scholarly journals PERCEIVED ENJOYMENT IN ONLINE SHOPPING VIA SOCIAL MEDIA AMONG GENERATION-Y

2021 ◽  
Vol 4 (13) ◽  
pp. 34-40
Author(s):  
Fatin Farhana Kamis ◽  
Shah Iskandar Fahmie Ramlee
Keyword(s):  
Social Media ◽  
Generation Y ◽  
Quantitative Method ◽  
Online Survey ◽  
Online Shopping ◽  
Internet User ◽  
Malaysian Population ◽  
Online Purchases ◽  
Online Purchase ◽  
Perceived Enjoyment

Social media has evolved as technology has shifted. Moreover, it has made it easier for users when it is updated to the application and can be used on smartphones. Enjoyment is the key to social media surfing and relieving stressful daily affairs. This paper examines the perceived happiness, and online purchase behaviours of Generation Y. Generation Y is the largest segment in the Malaysian population and also known as the largest internet user. This study aims to investigate the factor of online purchases among generation y through social media. This study also more focuses on three categories of social media from Facebook, Instagram, and Twitter. The quantitative method is used in this research to analyze the data. The data collected using an online survey via social media.

scholarly journals Youths’ Social Media Adoption: Theoretical Model and Empirical Evidence

2016 ◽  
Vol 11 (2) ◽  
pp. 22 ◽  
Author(s):  
M. Shakaib Akram ◽  
Wafi Albalawi
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Online Survey ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
The Social ◽  
Perceived Enjoyment ◽  
Adoption Intention

<p>Social media has become a major source of communication and collaboration between individuals and among groups. The current paper investigates the underlying motives of social media adoption. The research identifies various determinants such as perceived connectedness, perceived enjoyment, perceived usefulness and perceived ease of use as the major influencers of social media adoption intention. Using the sample from Saudi Arabia an online survey is conducted. Structural equation modeling has been used to test the proposed relationships. The results reveal that individuals’ perceived connectedness and perceived enjoyment act as stimuli for their social media adoption intention. Moreover, perceived ease of use and perceived usefulness mediate these stimuli and the individuals’ social media adoption intention. The paper concludes with the recommendations for the academicians and the social media designers/developers.</p>

scholarly journals The Influence of Perceived Trust on the Relationship Between Image Interactive Technology and Behavioral Intention Associated with Online Purchase of Goods in Malang City

2021 ◽  
pp. 213-220
Author(s):  
Syarif Hidayatullah ◽  
Harianto Respati ◽  
Ahmad Farhan ◽  
Ike Kusdyah Rachmawati ◽  
Eko Aristanto
Keyword(s):  
Social Media ◽  
Path Analysis ◽  
Hypothesis Testing ◽  
Behavioral Intention ◽  
Online Shopping ◽  
Interactive Technology ◽  
Perceived Trust ◽  
Online Sales ◽  
Online Purchase ◽  
The Relationship

The high potential for growth in the digital economy through e-commerce has penetrated various aspects of business life. This research focused on image interactive technology because using animation and image design through social media can provide an attractive nuance to the viewer and generate more trust. The sale of goods online requires an active and attractive nuance of content so that customers are happy and choose online sales media as a convenient online shopping medium. This research was conducted in Malang City, East Java, with a sample of 190 respondents, all of whom have transacted online or bought their necessities online. The data were analysed through path analysis and hypothesis testing. The results demonstrate that image interactive technology influences perceived trust and behavioral intention, either directly or indirectly. Keywords: (IIT) Image Interactive Technology, behavioral intention, perceived trust, online

scholarly journals Peluang Revolusi Industri 4.0 Bidang Pemasaran: Pemanfaatan Aplikasi E-commerce, Sosial Media Instagram dan Digital Marketing terhadap keputusan Instant Online Buying Konsumen Generasi Millenial

2020 ◽  
Vol 3 (2) ◽  
pp. 86
Author(s):  
Bambang Setia Wibowo ◽  
Diaz Haryokusumo
Keyword(s):  
Social Media ◽  
Millennial Generation ◽  
Industrial Revolution ◽  
Online Shopping ◽  
Electronic Media ◽  
Positive Influence ◽  
Digital Marketing ◽  
Online Purchases ◽  
Online Buying ◽  
Positive Effect

