scholarly journals Strategi Pengembangan Budidaya Jamur Tiram Di Kabupaten Magetan

2019 ◽  
Vol 20 (2) ◽  
pp. 62-69
Author(s):  
Widita Nareswari ◽  
Abu Talkah ◽  
Ahsin Daroini
Keyword(s):  
Swot Analysis ◽  
Raw Materials ◽  
Public Awareness ◽  
Influential Factors ◽  
Oyster Mushroom ◽  
Technology Application ◽  
Use Of Technology ◽  
Hierarchy Analysis ◽  
Internal And External Factors

Magetan Regency which is located in the western end of East Java Province geographically has the potential in agriculture in the development of horticultural commodities namely oyster mushrooms. Oyster mushroom cultivation in Magetan Regency is relatively new with supporting factors such as affordable raw materials; cultivation techniques that are easy to learn; and humidity factors that support but have weaknesses, one of which is capital; farmer's motivation and tenacity; and the absence of technology application. Based on these conditions, this study aims to: (1) Identify and analyze internal and external factors that influence the development of oyster mushroom agribusiness in Magetan Regency (2) Formulate alternatives and recommend priorities for the development of oyster mushroom in the Regency Magetan. This research uses SWOT analysis and Process Hierarchy Analysis (AHP). The results showed the influential factors that obtained the highest score factors were organic crops, limited capital, motivation and persistence of farmers, public awareness of healthy food, weather and pests. Whereas the alternative that has the highest three priority values is to increase the number of baglogs along with the quality of the baglog quality of mushroom seeds, the application of appropriate management and human resources, and expand the reach of market share and the use of technology in marketing.

scholarly journals STRATEGI PENGEMBANGAN KERIPIK JAMUR TIRAM PUTIH DI KECAMATAN RIMBO BUJANG KABUPATEN TEBO (Studi Kasus Home Industry Fiisa Group).

2020 ◽  
Vol 4 (2) ◽  
pp. 92
Author(s):  
Asminar Asminar ◽  
Ayu Alda Vera ◽  
Asnawati Is
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Raw Materials ◽  
External Factors ◽  
Oyster Mushroom ◽  
Survey Method ◽  
Use Of Technology ◽  
The Development Strategy ◽  
Marketing Area ◽  
Internal And External Factors

