scholarly journals PERAN SEO DALAM MENINGKATKAN RELIABILITAS PEMASARAN PRODUK VIA MEDIA ONLINE PADA FORUM MUSLIMAH DEPOK

DEDIKASI PKM ◽  
2020 ◽  
Vol 1 (1) ◽  
pp. 21
Author(s):  
Ahmad Maulana Irfanudin ◽  
Didi Sunardi ◽  
Ratna Sari ◽  
Imbron Imbron ◽  
Nariah Nariah

The purpose of Community Service Activities (PKM) is to carry out one of the three obligations of the Tri Dharma Perguruan Tinggi. In addition, it is expected that by serving the community, the existence of higher education institutions can contribute to the development and application of knowledge to the community. The method of activity used is to visit the Forum Muslimah Depok, Al-Awwal Mosque, addressed on Jalan Mawar Raya, Depok Jaya and look for problems that are in place so as to provide the right solution in motivating members who has business or UMKM in Depok, West Java, especially for Jama’ah Masjid Al Awwal Masjid Depok Jaya and gave training there on 01-03 October 2019. This training aims to develop the ability to increase marketing through online media with SEO methods and techniques (Search Engine Optimization) for Muslimah Forum members, Al-Awwal Mosque, Depok Jaya. The results of community service activities (PKM) obtained indicate that prior to the implementation of PKM, Depok Muslimah Forum members did not yet know the terms related to product marketing via online media, but after the implementation of activities known members of the Depok Muslimah Forum could understand the basics of content creation with simple SEO rules. PKM activities play a positive role in increasing the knowledge and skills of participants in creating SEO-based content The knowledge gained in Community Service this time is expected to be able to provide enthusiasm especially for the lecturers and other academicians of the University of Pamulang in providing material counseling, motivation and contributing to the public in and outside the campus environment of the University of PamulangKeywords: Content, Search Engine Optimization, Online

2020 ◽  
Vol 3 (1) ◽  
pp. 25-33
Author(s):  
Made Satria Wibawa ◽  
Nyoman Ayu Nila Dewi ◽  
Ni Luh Putu Ririn Trisnayanti

The home industry for food has now begun to develop, seeing so many types of cakes and snacks that sell products to traditional markets. This internal community service activity will carry out community service activities for internal community service activities. Existing requirements where the use of partner equipment is still quite minimal while the oven used is still quite small with 1 baking capacity. The level of understanding of partners in the use of technology is still very minimal by looking at the low promotion and marketing media carried out by partners. The current partner marketing process is entrusted to traditional markets around the partner location. Other marketing is done by entrusting products in schools in partner locations. Products that are partnered by partners do not contain the packaging labels and business partner information. From these problems, the internal community service activities will provide assistance in the form of an oven with a capacity of 3-4 oven baking pan to improve the production process. Providing packaging labeling training to enhance partners' knowledge of the use of technology. Training in the use of technology using online marketing media. Utilization of this technology is used to market products produced through online media.


2021 ◽  
Vol 2 (1) ◽  
pp. 101
Author(s):  
Dewi Anjani ◽  
Desi Novianti ◽  
Ali Sadikin Wear

ABSTRAK Pelaksanaan pembelajaran di kelas memerlukan persiapan yang matang, seperti merancang kegiatan yang akan dilakukan guru dan siswa dalam proses pembelajaran. Rencana Pelaksanaan Pembelajaran (RPP) bertujuan memudahkan pencapaian tujuan pembelajaran.Sedangkan penyusunan dokumen RPP harus berkolaborasi antara 2-3 orang guru. Dalam kondisi pandemi ini pembuatan RPP sangat sulit karena media yang digunakan membuat RPP adalah media online. Seorang guru mengirimkan pekerjaannya ke guru atau karyawan lain untuk ditambahkan atau diedit. Guru lainnya kemudian akan melakukan hal yang sama; proses ini menyebabkan satu dokumen memiliki banyak nama file dan konten yang berbeda.Salah satu solusi dari permasalahan tersebut adalah malaksankan kegiatan pengabdian kepada masyarakat yang mengenalkan dan memberikan Pelatihan Aplikasi Kolaborasi Kerja Dalam Rangka Penyusunan Dokumen Perencanaan Pembelajaran di SD 20 Pal Merah Jakarta Barat.Harapan dari pelaksanaan kegiatan ini adalah pembelajaran dokumen dapat terlaksana tepat waktu dan memudahkan guru dan karyawan dalam membuat RPP dalam mengerjakan dokumen. ABSTRACTLesson Plan aims to make it easier to achieve learning objectives. Meanwhile, the preparation of RPP documents must collaborate between 2-3 teachers or employees. In this pandemic condition, makingLesson Plan is very difficult because the media used to make Lesson Plan is online media. A teacher will send his work to other teachers or employees to add or edit. The other teachers will then do the same; this process causes one document to have many different file names and contents. One solution to this problem is to hold community service activities that introduce and provide Work Collaboration Application Training in the Context of Preparing Learning Planning Documents at SD 20 Pal Merah. The hope of implementing this activity is that document learning can be carried out on time and make it easier for teachers and employees to create lesson plans in working on document.


