scholarly journals KEPUASAN KONSUMEN TERHADAP PASTA GIGI DAUN SIRIH (Piper betle L.) DI KOTA SURAKARTA

2021 ◽  
Vol 21 (1) ◽  
pp. 14-19
Author(s):  
Aprilia Yuanita Anwaristi
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Piper Betle ◽  
Index Method ◽  
Betel Leaf ◽  
Satisfaction Index ◽  
Customer Satisfaction Index

The widespread use of betel leaf herbal toothpaste was because that toothpaste has commercially available and recently the interest in products based on natural ingredients has increased. This study aimed to determine the level of consumer satisfaction with the attributes of betel leaf toothpaste in Surakarta. Data analysis using the CSI (Customer Satisfaction Index) method. The research was conducted from August to November 2020 in various supermarkets in Surakarta with 100 consumers as respondents. The results showed that consumer satisfaction with betel leaf toothpaste in the supermarket in Surakarta was in the satisfied category (70.56%). The order of consumer satisfaction with the attributes of betel leaf toothpaste is the attribute of toothpaste color, taste, price, and packaging. Consumers are satisfied because their expectations in shopping for betel leaf toothpaste at supermarkets in Surakarta have been fulfilled.

scholarly journals TINGKAT KEPUASAN KONSUMEN TERHADAP ATRIBUT BUAH PEPAYA DI PASAR TRADISIONAL KOTA SURAKARTA

2020 ◽  
Vol 20 (2) ◽  
pp. 104-111
Author(s):  
M.Th. Handayani ◽  
Ratih Dwi Kartikasari ◽  
Nur Husnina Fatin
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Index Method ◽  
Satisfaction Index ◽  
Traditional Markets ◽  
Customer Satisfaction Index ◽  
Level Of Satisfaction ◽  
Consumer Ratings ◽  
Traditional Market ◽  
The City

This study aims to determine the level of satisfaction of consumers towards the attributes of papaya in the traditional market of Surakarya City. Data is processed using the CSI (Customer Satisfaction Index) method. The study was conducted from January to March 2020 in Surakarta City with 100 consumers as respondents. CSI analysis is used to measure the level of customer satisfaction through the calculation of consumer ratings of the attributes of indicators attached to an item. The results of the study based on CSI values indicate that the results of consumer satisfaction in traditional markets are classified as satisfied (80,59%). The order of consumer satisfaction with the attributes of papaya in traditional markets is the variable taste, size, level of maturity and price. Consumers are satisfied because the expectations in buying for papaya in traditional markets in the city of Surakarta have been fulfilled.

scholarly journals ANALISIS KEPUASAN KONSUMEN DENGAN MENGGUNAKAN METODE CUSTOMER SATISFACTION INDEX (Studi Kasus : C’Bezt Taman Griya)

2019 ◽  
Vol 7 (2) ◽  
pp. 181
Author(s):  
Pinondang Simanjuntak ◽  
I Ketut Satriawan ◽  
Sri Mulyani
Keyword(s):  
Customer Satisfaction ◽  
Data Processing ◽  
Consumer Satisfaction ◽  
Reliability And Validity ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
Research Site ◽  
Level Of Satisfaction ◽  
Level Of Importance

The purpose of this study was to know the attributes that are considered important by consumers and to know the level of customer satisfaction at C'Bezt Taman Griya. The method used is Slovin Method for determining samples and customer satisfaction index (CSI) method for data processing. Tests for reliability and validity were carried out at Jaya Fried Chicken Siligita and research site in C’Bezt Taman Griya. The number of samples used was 97 respondents. The attributes that are considered important by consumers based on the level of importance are the taste of food, the behavior of employees in serving consumers, and cleanliness of the location. Based on the level of satisfaction is the speed in serving consumers, taste of food, seriousness in serving consumers. The level of customer satisfaction C'Bezt Taman Griya is 74.63% with the level of Customer Satisfaction criteria that is satisfied. Keywords: Consumer Satisfaction, Consumen Satisfaction Index, C’Bezt.

scholarly journals Analisis Kepuasan dan Efektivitas Kerja Petani pada Penggunaan Hand Tractor di Lahan Kering

2019 ◽  
Vol 8 (2) ◽  
pp. 364
Author(s):  
Ananda Pradnyasuari ◽  
I Made Anom S. Wijaya ◽  
Ida Ayu Rina Pratiwi Pudja
Keyword(s):  
Performance Analysis ◽  
Customer Satisfaction ◽  
Junior High School ◽  
Consumer Satisfaction ◽  
Agricultural Land ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
Human Labor ◽  
Purposive Sample