ABSTRAK             Jamur tiram putih merupakan salah satu jenis jamur yang banyak dikonsumsi oleh masyarakat. Penelitian ini dilaksanakan pada 10 Desember  2018 sampai 10 Januari 2019 dengan tujuan untuk mengetahui faktor internal dan eksternal dalam mengembangkan usaha keripik jamur tiram putih serta mengetahui strategi pengembangan keripik jamur tiram putih di Desa Rimbo Mulyo Kecamatan Rimbo Bujang Kabupaten Tebo.            Metode penelitian yang digunakan adalah metode survey, yaitu pada Home Industry Keripik Jamur Tiram Putih Fiisa Group di Desa Rimbo Mulyo Kecamatan Rimbo Bujang Kabupaten Tebo. Penelitian ini menggunakan Analisis SWOT.Hasil penelitian menunjukkan bahwa Faktor internal (kekuatan dan kelemahan) yang dimiliki oleh Home Industry Keripik Jamur Tiram Putih Fiisa Group di Desa Rimbo Mulyo Kecamatan Rimbo Bujang Kabupaten Tebo adalah kekuatan berupa sumber modal sendiri, tenaga kerja sangat mudah ditemukan dan modal awal terjangkau dan kelemahannya berupa tidak adanya investasi dari pihak lain, produksi tidak menentu, dan oembukuan dilakukan setiap tahun. Sedangkan faktor eksternal adalah peluang berupa bahan baku yang tersedia, belum adanya pesaing dari produk yang sama, keiutsertaan dalam pameran dan ancamannya berupa pesaing dari produk lain, kurangnya kegiatan promosi/iklan, kurangnya mesin/alat yang digunakan, dan image jamur tiram putih yang masih asing. Strategi pengembangan pada Home Industry Keripik Jamur Tiram Putih Fiisa Group adalah Peningkatan  modal dengan cara penambahan investasi atau pinjaman dari pihak lain, memperluas daerah pemasaran, pelatihan manajemen kepada pemilik usaha yang dilakukan secara berkelanjutan agar usaha berkembang, memanfaatkan modal yang ada untuk menambah produksi untuk menguasai pasar ketika belum adanya pesaing dari produk yang sama, menciptakan varian rasa baru keripik jamur tiram putih, memperluas pangsa pasar, mempertahankan kualitas produk, meningkatkan iklan/promosi, mengadakan kerjasama dengan pedagang lain dalam hingga luar wilayah, pengoptimalan penggunaan mesin/alat teknologi.Kata Kunci :      Analisis SWOT, Home Industry, Keripik Jamur Tiram Putih.    ABSTRACT             White oyster mushroom is a type of mushroom that is widely consumed by the public. This research was conducted on December 10, 2018 to January 10, 2019 with the aim of knowing internal and external factors in developing white oyster mushroom chips business and knowing the development strategy of white oyster mushroom chips in Rimbo Mulyo Village, Rimbo Bujang District, Tebo Regency.            The research method used is a survey method, namely the Home Industry Fiisa Group White Oyster Mushroom Chips in Rimbo Mulyo Village, Rimbo Bujang District, Tebo Regency. This study uses a SWOT analysis.            The results showed that the internal factors (strengths and weaknesses) possessed by the Fiisa Group's White Oyster Mushroom Chips Home Industry in Rimbo Mulyo Village, Rimbo Bujang District, Tebo Regency are strengths in the form of their own source of capital, labor is very easy to find and affordable initial capital and weaknesses are there is no investment from other parties, production is uncertain, and bookkeeping is carried out annually. While external factors are opportunities in the form of available raw materials, the absence of competitors from the same product, participation in exhibitions and threats in the form of competitors from other products, lack of promotional / advertising activities, lack of machines / tools used, and the image of white oyster mushrooms that are still foreign. The development strategy for the Fiisa Group's White Oyster Mushroom Chips Home Industry is increasing capital by increasing investment or loans from other parties, expanding the marketing area, training management for business owners that are carried out in a sustainable manner so that businesses develop, utilizing existing capital to increase production to control market when there are no competitors of the same product, creating new flavors of white oyster mushroom chips, expanding market share, maintaining product quality, increasing advertising / promotion, establishing cooperation with other traders within and outside the region, optimizing the use of technology machines / tools. Keywords: SWOT analysis, Home Industry, White Oyster Mushroom Chips

STRATEGI MENINGKATKAN LOYALITAS KONSUMEN MAKANAN KHAS KOTA CURUP KABUPATEN REJANG LEBONG

2019 ◽  
Author(s):  
Onsardi Onsardi
Keyword(s):  
Swot Analysis ◽  
Raw Materials ◽  
External Factors ◽  
Consumer Loyalty ◽  
Internal Factors ◽  
The Public ◽  
Typical Food ◽  
Internal And External Factors

