scholarly journals CONCEPTUAL ADVERTISING LITERACY LEVEL OF CHILDREN IN INDIA

2021 ◽  
pp. 108-114
Author(s):  
Dr. Kuldeep Chaudhary ◽  
Asha
Keyword(s):  
Computer Assisted ◽  
Clear Understanding ◽  
Marketing Effort ◽  
Keywords Children ◽  
Promotional Efforts ◽  
Literacy Level ◽  
Brand Promotion ◽  
Advertising Literacy

Market for children consumption is growing worldwide and hence the marketing effort. Marketers are keen to know the behavioural secrets to influence children’s consumptions. The promotional efforts are need to be more fruitful and focused, therefore imperative to understand the conceptual advertising literacy level of the targeted child consumers. In order to reveal the related facts, the study examines the conceptual advertising literacy level of children in India. In a computer assisted survey of 392 children between the age brackets of 8-12 years, the researchers examine their ability of advertising recognition, understanding of advertising selling intent and understanding of advertising persuasive intent regarding brand promotion efforts. Results confirm that advertising recognition and understanding selling intent is high in children but children do not acquire a clear understanding of advertising persuasive intent until the age of 9-10 years. Furthermore, children’s understanding of advertising’s selling intent emerges before their comprehension of its persuasive intent. KEYWORDS: Children, Advertising Literacy, Persuasive Intent, Selling Intent

The influence of advertising on children's buying behaviour: a case study in Slovakia

2021 ◽  
Vol 5 (3) ◽  
pp. 199-210
Author(s):  
Zuzana Hajduova ◽  
Nikoleta Hutmanova ◽  
Lubor Jusko ◽  
Ludovít Molitoris
Keyword(s):  
Social Media ◽  
Computer Assisted ◽  
Disruptive Effect ◽  
Buying Behavior ◽  
Significant Difference ◽  
Customer Segment ◽  
Social Media Platforms ◽  
Buying Behaviour ◽  
Advertising Literacy ◽  
Commercial Messages

Advertising is an essential tool in influencing the customer's buying behavior. However, customers tend to have various levels of understanding and decoding advertising messages. Even though children do not have purchasing power themselves, they still create a key customer segment that can influence the purchase decision of the whole family. The paper focuses on how media usage by children and their attitudes towards advertisements determines their buying behavior. The main purpose of the research is to present and describe how children's advertising literacy develops and its connection with the concept of the theory of mind. The relevance of the decision of this scientific problem is that according to several types of research, children are increasingly targeted through various advertising media. Even though their advertising literacy is not fully developed yet. However, nowadays, there is a growing importance of media in our lives and a need to socialize children as consumers because they represent a huge market for advertisers. An empirical study was carried out by designing a questionnaire filled by Slovak children between the ages of 11 and 15. The advertising impact and the degree of impact of the selected types of advertising media on children's consumer behavior were evaluated. The study involved the online method of computer-assisted web interviewing to investigate the influence of advertising media. The authors assessed the degree of the disruptive effect of the selected advertising media on children and the perception of a chosen medium within gender. The most and the least influential type of media were identified. The findings showed no significant difference within gender in the case of advertising media perception by children. The research empirically confirmed and theoretically proved commercial messages aimed at children through different kinds of traditional and electronic media. According to the results, children's buying behavior is mostly influenced by advertising on social media platforms. This type of media mostly integrates sponsored content which has a huge influence on decision making and forming future preferences. The research results can be helpful for further research of commercial messages of social media aimed at children and how those messages affect the whole family and children's future preferences.

