scholarly journals Effect of Perfectionistic and Brand Conscious on Consumer Decision-making Style of Young Adult in Batam in Mobile Phone Purchase

2019 ◽  
Vol 8 (6S3) ◽  
pp. 309-312
Keyword(s):  
Decision Making ◽  
Mobile Phone ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Consumer Decision Making ◽  
Purchasing Decisions ◽  
Consumer Decision ◽  
Quality Product ◽  
Marketing Activities ◽  
Independent Variable

Mobile phone business competition moves faster and more complex. This situation forces mobile phone manufacturers to be more creative and innovative in creating new products. Perfectionistic difference is one of the reasons consumers are willing to pay more for a brand of mobile phone products that are considered quality product. Marketing activities play a role in consumer purchasing decisions in addition to customer confidence in a product so that confidence arises in the purchasing actions taken. This research is quantitative research, a type of research with the characteristics of the problem in the form of influence relations. This study uses perfectionistic, and brand conscious as an independent variable and consumer decision-making style as a dependent variable. This study is aimed to look at the regression relationship between perfectionistic and brand conscious variable and the consumer decision making style of the young adults in Batam in purchasing mobile phone products. 393 private college students in Batam were taken as respondents by using proporsive sampling technique. The results of data analysis and hypothesis testing showed that Perfectionistic significantly influenced Consumer Decision-making Style, Brand Conscious had an influence on Consumer Decision-making Style and Perfectionistic and Brand Conscious simultaneously influenced Consumer Decision-making Style.

scholarly journals Strategi Pengambilan Keputusan Kedai Kopi

2019 ◽  
Vol 3 (2) ◽  
pp. 92-98
Author(s):  
Nawangsih Nawangsih ◽  
Kurniawan Yunus ◽  
Khoirul Ifa
Keyword(s):  
Decision Making ◽  
Service Quality ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Decision Making Process ◽  
Consumer Decision Making ◽  
Price Promotion ◽  
Coffee Shop ◽  
Consumer Decision

This study purpose to determine the influency of product quality, price, promotion and quality of service of partially and simultaneously on the consumer decision making process in choosing a coffee shop in Lumajang Regency. This research type is descriptive with a causal associative approach. This research using 100 respondents. The sampling technique used is Simple Random Sampling. Hypothesis testing using multiple linear regression analysis for hypotheses through the SPSS 21 for windows program. Results of the study showed that product quality, promotion and service quality there is a significant positive influency for partially on the decision making process of consumers in choosing a coffee shop in Lumajang Regency. The price of a positive influence is not significant to the consumer's decision making process in choosing a coffee shop in Lumajang Regency. Simultaneously product quality, price, promotion and service quality have a significant positive effect on the decision making process of consumers in choosing a coffee shop in Lumajang Regency. The variables studied affected 54.1% of the consumer decision making process in choosing a coffee shop in Lumajang Regency and the rest was influenced by another variables.

scholarly journals PENGARUH CITRA MEREK TERHADAP GAYA KEPUTUSAN KONSUMEN PADA PRODUK STARBUCKS

2017 ◽  
Vol 1 (1) ◽  
pp. 93
Author(s):  
Firda Ridhania
Keyword(s):  
Decision Making ◽  
Brand Image ◽  
Sampling Technique ◽  
Assessment Tools ◽  
Data Sampling ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Loyalty Intention ◽  
Decision Making Styles ◽  
Simple Regression Analysis

Abstract  The aim of this research is for analyzing a influence brand image with consumer decision-making styles . The sample in this research amount 85 persons. The Sampling is using a non probability  sampling technique, purposive sampling. Assessment tools in the form of questionnaires, which consist of Likert-Scale. The Process of data sampling is using two scales; those are Brand Image Scale and Consumer Decision-Making Styles Scale. Brand Image Scale was adopted from journals The Effect Of Brand Image On Overall Satisfaction And Loyalty Intention In The  and - . For measuring consumer decision-making styles is using Consumer Style Inventory (CSI) that was developed by Kendall and Sproles (1986). Data Analysis in this research is using simple regression analysis with the result of correlation coefficient at number 0,498(r = 0,498  p<0,05) and the result regression of Y = 31,634 + 0,233X. The analysis result in this Research is Brand Image as an Independent Variable has a significant impact on the dependent variable and the consumer decision-making styles.    Keywords: Brand Image, Consumer Decision-Making Styles, Starbucks

scholarly journals The Role of Integrated Marketing Communication On Consumer Decision-Making Process

