scholarly journals Search Engine Optimization (SEO) in Promoting E-Commerce StartAja.com

2020 ◽  
Vol 8 (6) ◽  
pp. 577-580
Keyword(s):  
Marketing Strategy ◽  
Search Engine ◽  
Research Data ◽  
Digital Marketing ◽  
Business People ◽  
Search Engine Optimization ◽  
Business Area ◽  
The Right ◽  
Keyword Searches

StartAja.com is an e-commerce designed to help connecting business people who have similar interests in certain business area. Currently, StartAja.com hasn’t have digital marketing strategy yet to simplify keyword searches in promoting StartAja.com. This research’s objective is to formulate a Search Engine Optimization (SEO) strategy. By using SEO, StartAja.com is expected to be the top ranked e-commerce in search engine websites. Research data are obtained through observing the interface and functionalities of StartAja.com, and also its promotion requirements. This research has discovered the right combination of keywords to be used in SEO, to help optimize the promotion of StartAja.com.

Internet marketing tool – SEO-optimization of the enterprise site

2021 ◽  
pp. 84-89
Author(s):  
Ihor Ponomarenko ◽  
Alina Sapian
Keyword(s):  
Search Engine ◽  
Research Methodology ◽  
Internet Marketing ◽  
Target Audience ◽  
Digital Marketing ◽  
The Internet ◽  
Digital Environment ◽  
Important Place ◽  
Search Engine Optimization ◽  
Web Resource

The purpose of this article is to consider issues related to the peculiarities of the use of search engine optimization in the implementation of a comprehensive marketing strategy in the digital environment. Research methodology. The research methodology is system-structural and comparative analyzes (to study the application of search engine optimization in the process of improving the efficiency of the company on the Internet); monograph (the study of various software solutions in the field of digital marketing); eco- nomic analysis (when assessing the effectiveness of the use of SEO in the process of attracting the target audience and its impact on the growth of conversions). The scientific novelty – features of using search engine optimization as an effective tool of digital marketing in modern conditions are revealed. The expediency of using SEO to increase the level of competitiveness of the company on the Internet is proved. A set of Internet marketing measures to strengthen the company’s communications with the target audience in the digital environment is revealed, as well as the role in this structure of search engine optimization is outlined. The expediency of building a semantic core as a basic element of search engine optimization of a company’s web resource and creating preconditions for long-term provision of high positions of the site in search services is proved. The subject of the research is the approach to the possibility of using search engine optimization methods in modern conditions to ensure a highly competitive position of the company and its web resources in the digital space in the long period. Conclusions. The digitalization of business leads to the intensification of the use of various digital marketing tools, among which search engine optimization occupies an important place. SEO-optimization of the company’s website involves the implementation of a set of measures aimed at increasing the place of the re- source in search results. Innovative approaches make it possible to integrate an up-to-date keyword list into important elements of a company’s web resource and to constantly update libraries in order to ensure high search engine rankings. Keywords: audience, Internet marketing, search engine optimization, site, targeted traffic.

scholarly journals A REVIEW ON DIGITAL MARKETING

2021 ◽  
pp. 35-38
Author(s):  
Akshay Raju Tandava ◽  
Ms. Vaishnavi Tiwadi ◽  
Mr. Raman Dayama
Keyword(s):  
Digital Media ◽  
Search Engine ◽  
Data Analytics ◽  
Secondary Data ◽  
Mobile Technologies ◽  
Digital Marketing ◽  
Search Engine Marketing ◽  
Search Engine Optimization ◽  
Marketing Data ◽  
Optimization Search