Hand tractor adalah salah satu teknologi alat dan mesin pertanian yang telah banyak digunakan petani dalam mengolah lahan pertanian sebagai pengganti tenaga manusia dan tenaga ternak. Penggunaan hand tractor di Kecamatan Baturiti, khususnya di Desa Candikuning sudah diterapkan kurang lebih 5-10 tahun dikarenakan waktu mengolah tanah lebih cepat daripada menggunakan tenaga kerja manual. Penelitian ini bertujuan untuk menganalisis kepuasan dan efektivitas kerja petani pada penggunaan hand tractor di Desa Candikuning, Baturiti, Tabanan, Bali. Penentuan sampel menggunakan metode purposive sample. Jumlah responden 30 petani dengan kriteria petani yang memiliki lahan pertanian, memiliki hand tractor, serta menggunakan hand tractor. Penelitian dilaksanakan pada bulan April – Mei 2019. Analisis menggunakan metode Deskriptif untuk menguraikan karakteristik petani. Analisis kepuasan konsumen menggunakan Important Performance Analysis (IPA) dan Customer Satisfaction Index (CSI), serta Analisis Efektivitas untuk mengukur efektivitas kerja petani. Penelitian menunjukkan bahwa pengguna hand tractor didominasi oleh petani kelompok umur produktif (50%), tingkat Pendidikan setingkat SD-SMP (73.34%), dengan pekerjaan sampingan sebagai buruh tani (60%). Hasil Importance Performance Analysis didapatkan tingkat kesesuaian rata-rata antara kinerja dan kepentingan sebesar 87.85% dengan rentang nilai berkisar antara 54.84% pada atribut harga hand tractor sampai dengan 100% pada atribut mudah dalam pengoperasian mesin. Hasil analisis Customer Satisfaction Index didapatkan sebesar 68.10%. Efektivitas kerja petani pada penggunaan hand tractor sebesar 100%. Dari hasil penelitian disimpulkan bahwa petani merasa puas pada penggunaan hand tractor dan kerja petani pada penggunaan hand tractor tergolong efektif. Kata kunci: hand tractor, kepuasan petani, efektivitas.   Hand tractor is one of the technology tools and agricultural machinery that has been widely used by farmers in processing agricultural land as a substitute for human labor and livestock power. The use of hand tractors in Kecamatan Baturiti, especially in Desa Candikuning has been implemented for approximately 5-10 years due to the time to process land faster than using manual labor. This study aims to analyze the satisfaction and effectiveness of farmer's work on the use of hand tractors in Desa Candikuning, Baturiti, Tabanan, Bali. Determination of the sample using the purposive sampling method. The number of respondents is 30 farmers with the criteria of farmers who own agricultural land, own hand tractors, and use hand tractors. The study was conducted in April - May 2019. The analysis used descriptive methods to describe the characteristics of farmers. Analysis of consumer satisfaction using Important Performance Analysis (IPA) and Customer Satisfaction Index (CSI), as well as Effectiveness Analysis to measure the effectiveness of farmers' work. Research shows that users of hand tractors are dominated by productive age farmers (50%), education level is at the level of elementary-junior high school (73.34%), with side jobs as farm laborers (60%). Importance Performance Analysis results obtained an average suitability level between performance and importance of 87.85% with a range of values ??ranging from 54.84% in the price attribute of hand tractors to 100% in the easy attribute in machine operation. Customer Satisfaction Index analysis results obtained by 68.10%. The effectiveness of farmers' work on the use of hand tractors is 100%. From the results of the study concluded that farmers were satisfied with the use of hand tractors and the work of farmers on the use of hand tractors was classified as effective. Keyword: hand tractor, farmer’s satisfaction, effectiveness.

scholarly journals Analisis Kepuasan dan Loyalitas Konsumen Midori Japanaese Restaurant Cabang K.H. Wahid Hasyim Jakarta Pusat

1970 ◽  
Vol 1 (1) ◽  
pp. 54-65
Author(s):  
Tintin Sarianti ◽  
Rr. Prita E Putriana
Keyword(s):  
Performance Analysis ◽  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Descriptive Analysis ◽  
Marketing Strategies ◽  
Consumer Loyalty ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
The Times