2018 ◽  
Vol 2 (2) ◽  
Author(s):  
Fuji Rahayu Wilujeng

<p align="center"><strong><em>ABSTRACT</em></strong></p><p><em>At this time, often encountered many students who feel wrong in choosing majors and the university even when they are already enrolled, it majors selected not according to their talents and interests.</em><em> Early education of students and students will minimize the potential that they will feel disappointed with their choice when they are educated in college. Therefore, through community service activities is intended to provide education about how and step in selecting or determining the most appropriate option to continue their studies to pursue higher education. After this workshop, students feel very satisfied because they have an alternative keputuan in the selection of majors to continue to pursue higher education in accordance with their interests and talents.</em><em> </em><em></em></p><pre> </pre><strong><em>Keywords</em></strong><em>: Analytical Hierarchy Process, making decisions</em>


2020 ◽  
Vol 3 (3) ◽  
pp. 301
Author(s):  
Anisa Rahim ◽  
Margaretha Hanita ◽  
Amirsyah Sahil

This study aims to influence the University Student Leadership Training on Motivation and Performance of the Executive Board of the Student Executive Board (BEM) UNJ Period 2019-2020. The method used in this study is a quantitative method using surveys and path analysis as data analysis techniques. The technique of obtaining data will be through closed questionnaires and interviews. The results showed that the Effect of Management of Issues and Community Service on Performance is greater through Motivation (indirectly) which means Motivation in organizations plays an important role in linking Issue Management and Community Service to Performance. Therefore, to improve the performance of organizational management, management must pay attention to indicators in motivation. In addition, there needs to be a different treatment for each board in choosing the right type of motivation for them. There is a type of motivation that is termed a stick or negative type of motivation, where the leader provides motivation through punishment and threats. But there is also a type of positive motivation that is often termed carrot because the focus is on providing achievement and support in ensuring that the board has sufficient motivation. Each board chooses a different type of motivation and is not the same in its effectiveness on performance.


2021 ◽  
Vol 2 (2) ◽  
pp. 45-53
Author(s):  
Efrita Norman ◽  
Abdul Husenudin ◽  
Enah Pahlawati

Today's society has used social media to shop to meet their daily needs, besides that most people use social media for business, namely a means of promoting their business. This online buying and selling system is certainly very easy for consumers to make buying and selling transactions. Community service activities are carried out using problem-solving methods with a method of delivering socialization, consolidation, as well as identification of sales turnover and choosing the right business traffic for each business. Based on the dedication that has been carried out, it can be concluded that the service activities have run smoothly and the traders have obtained added value in the form of knowledge from the IAI-N Laa Roiba Bogor service team. Furthermore, this activity is expected to be able to improve the ability of traders in increasing visitors to their online stores. The suggestions that can be recommended are the need for further assistance to traders regarding how to take advantage of social media in increasing sales. Furthermore, it is still necessary to provide training that is able to trigger the enthusiasm of traders to increase additional income in addition to being able to survive during the pandemic as well as to improve family welfare.


2020 ◽  
Vol 1 (1) ◽  
Author(s):  
Ni Made Sulastri ◽  
Jessica Festy Maharani ◽  
Sarilah Sarilah

Community service activities aim to increase children's knowledge about co-19 in a fun way so that it is easily understood by children, this is done on the grounds of children's activities while at home, studying at home so it is necessary to do interesting activities so that the growth and development of children continues to develop well. Various choices of activities can be done in accordance with the principles of children's learning, namely learning through play, one of the fun activities that can be done by children is through storytelling activities. Storytelling activities can use pictorial story book media, storytelling with hand puppets or finger puppets, and can also use digital-based media in conveying a fairy tale to children, online media is felt to be the most appropriate way to facilitate storytelling activities in children during the pandemic covid 19 this. Storytelling activities are aimed at making children have play activities while learning about Covid-19, children are expected to be able to easily understand how to prevent covid-19, healthy ways of living, so that children can understand and can enjoy learning activities while at home with fun.


2020 ◽  
pp. 60-66
Author(s):  
Yogo Turnandes ◽  
Yuhandri Yunus

The Institute for Research and Community Service at the University of Lancang Kuning has the mandate in research and service activities which are the two dharmas of the Tri Dharma of Higher Education. The purpose of this study is to predict the determination of the budget amount for the University Income and Expenditure Budget (APBU) proposal approved at LPPM Unilak for the following year. Thus, it will make it easier for the LPPM leadership to make decisions on the acceptance of APBU proposals that are approved quickly and optimally. The data used in this research is APBU research and service proposal data approved in 2018 to 2020 which is processed using the monte carlo method. The APBU proposal budget prediction will be carried out every year. Based on the results of tests that have been carried out with the monte carlo method, it is found that the system used to predict the amount of APBU proposal budget approved in 2019 with an average accuracy of 84% and in 2020 with an average accuracy of 73%. Then with a fairly high level of accuracy, the application of the Monte Carlo method is considered to be able to predict the amount of the APBU proposal budget that is approved by each faculty each year.


