scholarly journals Pengaruh Perilaku Konsumen terhadap Pengambilan Keputusan dalam Menentukan Destinasi Wisata di Kabupaten Hulu Sungai Tengah

2019 ◽  
Vol 3 (2) ◽  
pp. 74-79
Author(s):  
Gusti Marliani ◽  
Toto Sugiarto
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Social Factor ◽  
Psychological Factor ◽  
Cultural Factor ◽  
Consumer Decision Making ◽  
Test Results ◽  
Personal Factor ◽  
Independent Variables ◽  
Independent Variable

The purpose of this study is to analyze the influence of consumer behavior on their decision making both partially and simultaneously in determining the Tourism Destination to Hulu Sungai Tengah District. The results of this study can provide input for stakeholders in decision making to advance tourism in Hulu Sungai Tengah, in this case, can help increase the number of tourist visits in Hulu Sungai Tengah.. Simultaneously / thoroughly independent variables which include Cultural Factor Variables (X1), Social Factor Variables (X2), Personal Factor Variables (X3), and Psychological Factor Variables (X4) simultaneously have a significant effect on consumer decision making in determining Tourism Visits (Y ) in Hulu Sungai Tengah Regency. The test results show that F count is greater than F table (F count = 267,457> F table = 3.81). Adjusted R Square equal to 0.965, which means that the independent variable has a contribution variance of 96.5% to the dependent variable, while the remaining 3.5% is given by other variables not included in this study.

scholarly journals Impact of infarct location on functional outcome following endovascular therapy for stroke

2018 ◽  
Vol 90 (3) ◽  
pp. 313-319 ◽  
Author(s):  
Charlotte Rosso ◽  
Raphael Blanc ◽  
Julien Ly ◽  
Yves Samson ◽  
Stéphane Lehéricy ◽  
...  
Keyword(s):  
Decision Making ◽  
Functional Outcome ◽  
Internal Capsule ◽  
Brain Regions ◽  
Stepwise Logistic Regression ◽  
Independent Variables ◽  
Good Outcome ◽  
Registration Number ◽  
Independent Variable ◽  
The Relationship

ObjectivesThe relationship between stroke topography (ie, the regions damaged by the infarct) and functional outcome can aid clinicians in their decision-making at the acute and later stages. However, the side (left or right) of the stroke may also influence the identification of clinically relevant regions. We sought to determine which brain regions are associated with good functional outcome at 3 months in patients with left-sided and right-sided stroke treated by endovascular treatment using the diffusion-weighted imaging-Alberta Stroke Program Early CT Score (DWI-ASPECTS).MethodsPatients with ischaemic stroke (n = 405) were included from the ASTER trial and Pitié-Salpêtrière registry. Blinded readers rated ASPECTS on day 1 DWI. Stepwise logistic regression analyses were performed to identify the regions related to 3-month outcome in left (n = 190) and right (n = 215) sided strokes with the modified Rankin scale (0–2) as a binary independent variable and with the 10 regions-of-interest of the DWI-ASPECTS as independent variables.ResultsMedian National Institute of Health Stroke Scale (NIHSS) at baseline was 17 (IQR: 12–20), median age was 70 years (IQR: 58–80) and median day-one NIHSS 9 (IQR: 4–18). Not all brain regions have the same weight in predicting good outcome at 3 months; moreover, these regions depend on the affected hemisphere. In left-sided strokes, the multivariate analysis revealed that preservation of the caudate nucleus, the internal capsule and the cortical M5 region were independent predictors of good outcome. In right-sided strokes, the cortical M3 and M6 regions were found to be clinically relevant.ConclusionCortical non-motors areas related to outcome differed between left-sided and right-sided strokes. This difference might reflect the specialisation of the dominant and non-dominant hemispheres for language and attention, respectively. These results may influence decision-making at the acute and later stages.Trial registration numberNCT02523261.

scholarly journals Effect of Perfectionistic and Brand Conscious on Consumer Decision-making Style of Young Adult in Batam in Mobile Phone Purchase

2019 ◽  
Vol 8 (6S3) ◽  
pp. 309-312
Keyword(s):  
Decision Making ◽  
Mobile Phone ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Consumer Decision Making ◽  
Purchasing Decisions ◽  
Consumer Decision ◽  
Quality Product ◽  
Marketing Activities ◽  
Independent Variable

