scholarly journals Facebook Digital Marketing: A Thematic Analysis of the Practice of Public Relations Models of Star-Rated Hotels in Bandung

2021 ◽  
Vol 6 (2) ◽  
pp. 52-63
Author(s):  
Santosa Sanjaya

The purpose of this study is to uncover the Grunig’s Public Relations models applied by star-hotels in Bandung through their promotion on Facebook. The thematic analysis was used in this study. The sample included 50 star-hotels in Bandung. All reviews from hotel occupants were checked and coded according to the concerns referred to hotel occupants.   All hotels surveyed showed one-way and two-way communication models. For the one-way communication model, some hotels applied press agent/publicity. However, all hotels showed an effort towards the public information model as they disseminated complete information. For the two-way communication model, some hotels applied the two-way asymmetrical model. They responded to criticism from hotel residents but did not reply directly to the problems. Finally, some hotels applied the two-way symmetrical model because they responded directly to complaints against hotel occupants. Keywords – Facebook digital marketing, 5 Star-hotels, one-way communication model, Two-way communication model  

2020 ◽  
Vol 9 (1) ◽  
Author(s):  
Putri Melati Rolos

The purpose of this study is to find out the communication model of public relations Salatigacity government through the approach of Grunig and Hunt’s communication model. Thisresearch is descriptive qualitative research with the head of Public Relations, The subdivisionhead, and also the Public Relations Staff as resource persons. Data collection is gatheredthrough in-depth interviews and observation. The results of this study showed that the publicrelations of Salatiga city government as a non-profit organization apply the communicationmodel of Grunig and Hunt in communicating with the citizens. The models which are appliedare the Press Agentry communication model to influence the public, the public informationmodel to provide the information to the public. The two-way asymmetrical model to changethe people's behavior and the two-way symmetrical model is the most effective model due tothe listening strategy used which can improve the communication effectiveness


1960 ◽  
Vol 14 (1) ◽  
pp. 60-91 ◽  
Author(s):  
Richard N. Swift

No governmental functions are traditionally more suspect than those relating to public information. National legislators always demur at the public relations work of civil servants. They inevitably assume (at times, with good reason) that appropriating funds to inform people about the performance of government agencies only helps to preserve the bureaucracy and to create and nurture a public which ultimately will bring pressure to bear upon the legislature itself.


Author(s):  
Earle Holland

Science writing at a university has to be one of the world's great jobs. If the institution is serious about its research, you're a kid in a candy store. In my case, at Ohio State University, with more than 3,500 faculty, the question is what to write about first—not where to look for stories. Big universities are that way, but the same rules apply for smaller places that are intent on doing great research. Let's begin with the basics. While public information officers at universities face a buffet of varying tasks—from covering boards of trustees' meetings to athletic scandals to student riots—the role of the science PIO is more focused: Concentrate on university research; explain what is new and why it is important to the public. Stated that way, the job seems simple, but science writers at a university may have to jump from astronomy to immunology to psychology to anthropology all in the same week. That represents a lot of intellectual gear shifting; but remember, the rules about reporting on research generally stay the same from field to field. What is the news? Why is it important? What is the context for the research? That is, what are the questions that drive it? Why should the readers care? And last, do the findings point us somewhere new? The only things that change from story to story are the researchers' language and the culture specific to their fields. Nearly every time I give a talk on university science writing—and there have been dozens—someone asks the classic question: How do you find your stories? The glib answer is “Everywhere;” but in truth, that's pretty accurate. Some people envision situations where top researchers have a “eureka” moment and then immediately get on the phone to the campus science writer to get the word out. Or perhaps the researcher's department chair or dean, ever attuned to their colleagues' work, is the one to pass along such news. I wish that were so; but sadly, it's more likely that researcher, department chair, or dean will never think about calling a writer until long after everything else is done.


