scholarly journals LAYANAN E-COMMERCE PENJUALAN PAKAIAN BERBASIS WEB DENGAN PENERAPAN CUSTOMER RELATIONSHIP MANAGEMENT

2018 ◽  
Vol 2 (2) ◽  
pp. 9-16
Author(s):  
Heldi Diana Tudenga ◽  
Yohanis Malelak
Keyword(s):  
Customer Relationship Management ◽  
Business Processes ◽  
Relationship Management ◽  
Customer Relationship ◽  
Flow Diagram ◽  
Literature Study ◽  
Web Based ◽  
Application Service ◽  
Data Flow Diagram

badi Collection Shop is a business entity engaged in the sale of clothing located on the roadRoundabout PU Tuak Daun Merah II. In conducting its business processes the Abadi Collection Shopstill uses the conventional mechanism, the customer must come directly to the outlet to see and searchfor products sold by Abadi Collection Shop. In order to support the business run by Abadi CollectionShop, the existence of customers is not only a source of company income but also as a long term assetthat needs to be managed and maintained through Customer Relationship Management. The purposeof this research is to design and build an Application Service E-commerce Web Based Clothing Salesby applying Customer Relationship Management at Abadi Collection Shop. Data collecting method bywriter is literature study, observation and interview, tool of analysis of system design in the form ofdocument flow, context diagram, data flow diagram, and proposed database of entity relationshipdiagram. While making the software in this thesis, the writer uses PHP and Adobe Dreamwaver CS6and MySQL database. The results of this study system designed to support order transactions as wellas a promotional event that can facilitate customers in communication and provide input for AbadiCollection Shop.

scholarly journals PENERAPAN CRM UNTUK ANALISIS KELAYAKAN BISNIS DISTRIBUSI KAYU BERBASIS ANDROID

Respati ◽  
2020 ◽  
Vol 15 (2) ◽  
pp. 79
Author(s):  
Angga Cahyo Saputro
Keyword(s):  
Customer Relationship Management ◽  
Business Processes ◽  
Data Flow ◽  
Financial Analysis ◽  
Relationship Management ◽  
Customer Relationship ◽  
Flow Diagram ◽  
Use Case ◽  
Wood Industry ◽  
Business Flow

                                             INTISASICv. Indotrace adalah perusahaan yang bergerak dalam bidang distribusi kayu, saat ini dalam melakukan bisnisnya, perusahaan mengalami beberapa hambatan dengan para pelanggan industry kayu dan pelanggan mitra perusahaan.Maka dari itu untuk menghubungkan peusahaan dengan pelanggan idustri kayu dan pelanggan mitra perusahaan, maka perusahaan ingin menerapkan CRM (Customer Relationship Management) guna mengatasi permasalahn tersebut. Dalam menerapkan CRM perusahaan membandingkan alur bisnis yang sudah berjalan dengan alur bisnis usulan yang mana alur bisnis usulan ini digambarkan dengan use case diagram dan data flow diagram. Hasil akhir penelitian ini adalah berupa rekomendasi prototype aplikasi yang mana digunakan untuk membantu proses bisnis yang dijalani perusahaan. Selain itu juga dalam penelitian ini dilakukan analisa keuangan untuk menujukkan efektifitas aplikasi yang dijalankan pada perusahaan. Hasilnya usulan aplikasi ini layak untuk dijalankan dengan ROI sebesar 59% dan NPV sebesar 85,321,596. Selain itu payback periode nya menunjukkan pada tahun pertama sudah bisa kembali. Kata kunci— CRM, Distribusi, Kayu, Andoroid, Kelayakan Bisnis.                                                                                      ABSTRACTThis CV Indotrace is a company engaged in the distribution of wood, currently in doing business, the company experiences several obstacles with the customers of the wood industry and the customers of the company's partners. So from that to connect the company with wood industry customers and customers of the company's partners, the company wants to implement CRM (Customer Relationship Management) to overcome these problems.In implementing CRM the company compares the business flow that is already running with the proposed business flow where the proposed business flow is illustrated with use case diagrams and data flow diagrams. The final result of this research is in the form of a prototype application recommendation which is used to help the business processes undertaken by the company. In addition, this study also conducted a financial analysis to show the effectiveness of applications that are run on the company. The result is that this proposed application is feasible to run with an ROI of 59% and an NPV of 85,321,596. In addition, the payback period shows that the first year can be returned.Kata kunci— CRM, Distribution, Wood, Andoroid, Business Feasibility.