Citizen consumption for the times towards food is more increase. This matter will be influenced by the increasing need of citizen on nutrition and nutrient. This phenomenon is followed by the existence of many restaurants as business caterers. Jakarta is one of the cities in Indonesia with a variety of diversity, including in terms of food. There are various kinds of foods sold in restaurants in Jakarta, both from within and outside the country. One of them is a unique Japanese food. Currently, there are more and more Japanese food restaurants in Jakarta. One of the restaurants that still survive until this day is Midori Japanese Restaurant. In maintaining its business, Midori Japanese Restaurant needed to explore its consumer characteristics, consumer satisfaction, and consumer loyalty. The restaurant can implement marketing strategies to maintain its business. This research was commenced from March to May 2010 and conducted at Midori Japanese Restaurant branch K.H. Wahid Hasyim Central Jakarta. This research used descriptive analysis for consumer characteristics, Customer Satisfaction Index (CSI), Importance Performance Analysis (IPA) to know the attributes improvements, and loyalty pyramid to determine the level of consumer loyalty. This research also provided recommendations that can be done as marketing strategy.Keywords: Japanese food, consumer characteristics, consumer satisfaction, consumer loyalty, descriptive analysis, Customer Satisfaction Index (CSI), Importance Performance Analysis (IPA), loyalty pyramid.

scholarly journals ANALISIS TINGKAT KEPUASAN KONSUMEN TERHADAP PELAYANAN DABU – DABU LEMONG BOULEVARD KARANGRIA

2020 ◽  
Vol 16 (2) ◽  
pp. 159
Author(s):  
Herlina Anggie Tangkere ◽  
Joachim Noch Karel Dumais ◽  
Tommy Fredy Lolowang
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Sampling Method ◽  
Secondary Data ◽  
Primary Data ◽  
Descriptive Data ◽  
Satisfaction Index ◽  
Direct Observations ◽  
Research Analysis

The purpose of this study was to analyze the level of customer satisfaction with the services provided by the "Dabu-Dabu Lemong" restaurant. This research was conducted from December to February 2020. The data used in this study are primary data and secondary data. The sampling method in this study uses accidental sampling. Primary Data is data obtained through interviews and direct observations or observations. Interviews were conducted with management and customers. Questionnaires were distributed to customers as respondents. Secondary Data is the collection of data from other parties in the form of data obtained from various sources of linear study including books, internet, journals, and the results of previous research. Analysis of the data used is descriptive data analysis using a Likert scale. The results showed that the overall level of customer satisfaction with service at "Dabu-dabu Lemong" Boulevard Boulevard Karangria classified as very satisfied with the consumer satisfaction index figure of 80.9%.*eprm*

scholarly journals Usability Analyses on the Daily Evaluation System Application with Potential Gain Customer Value Method and Customer Satisfaction Index Method

2020 ◽  
Vol 20 (3) ◽  
pp. 190-194
Author(s):  
Ida Bagus Alit Swamardika ◽  
◽  
Made Sudarma ◽  
Made Dinda Pradnya Pramita
Keyword(s):  
Customer Satisfaction ◽  
Evaluation System ◽  
Customer Value ◽  
User Centered Design ◽  
Index Method ◽  
Government Organizations ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
Level Of Satisfaction ◽  
Potential Gain

The advantage use of information technology is not only limited to individuals, but also organizations, especially government organizations. In 2003 the Indonesian government issued Presidential Instruction No. 3/2003 concerning national policies and strategies for e-government development. Based on this, a usability analysis is performed on the Daily Evaluation System (DES) application with the Customer Satisfaction Index (CSI) method and the Potential Gain Customer Value (PGCV) method. The User Centered Design (UCD) is used as an indicator of the questionnaire and the results are analyzed using the CSI and PGCV methods. The results of CSI analysis of the satisfaction level showed the value of 70.95% for female respondents, while it is 70.84% for male respondents. The value of the level of satisfaction is equal to 67.42% for respondents aged 20-30 years, 72.07% for respondents aged 31-40 years, and 73.87% for respondents aged 41-60 years. The level of satisfaction for respondents in structural positions is 72.65% while for respondents in functional positions is 69.73%. Based on the ten UCD indicators, the highest percentage of satisfaction is the consistency indicator which is 77.82% and the lowest is the assistance and documentation indicator which is 63.00%. Based on the results of the PGCV analysis, it is showed that 11 attributes are needed to be the priority for improvement.

