scholarly journals Integration of Public and Private Aspects in Business Models 4.0 of the Tourism Market

Author(s):  
Snezhana Ramsina ◽  

The current digital opportunities that have spawned the upgrade of the business versions of tourism and hospitality have been actualised due to the hard-to-predict pandemic nature of the COVID-19 coronavirus threat and travel bans. In Business Model 4.0. the usual forms of the relationship between the public (institutional) and the private, individual in tourism and hospitality are transformed. Research objective: to characterise the integration capabilities of automated (AI-based) travel industry business processes that personalise the tourism offers to the needs and preferences of travel lers and guests. The value-based marketing 4.0 approach, supplemented by structural, network and functional approaches to the analysis of the structure, multi-level, dynamics of commercial opportunities, consumer value of business models of organisation and the implementation of tourism products, allowed the integration possibilities of Internet services in satisfying individualised consumer demands to be satisfied. Soft culture blurs the boundaries between the public and the personal, making actors’ informational behaviour transparent, transforming existing business strategies, and giving rise to ‘mass individuality’ in tourism and hospitality. The forms of correlation between the public (group, communal) and the private, individual in the practice of tourist services at all stages of a tourist trip or guest visits to HoReCa enterprises change under the influence of BigData technologies regarding operational processes; modelling and forecasting strategies; horizontal and vertical integration. The marketplace is won by those who practise personalisation, customisation and marketing authenticity of the market offer distributed on the P2P network. The basis of a stable competitive advantage of a company able to create a unique customer value in the tourism and hospitality market is represented by predictive or prognostic analytics of big data and smart technologies.

Author(s):  
Alireza Pourshahid ◽  
Liam Peyton ◽  
Sepideh Ghanavati ◽  
Daniel Amyot ◽  
Pengfei Chen ◽  
...  

Validation should be done in the context of understanding how a business process is intended to contribute to the business strategies of an organization. Validation can take place along a variety of dimensions including legal compliance, financial cost, customer value, and service quality. A business process modeling tool cannot anticipate all the ways in which a business process might need to be validated. However, it can provide a framework for extending model elements to represent context for a business process. It can also support information exchange to facilitate validation with other tools and systems. This chapter demonstrates a model-based approach to validation using a hospital approval process for accessing patient data in a data warehouse. An extensible meta-model, a flexible data exchange layer, and linkage between business processes and enterprise context are shown to be the critical elements in model-based business process validation.


Author(s):  
Jarrod M. Rifkind ◽  
Seymour E. Goodman

Information technology has drastically changed the ways in which individuals are accounted for and monitored in societies. Over the past two decades, the United States and other countries worldwide have seen a tremendous increase in the number of individuals with access to the Internet. Data collected by the World Bank shows that 17.5 of every 100 people in the world had access to the Internet in 2006, and this number increased to 23.2 in 2008, 29.5 in 2010, and 32.8 in 2011 (World Bank 2012). According to the latest Cisco traffic report, Internet traffic exceeded 30 exabytes (1018 bytes) per month in 2011 and is expected to reach a zettabyte (1021 bytes) per month by 2015 (Cisco Systems 2011). Activities on the Web are no longer limited to seemingly noncontroversial practices like e-mail. The sheer growth of the Internet as a medium for communication and information sharing as well as the development of large, high-performance data centers have made it easier and less expensive for companies and governments to aggregate large amounts of data generated by individuals. Today, many people’s personal lives can be pieced together relatively easily according to their search histories and the information that they provide on social networking websites such as Facebook and Twitter. Therefore, technological breakthroughs associated with computing raise important questions regarding information security and the role of privacy in society. As individuals begin using the Internet for e-commerce, e-government, and a variety of other services, data about their activities has been collected and stored by entities in both the public and private sectors. For the private sector, consumer activities on the Internet provide lucrative information about user spending habits that can then be used to generate targeted advertisements. Companies have developed business models that rely on the sale of such information to third-party entities, whether they are other companies or the federal government. As for the public sector, data collection occurs through any exchange a government may have with its citizens.


