Vladimir Mayakovsky — the founder of the first social advertising aimed at preserving the health of the population
The purpose of this work is to analyze the creativity of V.V. Mayakovsky and an assessment of his contribution to health education of the population, disease prevention, and maintaining a healthy lifestyle in connection with the celebration of the approaching 100th anniversary of the formation of the state sanitary and epidemiological service of Russia, and the 130th anniversary of the poet’s birth. The article presents the work of Mayakovsky in the «Windows of satire ROSTA» and «Windows» of the Glavpolitprosvet, shows the conditions and organization of work on the production of propaganda posters, ways to increase the effectiveness of propaganda, the introduction of innovative techniques; the contribution of the poet to the campaigning and propaganda of sanitary and hygienic knowledge, the prevention of mass infectious diseases among the population, and the eradication of bad habits was assessed. The huge contribution to V.V. Mayakovsky in the formation of the state system for sanitary and epidemiological education and the formation of a healthy lifestyle for the population. The main hygienic and epidemiological problems of the post-revolutionary period are highlighted. The role of V.V. Mayakovsky as the founder of the first Soviet social advertising aimed at preserving the health of the population.