scholarly journals Effectiveness of Retail Marketing-Mix on Consumer Patronage: A Performance Assessment of Selected Supermarkets

2019 ◽  
Vol 8 (4) ◽  
pp. 8349-8353
Keyword(s):  
Marketing Mix ◽  
Primary Data ◽  
National Brands ◽  
Customer Perception ◽  
Patronage Behavior ◽  
Retail Marketing ◽  
Patronage Intention ◽  
Customer Attitude ◽  
Retail Format ◽  
The Impact

Retail market in India is becoming bigger with the multinational and national brands making rapid changes in order to survive in the highly competitive environment. The changes are not limited to the type of retail format but include all the factors which can improve consumer buying experience. Therefore, the current study seeks to develop a conceptual framework for analyzing the impact of retail marketing mix such as product, services offered, brand, customer perception, customer attitude, promotional measure of the selected mall on its customer satisfaction, patronage intention, patronage behavior and word of mouth using primary data in Nagpur city. The study measure the performance of selected malls and retail outlets situated in Nagpur city. The nature of research is descriptive. A structured questionnaire was designed and distributed among 200 respondents, who have made recent purchases from supermarket operated in Nagpur through convenience sampling. Data was collected by visiting supermarkets multiple times on different timings incorporating more and less crowded situations. Cross tabulation, ANOVA, regression and correlation tests are applied to know the statistical significant relationship among variables.

The Impact of Demographic Factor on Consumer Buying Behaviour: A Study of Retail Sector in Delhi NCR

2015 ◽  
Vol 3 (1) ◽  
Author(s):  
Shamsher Singh ◽  
Ameet Sao
Keyword(s):  
Sampling Method ◽  
Primary Data ◽  
Survey Method ◽  
Retail Sector ◽  
Demographic Shift ◽  
Customer Perception ◽  
Shopping Experience ◽  
Buying Behaviour ◽  
The Impact ◽  
Structured Questionnaire

The retail sector is growing a faster pace in India due to demographic shift in population and growing middle class. It is an opportunity for both organized and unorganized sectors. The purpose of this article is to study the customer perception and shopping experience about organized and unorganized retailing with special reference to Delhi and NCR and find out whether the preferences for organized and unorganized retailing are dependent or independent demographic characteristics of consumers. The study has used the primary data collected from 200 respondents through survey method using structured questionnaire. Convenient sampling method was used during the

Examination of Internet Banking Customer Perception of Service Quality

2017 ◽  
pp. 253-263 ◽  
Author(s):  
Nilanjan Ray ◽  
Tilak Nath Ghosh ◽  
Krishnendu Sen
Keyword(s):  
Service Quality ◽  
Internet Banking ◽  
Primary Data ◽  
Personal Contact ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Customer Perception ◽  
Quality Dimensions ◽  
Major Factors ◽  
The Impact

The present study empirically examines the impact of internet banking service quality dimensions on Customer Satisfaction. This study is a cross-sectional survey that employed the use of pre-structured questionnaire to collect primary data from a sample of 120 respondents through personal contact, field survey and email. Collected data have been analyzed through SPSS 21 software by different statistical tools like Reliability test for judgment of internal consistency of collected data and paired t- test. It was also found that customers are satisfied with IS-QUAL dimensions. Service quality has become as one of the major factors of the client satisfaction.

scholarly journals A CUSTOMER PERCEPTION TOWARDS ONLINE SHOPPING AND OFFLINE SHOPPING

YMER Digital ◽  
2021 ◽  
Vol 20 (11) ◽  
pp. 247-253
Author(s):  
M Farzana Banu ◽  
◽  
Dr Jayam ◽  
Keyword(s):  
Customer Satisfaction ◽  
Rapid Growth ◽  
Online Shopping ◽  
Descriptive Analysis ◽  
Primary Data ◽  
Satisfaction Level ◽  
Chi Square ◽  
Customer Perception ◽  
Chi Square Test ◽  
Retail Marketing

