An Exploratory Study of Consumer Adoption of Online Shopping

2011 ◽  
pp. 235-250
Author(s):  
Songpol Kulviwat ◽  
Ramendra Thakur ◽  
Chiquan Guo
Keyword(s):  
Risk Aversion ◽  
Exploratory Study ◽  
Online Shopping ◽  
Product Choice ◽  
Consumer Adoption ◽  
Online Purchases ◽  
Online Purchase ◽  
Intention To Purchase ◽  
Managerial Implications ◽  
Relationship Of

An exploratory study was conducted to investigate consumer adoption of online purchase using a survey data set. Based upon the theory of innovation and self-efficacy theory, risk aversion, online proficiency, shopping convenience, and product choice variety were proposed to influence consumer intention to shop online, which, in turn, affects online purchases. Results of regression analyses revealed that all but shopping convenience were significant predictors of consumer intention to purchase online. In addition, consumer intention directly determines consumer purchases online. Finally, consumer intention to purchase online mediates the relationship of risk aversion, shopping convenience, and product choice variety to online shopping. Research and managerial implications of the findings were discussed.

An Exploratory Study of Consumer Adoption of Online Shopping

2009 ◽  
pp. 1456-1471
Author(s):  
Songpol Kulviwat ◽  
Ramendra Thakur ◽  
Chiquan Guo
Keyword(s):  
Risk Aversion ◽  
Exploratory Study ◽  
Online Shopping ◽  
Product Choice ◽  
Consumer Adoption ◽  
Online Purchases ◽  
Online Purchase ◽  
Intention To Purchase ◽  
Managerial Implications ◽  
Relationship Of

An exploratory study was conducted to investigate consumer adoption of online purchase using a survey data set. Based upon the theory of innovation and self-efficacy theory, risk aversion, online proficiency, shopping convenience, and product choice variety were proposed to influence consumer intention to shop online, which, in turn, affects online purchases. Results of regression analyses revealed that all but shopping convenience were significant predictors of consumer intention to purchase online. In addition, consumer intention directly determines consumer purchases online. Finally, consumer intention to purchase online mediates the relationship of risk aversion, shopping convenience, and product choice variety to online shopping. Research and managerial implications of the findings were discussed.

scholarly journals A REVIEW ON TECHNOLOGY READINESS CONCEPT TO EXPLAIN CONSUMER’S ONLINE PURCHASE INTENTION

2020 ◽  
Vol 6 ◽  
pp. 49-57
Author(s):  
Khairull Anuar Ismail ◽  
Nabsiah Abdul Wahid
Keyword(s):  
Purchase Intention ◽  
Online Shopping ◽  
New Technology ◽  
Technology Readiness ◽  
Online Purchase ◽  
Intention To Purchase ◽  
Proposed Model ◽  
Related Service ◽  
Adoption Of New Technology ◽  
The Relationship

Recently in Malaysia, a substantial number of consumers have been found to be avoiding online shopping as they prefer to shop in physical stores. This scenario brings up the issue of whether Malaysian consumers are ready technologically to shop online. To tackle this issue, a review of the concept of technology readiness is made to help explain Malaysian consumers’ online purchase intention behaviour. Technology readiness is chosen here because the concept reflects an individual’s predisposition in the usage and adoption of new technology. For the purpose of this review, this study selects technology readiness concept as proposed by Parasuraman  (2000). From the review, this study found that technology readiness has been measured in the past either as a single (unidimensional) or a multidimensional construct involving four factors, namely, optimism, innovativeness, discomfort and insecurity. A summary on past researchers’ findings in identifying the relationship between technology readiness (and its proposed dimensions) with technology usage is included in this review. For example, technology readiness was found to have a significant influence on behavioural intention in using mobile commerce to purchase travel-related service. Additionally, technology readiness motivator (optimism and innovativeness) and inhibitor (discomfort and insecurity) were identified to be related to intention to use technology. Based on the review, this study proposes a model to help explain the user’s intention to purchase online situation. In the proposed model, both technology readiness motivators and inhibitors are suggested to show positive and negative influences respectively on the user’s intention to purchase online. This review is thought to be beneficial to many. For instance, researchers would find insights on the usefulness of technology readiness and on how it has been and can be applied for further investigation. As for marketing practitioners, the review would help guide them understand the influence technology readiness has on consumers behaviour intention in adopting online shopping which they could apply for future marketing strategy.