The title of this study is the Strategy of Increasing Consumer Food Loyalty in CurupCity, Rejang Lebong Regency (Case Study in "Henvian" Typical Food Industry). Thisresearch is based on the importance of strategies in increasing business and consumerloyalty to products sold.Strategies to increase business and consumer loyalty can bedone with a SWOT analysis. Place of this research is the "Henvian" shop that sellstypical Rejang lebong food. The method used in this study is descriptive qualitative.Informants in this study were people who were considered to know for certain about theHENVIAN Specialty Food Store in Curup City, Rejang Lebong Regency. The dataanalysis technique used in this study is a SWOT analysis to determine the strengths,weaknesses, opportunities and threats in a typical Rejang Lebong food business.By using SWOT analysis techniques that consist of strengths (weakness), weaknesses(weakness), opportunities (opportnity) and threats (threath). The results of this studycan be concluded that the internal factors that are the strength of the marketing strategyare the quality of the product that is good at a price affordable to the public andtourists, service that is friendly and responsive to consumer needs, as well astechnological advancements that facilitate the promotion of business. Internal factorsthat are a weakness are often lack of stock, there are some products that do not meet thestandard packaging, the product shelf life is short, employees do not use uniforms.External factors that become opportunities are a fairly high economic community,abundant raw materials while external factors that are a threat are the manycompetitors, an unstable economy, the price of basic needs increases. Based on theresults of the SWOT analysis of internal and external factors, the strategy used is toimprove product quality by improving the appearance of packaging and quality ofcontent and quality of service by providing uniforms to employees and providingstandards of service to consumers. .Keywords: Strategy, Consumer Loyalty, SWOT

scholarly journals Marketing Strategy of Oyster Mushroom (Pleurotus Ostreatus) in Maritengngae District, Sidenreng Rappang Regency (Case Study of Independent Mushroom Business)

LaGeografia ◽  
2021 ◽  
Vol 20 (1) ◽  
pp. 32
Author(s):  
Dian Putri ◽  
Nurhapsa Nurhapsa ◽  
A. Erna Sriwahyuningsih
Keyword(s):  
Swot Analysis ◽  
External Factors ◽  
Oyster Mushroom ◽  
Analysis Method ◽  
Swot Matrix ◽  
Oyster Mushrooms ◽  
The Right ◽  
Internal And External Factors

The purpose of this study was to determine the internal (strengths and weaknesses) and external (opportunities and threats) factors in Mandiri Mushroom’s business and to determine the right strategy for marketing oyster mushrooms in Mandiri Mushroom business. The analysis method used is the SWOT analysis. The result showed that internal and external factors based on weighting and rating obtained scores for the main strength factor in this Mandiri Mushrooms business werw the good quality of oyster mushrooms and the weakness namely the lack of venture capital. Meanwhile, the most supportive opportunity factor for marketing in this business is that it can compete with other oyster mushroom businesses and the threat factor that will be faced is the presence of pests that cause oyster mushrooms to not develop properly. The strategy that should be applied to this Mandiri Mushroom business based on the SWOT matrix is the Strengths-Opportunities (S-O) strategy, which is to try to use its main strengths to maintain the quality of oyster mushrooms so that they get the main opportunity, which is to compete with other oyster mushrooms businesses.

scholarly journals The Strategy of Salt Business Development: A Case Study in Sumenep, Indonesia

2021 ◽  
Vol 226 ◽  
pp. 00036
Author(s):  
Rika Diananing ◽  
Amilia Destryana ◽  
Ribut Santosa ◽  
Noor Illi Mohamad Puad ◽  
Agustine Christela Melviana
Keyword(s):  
Development Strategy ◽  
Business Strategy ◽  
Swot Analysis ◽  
Management Strategies ◽  
Business Management ◽  
Production Method ◽  
Technology Application ◽  
Cooperation Strategy

Sumenep is one of the salt producers in Indonesia. The problem experienced by farmers is the production of salt using evaporation by solar energy that depends on the weather and the low price, caused by worse business management. Salt is a potential commodity, because its market is still wide open. This research aims to develop the salt production method and development strategy of salt business in Sumenep Regency by using SWOT analysis. The result of the analysis concludes that the priority of salt development business strategy in Sumenep Regency are: i) Geoisolator technology application strategy to produce good quality of salt; ii) cooperation strategy in group mechanism to build power and increasing the bargaining value of the farmers; iii) capital strengthening strategy through partner cooperatives; iv) broader marketing management management strategies to industrial salt user sectors.

scholarly journals Pengembangan Agribisnis Ikan Balita di UD Suhada, Kabupaten Cianjur