Author(s):  
Hayat Ayar Senturk

Digital transformation means developing new business models, unforgettable customer experiences, and competitive strategies by using digital technologies, thus creating efficiency in business processes and providing better customer value. While digital transformation is one of the important business decisions, more specifically, the pandemic and the increase in time spent at home have created a substantial growth opportunity for digital broadcast service providers. In this regard, the fact that an already growing market has increased its growth momentum with the effect of the pandemic has made the digital transformation of traditional TV media inevitable. In this study, digital broadcasting sector in Turkey has been examined in the context of strategic marketing management. In this way, by conducting the situation and competition analysis, suggestions were made regarding marketing strategies for Turkish digital platforms that have just entered the market.


2004 ◽  
Vol 35 (3) ◽  
pp. 1-11 ◽  
Author(s):  
J. Luiz ◽  
M. Wessels

Health care in South Africa is undergoing substantial changes with rising pressure on both the public and private sectors. Medical inflation has been soaring rendering healthcare increasingly unaffordable and medical schemes have had to adapt their traditional business models. This paper looks at the current structure of the healthcare market; it examines the new legislation introduced by government, and assesses future directions of healthcare in South Africa.


Author(s):  
Michael Thorpe ◽  
Sumit Mitra

The phased development of Dubai’s transport and logistics sector over the past several decades has culminated in the establishment of a major regional commercial hub, a so-called “aerotropolis”. Although a work-in-progress, several stages of this long-term project are already operational, and construction remains ongoing. The future success of this government project is unclear. In the public sector, there exist major challenges, some reflective of the need to efficiently manage and coordinate such a huge undertaking while others stem from the uncertainties of a competitive global market-place. For individual companies and industries (public and private) looking to participate and commit to the venture, a number of issues need to be addressed in the formulation of business strategies.


2009 ◽  
Vol 06 (01) ◽  
pp. 97-116 ◽  
Author(s):  
MYUNG-HWAN RIM ◽  
HYUN-SOO HAN ◽  
YEONG-WHA SAWNG

In this paper, we explore the merging of supply chains between media and telecommunications as an example of business application of industry convergence. The goal of this study is to provide managerial insight into the various facets of convergence of supply chains so that companies can effectively exploit business opportunities presented by the accelerating process of digital convergence and related technological innovations. In this study, the focus is set on business models, rather than business strategies as such, since digital convergence is an emerging sector that deserves independent attention as a new business concept. We formulated a series of propositions, related to customer value, value network, and supply chain efficiency, using frameworks borrowed from the existing business model literature and value creation theories for Internet business. Managerial implications are discussed and applied to DMB (Digital Multimedia Broadcasting), a new telecom-broadcasting convergence business model, recently introduced in South Korea.


2019 ◽  
Vol 34 (2) ◽  
pp. 168 ◽  
Author(s):  
Risca Fitri Ayuni

Introduction: Generation Z (Gen Z) refers to the most application-friendly and website-savvy generation engaging with the Internet for most of its daily activities. The number of Gen Z members has been growing and is projected to become the largest market segment by 2020. In the future, Gen Z will affect business strategies; compounded by the presence of a fourth industrial revolution (Industry 4.0), which will encourage companies to change their business models. One of the changes is a new paradigm shift by companies from the traditional business model to an internet-based business model (e-business model/e-commerce), such as online shops. Online shops have escalated at a rapid pace and have changed people’s buying habits, especially for Gen Z. Gen Z seems to be shopping online more than ever. Targeting them is the best strategy to enhance their lifetime loyalty. Background Problem: This study aims to examine the relationship of e-service quality, online customer value, e-satisfaction and e-loyalty. Research Method: Two hundred and forty-one Gen Z respondents were involved in this study. PLS 3, Sobel and SPSS 23 were employed to analyze the data. Five hypotheses were proposed. Findings: The findings indicated that e-service quality became the expected predictor of online customer value and satisfaction. In addition, the results confirm the mediating role of online customer value between e-service quality and e-satisfaction, as well as clarifying the relationship of online customer value and e-satisfaction. Finally, the effect of e-satisfaction on e-loyalty has been proven in this study. Conclusion: Upon figuring out the relevant issue, online shops are able to re-consider their business models to adopt the Industry 4.0 revolution, to strengthen their capacity in tight competition. In order to target Gen Z, who mostly do their purchasing via the Internet, online shops must provide high quality websites and create values which convey economic, social and functional values. These two key factors play significant roles in attaining Gen Z’s e-satisfaction, thus securing Gen Z’s e-loyalty. 


