scholarly journals Human 2.0: Behavioral Dissonance between Online and Offline Personal Traits, And Implications on e-Marketing Practices

Author(s):  
Moataz Kamel

This research paper presents an attempt to explore the phenomenon of a consistent disconnection between the online and offline personality traits of Internet users. The research delves deeper into this notion, explores the possible drivers and stimulants, and then puts special emphasis on its implications and repercussions on various business aspects, such as online advertising and e-marketing techniques. The research uses a variety of instruments and tools, including structured observations, face-to-face interviews, online surveys, and mock computer User Interfaces designed specifically for the purpose of the experiments conducted as part of the primary data collection for the research. The paper then proceeds to analyze the primary data and presents an attempt to understand the phenomenon and its underlying stimulants. Finally, the paper presents a set of conclusions, again with more focus on marketing and business-related issues. The research, through its primary data analysis and rationalization, concludes that there is strong evidence that most internet users exhibit different facets of behavioral dissonance between their online and offline traits. The research also concludes that such dissonance may be induced by the social internet ecosystem and dynamics, rather than intrinsic tendencies in the users’ actual characters. The research also relates these findings with common business practices of successful online businesses and sheds the light on potential ethical dilemmas pertaining to internet businesses exploiting these phenomena (albeit sometimes unknowingly) to lure their users into buying products or to generate more traffic.

2014 ◽  
Vol 1 (1) ◽  
pp. 393-398
Author(s):  
Andreas Ahrens ◽  
Olaf Bassus ◽  
Jeļena Zaščerinska

AbstractUniversity as a social enterprise has become the dominant response to the challenge of bringing up an engineer as a first-rate technical expert who acts as a social agent, rather than just a technician, with a “broad understanding of the social and philosophical context in which he will work” [3]. Aim of the research is to analyze student engineers' Enterprise 3.0 application in engineering curriculum. The meaning of the key concepts of university as a social enterprise, engineering curriculum and Enterprise 3.0 is studied. Explorative research has been used. The empirical study was conducted at Riga Technical University, Riga, Latvia, in 2011. Descriptive statistics was implemented for primary data analysis. The findings of the research allow drawing the conclusions on the favourable context of Enterprise 3.0 application in engineering curriculum as the student engineers' knowledge and attitude towards Enterprise 3.0 application are positive. Direction of further research are proposed.


2020 ◽  
pp. 097215091989742
Author(s):  
Sarika Ahlluwalia ◽  
Seema Singh

Since the modest beginning as a banner ad, online advertising has evolved from just an element of the promotion mix to a powerful strategic tool. Today, online advertising accounts for a significant share in the total advertising spending, globally as well as in India. As online advertising proliferates, understanding consumers’ perception of it becomes important. However, Internet users are not a homogeneous group. This study acknowledges this diversity among the Internet users and investigates the relevance of the effect of demographic factors on consumers’ perception of online advertising. A purposive survey was conducted to collect the primary data from a sample of 318 respondents from Delhi—National Capital Region (NCR) and analyzed with multiple regression. Results show that demographic factors have a significant effect on the consumers’ perception of online advertising.