2013 ◽  
Vol 8 (2) ◽  
pp. 181-189
Author(s):  
Andi Asrianto Iskandar ◽  
Sapta Raharja ◽  
Komar Sumantadinata
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Financial Analysis ◽  
World Market ◽  
Business Development ◽  
Market Demand ◽  
Fishery Products ◽  
Internal And External Factors ◽  
Development Methods

The world market demand for fishery products is increasing even frequently not fulfilled. It required an effort to overcome the problems in fulfilling the demand for fishery products. Types of freshwater fish cultivated for balita fish at UD Suhada is a type of tilapia and goldfish. The purpose of this study is to examine the feasibility of balita fish agribusiness investment in UD Suhada; identify the internal and external factors that influence the development of agribusiness balita fish at UD Suhada; formulate and recommend appropriate alternative development strategies to be applied to agribusiness balita fish at UD Suhada in business development. Methods of data collection using purposive sampling method, is by deliberately selecting the sample to be studied as a respondent. Respondents were selected from the management and the workers UD Suhada. Financial analysis at 14 percent of interest rate and 5 years of project lifetime resulted in feasible decision with Rp1,105,005,110 of NPV; 4.85 of net B/C Ratio; 38.95 percent of IRR, 3 years and 5 month of PBP; and Rp1,522,035,876 or 32.725 kg of BEP. The combination of value IFE EFE values for 2.688 and 2.651 in the IE matrix shows that the position of the business in V (five) cells, that cell growth. Based on the SWOT analysis and QSPM analysis the strategic priorities is to create a diverse variety of products while maintaining the quality of balita fish, extending the range of distribution and marketing, in collaboration with researchers in developing the quality of balta fish products to face competition.Key words: balita fish, business feasibility, agribusiness, business development strategy

scholarly journals Strengths, weaknesses, opportunities, threats analysis on choice of multi chamber bag or compounded parenteral nutrition

2020 ◽  
Vol 11 (SPL4) ◽  
pp. 2298-2303
Author(s):  
Sahar Elnajjar ◽  
Dixon Thomas ◽  
Osama Tabbara ◽  
Danial Baker
Keyword(s):  
Decision Making ◽  
Parenteral Nutrition ◽  
Swot Analysis ◽  
Scale Up ◽  
Multiple Stakeholders ◽  
Scale Down ◽  
Internal And External Factors ◽  
The Impact

Reasons for choosing parenteral nutrition (PN) products depend on healthcare institutions internal and external factors. A decision to start, continue, scale-up, scale down, or stop compounding of PN involves multiple stakeholders. This study is an effort to analyze such factors and recommendations on decision-making. A strength, weakness, opportunities, threats (SWOT) analysis was prepared in consultation with major PN providers in the UAE and comparing to international best practices. Based on the SWOT analysis, a set of recommendations was prepared using the GRADE system (classification of quality of evidence and strength of recommendation). Feedback on the SWOT analysis and recommendations were collected from the PN providers. The SWOT analysis and recommendations address aspects of the choice of MCB-PN or compounded PN. It includes considerations on PN indication, availability of ingredients, types of patients, safety, and cost management with labor, automation, and outsourcing. It was received well. The SWOT analysis and recommendations are useful in decision-making in complex therapy like PN. It helps in institutional decisions on choices of MCB-PN or compounded PN. The impact of the recommendations is to be measured in the future.

scholarly journals STRATEGI PENGEMBANGAN AGROINDUSTRI DODOL SALAK DI DESA PANGU SATU KECAMATAN RATAHAN

2017 ◽  
Vol 13 (3A) ◽  
pp. 51
Author(s):  
Anisa ., Palit ◽  
Leonardus R. Rengkung ◽  
Eyverson ., Ruauw
Keyword(s):  
Swot Analysis ◽  
Raw Materials ◽  
Secondary Data ◽  
Production Equipment ◽  
Primary Data ◽  
Work Processes ◽  
Health Products ◽  
Human Resource Training ◽  
The Right