2021 ◽  
Vol 7 (1) ◽  
pp. 121-133
Author(s):  
Jindřich Ploch ◽  
Monika Palatková

Tourism and air transport are among the sectors most affected by the Covid-19 crisis. The pandemic lasting more than a year is reflected in short-term effects in both sectors, but there are also severe long-term consequences. National authorities will have to set recovery plans following the relevant policies and encompass international cooperation with public and private entities. The article aims to identify the methods and procedures that can be implemented, which can mitigate the consequences of the crisis and initiate the renewal of international tourism and air transport in particular. The paper's methodology is based on current statistical data and strategic documents at the national and international level represented by the international organizations (esp. UNWTO, WTTC, IATA, ICAO, ECAC). The focus is on the crisis management of the public sector entities in terms of the definition and implementation of reconstruction strategies, on private sector stakeholders, on the interconnection of the tourism and the air transport sectors, and cooperation in the international environment. Methods and tools for the renewal of both sectors are based on a strategic approach of the public sector, support for the introduction of new business models in the private sector, change in the product and marketing mix, digitization, innovation, and education. This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.


Obiter ◽  
2021 ◽  
Vol 34 (3) ◽  
Author(s):  
Rochelle le Roux

South Africa is plagued by high unemployment, extreme poverty and a worrying skills deficit. Job creation strategies focus on the formal economy, but some argue that the focus should shift to policies that would help with the expansion and development of the social (or solidarity) economy that exists alongside the public and private sectors. This sector is driven mainly by a concern to better the interests of their members, or to fulfil a public benefit, rather than to maximize profits. It has been argued that cooperatives provide a suitable vehicle for organizing workers in this sphere. Jackson (Prosperity Without Growth, 2011), in advancing the idea of a sustainable economy, calls for macro-economic interventions that, inter alia, include a structural transition to service-based activities and working-time policies aimed at thefacilitation of shared work. The former strategy (structural transition to service-based activities), although developed in a completely different context, shares many synergies with the underlying notions associated with the development of a social economy. It evolves around business models providing services which are resource-light, but which are not the same as the service sector development which,worldwide, is associated with a concomitant decline in the primary and secondary sectors.The article explores, first, the potential of the social economy as a site for the creation of decent jobs and the possible role in this regard of structures such as cooperatives and, second, whether any meaningful lessons can be drawn in this regard from the research that has be done on the “greening” of economic growth.


Author(s):  
Carlos Fernando Estrada

This research focuses on the potential benefits of aligning corporate Information Technologies (IT) with the information needs of Board members to provide pertinent and timely information under good Corporate Governance (CG) practices.  The recent near collapse of some major corporations evidences poor regulatory supervision by all parties, both public and private.  An abundance of regulations notwithstanding, stakeholder interests (both internal and external) have not been protected or served by many corporate boards.  Many shareholders have virtually lost their capital, workers have been unemployed, and government and taxpayers have had to foot steep bills.   Well informed Board members should, in theory, make decisions that benefit their stakeholders and society as well.  Thus, corporate board members should focus on IT as a key resource and ally in monitoring their business strategies and operations. IT permeates throughout business processes and across functional areas in most businesses, so if IT reporting is aligned with corporate governance objectives as well as operational objectives, it has the potential to aid greatly in governance.  An important consideration of course, is what information is provide, and how the Board utilizes it for the stakeholders' benefit.


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