2017 ◽  
Author(s):  
Nuning Kurniasih ◽  
Pawit M. Yusup

Lembang, which located in West Bandung District, Indonesia, is one of the most favorite tourism destinations in West Java because of its nature and beauty. Considering the increasing number of internet users in Indonesia, it is important to use internet as one of the promotion means. This study aims to investigate how the management of tourism objects in Lembang uses social media in promoting the tourism objects by analyzing the contents of the social media used. This study is a qualitative study with content analysis perspective. The object of this study is the social media used by six different tourism objects management in Lembang, that is: Floating Market, Kebun Begonia, Dusun Bambu, Observatorium Bosscha, De’Ranch, and Jendela Alam Lembang. Primary data gained from contents of the chosen social media. The results show that (1) each tourism object uses more than one social media platform and at least using one of it actively, (2) Tourism objects with nature attraction and shopping tour share the information include profile, packages offered, activities, restaurant and kitchen, culinary, media coverage, guest visiting, events held, unique souvenirs, photo gallery, alternative routes to the tourism location, contact address, statistics, visitors’ comments, and polling, while the educational tourism object mostly shares scientific information from observation and researches, announcement of special moments in astronomy, confirmation of false information, events schedule, and visitation requirements, (3) the information on social media needs to be presented creatively in order to gain attention and respond from the followers, (4) some of the social media admins interact actively with the followers by replying to the followers’ comments immediately and clearly, nevertheless few other social media do not respond to the followers’ comments, thus there is only one-way communication. The study result might contribute to the strategy of tourism promotion in social media for the tourism objects in Lembang.Abstract in Bahasa Indonesia:Kecamatan Lembang di Kabupaten Bandung Barat terkenal dengan keindahan alamnya sehingga menjadi salah satu destinasi wisata favorit di Indonesia, khususnya Jawa Barat. Seiring pertumbuhan jumlah pengguna internet di dunia, termasuk di Indonesia, promosi pariwisata dengan menggunakan internet menjadi hal yang sangat penting. Penelitian ini dimaksudkan untuk mengkaji bagaimana media sosial dimanfaatkan oleh para pengelola objek wisata di kawasan Lembang, Kabupaten Bandung, Jawa Barat, melalui analisis isi terhadap pesan yang ada pada media sosial yang dipergunakan tersebut. Penelitian ini menggunakan metode penelitian kualitatif analisa isi. Objek dalam penelitian ini adalah media sosial yang dipergunakan oleh enam objek wisata yang berada di wilayah Lembang, Kabupaten Bandung Barat. Keenam objek wisata tersebut adalah: Floating Market, Kebun Bogonia, Dusun Bambu, Observatorium Bosscha, De’Ranch dan Jendela Alam Lembang. Hasil penelitian menunjukkan (1) semua objek wisata menggunakan lebih dari satu media sosial dan aktif minimal di satu media sosial, (2) Pada objek wisata alam dan belanja yang memiliki website, yaitu yaitu Kebun Bogonia, Dusun Bambu, De’Ranch dan Jendela Alam Lembang, informasi yang disajikan mencakup Informasi tersebut mencakup profil, paket-paket yang ditawarkan, aktivitas yang dilakukan, restoran dan dapur, kuliner, liputan media, kunjungan tamu, event-event yang diselenggarakan , souvenir unik yang ditawarkan, galeri foto, alternatif rute menuju objek wisata, alamat yang bisa dihubungi serta statistik dan komentar pengunjung serta pooling, (3) informasi yangg ada di dalam sosial media perlu ditampilkan lebih kreatif agar mendapatkan perhatian dan tanggapan dari followers, (4) Beberapa akun media sosial objek wisata melakukan interaksi secara aktif, membalas komentar yang diberikan oleh followers dengan cepat dan jelas, namun beberapa akun media sosial lainnya tidak membalas komentar dari followers sehingga tidak terjadi komunikasi dua arah. Penelitian ini diharapkan dapat memberikan kontribusi bagi strategi promosi pariwisata di kawasan Lembang, melalui media sosial.


2019 ◽  
Vol 227 (1) ◽  
pp. 64-82 ◽  
Author(s):  
Martin Voracek ◽  
Michael Kossmeier ◽  
Ulrich S. Tran

Abstract. Which data to analyze, and how, are fundamental questions of all empirical research. As there are always numerous flexibilities in data-analytic decisions (a “garden of forking paths”), this poses perennial problems to all empirical research. Specification-curve analysis and multiverse analysis have recently been proposed as solutions to these issues. Building on the structural analogies between primary data analysis and meta-analysis, we transform and adapt these approaches to the meta-analytic level, in tandem with combinatorial meta-analysis. We explain the rationale of this idea, suggest descriptive and inferential statistical procedures, as well as graphical displays, provide code for meta-analytic practitioners to generate and use these, and present a fully worked real example from digit ratio (2D:4D) research, totaling 1,592 meta-analytic specifications. Specification-curve and multiverse meta-analysis holds promise to resolve conflicting meta-analyses, contested evidence, controversial empirical literatures, and polarized research, and to mitigate the associated detrimental effects of these phenomena on research progress.


2020 ◽  
Vol 9 (2) ◽  
pp. 275
Author(s):  
Dedi Putra

The implementation of court in Indonesia has not fulfilled as expected because any parties involving in court has a lack of capacity, consistency, and integrity to provide legal service seriously. Some people assume that court services are not still optimal. To settle the problems, the Supreme Court just has officially issued Regulation No. 1 of 2019 regarding the Administration of Cases and Legal Proceedings in Courts via Electronic Means on 8 August 2019. This regulation is believed as an appropriate solution to face those problems. To elaborate more, this study illustrates a judicial reform in Indonesia, e-court, and access to justice, the conception of e-court including the performance of e-court and its drawbacks and challenges in the digital era. The research method uses normative research by approaching legal review and literature study. The technique of primary data collection applies Supreme Court regulation while means of secondary data are collected from concept or theory as set out under bibliography. Judicial reform in Indonesia is indicated by issuing new regulation regarding e-Court and e-Litigation, the implementation e-Court itself has been attributed to 32 courts consisting of general religious, and state administrative courts. Through e-Court, access to justice more transparent and accessible. Besides, justice seekers have no worries regarding distance issues as of e-Court may allow them to fight in court without face to face. Parties have no doubt relating to the acceleration of court to settle any dispute in Indonesia.