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital media. Digital marketing has gained full momentum due to technology revolution and sophisticated mobile technologies and as well as due to reasonable data prices. Marketers started different strategies like Search Engine Optimization, Search Engine Marketing, Content Marketing, Data analytics to reach the customers in a better and speedy way. The present study mainly highlights about different digital marketing components taken care of by the marketers for better customer reach and influence. The study is purely conducted with the help of secondary data. KEYWORDS: Digital Marketing, Search Engine Optimization, Search Engine Marketing, search results

scholarly journals PERAN SEO DALAM MENINGKATKAN RELIABILITAS PEMASARAN PRODUK VIA MEDIA ONLINE PADA FORUM MUSLIMAH DEPOK

DEDIKASI PKM ◽  
2020 ◽  
Vol 1 (1) ◽  
pp. 21
Author(s):  
Ahmad Maulana Irfanudin ◽  
Didi Sunardi ◽  
Ratna Sari ◽  
Imbron Imbron ◽  
Nariah Nariah
Keyword(s):  
Search Engine ◽  
Community Service ◽  
Online Media ◽  
Positive Role ◽  
Campus Environment ◽  
Search Engine Optimization ◽  
Content Search ◽  
Service Activities ◽  
The Right ◽  
The University

The purpose of Community Service Activities (PKM) is to carry out one of the three obligations of the Tri Dharma Perguruan Tinggi. In addition, it is expected that by serving the community, the existence of higher education institutions can contribute to the development and application of knowledge to the community. The method of activity used is to visit the Forum Muslimah Depok, Al-Awwal Mosque, addressed on Jalan Mawar Raya, Depok Jaya and look for problems that are in place so as to provide the right solution in motivating members who has business or UMKM in Depok, West Java, especially for Jama’ah Masjid Al Awwal Masjid Depok Jaya and gave training there on 01-03 October 2019. This training aims to develop the ability to increase marketing through online media with SEO methods and techniques (Search Engine Optimization) for Muslimah Forum members, Al-Awwal Mosque, Depok Jaya. The results of community service activities (PKM) obtained indicate that prior to the implementation of PKM, Depok Muslimah Forum members did not yet know the terms related to product marketing via online media, but after the implementation of activities known members of the Depok Muslimah Forum could understand the basics of content creation with simple SEO rules. PKM activities play a positive role in increasing the knowledge and skills of participants in creating SEO-based content The knowledge gained in Community Service this time is expected to be able to provide enthusiasm especially for the lecturers and other academicians of the University of Pamulang in providing material counseling, motivation and contributing to the public in and outside the campus environment of the University of PamulangKeywords: Content, Search Engine Optimization, Online

scholarly journals Search Engine Optimization – Study and Analysis

2020 ◽  
Vol 2 (2) ◽  
pp. 6-16
Author(s):  
Srinithi S
Keyword(s):  
Search Engine ◽  
Digital Marketing ◽  
Search Engine Optimization ◽  
Intended Action ◽  
The People ◽  
Optimization Study

Search Engine Optimization is about understanding what people are searching for online, the answers they are seeking, the words they are using, and the type of content they wish to consume. Knowing the answers to these questions will allow you to connect to the people who are searching online for the solutions you offer. Building the onsite and offsite page tactics will help us to build a better site that ranks higher in search and also with better click through rates. Understanding what the users or consumers need and producing the same to them is one of the major factor in the Digital Marketing. Using Analytics tool we can analyze how our site is doing well or not with our intended action will help us to understand our audience better.

scholarly journals The Optimization of Website Visibility and Traffic by Implementing Search Engine Optimization (SEO) in Palembang Polytechnic of Tourism

2020 ◽  
Vol 14 (1) ◽  
pp. 31
Author(s):  
Agus Setiawan ◽  
Zulkifli Harahap ◽  
Dedy Syamsuar ◽  
Yesi Novaria Kunang
Keyword(s):  
Qualitative Analysis ◽  
Search Engine ◽  
Search Engines ◽  
Web Accessibility ◽  
Digital Marketing ◽  
Important Thing ◽  
Search Engine Optimization ◽  
Website Content ◽  
Ranking Position

