STUDENTS SATISFACTION TOWARD INDUSTRIAL TRAINING PLACEMENT SERVICES
This study was conducted to measure the effectiveness of quality management of industrial training management services by CUIC UUM. The study essentially utilizes the SERVQUAL service quality study model as a theoretical framework and the development of questionnaires. The questionnaires contained demographic information and 49 measurement items. Fieldwork was conducted from June 2014 to January 2015, i.e. the training session of the UUM’s student industry training or the respondents. The unit of analysis used is the individual, who is a UU CUIC customer. A total of 827 questions were analyzed. The results show that there is a strong relationship between the quality of service quality produced by CUIC UUM with the level of customer satisfaction. The five dimensions of service quality, namely reliability, assurance, empathy, sensitivity, and reliability as well as the role of marketing or promotion communication indicate the varying strengths of relationships in influencing customer satisfaction of service dominating organizations such as CUIC UUM.