Sains Insani ◽  
2021 ◽  
Vol 6 (1) ◽  
pp. 173-184
Author(s):  
Clarence Anthony Puspanathan
Keyword(s):  
Decision Making ◽  
Public Relations ◽  
Quantitative Research ◽  
Personal Selling ◽  
Decision Making Process ◽  
Consumer Decision Making ◽  
Integrated Marketing ◽  
Interactive Marketing ◽  
Consumer Decision ◽  
The Social

 This research is about how the IMC tools used to inform, persuade and remind targeted audience with the promotion, interactive marketing, advertising, public relations, and personal selling that how they influence the consumer decision-making process. The research will examine the relationship between the promotion, interactive marketing, advertising, public relations, and personal selling with the consumer decision-making process that which was the most effective tools that can affect the consumer decision-making process. This research will be conduct quantitative research that will use a questionnaire to collect data with the random sampling method. The questionnaire will use a 5-point Likert scale and will be distributed online to collect data. Statistical Package of the Social Science will be used to analyze the data that was collected from 382 respondents from Ipoh. The study found that all elements are significantly influenced the consumer decision-making process. Kajian ini adalah mengenai bagaimana IMC digunakan untuk memberitahu, membujuk dan mengingatkan khalayak yang disasarkan dengan promosi, pemasaran interaktif, pengiklanan, perhubungan awam dan jualan peribadi bagaimana mereka mempengaruhi proses membuat keputusan pengguna. Kajian ini akan mengkaji hubungan antara promosi, pemasaran interaktif, pengiklanan, hubungan masyarakat, dan jualan pribadi dengan proses membuat keputusan pengguna dengan alat yang paling efektif yang dapat mempengaruhi proses membuat keputusan pengguna. Kajian berbentuk penyelidikan kuantitatif yang menggunakan soal selidik untuk mengumpul data dengan kaedah persampelan rawak. Soal selidik menggunakan skala Likert 5 dan diedarkan melalui dalam talian. Pakej Statistik Sains Sosial digunakan untuk menganalisis data yang dikumpulkan daripada 382 responden dari Ipoh. Kajian mendapati semua elemen kajian mempengaruhi proses membuat keputusan pelanggan.

scholarly journals Consumer decisions with artificially intelligent voice assistants

2020 ◽  
Vol 31 (4) ◽  
pp. 335-347
Author(s):  
Benedict G. C. Dellaert ◽  
Suzanne B. Shu ◽  
Theo A. Arentze ◽  
Tom Baker ◽  
Kristin Diehl ◽  
...  
Keyword(s):  
Decision Making ◽  
High Impact ◽  
Consumer Decision Making ◽  
Purchasing Decisions ◽  
Consumer Decision ◽  
Consumer Decisions ◽  
Marketing Managers ◽  
Online Purchase ◽  
Impact Area ◽  
Decision Making Processes

AbstractConsumers are widely adopting Artificially Intelligent Voice Assistants (AIVAs). AIVAs now handle many different everyday tasks and are also increasingly assisting consumers with purchasing decisions, making AIVAs a rich topic for marketing researchers. We develop a series of propositions regarding how consumer decision-making processes may change when moved from traditional online purchase environments to AI-powered voice-based dialogs, in the hopes of encouraging further academic thinking and research in this rapidly developing, high impact area of consumer-firm interaction. We also provide suggestions for marketing managers and policymakers on points to pay attention to when they respond to the proposed effects of AIVAs on consumer decisions.

scholarly journals Pengaruh Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian (Studi Kasus pada Usaha Dagang Keripik Buah “Mekar Sari” di Desa Tlogo III, Kecamatan Kanigoro, Kabupaten Blitar)

