PKM Usaha Kecil Menengah Kerajinan Karawo Di Kelurahan Padebuolo Kecamatan Kota Timur Kota Gorontalo Provinsi Gorontalo

2018 ◽  
Vol 2 (2) ◽  
pp. 105
Author(s):  
Ariawan Ariawan ◽  
Budy Santoso
Keyword(s):  
Social Media ◽  
Computer Program ◽  
Production Process ◽  
Process Management ◽  
Raw Materials ◽  
Business Management ◽  
Marketing Strategies ◽  
Community Partnership ◽  
Skilled Personnel ◽  
Online Stores

Karawo's handicrafts as a superior cultural product of the region, is the identity and also the cultural heritagein Gorontalo City. However, the development of the two partners has problems both in terms of production process,management aspects, and marketing as well. The approach used in achieving the objectives of the CommunityPartnership Program (PKM) is a training method by practicing directly with partners, counseling with lectures,discussions and mentoring each partner and evaluation. The results of the Community Partnership ProgramImplementation (PKM) to overcome partner’s problems are: (a) Production aspects such as cooperating with thegovernment and producers/ distributors of raw materials, so that each partner has one distributor to fulfill raw materials,providing training and mentoring of motif designs using the computer program, so that each partner has skilled personnelin designing motifs using a computer program, Providing training and mentoring procedures and slicing techniques, sothat each partner has additional skilled personnel in the slicing process, Providing equipment / machinery assistance insupporting the production process, so that equipment / machinery is available in supporting the production process ineach partner. (b) Management aspects by providing training and mentoring to the management of business management,so that each partner has human resources who have knowledge and skills in business management. (c) Marketing aspectsby providing training and mentoring on promotion and marketing strategies through social media as well as the practiceof making online stores, so that each partner has the knowledge and insight on promotion and marketing strategies andhas one social media based online store that partners are able to manage by themselves

scholarly journals WADAI BANJAR RAJA YANG TURUN TAKHTA

2019 ◽  
Vol 4 (2) ◽  
Author(s):  
Rizki Amalia Afriana ◽  
Penta Lestarini ◽  
Muhammad Riduan Abdillah
Keyword(s):  
Organizational Structure ◽  
Raw Materials ◽  
Central City ◽  
Business Management ◽  
Marketing Strategies ◽  
Production Costs ◽  
Community Partnership ◽  
Working Capital ◽  
Management Intervention ◽  
Partnership Program

Wadai comes from Banjar Language, which means cake, so Wadai Khas Banjar is a typical cake from Banjarmasin City. Wadai Khas Banjar is a mainstay culinary city of Banjarmasin that needs to be maintained, because currently the existence of this Typical Banjar has been eroded by attacks from various kinds of modern cakes that offer a variety of flavors, shapes and preparations, so that the average person if faced with the choice of whether the Wadai Khas Banjar or modern cakes, they prefer modern cakes, because the variations and tastes are very diverse. For this reason, we will strive to help maintain the existence of this Banjar Typical Wadai by conducting activities including the Community Partnership Program. This program is for typical Banjar entrepreneurs who aim to increase the knowledge and competence of Banjar Typical entrepreneurs to solve problems in the field of business management and operating / production aspects in the form of profile and organizational structure, marketing strategies, working capital management and calculation of production costs and product diversity . This activity is planned to be held for 8 months effectively from April to November 2018. The target audience is businessmen and business employees of Wadai Khas Banjar. In the implementation of the activities the materials used consisted of training documents, extension modules, proofs of transactions and raw materials for the typical Banjar Wadai. Approach method for solution to problems in the form of counseling and training, employer mobilization, business management intervention and evaluation of activities of science and technology activities for the community in the form of extension, training and implementation activities in Banjar Wadai Typical business in Banjarmasin Central City District, Banjarmasin in business management and production. The output of this activity is in the form of profile and organizational structure, implementation of new marketing strategies, working capital proposals and calculation of production costs and typical Banjar Wadai products with new flavor variances and forms.Keywords: Community partnership program, Wadai Khas Banjar

Peran Teknologi Dalam Mengembangkan Potensi Ekspor Topeng Malangan (Analisis Situasional Dan Rencana Solusi)

2018 ◽  
Vol 2 (1) ◽  
pp. 35
Author(s):  
Nurida Finahari
Keyword(s):  
Production Process ◽  
Wood Species ◽  
Management System ◽  
Raw Materials ◽  
Business Management ◽  
Production Equipment ◽  
Cultural Events ◽  
The Arts ◽  
Puppet Show ◽  
Three Stages