scholarly journals ANALISIS KEPUASAN PELANGGAN MENGGUNAKAN METODE CUSTOMER SATISFACTION INDEX UNTUK MENENTUKAN STRATEGI PEMASARAN MENGGUNAKAN ANALISIS SWOT DI KAFE XYZ

JUMINTEN ◽  
2021 ◽  
Vol 2 (3) ◽  
pp. 143-154
Author(s):  
Agus Wahyu Abdirrahman ◽  
Sumiati Sumiati
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Strategies ◽  
Coffee Shop ◽  
Index Method ◽  
Five Dimensions ◽  
Satisfaction Index ◽  
Customer Satisfaction Index

Kafe XYZ  adalah salah satu pelaku usaha di Bidang Warung kopi di kawasan Kota Gresik yang mengarah ke semua kalangan dengan harga yang sangat mudah dijangkau oleh setiap lapisan masyarakat. Di Kafe XYZ belum pernah dilakukan pengukuran tingkat kepuasan pelanggan sebelumnya. Dan permasalahan eksternal yang dihadapi saat ini adalah maraknya bermunculan pesaing dengan konsep sejenis. Berdasarkan permasalahan, metode yang digunakan adalah Customer Satisfaction Index (CSI) dan SWOT. Metode CSI digunakan untuk mengukur tingkat kepuasan pelanggan sedangkan SWOT digunakan untuk merumuskan strategi pemasaran yang akan di terapkan perusahaan. Hasil penelitian yang dilakukan menggunakan metode CSI terhadap lima dimensi kualitas pelayanan menunjukkan angka 74,20% atau 0,7420. Angka tersebut menujukkan bahwa pelanggan sudah merasa puas dengan pelayanan yang telah dibelikan oleh Kafe XYZ. Dari hasil analisa SWOT didapatkan strategi ST (Strength dan Threats) yang berisikan strategi meningkatkan promosi, pembacaan tren atau fenomena, mengamati langkah pemasaran pesaing, dan  meningkatkan cita rasa khas.   Kata kunci: Kepuasan Pelanggan, Metode Customer Satisfaction Index, Metode SWOT, Strategi Pemasaran.     ABSTRACT Kafe XYZ is one of the entrepreneurs in the field of the Coffee Shop Sector on Gresik City area that leads to all quarters with a price that is easily reached by each layer of the community. At Kafe XYZ has never done the measurement  of the customer satisfcation before. The external problem that arises at this time is the emergence of similar concepts. Based on the problem, the methods used are the Customer Satisfaction Index (CSI) and SWOT. The CSI method is used to measure the customer satisfaction and SWOT used to formulate a marketing strategies that will practiced in the company. The results of research conducted uses the CSI method on five dimensions of service quality showed a figure 74.20% or 0.7420. This figure suggests that the customers had been satisfied with the services have been paid for by Kafe XYZ. From the SWOT analysis, it is found that the ST (Strength and Threats) strategy contains strategies to increase promotion, reading of a  trend or phenomena, observe results of competitors' marketing steps, and incrase distinctive tastes..   Keywords : Customer Satisfaction, Customer Satisfaction Index Method, SWOT Method, Marketing Strategy.

scholarly journals ANALYSIS OF KARAWANG ONLINE SALES CUSTOMER SATISFACTION USING CUSTOMER SATISFACTION INDEX (CSI) METHOD

2020 ◽  
Vol 16 (1) ◽  
pp. 7-12
Author(s):  
Hannie Hannie ◽  
Ultach Enri ◽  
Yuyun Umaidah
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Sampling Method ◽  
Secondary Data ◽  
Primary Data ◽  
Probability Sampling ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
Online Sales ◽  
Marketing Area

Karawang is one of the industrial cities. Most industry players look at Karawang as a strategic city to run a business. Many products have been produced from Karawang. However, there are lack in promoting, marketing the product and expanding the marketing area. The analysis of consumer satisfaction in Karawang is to determine the satisfaction of Karawang consumers to the prospects of promising online sales. Service attributes can be included in increasing online sales at Karawang using the Customer Satisfaction Index (CSI) method. The result of the Customer Satisfaction Index (CSI) is 78.43% which means that overall consumers who live in Karawang and have been shopped online are satisfied with the development of online shopping. This research was conducted in Karawang. The data used are primary data and secondary data. The sampling method is a non-probability sampling method, while the non-probability sampling method used sampling purposes.

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