2021 ◽  
Vol 10 (1) ◽  
pp. 93-102
Author(s):  
Riska Nindia Sari
Keyword(s):  
Decision Making ◽  
Research Method ◽  
Quantitative Research ◽  
Reliability Test ◽  
Consumer Decision Making ◽  
Purchasing Decisions ◽  
A Value ◽  
Item Quality ◽  
The Impact

Trading business is able to win the competition if it can have products according to customer wants and needs and can convey the advantages of its products to consumers. There are several aspects that can influence consumer decision making to buy products, including quality products and company promotion activities. This exploration was directed at the "Mekar Sari" Fruit Chips Trading Business in Dd. Tlogo III, Kec. Kanigoro, Kab. Blitar. This examination means to decide the impact of item quality and promotion on purchasing decisions. The methodology utilized is a quantitative research method using a questionnaire. The population used is the consumer in Mekar Sari Fruit Chips Trading Business. Meanwhile, to analyze the data used the validity test using the product moment, and Croncbach's Alpha as a reliability test. To test the prerequisite analysis used normality testing and heteroscedasticity test. Then in testing the hypothesis the T partial test is used. The consequences of this examination were gotten dependent on the calculation of the T test with the coefficient of sig. From product quality to purchasing decisions, it produces a value of 0.000 <0.05, which means that the increasing quality of the product causes an increase in purchasing decisions. And the sig. promotion of purchasing decisions produces a number of 0.003 <0.05, which implies that the better the promotion, the better the purchasing decision.

Mobile Phone Purchases and the Consumer Decision-Making Process

2015 ◽  
pp. 303-333
Author(s):  
Jialin Hardwick ◽  
Lauriane Delarue ◽  
Barry Ardley ◽  
Nick Taylor
Keyword(s):  
Decision Making ◽  
Social Networking ◽  
Mobile Phone ◽  
Social Networking Sites ◽  
Online Advertising ◽  
Decision Making Process ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Innovative Products ◽  
Facebook Advertising

Facebook has been one of the popular Social Networking Sites (SNS) in recent years. With an increasing number of consumer groups using SNS, an understanding of consumer attitudes and behaviour towards its advertising becomes useful for businesses, in particular for those mobile phone companies that encounter consumer tastes in favouring technologically innovative products. Furthermore, greater attention needs to be paid to the function of online advertising in influencing the purchasing process. The study in this chapter contributes to our understanding of consumer behaviour towards SNS advertising. The differing behavioural segments identified show that Facebook advertising impacts the pre-purchase stages of the consumer decision-making process in mobile phone purchasing. Furthermore, the findings show that whilst social networking amongst peers is recognized as a key determinant of online engagement formal networking enabled by technical mechanisms on Facebook can be another key reason for using the site.

scholarly journals PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA TIPE MX KING (Studi pada Pengguna Sepeda Motor Yamaha Tipe MX King Di Sangatta)

2021 ◽  
Vol 9 (4) ◽  
pp. 314
Author(s):  
ANDI MUKLIS
Keyword(s):  
Product Quality ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Test Analysis ◽  
Analysis Techniques ◽  
Dependent Variables ◽  
Sample Count ◽  
Independent Variable

This study aims to determine the influence of independent variables consisting of Price (x1) and Product Quality (x2) on dependent variables of Purchasing Decisions (Y) both partially and simultaneously and to know one of the two variables that have the most effect on Purchasing Decisions. The type of research used is a type of quantitative research. The population in this study was users of Yamaha MX King motorcycles in Sangatta. The sample count used was 90 users of Yamaha MX King motorcycles in Sangatta. The sampling technique used is incidental sampling. The data analysis techniques used in this study are validity test and reliability test, classic assumption test, multiple linear analysis, the most influential variables. The results of the calculation of test F (simultaneous) show that independent variable Price (x1), Product Quality (x2) simultaneously has an influence on dependent variables Purchase Decision (y). From the results of the T test analysis (partial) shows that the Price (x1) partially has a significant effect on the Purchase Decision (y) and Product Quality (x2) partially also affects the Purchase Decision (y) of Yamaha motorcycle type MX King in Sangatta. The variable that most affects the Purchase Decision is the Product Quality variable.