Computer Simulations in the Classroom

2010 ◽  
Author(s):  
Andrew Blum
Keyword(s):  
Computer Simulations ◽  
Teaching Methods ◽  
Student Motivation ◽  
Good Practice ◽  
Affective Learning ◽  
Computer Assisted ◽  
Clear Understanding ◽  
International Studies ◽  
Computer Mediated ◽  
Pedagogical Goals

Computer simulations can be defined in three categories: computational modeling simulations, human-computer simulations, and computer-mediated simulations. These categories of simulations are defined primarily by the role computers take and by the role humans take in the implementation of the simulation. The literature on the use of simulations in the international studies classroom considers under what circumstances and in what ways the use of simulations creates pedagogical benefits when compared with other teaching methods. But another issue to consider is under what circumstances and in what ways the use of computers can add (or subtract) pedagogical value when compared to other methods for implementing simulations. There are six alleged benefits of using simulation: encouraging cognitive and affective learning, enhancing student motivation, creating opportunities for longer-term learning, increasing personal efficiency, and promoting student-teacher relations. Moreover, in regard to the use of computer simulations, there are a set of good practices to consider. The first good practice emerges out of a realization of the unequal level of access to technology. The second good practice emerges from a clear understanding of the strengths and weaknesses of a computer-assisted simulation. The final and perhaps most fundamental good practice emerges from the idea that computers and technology more generally are not ends in themselves, but a means to help instructors reach a set of pedagogical goals.

scholarly journals INTEGRATING CADD INTO HORTICULTURE CURRICULUMS - OPPORTUNITY OR HEADACHE?

HortScience ◽  
1991 ◽  
Vol 26 (5) ◽  
pp. 485f-485
Author(s):  
David L. Creech
Keyword(s):  
Decision Making ◽  
Technical Support ◽  
Computer Assisted ◽  
Decision Making Process ◽  
Marketing Effort ◽  
State University

Nationwide, horticulture enrollments have fallen from the peak in the late 1970's. For instance, Stephen F. Austin State University enjoyed a maximum horticulture enrollment of 99 undergraduates in 1977. By fall 1990, that enrollment had fallen to 30. The absence of CADD (computer-assisted drafting or design) on SFASU's campus suggested an opportunity for horticulture to fill a void. This paper will discuss the decision-making process and costs involved in setting up a ten-station AutoCad lab with good plotting capability. A successful marketing effort has resulted in easy-to-fill sections with wide appeal across campus. CADD courses make sense in horticulture if the resource is not available in other departments, technical support is available, and the tool has value to related projects in the horticulture program.

Poor uptake of community based sexually transmissible infection testing at an inner city needle and syringe program

Sexual Health ◽  
2013 ◽  
Vol 10 (2) ◽  
pp. 183
Author(s):  
Lynne Martin ◽  
Sione Crawford ◽  
Vickie Knight ◽  
Nicky Bath ◽  
Anna McNulty
Keyword(s):  
Inner City ◽  
People Who Inject Drugs ◽  
Health Centre ◽  
Computer Assisted ◽  
Community Based ◽  
Sti Testing ◽  
Promotional Efforts ◽  
Sexually Transmissible Infection ◽  
Transmissible Infection ◽  
Needle And Syringe Program

Sydney Sexual Health Centre (SSHC) and the NSW Users and AIDS Association (NUAA), the NSW peer-based drug user organisation, pilot tested an outreach sexually transmissible infection (STI) testing station using self-collected urine and swabs in NUAA’s needle and syringe program (NSP) space. The model was based on SSHC’s established Xpress clinic. A needs assessment among NUAA clients was undertaken prior to commencement in order to ascertain potential uptake. A computer-assisted self interview was developed with data securely transferred to SSHC daily. During the 6 months from January to July 2011, almost 3000 occasions of service were recorded in the NSP from an estimated 375 clients. Four clients took advantage of NUAA Xpress during this time. Despite initial client interest, promotional efforts and the success of this methodology elsewhere, this outreach model did not have a successful uptake and was discontinued. This project provides value in considering the methodology and implementation of future outreach STI testing projects for people who inject drugs.

Membrane Changes in Polymorphonuclear Leukocytes During Ionophore (A23187) - Induced Lysosomal Release

1977 ◽  
Vol 35 ◽  
pp. 482-483
Author(s):  
P.L. Moore ◽  
P.L. Sannes ◽  
H.L. Bank ◽  
S.S. Spicer
Keyword(s):  
Structural Changes ◽  
Calcium Release ◽  
Clear Understanding ◽  
Ionophore A23187 ◽  
Enzyme Release ◽  
Extracellular Medium ◽  
Pmn Leukocytes ◽  
Intracellular Ion Concentrations ◽  
Membrane Changes ◽  
Pmn Leukocyte