This research is a case study of Search Engine Optimization (SEO) in Palembang Polytechnic of Tourism website. The main objective of this research is to establish a plan for SEO in Palembang Polytechnic of Tourism (http://poltekpar-palembang.ac.id/) and to improve online visibility and ranking position in search engines (Google). It aims to bring in more international traffic and students to visit the website. SEO is a digital marketing technique to increase web accessibility. In the globalization world, people use search engines, such as Google, to know or find out more about various topics quickly and visually. Through a bibliographic review and qualitative analysis, the research focuses on the understanding of what SEO is and its implementation for the Palembang Polytechnic of Tourism website. The results show that the most important thing in making SEO plans is to increase visibility and branding on search engines (Google). SEO is done by developing website content and setting keywords as backlinks.

scholarly journals Perception of Web Users on the Effectiveness of Search Engine Marketing and Search Engine Optimization in the Era of Digitalization

2019 ◽  
Vol 8 (4S3) ◽  
pp. 70-73
Keyword(s):  
Search Engine ◽  
Considerable Change ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Search Engine Marketing ◽  
Search Engine Optimization ◽  
Digital World ◽  
Digital Era ◽  
Technological Growth ◽  
Political Boundaries

The Digital era has revamped many sectors and industries, information sharing is considered as the most important aspect any business now, any industry have not been spared from the technological growth, digital world have given an opportunity to go on business of your product and services online. The attitude of the consumers and their behavior has seen considerable change; the business has to cater the needs of their customer’s. The product or services can be reached the end users much easier through virtual digital marketing cutting across the geographical and political boundaries. The websites created by the business has to be on the internet, not only on the net but have to land on the prime pages of the Search Engines, the marketers have to strive for ranking their webs on the top hit rank in order to be in the market. This article attempts to study the Search Engine Marketing (SEM) and to improvise on the strategies to remain on top by carrying out Search Engine Optimization and to adopt Search Engine Marketing Strategies (SMES) on a more effective way and also provides suggestions based on the empirical facts.

scholarly journals Efektivitas Pesan Instagram Ruangguru sebagai Digital Marketing Communication

2021 ◽  
Vol 9 (2) ◽  
pp. 47-64
Author(s):  
Kartini Rosmalah ◽  
Shinta Agustianingrum
Keyword(s):  
Search Engine ◽  
Digital Marketing ◽  
Marketing Communication ◽  
Search Engine Optimization

Fenomena kemunculan  komunikasi  pemasaran secara digital  tentu  saja dapat dimanfaatkan oleh berbagi pihak yang menjalankan dunia bisnis. Salah satunya dilirik oleh industri kreatif pada bidang pendidikan yaitu Ruangguru. Salah satu media sosial yang populer dan dapat berperan dalam kegiatan komunikasi pemasaran digital yaitu media sosial Instagram. Instagram dinilai mampu untuk menampilkan pesan-pesan yang ingin disampaikan oleh pelaku bisnis.Tujuan dari penelitian ini untuk mengetahui efektifitas pesan gambar dan teks  pada  akun  instagram  @ruangguru  dalam  digital  marketing communication. Penelitian ini menggunakan teori digital marketing communication dan teori pesan yang efektif menurut Kotler. Metodelogi penelitian ini menggunakan metodelogi kuantitatif dengan metode analisis isi yang bersifat deskriptif. Hasil penelitian menunjukkan bahwa pesan gambar dan  teks  pada  akun  instagram  @ruangguru  pada  keseluruhan  memenuhi kriteria pesan gambar dan teks yang efektif. Dengan menerapkan pesan gambar dan teks yang efektif, peluang Ruangguru untuk meningkatkan ketertarikan konsumen untuk membeli semakin tinggi, serta semakin baik dari sisi search engine optimization (SEO), sehingga sangat penting untuk memahami isi dan bentuk pesan yang menjawab kebutuhan dan minat konsumennya. Saran untuk penelitian selanjutnya, agar lebih dapat memperluas penelitian dengan menggunakan teori strategi komunikasi pemasaran dengan metode kulitatif supaya dapat mencangkup aspek penelitian dalam persepktif pemilik akun instagram.

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