The art of chisel mask is developed in Tumpang Malang area as part of dance costume fairs, puppet show andcultural ritual, although in its development, this mask sculpture is also sold and become a tourism commodity. The potentialsales of mask sculptures is increasing, especially because of the demanders are foreign tourists, cultural enthusiasts andcomponent of tourism activities. That is, Topeng Malangan has the potential to be developed as an export commodity. Thesales system is still limited to cultural events or when there is a visit of education and tourism to the arts-padepokan. Thisprompted some people around the padepokan to start a home industry to meet the availability of the mask. In general, theproblems encountered by the craftsmen are (1) availability of raw materials, especially for suitable wood species, (2)production equipment, especially for pre-carving process and preservation of product, (3) there is no standard marketingscheme, (4) does not have a business management system, and (5) highly skilled craftsmen are still very limited. The solutionsoffered are divided into three stages: (1) technological strengthening, including strengthening production process technologyand increasing the number of craftsmen; (2) establishing business management; and (3) establishing trademarks, copyrightsand product marketing expansions

scholarly journals Strategi Meningkatkan Omzet Tangkal Furniture Melalui Pemanfaatan Teknologi Informasi dan Pembenahan Pencatatan Keuangan

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Ade Imam Muslim ◽  
Fitri Lestari ◽  
Tri Widiastuty
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Production Process ◽  
Community Service ◽  
Market Segmentation ◽  
Raw Materials ◽  
Direct Marketing ◽  
Financial Reports ◽  
Public Road ◽  
Wheeled Vehicle

Tangkal Furniture merupakan suatu bisnis yang tercipta melalui ide kreatif terhadap suatu inovasi mengenai konsep pembuatan furniture. Banyak masyarakat yang menggunakan furniture dengan pilihan bahan baku kayu. Begitupun dengan Tangkal memilih bahan baku kayu dengan jenis Trembesi. Tangkal Furniture ini berlokasi di Jalan Cisaranten Wetan Kecamatan Cinambo Kota Bandung. Lokasi ini kurang memadai karena tidak berada di pinggir jalan umum atau jalan besar dan sulit diakses oleh konsumen bila menggunakan kendaraan roda empat. Tempat produksi masih bergabung dengan rumah tinggal sehingga memiliki keterbatasan tempat. Masalah utama yang dialami oleh Tangkal Furniture adalah kurangnya peralatan untuk menunjang proses produksi, kesulitan dalam menggarap pemasaran melalui media sosial maupun direct marketing (pemasaaran langsung) dan menentukan segmentasi pasar, kurangngnya teknik pemasaran dalam menentukan segmen menengah ke atas dengan kualitas bahan baku trembesi, serta pencatatan keuangan yang belum memadai. Metode pelaksanaan kegiatan pengabdian masyarakat ini fokus pada perapihan pencatatan keuangan melalui pelatihan penyusunan laporan keuangan berbasis EMKM dan melakukan pendampingan dalam menentukan segmentasi, target dan posisi pasar yang selanjutnya menentukan media promosi yang tepat untuk memasarkan produknya.Kata Kunci: omset; siApik; media sosial. Strategies to Increase Turnover Tangkal Furniture Through Utilization of Information Technology and Improvement Financial RecordsABSTRACTTangkal Furniture is a business that is created through creative ideas for an innovation regarding the concept of making furniture. Many people use furniture with a choice of wood raw materials. Likewise with Tangkal choosing wood raw materials with the Trembesi type. Tangkal Furniture is located on Jalan Cisaranten Wetan, Cinambo District, Bandung City. This location is inadequate because it is not on the side of a public road or big road and is difficult for consumers to access when using a four-wheeled vehicle. The production site is still joined by a residence so it has limited space. The main problems experienced by Tangkal Furniture are the lack of equipment to support the production process, difficulty in working on marketing through social media and direct marketing (direct marketing) and determining market segmentation, lack of marketing techniques in determining the middle to upper segment with quality raw materials of trembesi, and inadequate financial records. This method of implementing community service activities focuses on tidying up financial records through training in preparing EMKM-based financial reports and providing assistance in determining segmentation, targets and market positions which further determine the appropriate promotional media to market its products.Keyword: omzet, siApik, social media.

scholarly journals Progam Kemitraan Masyarakat (PKM) pada Kelompok Usaha Pembuatan Teh Daun Kahumama Berkhasiat Obat di Desa Ondo-Ondolu Kecamatan Batui, Banggai, Sulawesi Tengah

