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Public Sphere ◽  
Classical Literature ◽  
Social Phenomena ◽  
The Public ◽  
The Media ◽  
The Creation ◽  
The Public Sphere ◽  
Contemporary Context

This paper is a netnographic study of hadith memes prohibition women from traveling without mahram on Indonesian social media. there are three main questions that are in focus: 1) how does classical literature record hadiths related to this theme? 2) how does this hadith exist in memes on Indonesian social media? 3) how did this phenomenon give birth to the amplification of Islamic doctrine? By using content analysis, this study shows: 1) the hadith in this theme is a hadith that is widely known among the Companions of the Prophet and the gatherers of the hadith, and is considered mutually reinforcing, 2) on social media, the hadith exists in various memes; besides the media factor, also the factors of its users which still carry theological aspects, 3) the massive spread of memes in this theme triggers the creation of the Islamic doctrine, and has an effect on the neglect of other more essential aspects of Islamic doctrine. This study also found that the existence of the meme hadith is a re-actualization of classical discourse that is intended as resistance to a variety of religious social phenomena that are deemed deviant, especially in relation to women's freedom in the public sphere. To this point, it must be acknowledged that the memes that are spread are methodologically problematic or irrelevant in a contemporary context. Beyond these findings, the existence of memes with different interpretations but in limited quantities and intended as a counter to memes that have been widespread will further enrich the discourse of hadith studies. Keywords: hadith, memes, netnographic study, mahram

scholarly journals Code-mixing on Facebook postings by EFL students: A small scale study at an SMP in Tangerang

2016 ◽  
Vol 11 (2) ◽  
pp. 169-180
Author(s):  
Bayu Kurniawan
Keyword(s):  
High School ◽  
Social Media ◽  
Content Analysis ◽  
Data Analysis ◽  
Junior High School ◽  
Small Scale ◽  
Code Mixing ◽  
Research Findings ◽  
Efl Students ◽  
Age Range

This study aims to analyze the use of English, in terms of code mixing forms, and its motivations by EFL teenager learners. The participants of this study are three students in the age range of 12-14 year’s old (grade 8th and 9th) in a junior high school in Tangerang, Indonesia. The data was a one week Facebook postings from the students Facebook page. Content analysis was used as a method for data analysis. In addition, interview was also conducted to find out the participants’ motivation in using English on their Facebook posts. The research findings showed that English is frequently used by students in social media to perform code-mixing which are present in caption, status, hashtag, and comments. Using Hoffman’s categorization (1991), reasons for code-mixing are identified as follows: 1) talking about a particular topic, 2) quoting somebody else’s statements, 3) being emphatic about something, 4) interjection (inserting sentence fillers or sentence connectors), 5) indicating pride and 6) limited words.

Small-Scale Sports Event Sponsorship

2020 ◽  
pp. 192-216
Author(s):  
Chris Α. Vassiliadis ◽  
Iason George Skoulas ◽  
Sofia K. Gkarane
Keyword(s):  
Management Plan ◽  
Small Scale ◽  
Sporting Events ◽  
Exchange System ◽  
Sport Event ◽  
Business Operations ◽  
Sporting Event ◽  
Sport Events ◽  
Event Based

The readers of this chapter are expected to understand, through the description of the basic sponsorship operation procedures, the importance of supporting sport event-based business operations. To this end, following a brief introduction including a description of the international situation in the sports sponsorship market, as well as the necessary concepts, types of sponsorships, and developments, the structure of the book chapter focuses on the key elements of the content of a sponsorship management plan for small-scale sporting events. Also important is the contribution of this chapter by presenting, at the end, three small-scale sport events in clarifying how sponsors of a sporting event can be attracted and how the sponsorship exchange system can be more effective.

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