It is thought that calcium and/or magnesium may play important roles in polymorphonuclear (PMN) leukocyte functions such as chemotaxis, adhesion and phagocytosis. Yet, a clear understanding of the biological roles of these ions has awaited the development of techniques which permit a selective alteration of intracellular ion concentrations. Recently, treatment of cells with the ionophore A23187 has been used to alter intracellular divalent cation concentrations. This ionophore is a lipid soluble antibiotic produced by Streptomyces chartreusensis that complexes with both calcium and magnesium (3) and is believed to carry these ions across biological membranes (4). Biochemical investigations of human PMN leukocytes demonstrate that cells treated with A23187 and extracellular calcium release their lysosomal enzymes into the extracellular medium without rupturing and releasing their soluble cytoplasmic enzymes (5,6). The aim of the present study and and a companion report (7) was to investigate the structural changes that occur in leukocytes during ionophore-induced lysosomal enzyme release.

3-D organization of fibrinogen receptors using computer reconstruction and whole-mount microscopy

1988 ◽  
Vol 46 ◽  
pp. 30-31
Author(s):  
E. T. O'Toole ◽  
R. R. Hantgan ◽  
J. C. Lewis
Keyword(s):  
Whole Blood ◽  
Colloidal Gold ◽  
Blood Platelets ◽  
Cell Contact ◽  
Computer Assisted ◽  
Adherent Cells ◽  
Differential Centrifugation ◽  
Computer Reconstruction ◽  
Sds Page ◽  
Whole Mount

Thrombocytes (TC), the avian equivalent of blood platelets, support hemostasis by aggregating at sites of injury. Studies in our lab suggested that fibrinogen (fib) is a requisite cofactor for TC aggregation but operates by an undefined mechanism. To study the interaction of fib with TC and to identify fib receptors on cells, fib was purified from pigeon plasma, conjugated to colloidal gold and used both to facilitate aggregation and as a receptor probe. Described is the application of computer assisted reconstruction and stereo whole mount microscopy to visualize the 3-D organization of fib receptors at sites of cell contact in TC aggregates and on adherent cells.Pigeon TC were obtained from citrated whole blood by differential centrifugation, washed with Ca++ free Hank's balanced salts containing 0.3% EDTA (pH 6.5) and resuspended in Ca++ free Hank's. Pigeon fib was isolated by precipitation with PEG-1000 and the purity assessed by SDS-PAGE. Fib was conjugated to 25nm colloidal gold by vortexing and the conjugates used as the ligand to identify fib receptors.

Computer Assisted Image Reconstruction of Oligomer Structure

1976 ◽  
Vol 34 ◽  
pp. 472-473
Author(s):  
A.M. Jones ◽  
A. Max Fiskin
Keyword(s):  
Three Dimensional ◽  
Depth Of Field ◽  
Computer Assisted ◽  
Projection Data ◽  
Two Dimensional ◽  
Single Particles ◽  
Dimensional Reconstruction ◽  
Computer Assisted Image ◽  
The Fourier Transform ◽  
Space Approach

If the tilt of a specimen can be varied either by the strategy of observing identical particles orientated randomly or by use of a eucentric goniometer stage, three dimensional reconstruction procedures are available (l). If the specimens, such as small protein aggregates, lack periodicity, direct space methods compete favorably in ease of implementation with reconstruction by the Fourier (transform) space approach (2). Regardless of method, reconstruction is possible because useful specimen thicknesses are always much less than the depth of field in an electron microscope. Thus electron images record the amount of stain in columns of the object normal to the recording plates. For single particles, practical considerations dictate that the specimen be tilted precisely about a single axis. In so doing a reconstructed image is achieved serially from two-dimensional sections which in turn are generated by a series of back-to-front lines of projection data.