2019 ◽  
Vol 4 (4) ◽  
pp. 451-458
Author(s):  
Bahidin Laode Mpapa ◽  
Haruni Ode
Keyword(s):  
Production Process ◽  
Material Selection ◽  
Business Management ◽  
Forest Products ◽  
Business Group ◽  
Raw Material ◽  
Community Partnership ◽  
One Year ◽  
The Village ◽  
Partnership Program

COMMUNITY PARTNERSHIP PROGRAM IN THE BUSINESS GROUP FOR MAKING DRINK KAHUMAMA LEAVES FOR HERBAL IN ONDO-ONDOLU VILLAGE, BATUI DISTRICT, BANGGAI, CENTRAL SULAWESI. The wood of Kahumama includes a lot of local wood in the village of Ondo-Ondolu Batui subdistrict. Partners have the potential to utilize the parts of the kahumama trees such as leaves, to be a product that is worth selling. The potential of leaf raw material is abundant. Suitable business opportunity to utilize the leaves of the Kahumama is a drink efficacious medicine. There are three main problems of the partner, namely: not yet know the process of processing production of kahumama leaves into a tea efficacious medicine; Not yet know the ongoing business and marketing management as well; Not able to overcome the existence of people who still do wood theft in the working area of forest farmer groups. To solve the problem of partners given solutions in the form of training processing production process of Kahumama tea leaves that include: raw material selection techniques, trade, ministry, winding, drying and packaging; Business management and marketing training; and educating people about forests that include forest outcomes, forest cultivation and forest benefits from ecological, social and economic aspects. Community Partnership Program of the business group of the tea making leaves Kahumama efficacious drug implemented for one year in the village Ondo-Ondolu Batui District Banggai. The stages of this program are: observation, production process training of tea processing leaves, business management and marketing training as well as the importance of preserving forests, forest products, forest cultivation and the benefits of forests (ecology, social and Economic development). The result of this community service is farmer group Skills increased in the processing and production of herbal drink Kahumama leaves, thus the welfare of the community increases.

scholarly journals Analisis Strategi Pemasaran Pengusaha Batik Kelurahan Banyurip Pekalongan Dengan Pendekatan Marketing Mix Berbasis Syariah

2019 ◽  
Vol 4 (1) ◽  
pp. 42
Author(s):  
Agus Arwani
Keyword(s):  
Waste Water ◽  
Social Media ◽  
Financial Institutions ◽  
Raw Materials ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Media Technology ◽  
Direct Selling ◽  
Market Coverage ◽  
The City

This study aims to explore the marketing strategies of Banyurip urban batik entrepreneurs in Pekalongan city, with qualitative types of filed research. The collection technique uses interview, observation and documentation methods. The results of the study that batik entrepreneurs in Banyurip village had carried out marketing mix marketing strategies, they made various batik products, with cash and tempo prices, distribution by coming to the market, batik shops, shipping packages, and through Loper and resellers, market coverage from the city, outside the city to outside Java and even abroad, most of them use direct selling promotions, and utilize social media technology. Batik entrepreneurs in general as much as 75% have applied the principles of sharia marketing mix. The 25% have not perfectly implemented sharia principles with those who still use the services of interest-based financial institutions for production capital, in addition there are still entrepreneurs who dispose of batik waste water directly. The strength possessed by entrepreneurs produce batik products with various types, motivations and patterns, the weakness is capital and less competent workforce, the opportunity is to maximize technology and maintain trust, while the threat is raw materials which tend to rise but selling prices lower and more competition.

PKM Kelompok Kerajinan Upia Karanji Bayalo Desa Motinelo Kecamatan Tabongo Kabupaten Gorontalo

2019 ◽  
Vol 3 (2) ◽  
pp. 228
Author(s):  
Syamsul Syamsul ◽  
Rahmatia Rahmatia ◽  
Saiful Pakaya
Keyword(s):  
Raw Materials ◽  
Business Management ◽  
Management Training ◽  
Financial Statements ◽  
Financial Accounting ◽  
Tree Bark ◽  
Community Partnership ◽  
Organizational Training ◽  
Work Training ◽  
Partnership Program

One of the handicrafts in Gorontalo Province is Upia Karanji which is also commonly called the Kopiah Basket. This craft is a typical Gorontalo craft made from Mintu tree bark. During its development, various problems arose from the production process, business management, and marketing. The results of the implementation of the Community Partnership Program (PKM) of the solutions offered are in the aspect of production by selecting production support partners so that partners get at least 1 distributor of raw materials. Contribute to the production phase and the implementation of tools that can make time efficient at all stages of production, and the support of tools for partners continues to promote safety at work. Training and guidance on the preparation of financial statements so that partners have a simple financial accounting for their business. Organizational training is provided to partners so as to provide capabilities in and provide work based on the number of members. Design training and guidance for partners so that partners create products that have diverse motives. Marketing management training and promotion demonstrations to partners so partners can practice modern ways of promotion. Assistance with marketing partners so that partners get marketing partners who can increase sales.