Mobile phone business competition moves faster and more complex. This situation forces mobile phone manufacturers to be more creative and innovative in creating new products. Perfectionistic difference is one of the reasons consumers are willing to pay more for a brand of mobile phone products that are considered quality product. Marketing activities play a role in consumer purchasing decisions in addition to customer confidence in a product so that confidence arises in the purchasing actions taken. This research is quantitative research, a type of research with the characteristics of the problem in the form of influence relations. This study uses perfectionistic, and brand conscious as an independent variable and consumer decision-making style as a dependent variable. This study is aimed to look at the regression relationship between perfectionistic and brand conscious variable and the consumer decision making style of the young adults in Batam in purchasing mobile phone products. 393 private college students in Batam were taken as respondents by using proporsive sampling technique. The results of data analysis and hypothesis testing showed that Perfectionistic significantly influenced Consumer Decision-making Style, Brand Conscious had an influence on Consumer Decision-making Style and Perfectionistic and Brand Conscious simultaneously influenced Consumer Decision-making Style.

Role or Gender in Perceived Time Pressure among Young Consumers in Odisha

2018 ◽  
Vol 9 (1) ◽  
pp. 3-6
Author(s):  
Pramod Kumar Nayak
Keyword(s):  
Decision Making ◽  
Time Pressure ◽  
Psychological Factor ◽  
Consumer Decision Making ◽  
Psychological Variables ◽  
Male And Female ◽  
Female Consumers ◽  
Choice Sets ◽  
Young Consumers ◽  
The Difference

Every consumer whether male or female when purchases a product or when in the decision making phase for purchasing a product passes through some process of mental decision comprising of the choice sets to reach at the correct decision. As a general practice, apart from the information gathering about the product, the decision making i.e. mental process are influenced by psychological variables also. This paper aims at finding whether the psychological factor ‘Perceived Time Pressure’ differing across genders. The difference of psychological factor perceived time pressure among the male and female young consumers of Odisha are examined in this study and it has been observed that ‘Perceived Time Pressure’ psychological factor differs between male and female consumer. This study of psychological aspect ‘Perceived Time Pressure’ across genders will help in understanding the consumer decision making and behaviour of male and female consumers.

Impact of Digital Communication on Consumer Behaviour Processes in Luxury Branding Segment

2018 ◽  
pp. 132-157
Author(s):  
Harsha Gupta
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Consumer Behaviour ◽  
Digital Communication ◽  
Consumer Decision Making ◽  
Online Questionnaire ◽  
Consumer Decision ◽  
Luxury Branding ◽  
Buying Behaviour ◽  
The Impact

With a boom in digital marketing and the luxury sector in India, research in both the segments have become crucial for mining insights that guide consumer buying behaviour. However, both these constructs are comparatively new and have not been researched much. Hence, research in this field will help marketers across the corporate and academic sectors to understand deeper insights about consumer decision making process. This research will help in understanding how different vehicles of digital communication impact consumer behavior processes in the luxury brand apparel segment. The data for this research has been collected using an online questionnaire from respondents across India. Hence, this chapter will enable the readers in identifying which digital vehicles are most suitable for the different stages of the consumer behaviour process when marketing to luxury consumers; identifying the ranking of digital vehicles during consumer buying behaviour process; and analyzing the impact of various digital communications at different stages of the consumer behaviour process.

scholarly journals PERILAKU KONSUMEN DALAM KATEGORI KELAS SOSIAL: PENGAMBILAN KEPUTUSAN KELUARGA

2009 ◽  
Vol 6 (2) ◽  
Author(s):  
Ngesthi Nirmala Dewi ◽  
Indarini . ◽  
Dudi Anandya
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Social Class ◽  
Collective Decision ◽  
Social Classes ◽  
Collective Decision Making ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Specific Product ◽  
The Family

Social class has been the interesting subject in consumer behavior studies, so does the collective decision making. This study explore the consumer decision making whether as individual or as family regarding some behavior. The study covers five social class range from upper to the lowest social classes. The result shows interesting findings that although all behaviors can be classified into the same categories, they show specific characters for some social classes. The findings also covers the decision making dominance in the family regarding specific product characteristics.

scholarly journals ANALISIS PENGARUH PROMOSI YANG TERINTEGRASI DAN KEUNGGULAN POSITIONING TERHADAP KEPUTUSAN PEMBELIAN SABUN MANDI LUX DI KOTA AMBON

Jurnal Soso-Q ◽  
2020 ◽  
Vol 8 (1) ◽  
Author(s):  
Anggrainy Chaniago ◽  
Merry M. Pelupessy ◽  
Sarifuddin Sarifuddin ◽  
Yulianty S. Ginting
Keyword(s):  
Coefficient Of Determination ◽  
Test Results ◽  
Significant Positive Effect ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
Independent Variable ◽  
The City ◽  
Positive Effect