Author(s):  
Mariek Vanden Abeele

Recent empirical work suggests that phubbing, a term used to describe the practice of snubbing someone with a phone during a face-to-face social interaction, harms the quality of social relationships. Based on a comprehensive literature review, this chapter presents a framework that integrates three concurrent mechanisms that explain the relational impact of phubbing: expectancy violations, ostracism, and attentional conflict. Based on this framework, theoretically grounded propositions are formulated that may serve as guidelines for future research on these mechanisms, the conditions under which they operate, and a number of potential issues that need to be considered to further validate and extend the framework.


2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Teruyoshi Kobayashi ◽  
Mathieu Génois

AbstractDensification and sparsification of social networks are attributed to two fundamental mechanisms: a change in the population in the system, and/or a change in the chances that people in the system are connected. In theory, each of these mechanisms generates a distinctive type of densification scaling, but in reality both types are generally mixed. Here, we develop a Bayesian statistical method to identify the extent to which each of these mechanisms is at play at a given point in time, taking the mixed densification scaling as input. We apply the method to networks of face-to-face interactions of individuals and reveal that the main mechanism that causes densification and sparsification occasionally switches, the frequency of which depending on the social context. The proposed method uncovers an inherent regime-switching property of network dynamics, which will provide a new insight into the mechanics behind evolving social interactions.


Author(s):  
Lillian Mwanri ◽  
Leticia Anderson ◽  
Kathomi Gatwiri

Background: Emigration to Australia by people from Africa has grown steadily in the past two decades, with skilled migration an increasingly significant component of migration streams. Challenges to resettlement in Australia by African migrants have been identified, including difficulties securing employment, experiences of racism, discrimination and social isolation. These challenges can negatively impact resettlement outcomes, including health and wellbeing. There has been limited research that has examined protective and resilience factors that help highly skilled African migrants mitigate the aforementioned challenges in Australia. This paper discusses how individual and community resilience factors supported successful resettlement Africans in Australia. The paper is contextualised within a larger study which sought to investigate how belonging and identity inform Afrodiasporic experiences of Africans in Australia. Methods: A qualitative inquiry was conducted with twenty-seven (n = 27) skilled African migrants based in South Australia, using face-to-face semi-structured interviews. Participants were not directly questioned about ‘resilience,’ but were encouraged to reflect critically on how they navigated the transition to living in Australia, and to identify factors that facilitated a successful resettlement. Results: The study findings revealed a mixture of settlement experiences for participants. Resettlement challenges were observed as barriers to fully meeting expectations of emigration. However, there were significant protective factors reported that supported resilience, including participants’ capacities for excellence and willingness to work hard; the social capital vested in community and family support networks; and African religious and cultural values and traditions. Many participants emphasised their pride in their contributions to Australian society as well as their desire to contribute to changing narratives of what it means to be African in Australia. Conclusions: The findings demonstrate that despite challenges, skilled African migrants’ resilience, ambition and determination were significant enablers to a healthy resettlement in Australia, contributing effectively to social, economic and cultural expectations, and subsequently meeting most of their own migration intentions. These findings suggest that resilience factors identified in the study are key elements of integration.


2021 ◽  
pp. 026858092199451
Author(s):  
Adrian Scribano

The social sciences in Latin America have always had a special connection with the study and analysis of the place of emotions in the social structuration processes. The aim of this article is to offer a synthetic exposition of some inquiries about emotions and the politics of sensibilities in Latin America, emphasizing those that are being felt in the context of the COVID-19 pandemic. To achieve this objective, first we offer a synthesis of the theoretical and methodological points that will guide the interpretation; then we draw on pre-existing inquiries and surveys which allow us to capture the state of sensibilities before and during the pandemic in the region; and finally some conclusions are presented. The work is based on a multi-method approach, where qualitative and quantitative secondary and primary data are articulated in tandem.


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