Clothing of the medieval peasant: from everyday functionality to the definition of class affiliation. To the discussion about the origin of fashion
The article shows that there are a number of contradictory points of view on the question of the time and factors of the origin of the fashion. In fashion theory, there are a number of well-established concepts regarding the question of the origin of fashion. According to the first point of view, fashion originated at the dawn of the capitalist era, and it is directly related to the processes of trade, urbanization, the increase in the number of cities and the emergence of a mass democratic culture that formed certain attitudes, including fashion. According to another view, fashion successfully developed within the framework of traditional society, within the boundaries of palace culture, among the aristocracy and the nobility. There is also the third opinion, according to which fashion is identified with clothing in general, which allows talking about its origin at the dawn of the formation of humanity. The article argues that fashion could not have arisen in traditional society, especially in the peasant environment, which allows speaking of its origin only within the framework of industrialism.