The bath soap market is constantly changing and competition is getting tougher with the emergence of bath soaps that have a clearer positioning, such as beauty soap, whitening soap, family soap to health soap. Increasing lifestyles of people in Indonesia and changing habits where bathing is no longer just using soap, but by adding fragrance and comfort when wearing it. The higher purchasing power of consumers for a product encourages companies to further improve the quality of their products. The purpose of this study is to analyze the effect of Integrated Promotion and Positioning Excellence on Purchasing Decisions in Lux Bath Soap. The population in this study are consumers in the city of Ambon who use Lux bath soap. The sample in this studywere 100 people who bought lux bath soap taken by purposive sampling. The data collection is done by using a questionnaire. The data analysis method used is SPSS version 16.The results of multiple regression analysis namely Y = 0.501 X1 + 0.218 X2 The most influential independent variable on the dependent variable is the integrated Promotion variable (0.501), followed by the Positioning Excellence variable (0.218). T test results show that all independent variables, namely (integrated promotion and positioning superiority) have a significant positive effect on the dependent variable (purchasing decisions) where all independent variables obtain a t value greater than t table with a sig level of less than 0.05. And the coefficient of determination (R Square) obtained by 0.309 this means that 30.9% of purchasing decisions can be explained by integrated promotion variables and positioning excellence, while the remaining 69.1% is influenced by other variables not examined in this study. Keywords: Integrated Promotion, Positioning Excellence, Purchasing Decisions

scholarly journals Accounting Information and Psychological Factors in Capital Market : Do these Affect the Investors’ Decisions to Invest?

2020 ◽  
Vol 10 (2) ◽  
pp. 335
Author(s):  
Nur Fitry Latief ◽  
Fitria Ayu Lestari Niu
Keyword(s):  
Decision Making ◽  
Capital Market ◽  
Psychological Factors ◽  
Linear Regression Analysis ◽  
Accounting Information ◽  
Multiple Linear Regression Analysis ◽  
Psychological Factor ◽  
Measurement Tool ◽  
Test Results ◽  
The Capital Market

This study aims to determine the effect of accounting information and psychological factors on investor decision to invest in the capital market. The data come from questionnaire with a Likert scale measurement tool. The object was the investors of PT MNC Sekuritas Manado who were respondents as many as 119 investors. Data analysis uses multiple linear regression analysis with SPSS Version 25. The results find that partially and simultaneous the accounting information and psychological factor had a positive and significant effect on investor decision. This shows that the increasing accounting information and psychological factors available will increasingly influence the decision making of investors. But from the partial t-test results, it was found that the accounting information had more influence than the psychological factor, it means that investors tend to be rational in making their investment decisions by using accounting information as consideration for their decision making. This study provides empirical evidence regarding the influence of accounting information and psychological factors on investors' decisions to invest in the capital market and give contributions to academics and researchers by supporting the theory and results of previous research on the same topic.

Experimental Study of Consumer Behavior Conformity and Independence

1966 ◽  
Vol 3 (4) ◽  
pp. 384-387 ◽  
Author(s):  
M. Venkatesan
Keyword(s):  
Decision Making ◽  
Experimental Study ◽  
Consumer Behavior ◽  
Laboratory Experiment ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Group Norm ◽  
Group Pressure ◽  
Objective Standard

Results of a laboratory experiment indicate that in consumer decision making, in the absence of any objective standard, individuals tended to conform to the group norm. However, when the group pressure was to “go along” with the group, resulting in restriction of choices, the individuals tended to resist the group pressure.

Role-Play . . . Take 1 . . . Action: An Experiential Activity for Marketing Students

2021 ◽  
pp. 002205742110386
Author(s):  
Surabhi Koul ◽  
Sahil Singh Jasrotia
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Empirical Evidence ◽  
Role Play ◽  
Learning Objectives ◽  
Consumer Decision Making ◽  
Classical Concept ◽  
Play Activity ◽  
Teaching Pedagogy ◽  
Set Up

Understanding the need to revamp the traditional pedagogies, the current research aims at using a contemporary teaching pedagogy for a classical concept of “consumer decision-making.” The article uses role-play activity as an experiential tool and provides empirical evidence to the current study. Role-play seems to offer a practical and engaging platform for faculties that can help stimulate learning. With the blend of real-time situations, role-play can serve as a useful tool to fulfill the marketing course’s many learning objectives. Instructors can further use the activity set up in the study on marketing courses in teaching consumer behavior.

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