Analysis Digital Customer Satisfaction in Online Purchase

2021 ◽  
Vol 20 (2) ◽  
pp. 102-109
Author(s):  
Sry Rezeki ◽  
Shelly Christiana Muliauwan
Keyword(s):  
Customer Satisfaction ◽  
Online Shopping ◽  
The Public ◽  
Traditional Markets ◽  
Online Purchases ◽  
Digital Era ◽  
Online Purchase ◽  
Direct Observations ◽  
Qualitative Descriptive ◽  
Descriptive Method

In this digital era, everything has switched to an online system, starting from shopping, vehicles, ordering food, everything can be done online, everything can be obtained easily, just install an application to support online activities, we can meet all our needs, with the sophistication of technology, of course it makes it easier for us at all times. We can take activities for example when we buy clothes online, it certainly makes it easier for us from going to the market or mall to get clothes, now we just have to sit at home, open the application and clothes or orders will arrive directly at the door This study was conducted to test the level of customer satisfaction in making online purchases where the researchers made direct observations by monitoring the ratings given by customers on the online shopping site that is widely used by the public, namely Shoppe. The research method used is a qualitative descriptive method in which data is obtained directly through interviews with shopee users and observing assessments given by customers in the shopee application. The results obtained from this study are that many people feel satisfied after shopping online because they consider online shopping can save time, effort and get cheaper prices than traditional markets.

scholarly journals PECULIARITIES OF PERCEPTION BY MOSCOW STUDENT YOUTH OF THE PROCESS OF MARKETING COMMUNICATION OF ONLINE PURCHASES

2019 ◽  
pp. 184-192
Author(s):  
I. Yu. Alexandrova
Keyword(s):  
Online Shopping ◽  
Communication Process ◽  
Marketing Communication ◽  
Goods And Services ◽  
Online Purchases ◽  
Online Purchase ◽  
Current Trends ◽  
Web Communication ◽  
Complete Rejection ◽  
Online Stores

The problem of communicative efficiency of the Russian online stores in the context of current trends in development of electronic commerce in Russia has been considered. The empirical study, conducted by the author, aimed to identify the features of perception by Moscow student youth of marketing communication process of online purchase, has been described. In the process of achieving this aim following circumstances have been revealed: 1) the frequency of purchases of goods and services by students in online stores; 2) the reasons for low purchasing activity in online stores, as well as the complete rejection of online shopping; 3) typical goods/services, the purchase of which is carried out in online stores; 4) characteristic communicative failures of the online shopping process, which are the cause of psychological discomfort of a young online buyer. The obtained results of the study can be used by the Russian developers of online stores in order to improve efficiency of marketing web communication process.

scholarly journals PERCEIVED ENJOYMENT IN ONLINE SHOPPING VIA SOCIAL MEDIA AMONG GENERATION-Y

2021 ◽  
Vol 4 (13) ◽  
pp. 34-40
Author(s):  
Fatin Farhana Kamis ◽  
Shah Iskandar Fahmie Ramlee
Keyword(s):  
Social Media ◽  
Generation Y ◽  
Quantitative Method ◽  
Online Survey ◽  
Online Shopping ◽  
Internet User ◽  
Malaysian Population ◽  
Online Purchases ◽  
Online Purchase ◽  
Perceived Enjoyment

Social media has evolved as technology has shifted. Moreover, it has made it easier for users when it is updated to the application and can be used on smartphones. Enjoyment is the key to social media surfing and relieving stressful daily affairs. This paper examines the perceived happiness, and online purchase behaviours of Generation Y. Generation Y is the largest segment in the Malaysian population and also known as the largest internet user. This study aims to investigate the factor of online purchases among generation y through social media. This study also more focuses on three categories of social media from Facebook, Instagram, and Twitter. The quantitative method is used in this research to analyze the data. The data collected using an online survey via social media.