The foremost aim of this research is to inspect the customer’s insights about online & offline shopping also test the satisfaction level of customers about the shopping criteria and the respective study is held in Chennai. However, rapid growth has emerged in the retail marketing sector in regards to digital shopping & direct shopping. In this case, the current research tells certain scenarios, firstly, to study the customer satisfaction that is to check whether they are interested in offline or online shopping, secondly, customer attraction that is what mode (online, offline) makes them attracted, thirdly, observation of the customer feedbacks about the shopping methods. The methodology adopted is collection of primary data from 25 male and 25 female customers and analyze it using descriptive analysis, and chi-square test. To conclude, from the study conducted on Customer perception towards Online shopping is good when compared to Offline shopping and there is significant increase in Online shopping

scholarly journals CONSUMER PERCEPTION AND BRAND LOYALTY TOWARDS OVER THE COUNTER BRAND MEDICINES OF MAJOR PHARMACEUTICALS COMPANIES WITH SPECIAL REFERENCE TO RAJASTHAN

2020 ◽  
Vol 4 (9) ◽  
pp. 27-38
Author(s):  
Abhishek Dadhich ◽  
Kavaldeep Dixit
Keyword(s):  
Brand Loyalty ◽  
Negative Impact ◽  
Marketing Mix ◽  
Consumer Perception ◽  
Primary Data ◽  
Pharmaceutical Companies ◽  
Buying Behavior ◽  
Self Medication ◽  
Over The Counter ◽  
The Impact

The study intends to explore the consumer perception towards over-the-counter (OTC) medicines and factors that influence consumer buying behavior for OTC brand medicines marketed by pharmaceutical companies. It also aims to study the impact of marketing mix factors on consumer perception and OTC brand loyalty. The research is descriptive in nature. It is based on primary data which is collected via structured questionnaire. The hundred respondents were participated in pilot study to understand and validate the questionnaire. The primary data obtained are analysed to identify the consumer perception and OTC brand loyalty promoted by the pharmaceutical companies. The study was conducted in period of 1 December 2016 to 31 March 2017. The respondents are from different districts of Rajasthan. 411 respondents participated on simple convenient non-probability sampling basis. In the study the dependent variables like consumer perception and brand loyalty with independent variables like consumer self-medication and OTC marketing mix factors are considered. It is observed in present study that OTC marketing mix factors like Place, Price and Promotion has positive impact on consumer perception and OTC brand loyalty whereas self-medication practices have negative impact. The study also revealed that Place (Product availability), Price and Promotions are the major influencing factor in considering consumer OTC medicine buying behavior.

scholarly journals An Application of the Marketing Mix and Online Marketing as a Business Strategy for SMME Cafes in South Africa

2016 ◽  
Vol 8 (3(J)) ◽  
pp. 14-25
Author(s):  
Meenakshi Gujral ◽  
Monwabisi Rauzela ◽  
Tinashe Chuchu
Keyword(s):  
South Africa ◽  
Marketing Strategy ◽  
Sampling Technique ◽  
Marketing Mix ◽  
Online Marketing ◽  
Primary Data ◽  
Research Approach ◽  
Exploratory Research ◽  
Integrated Marketing ◽  
The Impact

The objective of the study was to examine the impact of marketing mix and online marketing on SMME cafes in South Africa as a marketing strategy. The study was an exploratory research design which sought to get new insights into the activities of how marketing strategies could be adopted into the SMME's in South Africa. Convenience sampling technique was used in selecting 5 small to medium cafes from Braamfontein, located in the Centre of Johannesburg, South Africa. Data was collected from both primary and secondary sources. Primary data was in form of focused group discussions and interviews to elicit information for the study, while the secondary data was culled from other related works, libraries as well as information from the internet. Qualitative research approach was adopted in analysis of the data. The study has proven that cafe owners or brand strategists do implement an integrated marketing strategy embracing both marketing mix and online marketing. The study also revealed that, online marketing was an effective platform to help communicate a desired message to the target audience. The study recommended for marketers to recognize the importance of embracing and employing an integrated marketing strategy. There is also the need for cafe owners to be effective in using integrated marketing strategy.