2019 ◽  
Vol 13 (4) ◽  
pp. 557-574
Author(s):  
Yin-Yueh Lo ◽  
Chun-Ju Huang ◽  
Hans Peter Peters

Abstract The relevance of public relations (PR) efforts of scientific organizations for public communication of science is increasingly recognized. PR departments are not mere mediators between scientists and journalists but represent the stakeholder interests of their organizations in the public sphere and are communicative actors themselves. Previous Taiwanese studies focused on university PR in the educational context, whereas the potential function in the communication of research and scientific knowledge received less attention. This study explores how PR departments of academic organizations in Taiwan view their role in the public communication of science. Insights from eleven semistructured interviews with PR officers suggest that public relations departments of academic organizations in Taiwan only half-heartedly contribute to the communication of science. Another interesting finding is that even in the era of social media science, PR still relies heavily on journalism, which in Taiwan lacks professionalism in the communication of science. We suggest a more active role of academic organizations in the public communication of science, pursuing not only marketing or self-presentation goals, but also assuming genuine responsibility for public information about research and scientific knowledge.


2002 ◽  
Vol 5 (2) ◽  
pp. 152-180 ◽  
Author(s):  
Melissa Motschall ◽  
Liqun Cao

2020 ◽  
Vol 24 (2) ◽  
pp. 103-114
Author(s):  
Indra Muizniece ◽  
Anna Kubule ◽  
Lauma Zihare ◽  
Dagnija Blumberga

AbstractThis study is a follow-up to previous research on the use of a transdisciplinary approach in the analysis of factors that influence bioeconomy development and interactions between them. It is very important to consider the significance of public opinion while performing transdisciplinary research. This study integrates public opinion in the bibliometric analysis method by using grey data from information available in the public information space: mass media and social networks. The network of factors influencing the development of bioeconomy, created with the help of social network analysis method, was compared with the one obtained from bibliometric analysis of SCOPUS database in order to find out the difference between scientific tendencies and the overall atmosphere in the information space. Although the structure of these networks varies, there is a common tendency in literature to identify the following factors as the key factors in the development of the bioeconomy: research and innovations; technology; energy and energy consumption.


2020 ◽  
Vol 1 (1) ◽  
pp. 40
Author(s):  
Dewi Ayu Sri Hastuti ◽  
Eny Susilowati

This study aims to describe the Klaten Diskominfo PR PR cyber strategy in optimizing public information services. The background of the research is the management of public information services primarily through the website of the Klaten Regency government which has not been optimal. The method used in this research is a descriptive qualitative method. The results of this study can be concluded that in optimizing the public information service owned by Diskominfo, Klaten Regency has practised a cyber PR strategy that combines 4 things as a whole, namely Strategic (has a communication design plan that is not done haphazardly. Next is Integrated (using the internet and its facilities as a means publication, this has been realized with the official website of klatenkab.go.id which is integrated with other websites underneath), Targeted (has and can reach specific target audiences, namely the Klaten community, government officials and millennial generation to generation Z), and Measurable (It has measurable results, in this case, it has clear measurement data such as the number of visits, followers (in social media), and web traffic. With the existing cyber PR strategy, it can optimize public information services managed by Klaten Diskominfo.


2015 ◽  
pp. 1130-1150
Author(s):  
Kanishka Karunasena ◽  
Hepu Deng ◽  
Kushanthi Sajeewani Harasgama

This chapter aims to investigate the critical factors for evaluating the public value of e-government in Sri Lanka. A comprehensive review of the relevant literature on the scope of e-government, the sources of public value creation, and the kinds of public value is conducted for developing the theoretical framework of the study. Using the qualitative data collected from Sri Lanka, a thematic analysis is performed for identifying the critical factors for evaluating the public value of e-government. The analysis reveals that the quality of public information online, functionalities of electronic services, provision of information and services through e-enabled counters, user orientation of public service delivery, improving organisational efficiency, openness and responsiveness, enhancing trust, ensuring confidentiality of citizens' information, achieving social equity, and environmental sustainability are critical for evaluating the public value of e-government.


2019 ◽  
Vol 3 (1) ◽  
pp. 5-6 ◽  
Author(s):  
Tracy Harkison ◽  
Alison McIntosh