2020 ◽  
Vol 1 (1) ◽  
pp. 14-22
Author(s):  
Didin Hadi Saputra ◽  
M. Nasuhi ◽  
Dhandi Hidayatullah ◽  
Mikyarul Ilmy ◽  
Hidayatullaely Hidayatullaely ◽  
...  

Implementation of community service activities for Higher Education Institutions is a necessity and an obligation. This is the breath of an academic activity in the Tri Dharma College. This service was attended by representatives of academics, students and service partners of the University of Nahdlatul Wathan Mataram, namely Madrasah Aliyah Nahdlatul Wathan Lenek Lauk, the purpose of this service was to foster independence in applying science in the community. The solution offered by the service team is to provide ongoing assistance for partners, namely student organizations in the target schools. The method used is to provide assistance during activities, and continue activities that have not been completed with further activities. The activity began with the introduction of each member of the service, and introduced the aims and objectives of the service itself, namely for training, development, and challenges in community development in the fostered partner school of the Faculty of Administrative Sciences, Nahdlatul Wathan University, Mataram. In this dedication activity, it gives a pretty good hope, especially for partners, namely learning how to become an agent or pilot location in each service held by the Faculty of Administrative Sciences, Nahdlatul Wathan University, Mataram


2021 ◽  
Vol 6 (2) ◽  
pp. 155
Author(s):  
Saptaningsih Sumarmi ◽  
Suryo Wisnu Wicaksono ◽  
Dindo Wahyu Prakoso ◽  
Dwi Alrasta Lutfionesti ◽  
Koko Endra Saputra ◽  
...  

<p class="StyleAuthorBold"><strong><em>Abstract</em><em>. </em></strong><em>Vinyl crafts Jogja in Code hamlet, Trirenggo, Bantul district, still produces products according to orders and markets products traditionally. This service activity aims to provide knowledge to digital marketing, online media creation, and implementation assistance.</em><em> The method of implementing community service activities is carried out offline and online, by combining theory and practice, and showing assistance in program implementation until it is successful. A program that offers training and mentoring related to digital marketing, logo creation is the solution offered to solve problems that have been identified. The result of this activity is that producers are able to create online media for digital marketing, have company logos, create marketplace stalls on Instagram and Facebook. The conclusion of this activity is digital marketing can be a solution to increase the marketing reach of Vinyl Jogja crafts.</em><em></em></p><p class="abstrak" align="left"> </p><p class="abstrak"> </p><p class="abstrak"><strong>Abstrak</strong>. Kerajinan Vinyl Jogja di dusun Code, Trirenggo, kabupaten Bantul, masih memproduksi produk sesuai pesanan, dan memasarkan produk secara tradisional. Kegiatan pengabdian ini bertujuan untuk memberikan pengenalan tentang <em>digital marketing</em>, pembuatan media <em>online</em>, dan pendampingan implementasinya. Metode pelaksanaan kegiatan pengabdian dilakukan secara daring dan luring, dengan mengkombinasikan teori dan praktik, serta dilanjutkan dengan pendampingan implementasi program sampai berhasil. Program pemberian pelatihan dan pendampingan terkait <em>digital marketing</em>, pembuatan logo menjadi solusi yang ditawarkan untuk mengatasi permasalahan yang sudah diidentifikasi. Hasil dari kegiatan ini adalah produsen mampu membuat media online untuk <em>digital marketing</em>, memiliki logo perusahaan, membuat lapak <em>marketplace </em>di Instagram dan <em>facebook</em>. Kesimpulan kegiatan ini adalah <em>digital marketing</em> dapat menjadi solusi untuk peningkatan jangkauan pemasaran kerajinan Vinyl Jogja. <strong><em></em></strong></p><div id="gtx-trans" style="position: absolute; left: -54px; top: 385px;"> </div>


2019 ◽  
Vol 3 (1) ◽  
pp. 76-83
Author(s):  
Feblil Huda ◽  
Kaspul Anuar ◽  
Syafri Syafri ◽  
Anita Susilawati

One of the most commonly used geospatial mapping methods is photogrammetry (aerial mapping). Photogrammetry is a method of mapping objects on the surface of the earth by using aerial photography as a medium. The aerial mapping process is carried out through cameras installed on Unmanned Aerial Vehicle (UAV). From the aerial photography, object interpretation and geometry measurements will be carried out to produce line maps, digital maps and photo maps. In general, photogrammetry is a mapping technology by utilizing aerial photography to be processed into a geo-spatial information system. Batu Bersurat Village is one of the villages located in Subdistrict XIII Koto Kampar, Kampar Regency, which did not have a geospatial information map. Community service team from the Mechanical Engineering Department of the University of Riau had a plan to carry out community service activities in Batu Besurat Village in the form of making geospatial information maps through aerial mapping. This aerial mapping activity was carried out by utilizing UAV with the type of fixed wing. In its implementation, the community service activities were planned to involve Mechanical Engineering students, university students of the University of Riau, village officials and the local community. It is expected that with this community service program, the geospatial information system map made by Batu Bersurat Village can be  used in village spatial planning for agricultural land, residential land and validation of village boundaries.


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