A STUDY ON CUSTOMER ATTITUDE AND SATISFACTION TOWARDS ORGANISED RETAIL STORES – WITH SPECIAL REFERENCE TO THE CHENNAI CITY

2021 ◽  
Vol XIII (1) ◽  
pp. 28-41
Author(s):  
S. Selvaraj ◽  
◽  
S. Vedhavalli ◽  
M. Sivakumar
Keyword(s):  
Visual Display ◽  
Retail Stores ◽  
National Brands ◽  
Customer Perception ◽  
Customer Attitude ◽  
Quality Of Products ◽  
Positive Word Of Mouth ◽  
Chennai City ◽  
Structured Questionnaire

Customers’ taste and preference are changing speedily day by day. Now the customer wants the best in quality products at reasonable price. Customers’ demographic profile plays a significant role in their buying decision. Hence, consumer regarded as ruler of retailing sector and there is a need to identify the consumer perception towards organized retail store. This study made an attempt to find the various factors that affect the customer perception towards organized retail stores in Chennai City. The data was collected with the help of structured questionnaire and the sample constituted of 142 respondents from Chennai City. Results of this study showed that most of the customers were highly satisfied with the Quality of products, Quantity of the products, Cleanliness of retail stores, Layout design of the store, Ease of shopping, Visual Display of products and Number of staff available in retail stores. Although, customers were bit unhappy with the price bargaining, sufficient number of payment counters, Availability of national brands and time of waiting queue. It was suggested that quality products, products variety, location, special products, hygienic environment, hassle free shopping, competitive price, service and layout of the stores are the important factors for improve customer satisfaction, customer retention and positive word of mouth.

scholarly journals 3P (Participants, Process and Physical Evidence): Penilaian Konsep, Penerapan, dan Dampaknya Terhadap Tujuan Organisasi Bisnis-Jawa Barat

2020 ◽  
Vol 20 (3) ◽  
pp. 798
Author(s):  
Harman Malau
Keyword(s):  
Linear Regression ◽  
Marketing Mix ◽  
Primary Data ◽  
Business Organization ◽  
Business Organizations ◽  
Practical Application ◽  
Marketing Department ◽  
Organizational Goals ◽  
Physical Evidence ◽  
The Impact

This study aims to investigate the practical application of the 3P variable marketing strategy on business organizations, examine the impact of the 3P variable and identify the order of strength of its impact on the objectives of the business organization. This research uses a leading manufacturing company registered in Bandung-Indonesia. There are 95% of 105 respondents as online primary data distributed through structured questionnaires to the marketing department. Data analysis is performed through valid rates, mean analysis, linear regression and hypothesis testing. The results showed that the variable marketing mix concept applied in the practice of business organizations. The 3P variable is a variable that plays an important role in achieving the goals of business organizations. The correlation of each participant, process and physical evidence is strong and positive, both partially and simultaneously to the goals of the organization. Furthermore, the achievement of organizational goals can be predicted using linear regression. The participant, process and physical evidence variables significantly influence the achievement of organizational goals.

scholarly journals Pengaruh Kualitas Pelayanan Eceran (Retail Marketing Mix Application) terhadap Kepuasan Konsumen

2019 ◽  
Vol 3 (1) ◽  
pp. 35-47
Author(s):  
Amandin Amandin
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Consumer Satisfaction ◽  
Secondary Data ◽  
Marketing Mix ◽  
Primary Data ◽  
Survey Method ◽  
Business World ◽  
Retail Service ◽  
Retail Marketing