This research aims to formulate internal and external strategy in developing Dodol Salak agroindustry in Pangu One Village. The study was conducted from March to May 2017 from preparation to the preparation of research reports. The data obtained in this research includes primary and secondary data. Primary data collection was done by interview technique to the respondent while secondary data was obtained by searching in the form of documents from related institution, seminar papers, This study used primary data and secondary data, with literature relevant to the research topic. The analysis used in this research is by using SWOT Analysis method. The results of this study indicate that the right strategy for the development of dolcol agroindustry in Pangu Satu Village, Ratahan Sub-district is to apply aggressive strategy, that is by creating creating process sorting of raw materials and better production equipment and utilizing manpower to produce superior product; through the process of sorting out the selection of good raw materials to increase revenue; companies use products that are free from preservatives and dyes to increase public interest in refined products; improve the process of sorting raw materials and the quality of health products to be more able to compete with existing companies; cooperate not only with one supplier (farmer); increase capital through related institutions such as Bank or other agencies; conducting human resource training to improve the company's work processes and increase opportunities for employers to create new jobs and reduce unemployment; increase capital income to prevent piracy of labor and utilize capital for infrastructure activities and transportation facilities.

scholarly journals PENTINGNYA ANALISIS SWOT UNTUK MENINGKATKAN KINERJA SDM (Studi Kasus Usaha Mikro Kecil dan Menengah Malang)

2019 ◽  
Vol 5 (2) ◽  
Author(s):  
Rahayu Puji Suci ◽  
Adya Hermawati ◽  
Suwarta Suwarta
Keyword(s):  
Human Resources ◽  
Performance Improvement ◽  
Swot Analysis ◽  
Raw Materials ◽  
Dynamic Markets ◽  
Intersection Points ◽  
High Flexibility ◽  
The Right ◽  
By Products

AbstrakPerlunya evaluasi strategi dalam menghadapi pasar yang dinamis dapat mendukung suatu organisasi untuk mampu berkompetisi, bahkan mampu memenangkan persaingan. Namun UMKM walaupun memiliki fleksibilitas dan ketahanan yang tinggi dalam perekonomian, beberapa keterbatasan seperti kapabilitas finansial dan sumber daya manusia membuat UMKM harus dapat menentukan strategi yang tepat dalam meraih keunggulan kompetitif. Tujuan dari penelitian ini adalah menentukan strategi pengembangan kinerja sumber daya manusia pada UMKM di Kota Malang melalu implementasti analisis SWOT (Strengths, Weakneses, Opportunities, dan Threatments). Hasil menunjukkan indikator Strength yang paling tinggi adalah S5 (Pelayanan) yaitu sebesar 4.20. Sementara itu, indikator Weakness yang paling tinggi adalah W4 (Kualitas Sumber Daya Manusia), yaitu sebesar 3.20. Kemudian indikator Opportunity yang paling tinggi adalah O1 (Oleh-oleh khas daerah) dan O5 (Bahan Baku) yaitu sebesar 4. Sementara itu, indikator Threat yang paling tinggi adalah T3 (Pesaing pendatang baru), yaitu sebesar 2.3. Kemudian untuk lokasi titik potong A, B, C, dan D, yaitu titik E, berada kuadran I (Strategi agresif). Dengan demikian, analisis SWOT terhadap UMKM di Kota Malang menunjukkan posisi yang bagus, sehingga dapat diterapkan strategi SO.Kata kunci: SWOT, UMKM, strategi peningkatan kinerja.AbstractThe need for evaluation of strategies in dealing with dynamic markets can support an organization to be able to compete, even able to win the competition. However, although UMKM has high flexibility and resilience in the economy, several limitations such as financial capabilities and human resources make MSMEs must be able to determine the right strategy in achieving competitive advantage. The purpose of this study is to determine the strategy for developing human resource performance at MSMEs in Malang through the implementation of SWOT analysis (Strengths, Weaknesses, Opportunities, and Treatments). The results show the highest Strength indicator is S5 (Service), which is equal to 4.20. Meanwhile, the most top Weakness indicator is W4 (Quality of Human Resources), which is 3.20. Then the highest Opportunity indicator is O1 (By-Products typical) and O5 (Raw Materials) that is equal to 4. Meanwhile, the most top Threat indicator is T3 (Competing new entrants), which is 2.3. Then for the intersection points A, B, C, and D, which are point E, are in quadrant I (aggressive strategy). Thus, SWOT analysis of MSMEs in Malang shows a good position, so that SO strategies can be applied.Keywords: SWOT, SMEs, performance improvement strategies