<p><br />This study examined the influence of e-commerce application, social media instagram and digital marketing to online purchases of millennial generation consumers. Respondents of this study were 152 university students who have already shopped online at e-commerce applications, have ever seen e-commerce advertisements on electronic media and have used social media instagram for online shopping participated in this reseach. There are several findings in this study. First, e-commerce application has positive influence to online purchases of millennial generation consumers. Second, social media instagram has postive effect to online purchases of millennial generation consumers. Third, digital marketing has positive effect to online purchases of millennial generation consumers.<br />Keywords : industrial revolution 4.0, e-commerce, instagram, digital marketing, instant online buying, millennial generation consumers</p>

An Exploratory Study of Consumer Adoption of Online Shopping

2009 ◽  
pp. 1456-1471
Author(s):  
Songpol Kulviwat ◽  
Ramendra Thakur ◽  
Chiquan Guo
Keyword(s):  
Risk Aversion ◽  
Exploratory Study ◽  
Online Shopping ◽  
Product Choice ◽  
Consumer Adoption ◽  
Online Purchases ◽  
Online Purchase ◽  
Intention To Purchase ◽  
Managerial Implications ◽  
Relationship Of

An exploratory study was conducted to investigate consumer adoption of online purchase using a survey data set. Based upon the theory of innovation and self-efficacy theory, risk aversion, online proficiency, shopping convenience, and product choice variety were proposed to influence consumer intention to shop online, which, in turn, affects online purchases. Results of regression analyses revealed that all but shopping convenience were significant predictors of consumer intention to purchase online. In addition, consumer intention directly determines consumer purchases online. Finally, consumer intention to purchase online mediates the relationship of risk aversion, shopping convenience, and product choice variety to online shopping. Research and managerial implications of the findings were discussed.

Customer Satisfaction Towards Online Shopping by Empirical Validation of Self-Determination Theory

2022 ◽  
pp. 177-203
Author(s):  
Urvashi Tandon ◽  
Myriam Ertz
Keyword(s):  
Social Media ◽  
Customer Satisfaction ◽  
Social Influence ◽  
Reverse Logistics ◽  
Online Shopping ◽  
Positive Impact ◽  
Self Determination Theory ◽  
Self Determination ◽  
Online Shoppers ◽  
Perceived Enjoyment

The chapter aims at understanding the predictors of customer satisfaction with online shopping in India by using self-determination theory. This research validates perceived enjoyment, social influence, social media interactions, reverse logistics, and pay-on-delivery (POD) mode of payment as new predictors of customer satisfaction in online shopping. Data was collected through a self-administered and structured questionnaire targeting online shoppers in North Indian states. A sample of 424 online shoppers was considered in this research. Structural equation modelling (SEM) was used to evaluate the constructs. CFA was applied to calculate validity and composite reliability. To examine the hypothesized relationships, path analysis was carried out. The findings of the chapter revealed that social influence, reverse logistics, and POD mode of payment had a significant positive impact on customer satisfaction. Perceived enjoyment emerged as the strongest predictor of online shopping satisfaction. In contrast, social media interactions emerged as non-significant.

scholarly journals The Determinant Factors of E-Commerce Purchase Decision in Jakarta and Tangerang

2019 ◽  
Vol 10 (1) ◽  
pp. 21-29
Author(s):  
Arby Virto Gunawan ◽  
Linawati Linawati ◽  
Dimas Pranandito ◽  
Rano Kartono
Keyword(s):  
Quantitative Method ◽  
Online Shopping ◽  
Brand Image ◽  
The Other ◽  
Lower Price ◽  
Purchase Decision ◽  
Market Place ◽  
Determinant Factors ◽  
Online Purchases ◽  
Research Fields

This research aimed to identify the factors that influenced the purchase decision in e-commerce. These used factors were brand image, price, and trust which were adopted from the previous research. The research was designed using a quantitative method with accidental sampling. From 200 questionnaires, there were 117 returned questionnaires from respondents who had made online purchases around Jakarta and Tangerang. The data was analyzed using SPSS. The result shows that brand image has positive influences on purchase decision. On the other hand, price and trust do not influence it. Price is the secondary commitment to make a purchase decision. Thus, a lower price does not guarantee the convenience of online shopping. Meanwhile, trust in making online decisions are built from brand image, shop, and strong products in the market place. Those rejected variables are affected by research fields and target samples.

scholarly journals Generation Y’s Complaint Behavior toward Online Shopping

2019 ◽  
Vol 10 (1) ◽  
pp. 101 ◽  
Author(s):  
Megawati Simanjuntak
Keyword(s):  
Social Media ◽  
Generation Y ◽  
Female Student ◽  
Online Shopping ◽  
Male Student ◽  
Consumer Rights ◽  
Complaint Behavior

The purpose of this research was to analyze factors that influence Generation Y’s complaint behavior in online shopping. In general, Generation Y’s consumer of this research have a good perception of consumer rights. In contrast, the result showed that Generation Y in this research had a low complaint behavior. The research found that gender, strivers lifestyle, and number of social media account were influence Generation Y’s complaint behavior in online shopping. The result showed that male student did more complaint than female student. Generation Y who had strivers lifestyle will increase complaint behavior. The more Generation Y had social media account, the more Generation Y prefer to did a complaint.