Possibilities of Implementing Customer Relationship Management in the Function of Improving the Competitiveness of the Civil Engineering Sector

2015 ◽  
Vol 725-726 ◽  
pp. 977-983 ◽  
Author(s):  
Boban Melovic ◽  
Mijat Jocovic ◽  
Irina Lugovskaya ◽  
Nikolai Vatin
Keyword(s):  
Customer Relationship Management ◽  
Business Processes ◽  
Civil Engineering ◽  
Relationship Management ◽  
Business Environment ◽  
Customer Relationship ◽  
Business Strategies ◽  
Crm System ◽  
Modern Business

Modern business strategies and quality of business environment are conditions for increasing competitiveness of companies in the civil engineering sector. Basic idea of Customer Relationship Management (CRM) is to shift the focus from the product to the buyer and in that way to build quality, long term and profitable relations. Products and services must be adjusted to the demands and specifications of certain clients. CRM is not a technology but a business concept, business philosophy. Basic aim of CRM in the civil engineering sector is gaining and keeping customers with the biggest purchasing potential. The article show that the implementation of the CRM system is in the direct positive correlation with business results of the companies from the civil engineering sector. In order to make the CRM strategy successful, it is necessary to determine appropriate strategy of creating long term, sustainable and profitable relationships with buyers, then to adjust business processes of the company and if necessary to adapt the organizational structure to creating the environment which is totally focused on the buyer.

scholarly journals Marketing Strategy Based on CRM (Customer Relationship Management) at PT. Great Food Prosperity in Tangerang City

2021 ◽  
Vol 4 (5) ◽  
pp. 26-35
Author(s):  
Toto Mujio Mukmin ◽  
Rodhiah Rodhiah ◽  
Wasino Wasino ◽  
Septihani Michella Wijaya ◽  
Patrice Febiyani Metty ◽  
...  
Keyword(s):  
Marketing Strategy ◽  
Customer Service ◽  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationship ◽  
Primary Data ◽  
Literature Study ◽  
Customer Data ◽  
Related Data

This study aims to produce a marketing model design based on CRM (Customer Relationship Management), in establishing long-term relationships with retailers and in increasing customer loyalty. The case study was conducted at PT Jaya Pangan Makmur which is engaged in the coffee business with the Harum Sweet brand. The implementation method with literature study, secondary and primary data was carried out to produce a model. The results of the activity show the marketing strategy design model based on CRM (Customer Relationship Management), in establishing long-term relationships with retailers, in introducing the existence of sweet fragrant coffee to the community. It is necessary to use information and communication technology to develop the functions of CRM which include strategic, operational and analytical functions. Customer-centered strategy that aims to win and retain customers, plays a strategic role in attracting and retaining its customers. Operations focuses on automating customer-facing processes such as sales, marketing, and customer service. Analytical CRM transforms customer-related data into customer-based data that is decrypted in the customer database program. It is important for companies to have customer data based, in order to maintain continuity of customers and ultimately reduce costs. The implementation of the Customer Relationship Management (CRM) program will help companies strengthen relationships with customers which can reduce costs and increase productivity and profitability in the business.

Customer Relationship Management (CRM)

2009 ◽  
pp. 94-117
Author(s):  
Mahesh Raisinghani ◽  
Abdu Albur ◽  
Sue Leferink ◽  
Thomas Lyle ◽  
Stephen Proctor
Keyword(s):  
Customer Relationship Management ◽  
Business Strategy ◽  
Business Processes ◽  
Relationship Management ◽  
Internet Marketing ◽  
Customer Relationships ◽  
Customer Relationship ◽  
Technical Solution ◽  
Strategic Implementation

This chapter discusses customer relationship management (CRM) as a customer-focused business strategy enhanced by technology that automates and enhances business processes to proactively manage profitable and long-term customer relationships. CRM solutions span a continuum of implementations from a narrow tactical implementation of a specific technical solution to a broad strategic implementation of a customer centric solution. Furthermore, the authors hope that understanding the underlying assumptions and theoretical constructs through the use of CRM will not only inform researchers of a better CRM design for studying e-commerce and Internet marketing, but also assist in the understanding of intricate relationships between different factors.