Given how important the role of service quality is for the life of an organization or company to try to increase its potential, so that the quality and quantity of these services can compete or at least be able to keep up with the pace of competition in the business world. This study aims to determine the Effect of Retail Service Quality (Retail Marketing Mix Application) on Consumer Satisfaction in Alfamart Jl. Raya Palembang-Prabumulih, Gelumbang District, Muara Enim Regency. The method used in this study is a survey method. The data collected consists of primary data and secondary data. Primary data obtained through the interview method that is equipped with a questionnaire that has been prepared. Secondary data were obtained from related companies, as well as several library sources in the form of journals and books relating to this research. And the research design used is causal associative design. In this research, what will be analyzed is the effect of service quality consisting of reliability, responsiveness, assurance, empathy, tangible. The results showed the calculation of the coefficient of determination (R2) was used to determine what percentage of the dependent variable variation could be explained by the variation of the independent variables. From the SPSS output display, the summary model of customer satisfaction is influenced or explained by variations in the five dimensions of service quality, namely physical evidence, reliability, responsiveness, assurance, care. Therefore it can be concluded that the retail marketing mix delivered well by the company can increase customer satisfaction. Keywords: Service Quality, Consumer Satisfaction

scholarly journals Analysis Retail Marketing Mix and Customer Loyalty

2019 ◽  
Vol 1 (1) ◽  
pp. 47
Author(s):  
Yana Setiawan
Keyword(s):  
Path Analysis ◽  
Customer Service ◽  
Customer Loyalty ◽  
Method Development ◽  
Survey Methods ◽  
Software Tool ◽  
Marketing Mix ◽  
Cross Sectional ◽  
Retail Marketing ◽  
The Impact

Business competition factory outlets in Bandung city is expected to be higher and tighter. So the impact on sales volume during the last three years have ups and downs. The purpose of this study was to gain an overview of (1) Retail Marketing Mix Program consisting of store locations, operating procedures, goods, price, atmosphere (atmospheric), customer service, and promotion. (2) Customer loyalty is comprised of repeat purchases, refused to competitors' products, are not attracted to the outlet and recommended competitor and (3) Effect of Retail Marketing Mix Program on customer loyalty to the factory outlet in the city of Bandung. This study population is the customer factory outlets in Bandung City as much as 47. 630. Study sample as many as one hundred people. Verifikatif this research is descriptive and explanatory survey methods, other than that based on the period of time, research using cross sectional method development. The analysis technique used is the path analysis (path analysis) by SPSS computer software tool of the 12. Based on statistical test results are obtained by finding the positive influence of the Retail Marketing Mix Customer loyalty is the conclusion that customer loyalty is influenced by the Retail Marketing Mix of 89.29%, the balance of 10.71% influenced by other factors

scholarly journals THE IMPACT OF MARKETING MIX ON THE PURCHASE DECISION WHEN BORROWING CONSUMER LOANS

2020 ◽  
Vol 5 (1) ◽  
pp. 40-49
Author(s):  
Handry Sudiartha Athar
Keyword(s):  
Consumer Credit ◽  
Secondary Data ◽  
Marketing Mix ◽  
Primary Data ◽  
Physical Evidence ◽  
Consumer Loans ◽  
Targeted Sampling ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

The purpose of this study was to determine the importance of the influence of the marketing mix, consisting of products, prices, places, promotions, physical evidence, people and processes on the customer's decision to borrow consumer credit, and to find out which of the seven marketing mix variables had the most impact dominant in the customer's decision to borrow consumer credit from PT. Bank NTB Syariah. This study is a descriptive study with both a population and a sample of 50 people obtained by non-probability techniques that is, using targeted sampling. Data collection techniques used were interviews, observation and documentation. This type of research data is quantitative data and qualitative data. Data sources used are primary data and secondary data. Data analysis was performed by multiple regression analysis with the F test to test the significance of the relationship of the seven independent variables along with the dependent variable. The results showed that 1) the marketing mix of services consisting of products, prices, promotions, places, people, processes and physical evidence had a significant impact on customer loan decision making; 2) Process variables have the most dominant influence on the customer's decision to borrow consumer credit from PT. Bank NTB Syariah.

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