AN ANALYTICAL STUDY OF MONTHLY TURNOVER AND COST STRUCTURE OF RUBBER INDUSTRY IN KERALA
The present paper is an attempt to examine the monthly turnover and the cost structure of Rubber Industry in Kerala. The study of monthly turnover and the cost structure of Rubber Industry in Kerala are very important and much significant for the Rubber industry in Kerala. The researcher prepared a questionnaire keeping in mind all the important aspects related to indigenous rubber and import of rubber. The present study is based on primary data. Primary data was collected from the Rubber industrial units (Sole Proprietor, Firm and Company) from three regions of Kerala i.e., Southern Region, Central Region and Northern Region through a structured questionnaire. Questionnaire was constructed after consulting the experts in the field of Rubber industry. Based on their suggestion, some items were deleted and some items were modified. The responses of the users were, by and large, encouraging. They responded freely in highlighting different aspects of rubber industry. To conclude, there is significant difference in the monthly turnover for different Rubber Industrial Units in Kerala. In other words, we can say that as nature of ownership changes, there is a change in monthly turnover. Likewise, the percentage share of different components of cost namely overhead cost and fixed cost of Rubber Industry in Kerala based on ownership is different and it is found more for sole proprietorship and firm respectively. The percentage share of different components of cost of Rubber Industry in Kerala based on operation is same. KEY WORDS: Monthly turnover, Cost structure, Rubber Industry, Overhead cost, Fixed cost.