Customer Relationship Management (CRM)

2010 ◽  
pp. 2055-2077
Author(s):  
Mahesh Raisinghani ◽  
Abdu Albur ◽  
Sue Leferink ◽  
Thomas Lyle ◽  
Stephen Proctor
Keyword(s):  
Customer Relationship Management ◽  
Business Strategy ◽  
Business Processes ◽  
Relationship Management ◽  
Internet Marketing ◽  
Customer Relationships ◽  
Customer Relationship ◽  
Technical Solution ◽  
Strategic Implementation

This chapter discusses customer relationship management (CRM) as a customer-focused business strategy enhanced by technology that automates and enhances business processes to proactively manage profitable and long-term customer relationships. CRM solutions span a continuum of implementations from a narrow tactical implementation of a specific technical solution to a broad strategic implementation of a customer centric solution. Furthermore, the authors hope that understanding the underlying assumptions and theoretical constructs through the use of CRM will not only inform researchers of a better CRM design for studying e-commerce and Internet marketing, but also assist in the understanding of intricate relationships between different factors.

scholarly journals OPTIMASI DIAGRAM LAYANAN PEMBELIAN DALAM MENDUKUNG MANAJEMEN HUBUNGAN PELANGGAN

Kilat ◽  
2018 ◽  
Vol 6 (2) ◽  
pp. 88-94
Author(s):  
Redaksi Tim Jurnal
Keyword(s):  
Communication Technology ◽  
Customer Relationship Management ◽  
Information Communication Technology ◽  
Relationship Management ◽  
Customer Relationship ◽  
Flow Diagram ◽  
Information Communication ◽  
Data Flow Diagram ◽  
Entity Relationship ◽  
Entity Relationship Diagram

The research purpose is implementing the information communication technology (ICT) as a tool to describe purchase service process to make easy the information communication technology usage and also supporting customer relationship management (CRM). The research is also describing how to improve the advantage of efficiency, effectives, performance as well as company productivity improvement to obtained supporting customer relationship management (CRM). This research uses descriptive analytical by presenting a summary of interviews, using observation, and discuss with expert respondent using focus group discussion, literature review as well as using flowchart diagram, entity relationship diagram (ERD) and data flow diagram (DFD). The information communication technology (ICT) usage in this research by using short messages service (SMS) and design tools application in the form of a flowchart diagram, entity relationship diagram (ERD) and data flow diagram (DFD) approach used in this research were able to solve the purchase service problem and provide the best information result and computerized.

scholarly journals Pencapaian Tujuan Perusahaan dengan Customer Relationship Management pada Industri Jasa Telekomunikasi

2013 ◽  
Vol 4 (2) ◽  
pp. 950 ◽  
Author(s):  
Adhi Nugroho Chandra ◽  
Angga Hardian Anugrah ◽  
Christianus Ambardi Setyoko
Keyword(s):  
Customer Relationship Management ◽  
Relationship Management ◽  
Marketing Strategies ◽  
Customer Relationship ◽  
Consumer Loyalty ◽  
Web Based ◽  
Business Units ◽  
Marketing Mix Strategy ◽  
A Company

Marketing strategies can include forms of chosen marketing communications and marketing mix strategy. A company should maintain its consumer loyalty in a long term to prevent its product being “lost” due to lack of after-sales service. Thus, a concept of customer relationship management appears to improve customer satisfaction. Furthermore, for the company, implementing a strong customer relationship management will support other business units so that the corporate goal to gain profit will be achieved, considering the function of CRM is part of marketing unit the as spearhead of the company. CRM development cannot beseparated from technology. Therefore the use of CRM combined with web-based technology will result in a line of the target of a company, especially a telecommunication company, to face competition.

scholarly journals Perancangan Aplikasi E-CRM Pada PT Manfuku Sejahtera Indonesia