scholarly journals Utjecaj rizika proizvoda i rizika kupnji na daljnju namjeru online kupnje na C2C tržištu

2018 ◽  
Vol 8 (1) ◽  
pp. 3-17 ◽  
Author(s):  
Adis Puška ◽  
Sead Šadić ◽  
Jasmin Stovrag
Keyword(s):  
Structural Equation Model ◽  
Structural Equation ◽  
Online Shopping ◽  
Equation Model ◽  
Purchase Intent ◽  
The Internet ◽  
Online Purchases ◽  
Online Purchase ◽  
Product Risk ◽  
Business Entities

With the development of technology and the emergence of the Internet, new markets for buying and selling have been created. Selling on the Internet was not done solely by business entities but also by individuals who started selling their products, hence gave rise to C2C purchase. This paper investigates how the risks of online purchase affect the intention of consumers further purchasing. The survey was carried out in the territory of Bosnia and Herzegovina (BH) and included 419 consumers. The conceptual model included six variables: purchase risk, product risk, online purchase application, online purchase self-efficiency, online purchase value, and further purchase intent. The established model was tested using the Structural Equation Model (SEM) and it was proven that the risks of online purchases do not affect directly the further purchase intent, but they indirectly affect other variables. Research has shown that consumers who are self-efficient in their purchases demonstrate greater intention for further online purchases, as well as consumers who find online shopping easier. Theoretically, this work contributes to a better understanding of how online shopping risks affect the intention of further online shopping in the C2C market. Also, paper in a practical way contributes to understanding the behavior of consumers on the C2C market, which can be used by sellers to improve this aspect of online purchase.

PENGARUH AESTHETIC, ESCAPE, EXPLORATION DAN CONVENIENCE TERHADAP MALL SHOPPING BEHAVIOR DI ERA TREN BERBELANJA ONLINE

2019 ◽  
Vol 14 (2) ◽  
Author(s):  
Novita Novita
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Customer Loyalty ◽  
Online Shopping ◽  
Shopping Behavior ◽  
Shopping Centers ◽  
Consumer Market ◽  
Online Purchases ◽  
One Stop

Traditionally, mall developers have tried to attract consumers through store diversity and availability of products in one place (one-stop shopping concept). But now, consumer market is more segmented. To obtain customer loyalty, mall must be able to attract unique motives and experiential needs, not just offering a shopping place that provides complete items at attractive prices. This paper aims to answer a major challenges in the success of the mall to attract visitors on the online shopping trends. Data were collected using questionnaires to mall visitors in Jakarta. A sample of 380 was analyzed using Multiple Linear Regression. This study suggests that physical shopping centers must be create a new atmosphere to attract different segments. hopping malls must provide different concepts and create new experiences that consumers can’t get in online purchases. Keywords : aesthetic, exploration, escape, convenience, mall shopping behavior.

The influence of Country of Origin Image on HCMC consumer attitudes towards Vietnamese garments

2020 ◽  
Author(s):  
Ha Nam Khanh Giao
Keyword(s):  
Strong Influence ◽  
Positive Relationship ◽  
Country Of Origin ◽  
Consumer Attitudes ◽  
Competitive Advantages ◽  
Age And Gender ◽  
Managerial Implications ◽  
And Gender ◽  
Country Of Origin Image ◽  
Relationship Of

The study analyses the factors of Country of Origin Image influencing Vietnamese consumer attitudes towards Vietnamese garments by surveying 366 customers. Cronbach's Alpha analysis and EFA analysis together with multiple regression analysis were used with SPSS. The results show that only two components having a strong influence are "Country of Origin Image" and "Country of Origin Image of Product"; only "Country of Origin Image of Product" affects consumer’s perceived cost of garments; finally, there is a positive relationship of perceived benefits and a negative one of perceived cost of attitudes towards Vietnamese garments. There is no difference in terms of "income", "age" and "gender" for consumer attitudes towards Vietnamese garments. The study also suggests a number of managerial implications for the garment companies to have better competitive advantages.

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