An Exploratory Study of Consumer Adoption of Online Shopping

2011 ◽  
pp. 235-250
Author(s):  
Songpol Kulviwat ◽  
Ramendra Thakur ◽  
Chiquan Guo
Keyword(s):  
Risk Aversion ◽  
Exploratory Study ◽  
Online Shopping ◽  
Product Choice ◽  
Consumer Adoption ◽  
Online Purchases ◽  
Online Purchase ◽  
Intention To Purchase ◽  
Managerial Implications ◽  
Relationship Of

An exploratory study was conducted to investigate consumer adoption of online purchase using a survey data set. Based upon the theory of innovation and self-efficacy theory, risk aversion, online proficiency, shopping convenience, and product choice variety were proposed to influence consumer intention to shop online, which, in turn, affects online purchases. Results of regression analyses revealed that all but shopping convenience were significant predictors of consumer intention to purchase online. In addition, consumer intention directly determines consumer purchases online. Finally, consumer intention to purchase online mediates the relationship of risk aversion, shopping convenience, and product choice variety to online shopping. Research and managerial implications of the findings were discussed.

scholarly journals E-commerce websites, consumer order fulfillment and after-sales service satisfaction: the customer is always right, even after the shopping cart check-out

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mark Anthony Camilleri
Keyword(s):  
Social Media ◽  
Design Methodology ◽  
Online Shopping ◽  
Order Fulfillment ◽  
Critical Factors ◽  
Online Service ◽  
Content Type ◽  
Online Purchase ◽  
Electronic Service ◽  
Structured Questionnaire

PurposeThis research identifies the critical factors of online service delivery of electronic commerce (e-commerce) websites, including website attractiveness, website functionality, website security and consumer fulfillment during an unprecedented Coronavirus (COVID-19) pandemic.Design/methodology/approachA structured questionnaire was used to gather data from 430 online respondents who were members of popular social media groups. The survey instrument relied on valid and reliable measures relating to electronic service quality (e-SERVQUAL) to better understand the participants’ satisfaction with shopping websites, as well as their loyal behaviors and word-of-mouth activities.FindingsThe findings reported that consumers valued the e-commerce websites’ features and their consumer order fulfillment capabilities. These factors increase the consumers’ satisfaction with online shopping experiences, generate repeat business, as well as positive reviews on social media.Research limitations/implicationsThis study addresses a knowledge gap in academia. To date, little research has focused on the consumer order fulfillment aspect of e-commerce transactions and on after-sales of online businesses.Originality/valueThis contribution posits that e-commerce websites ought to be appealing, functional and offer secure transactions. More importantly, it suggests that merchants should consistently deliver personalized service in all stages of an online purchase, including after the delivery of the ordered products.

Analysis Digital Customer Satisfaction in Online Purchase

2021 ◽  
Vol 20 (2) ◽  
pp. 102-109
Author(s):  
Sry Rezeki ◽  
Shelly Christiana Muliauwan
Keyword(s):  
Customer Satisfaction ◽  
Online Shopping ◽  
The Public ◽  
Traditional Markets ◽  
Online Purchases ◽  
Digital Era ◽  
Online Purchase ◽  
Direct Observations ◽  
Qualitative Descriptive ◽  
Descriptive Method

In this digital era, everything has switched to an online system, starting from shopping, vehicles, ordering food, everything can be done online, everything can be obtained easily, just install an application to support online activities, we can meet all our needs, with the sophistication of technology, of course it makes it easier for us at all times. We can take activities for example when we buy clothes online, it certainly makes it easier for us from going to the market or mall to get clothes, now we just have to sit at home, open the application and clothes or orders will arrive directly at the door This study was conducted to test the level of customer satisfaction in making online purchases where the researchers made direct observations by monitoring the ratings given by customers on the online shopping site that is widely used by the public, namely Shoppe. The research method used is a qualitative descriptive method in which data is obtained directly through interviews with shopee users and observing assessments given by customers in the shopee application. The results obtained from this study are that many people feel satisfied after shopping online because they consider online shopping can save time, effort and get cheaper prices than traditional markets.

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