2010 ◽  
Vol 1 (1) ◽  
pp. 88
Author(s):  
Inayatulloh Inayatulloh ◽  
Andi Sukandi
Keyword(s):  
Customer Relationship Management ◽  
Business Processes ◽  
Process Analysis ◽  
Relationship Management ◽  
Customer Relationships ◽  
Customer Relationship ◽  
Internet Technology ◽  
Web Based ◽  
Business Process Analysis ◽  
Computer Based

The purpose of this research is to build an electronic Customer Relationship Management applications based computer by using Internet technology to enhance customer relationships. The research method is to do with company business process analysis in maintaining relationships with customers and develop computer-based applications that support enterprise business processes. In analyzing the company's business processes carried out several activities with the company to get the information required and the design of applications that will be built in accordance with needs. The conclusion the implementation of an electronic application web-based Customer Relationship Management can help companies improve relationships with customers based on questionnaires conducted several post-application. Conclusion of this paper is in improving relationships with customers built an electronic Customer Relationship Management applications based computer by using Internet technology that allows companies in gaining new customers, maintain customer loyalty with an intermediary application.

scholarly journals IMPLEMENTASI CUSTOMER RELATIONSHIP MANAGEMENT PADA APLIKASI E-COMMERCE UNTUK MEMBANTU MENYELEKSI BUSANA MUSLIM SESUAI KARAKTERISTIK KONSUMEN

2018 ◽  
Vol 2 (2) ◽  
pp. 1-8
Author(s):  
Yuliani Tanjung ◽  
Semlinda Juszandri Bulan
Keyword(s):  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationship ◽  
Flow Diagram ◽  
Customer Data ◽  
Website Development ◽  
Approach Method ◽  
Data Flow Diagram ◽  
Entity Relationship ◽  
Entity Relationship Diagram

Daya Abadi Shop is a place that provides various products muslim fashion to Muslim women. The sales strategy which is in use now still wearing convensional system. The first is marketing still no media promotion. The problem, the clerk having difficulties to explain the appropriate fashion characteristics, and third from aspect of where the sales transaction data and customer data is still the recording manually. The purpose of this research is to implement E-Commerce and Customer Relationship Management in selling of muslim fashion on Daya Abadi Fashion Shop. The research methodology used was qualitative research. Website Development method E-Commerce based on Customer Relationship Management made adjust with research procedures. The approach method with structured and analysis tools in the form of system design document flow, context diagram, data flow diagram and design of the proposed database form entity relationship diagram. While the creation of the software in this thesis, the writer uses PHP and Adobe Dreamwaver CS3 and MySQL databases. The research results show that the E-Commerce based on Customer Relationship Management can help the Daya Abadi Shop in the selling of muslim fashion.

scholarly journals Implementasi Costumer Relationship Management (CRM) Pada Sistem Informasi Penjualan Ban Di Toko Lingga Ban Berbasis Web

2018 ◽  
Vol 12 (1) ◽  
Author(s):  
Ipan Supandi ◽  
Fahmi Yusuf ◽  
Fauziah F
Keyword(s):  
Information System ◽  
Data Storage ◽  
Customer Relationship Management ◽  
Effective Means ◽  
Relationship Management ◽  
Customer Relationship ◽  
Programming Technique ◽  
Web Based ◽  
Testing Method ◽  
White Box Testing

The store Lingga Tires is a trademark unit engaged in the sale of the tires. The store Lingga Tires only rely on the conventional sales namely the subscriber must come into the store and doing transaction at the store. This makes the customer became less know the products in the market and the existing promotion. The store Lingga Tires want to provide a satisfactory services with want to deliver innovation and convenience for customers. To store the Lingga Tires need a means to support the sales transaction and media promotions effective means of implementing the method Customer Relationship Management (CRM) web-based. CRM is one of the means to build a good relationship with customers and to acquire new customers. Web-based Sales information system is built by the method of software development waterfall , the language of PHP programming technique, MySQL database as data storage and testing method using the black box & white box testing this system can be used by the administrator, customers and direction. The administrator is the person who manages the whole system. Customers can make your reservation, payment confirmation and have points shopping. The direction of instructions view report, this system is expected to be a solution to overcome the problems and to be able to increase sales in the Store Lingga Tires.Key Words: Information System,Sale,CRM, Web, Store Lingga Tires

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