Noting rising statistics relating to incarceration and reoffending, there has been increased attention given to analysing the delivery, effectiveness and challenges of hospitality training and employment programmes for rehabilitating prisoners. The stigma of having a criminal record and being unreliable and untrustworthy remains a significant barrier for prisoners in gaining employment. This stigma may be compounded by a prisoner’s lack of skills, education, social problems and poor (physical and mental) health. However, there are now an increasing number of prisons around the world offering qualifications in catering, or a hospitality social enterprise such as a jailhouse café; for example, the Verne café and The Clink restaurants in the U.K. Our research sought to fill a gap in understanding about how the public feel about such initiatives, which aim to give prisoners a second chance. Using the case study of the very successful annual ‘Gate to Plate’ event in Wellington, our research gained various perspectives on the use of this prison event as a social model of rehabilitation through hospitality training. Specifically, we used thematic analysis [1] to analyse public information sources about the event. Sources included newspaper articles, trade magazines, social media, information taken from the New Zealand Department of Corrections website, independent reviews of the event, and a radio interview with one of the inmates. Since 2012, local industry chefs and minimum-security prisoner-cooks from Rimutaka prison have teamed together to produce fine dining cuisine for the annual ‘Wellington on a Plate’ festival – a festival designed to showcase the region’s food and beverages. The inmates are usually experienced in cooking and working towards a cooking qualification. During the ‘Gate to Plate’ event as part of the Wellington festival, Rimutaka prison hosts 160 paying members of the public and more than 60 stakeholders over three nights. After clearing security and a briefing, guests experience a glimpse of ‘life inside’ and are served a three-course dinner in the Staff Training College followed by a question and answer session with the prisoner-cooks. The event is an innovative way to show the public the work happening to rehabilitate prisoners, and an opportunity to break down the negative stereotypes of offenders. Our research revealed three common themes in the content of the public information sources we analysed. The themes were: ‘breaking the stereotypes’; ‘pride and passion to make a difference’; and ‘training for rehabilitation’. The first theme emerged from comments by chefs, journalists and other guests on their change in attitude toward a more positive perception of prisoners as a result of attending the event, suggesting that this type of initiative may enable transformation in terms of social identity. The second theme saw inmates commonly discussing their passion and desire to ‘make a difference’ for themselves; a fresh start. Thus, the passion of volunteering in such an event can provide a sense of new meaning for a new future. The third theme related to common positive reports of the importance of in-prison training and qualifications for rehabilitation. While this paper makes no claim about the effectiveness of the ‘Gate to Plate’ event as a reforming rehabilitation practice for prisoners, there is mounting evidence worldwide to suggest that in-prison training and post-release employment programmes can successfully assist prisoners to remain custody free post-release (e.g. [2]). As such, we encourage further research to examine how hospitality training and employment may provide a positive opportunity to change lives through enabling a second chance. This research was presented at the CHME (Council of Hospitality Management Education) conference in May 2019 at the University of Greenwich in England. Corresponding author Tracy Harkison can be contacted at: [email protected] References (1) Braun, V.; Clarke, V. Using Thematic Analysis in Psychology. Qualitative Research in Psychology 2006, 3 (2), 77–101. https://doi.org/10.1191/1478088706qp063oa (2) Cale, J.; Day, A.; Casey, S.; Bright, D.; Wodak, J.; Giles, M.; Baldry, E. Australian Prison Vocational Education and Training and Returns to Custody among Male and Female Ex-prisoners: A Cross-jurisdictional Study. Australian & New Zealand Journal of Criminology 2019, 52 (10), 129–147. https://doi.org/10.1177/0004865818779418


REPRESENTAMEN ◽  
2018 ◽  
Vol 3 (02) ◽  
Author(s):  
Siti Fatimah ◽  
Noorshanti Sumarah ◽  
Hamim Hamim

This research is motivated by the role of public relations in the Surabaya City Governmentmedia relations activities as a means of communication with the public. Part of Surabaya citygovernment public relations in the field of information has a duty as a bridge of communication andinformation between the Government of the city of Surabaya with the community. This study aims todescribe the communication activities conducted by the Government public relations city of Surabayain superior Service and information embodies quality, improve information channels and aspiration.The theory is the theory of communication and public information Model theory Harold Lasswell.Research methods used in this research was qualitative research with type a descriptive. Thetechnique of collecting data through observation, in-depth interviews and documentation. Researchresults find communication activity conducted in Surabaya city government public relation Activitiesthe management of Media Relations as a means of communication to the public using a one-waycommunication, where is Surabaya city government public relations role as journalists indisseminating information to the public, and controls the news or information to mass media.In application of Surabaya City Government Public Relations are already maximizing the duties andfunctions of Public Relations Surabaya City Government in achieving and maintaining excellentservice and quality information, and to improve information channels and public aspirations, andmaintain harmonious relations with the media and the public.


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