Biodegradable polyester neuroprostheses promote the reconnection of separated peripheral nerve stubs

1992 ◽  
Vol 50 (2) ◽  
pp. 1094-1095
Author(s):  
Beverly L. Giammara ◽  
Jennifer S. Stevenson ◽  
Peggy E. Yates ◽  
Robert H. Gunderson ◽  
Jacob S. Hanker
Keyword(s):  
Image Analysis ◽  
Basement Membrane ◽  
Periodic Acid ◽  
Light And Electron Microscopy ◽  
Computer Assisted ◽  
Type Iii Collagen ◽  
Image Analysis System ◽  
Biodegradable Polyester ◽  
Adult Rats ◽  
Type Iv

An 11mm length of sciatic nerve was removed from 10 anesthetized adult rats and replaced by a biodegradable polyester Vicryl™ mesh sleeve which was then injected with the basement membrane gel, Matrigel™. It was noted that leg sensation and movement were much improved after 30 to 45 days and upon sacrifice nerve reconnection was noted in all animals. Epoxy sections of the repaired nerves were compared with those of the excised segments by the use of a variation of the PAS reaction, the PATS reaction, developed in our laboratories for light and electron microscopy. This microwave-accelerated technique employs periodic acid, thiocarbohydrazide and silver methenamine. It stains basement membrane or Type IV collagen brown and type III collagen (reticulin), axons, Schwann cells, endoneurium and perineurium black. Epoxy sections of repaired and excised nerves were also compared by toluidine blue (tb) staining. Comparison of the sections of control and repaired nerves was done by computer-assisted microscopic image analysis using an Olympus CUE-2 Image Analysis System.

High-resolution measurement of birefringent fine structure in living cells using a new polarized light microscope

1995 ◽  
Vol 53 ◽  
pp. 54-55
Author(s):  
Rudolf Oldenbourg
Keyword(s):  
Light Microscope ◽  
Fluorescent Dyes ◽  
Polarized Light ◽  
Processing System ◽  
Video Camera ◽  
Molecular Organization ◽  
Computer Assisted ◽  
Image Recording ◽  
Birefringent Crystal ◽  
Technological Advances

The recent renaissance of the light microsope is fueled in part by technological advances in components on the periphery of the microscope, such as the laser as illumination source, electronic image recording (video), computer assisted image analysis and the biochemistry of fluorescent dyes for labeling specimens. After great progress in these peripheral parts, it seems timely to examine the optics itself and ask how progress in the periphery facilitates the use of new optical components and of new optical designs inside the microscope. Some results of this fruitful reflection are presented in this symposium.We have considered the polarized light microscope, and developed a design that replaces the traditional compensator, typically a birefringent crystal plate, with a precision universal compensator made of two liquid crystal variable retarders. A video camera and digital image processing system provide fast measurements of specimen anisotropy (retardance magnitude and azimuth) at ALL POINTS of the image forming the field of view. The images document fine structural and molecular organization within a thin optical section of the specimen.

Computer-Assisted Analysis of Multi-Color Confocal Microscopic Datasets: Automated Light Microscopic Discrimination of Synaptic Relationships

1996 ◽  
Vol 54 ◽  
pp. 284-285
Author(s):  
M Wessendorf ◽  
A Beuning ◽  
D Cameron ◽  
J Williams ◽  
C Knox
Keyword(s):  
Nerve Fibers ◽  
Confocal Scanning Laser Microscopy ◽  
Computer Assisted ◽  
Nerve Terminals ◽  
Neuronal Somata ◽  
Scanning Laser Microscopy ◽  
Confocal Scanning ◽  
Entire Cell ◽  
Confocal Scanning Laser ◽  
Assisted Analysis

Multi-color confocal scanning-laser microscopy (CSLM) allows examination of the relationships between neuronal somata and the nerve fibers surrounding them at sub-micron resolution in x,y, and z. Given these properties, it should be possible to use multi-color CSLM to identify relationships that might be synapses and eliminate those that are clearly too distant to be synapses. In previous studies of this type, pairs of images (e.g., red and green images for tissue stained with rhodamine and fluorescein) have been merged and examined for nerve terminals that appose a stained cell (see, for instance, Mason et al.). The above method suffers from two disadvantages, though. First, although it is possible to recognize appositions in which the varicosity abuts the cell in the x or y axes, it is more difficult to recognize them if the apposition is oriented at all in the z-axis—e.g., if the varicosity lies above or below the neuron rather than next to it. Second, using this method to identify potential appositions over an entire cell is time-consuming and tedious.

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