scholarly journals Strategy to Improve the Implementation of Eco-Labeling Global Aquaculture Alliance-Best Aquaculture Practices (GAA-BAP) in Shrimp Processing Industry PT. XYZ Sidoarjo

2019 ◽  
Vol 007 (01) ◽  
pp. 1-15
Author(s):  
Puji Sugeng Ariadi ◽  
◽  
Nuddin Harahab ◽  
Aminudin Afandhi ◽  
◽  
...  
Keyword(s):  
Human Resources ◽  
Swot Analysis ◽  
Raw Materials ◽  
Group Discussion ◽  
Secondary Data ◽  
Descriptive Study ◽  
Good Work ◽  
Processing Industry

The demands of international consumers for eco-labeling products and supported by Indonesia's considerable shrimp export potential, should be an opportunity for the shrimp processing industry in Indonesia which has implemented GAA-BAP eco-labeling certification. The purpose of this study was formulated as a good strategy to improve the application of GAA-BAP eco-labeling in the shrimp processing industry. This research was a descriptive study with a case study. The research had done at PT. XYZ Sidoarjo. Data were collected through observation, interview, focus group discussion (FGD) and secondary data collection. The data were analyzed using IFE and EFE matrix, IE matrix, and SWOT analysis. The result showed that the strategy could be used to increase the application of GAA-BAP eco-labeling were implemented Strengths-Opportunities (S-O) and combined it with development or stability according to company position in IE matrix. The strategy could be chosen to improve the application GAA-BAP eco-labeling at shrimp processing industry were optimized human resources, eco-labeling guidance, company location, and market network; utilized the company location and market network to increase the procurement of raw materials; maintained the good work integrity and the quality of eco-labeling guidance; also increased the quality of GAA-BAP eco-labeling products.

scholarly journals STRATEGI PENGEMBANGAN SISTEM INFORMASI PELAYANAN KANTOR KELURAHAN MENGGUNAKAN ANALISIS SWOT

2020 ◽  
Vol 3 (1) ◽  
pp. 44-59
Author(s):  
Fitri Khoirunnisa ◽  
Siti Roifah ◽  
Soni Setiawan ◽  
Maxsi Ary
Keyword(s):  
Organizational Development ◽  
Development Strategy ◽  
Swot Analysis ◽  
Strategy Analysis ◽  
Government Organization ◽  
Service Information ◽  
The Government ◽  
District Implementation ◽  
Internal And External Factors

Electronic-based Government System (SPBE) is the government's effort in developing an electronic-based government organization, so that there is an increase in the quality of public services. The system that runs in Sukabungah which is still manual and the lack of providing information to the community related to village services is an obstacle in improving the quality of the organization. Therefore the use of organizational development strategy analysis is very necessary for the Sukabungah village office  to achieve maximum organizational strategy. In this study the method used in improving the quality of service is the SWOT analysis, which is used to develop the potential of the organization and to find out internal and external factors of the organization. In the SWOT analysis that has been carried out on Sukabungah village office it can be seen that Sukabungah village office is included in the quadrant I strategy which means supporting an aggressive strategy, therefore in developing an organization that will be achieved has a huge opportunity, so this can be a good development for Sukabungah sub-district. Implementation in the development of this SWOT analysis is by designing a village service information system where this system will assist the government in improving the Electronic-Based Government System (SPBE) as well as assisting the urban village in improving the quality of the organization and facilitating the existing service system.

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