scholarly journals Pengaruh Brand Awareness terhadap Consumer Decision Making The Influence of Brand Awareness to Consumer Decision Making

2018 ◽  
Vol 3 (2) ◽  
pp. 63
Author(s):  
Rianty Ameliawaty ◽  
Ii Halilah
Keyword(s):  
Decision Making ◽  
Hypothesis Test ◽  
Brand Awareness ◽  
Purchase Decision ◽  
Consumer Decision Making ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Descriptive Data ◽  
Consumer Decision ◽  
Instrument Reliability

This study to find out how brand awareness in CFC Bandung, how consumer purchasing decisions in CFC Bandung, and how the influence of brand awareness of purchasing decisions in CFC Bandung. This research is done by using quantitative method with descriptive data analysis. The number of samples in this study was 117 consumers who ever made a purchase in CFC Bandung. Test this instrument, reliability test, hypothesis test, simple regression. The results show that brand awareness has influence with  49% by having a significant positive relationship is very strong. The regression equation that can be obtained in this research is Y = 2.494 + 0.370X which shows Constant of 2,494 can be interpreted if brand awareness equal to zero (X = 0) or no brand awareness, then consumer purchase decision only equal to 2.494. Brand awareness has a simple linear regression value of 0.370. This means that brand awareness increases one unit, the consumer purchasing decisions will increase by 0.370 units. This study shows that brand awareness has an influence on consumer purchasing decision in CFC Bandung. Penelitian ini untuk mengetahui bagaimana brand awareness di CFC Bandung, bagaimana keputusan pembelian konsumen di CFC Bandung, dan bagaimana pengaruh brand awareness terhadap keputusan pembelian di CFC Bandung. Penelitian ini dilakukan dengan menggunakan metode kuantitatif dengan analisis data deskriptif. Jumlah sampel dalam penelitian ini adalah 117 konsumen yang pernah melakukan pembelian di CFC Bandung. Uji reliabilitas, R2, uji hipotesis, dan regresi sederhana digunakan pada penelitian ini. Hasil penelitian menunjukkan bahwa kesadaran merek memiliki pengaruh dengan R2 49% dan memiliki hubungan positif yang sangat kuat secara signifikan. Persamaan regresi yang dapat diperoleh dalam penelitian ini adalah Y = 2,494 + 0,370X. Kesadaran merek memiliki nilai regresi linier sederhana yaitu 0,370. Penelitian ini menunjukkan bahwa brand awareness berpengaruh terhadap keputusan pembelian konsumen di CFC Bandung.

scholarly journals The Effect of Halal Labels on Purchasing Decisions for Wardah Cosmetics of Students Islamic Building School of Jagad 'Alimussirry

2020 ◽  
Vol 3 (1) ◽  
pp. 83-86
Author(s):  
Gabrielle Lailatul Mukharromah ◽  
Resty Rahmatika
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Research Method ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Boarding School ◽  
Purchase Decision ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Independent Variable

Abstract. The purpose of this study was to determine the effect of the halal label on purchasing decisions for students of the Jagad 'Alimussirry Islamic Boarding School. The research method used is quantitative research. The sample in this study were 47 respondents, using a purposive sampling technique. The data analysis used is simple linear regression. The results showed that the halal label variable had a significant effect on the purchasing decision for Wardah cosmetics with a significant value of 0.000. The contribution of the independent variable, namely the halal label, affects the dependent variable, namely the purchase decision by 39.3%. While the remaining 60.7% is influenced by other variables not examined in this study.

Marketing on the Map: Visual Search and Consumer Decision Making

2010 ◽  
Author(s):  
Nicholas Lurie ◽  
Sam Ransbotham ◽  
Zoey Chen ◽  
Stephen He
Keyword(s):  
Decision Making ◽  
Visual Search ◽  
Consumer Decision Making ◽  
Consumer Decision
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