PRODUKSI BERAS KEMASAN PERSPEKTIF MANAJEMEN BISNIS ISLAM

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Abdul Latif
Keyword(s):  
Production Process ◽  
Raw Materials ◽  
Case Study Research ◽  
Business Management ◽  
Goods And Services ◽  
Descriptive Research ◽  
Islamic Religion ◽  
Long Time ◽  
Using Data

Production is a human activity to produce goods and services which is then used by consumers. While Islamic business management is idea about how to regulate, manage, and run a business or convenient business with Islamic sharia.The Production process of packed rice that happened to UD Albas Jaya through several processes, start from the search for raw materials to packaging.In passing all these stages should be done properly and correctly as taught by the Islamic religion. This study intends to determine (1) the production process of packed rice at UD Albas Jaya Putih Village, Gampengrejo District, Kediri Regency, (2) knowing the process of packed rice production at UD Albas Jaya Putih Village, Gampengrejo District, Kediri Regency, in terms of Islamic business management. This study used qualitative approach to the type of case study research in the field and descriptive research design. The informants in this study arePacked rice producers, employees and surrounding communities and agents. The method of data collection in collecting data used observation and interview. As for data analysis using data reduction, data presentation, and drawing conclusions. The results of this study indicate that there are several production processes at UD Albas Jaya, including; First, preparation of raw materials (grain) that prioritizes good quality rice, by way of business owners going down to the field to make the selection of raw materials, then if the price of raw materials rises the producers do not increase the prices of their products. Second, the process of breaking the skin, does not cause environmental pollution because the waste can be resold. Third, the process of polishing rice, in addition to polishing rice which is still new, UD Albas Jaya also polishes rice that has not been sold for a long time to appear white again. Fourth, the packaging process, mixing old rice with new rice, as well as imperfect in weighing.fifth, the storage process.See from the production process, the production process of UD Albas Jaya is not in accordance with Islamic business management, because there are still production behaviors that are not in accordance with Islamic business management principles such as; polish old rice to make it look white again, mix new rice with old rice, and less to perfect the scales.

Marketing communication objectives through digital content marketing on social media

2020 ◽  
pp. 79-104
Author(s):  
Janice J. Nieves-Casasnovas ◽  
Frank Lozada-Contreras
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Digital Content ◽  
Media Content ◽  
Marketing Communication ◽  
Case Study Design ◽  
Multiple Case ◽  
Content Marketing

The purpose of this study was to determine what type of marketing communication objectives are present in the digital content marketing developed by luxury auto brands with social media presence in Puerto Rico, particularly Facebook. A longitudinal multiple-case study design was used to analyze five luxury auto brands using content analysis on Facebook posts. This analysis included identification of marketing communication objectives through social media content marketing strategies, type of media content and social media metrics. Our results showed that the most used objectives are brand awareness, brand personality, and brand salience. Another significant result is that digital content marketing used by brands in social media are focused towards becoming more visible and recognized; also, reflecting human-like traits and attitudes in their social media.

Influence of social media marketing towards purchase of residential property

2019 ◽  
Vol 118 (6) ◽  
pp. 145-149
Author(s):  
A. Ekanthalingam ◽  
Dr. A. Gopinath
Keyword(s):  
Social Media ◽  
High Speed ◽  
Word Of Mouth ◽  
Marketing Strategies ◽  
Social Media Marketing ◽  
Purchase Decision ◽  
Residential Property ◽  
Customer Delight ◽  
The Right ◽  
Potential Customers

‘Marketing’ is not just an activity. It is a process, a philosophy and a phenomenon. The evolution of marketing has produced tremendous benefits to business and end consumers. The innovation in this field has been steady and yet at high speed. From ‘word of mouth advertising’ which was the only option earlier we are now at the mercy of what consumers are sharing about their experience on the internet. Social Media has become more powerful than what we think and this article shows how we can leverage this to benefit the top-line and customer delight. We dive deep to understand the influence Social Media can create towards purchase of residential property. As much complex it is to make the purchase decision of a property, it is equally difficult for marketers to send the right message to their target audience. Through this article, we are trying to see how marketers have transformed their traditional marketing strategies to address the needs of the millennial population, who are the most potential customers for property purchase.

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