ANALYSIS OF ADVERTISING ROLLS CONVERSION ON THE EDUCATIONAL SERVICES MARKET

2021 ◽  
Vol 1 (3) ◽  
pp. 5-12
Author(s):  
Anastasia Sergeevna Mordacheva ◽  
◽  
Mafura Kusmanovna Uandykova ◽  
Keyword(s):  
Data Analysis ◽  
Internet Marketing ◽  
Educational Services ◽  
The Internet ◽  
Classification Models ◽  
Web Analytics ◽  
Promotion Policy ◽  
Correlation And Regression Analysis ◽  
Physical Representation ◽  
Advertising Company

Conversion in advertising – the ratio of the number of ad impressions to the number of hits to the advertiser; Conversion in Internet marketing is the ratio of site visitors who performed the desired action (clicked on a link, voted, bought) to the total number of site visitors. As a result of the work of an advertising company, many indicators are recorded in an organization. The datasets collected in this way can be further processed by means of mathematical modeling and tools for working with big data. The result is unique predictive and classification models that are the physical representation of error correction. The current work presents econometric data analysis using the RStudio correlation and regression analysis tools. As a result, it is expected to obtain a model for assessing the results of advertising campaigns or their intermediate stages for the prompt adjustment of the product promotion policy. Data analysis collected during the period of advertising campaigns is an indepth study of advertising using web analytics and established metrics. Tools such as Google Adwords or Yandex.Direct provide a number of tools for analyzing the effectiveness of advertising for company products (in our case, these are educational services) on the Internet.

scholarly journals Models and Methods of Promoting Educational Services in the Internet Marketing

2018 ◽  
Vol 3 (4) ◽  
pp. 298
Author(s):  
А М Prokhorova ◽  
I Y Shpolyanskaya
Keyword(s):  
Internet Marketing ◽  
Educational Services ◽  
The Internet

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RELEVANCE OF APPLICATION OF CONTENT MARKETING AS A TOOL OF INTERNET-MARKETING

2017 ◽  
Author(s):  
Myroslava Fesh ◽  
◽  
Larysa Zaporоzhan ◽  
Natalia Maziy ◽  
◽  
...  
Keyword(s):  
Public Relations ◽  
Direct Marketing ◽  
Internet Marketing ◽  
Expert Assessment ◽  
The Internet ◽  
Sales Growth ◽  
Web Analytics ◽  
Search Marketing ◽  
Advertising And Promotion ◽  
Content Marketing

The article considers methods of attracting the target audience with the help of information in the form of pictures, videos, text and infographics. The specifics of content marketing tools and its connection with the perception of customers, as well as the complexity and duration of creation are determined. The article also considers an outdated type of content marketing - e-mail marketing and given ways to resuscitate it. The main pros and cons of promotion through content marketing are considered. Comprehensive Internet marketing uses all possible channels of advertising and promotion of resources on the Internet to increase site traffic and sales growth. There are six main categories of areas: search marketing, social media promotion, direct or direct marketing, public relations, video marketing and web analytics. These categories are analyzed from positions that are of interest to the company. The analysis concluded that the need to use Internet marketing as a tool for business development. The potential of Internet marketing is huge, and the opportunities that open up to companies when using it deserve a comprehensive expert assessment and active use. Comprehensive Internet marketing uses all possible channels of advertising and promotion of resources on the Internet to increase site traffic and sales growth. Internet marketing in principle consists of 6 categories: search marketing; promotion on social networks; direct or direct marketing; PR (public relations); video marketing; web analytics. All types of Internet marketing have their own goals, methods and principles of work, but, in the end, the ultimate goal is still to raise business to a new level, increase business profits. The article pays special attention to the blogosphere as the most effective way to advance in the long run in terms of expert component and SEO- optimization.

scholarly journals FEATURES OF THE ORGANIZATION OF CONTEXT ADVERTISING OF THE HIGHER EDUCATIONAL INSTITUTION

2020 ◽  
pp. 52-59
Author(s):  
Елена Геннадьевна Белоконская ◽  
Наталья Андреевна Чумакова
Keyword(s):  
Online Advertising ◽  
Educational Institution ◽  
Internet Marketing ◽  
Educational Institutions ◽  
Educational Services ◽  
The Internet ◽  
Promotion Strategy ◽  
Contextual Advertising ◽  
Higher Educational ◽  
The University

Contextual advertising is one of the most popular internet marketing tools. In the article, the authors investigate the problem of how it is possible to apply online advertising to promote the university and educational services. The traditional tools of marketing communications used by educational institutions are considered, as well as the most relevant communication channels using the Internet. The promotion strategy through contextual advertising of a higher educational institution has been developed to solve the problem of attracting applicants. Recommendations for launching an advertising campaign for an educational institution using the Yandex.Direct service are given

Topical Issues of Developing the Internet Marketing in the Region

2018 ◽  
Vol 12 (1) ◽  
pp. 94-97
Author(s):  
Naida A. Kazibekova ◽  
◽  
Magrifa N. Agasieva ◽  
Zamira M. Ismieva
Keyword(s):  
Internet Marketing ◽  
The Internet

Effectiveness of Supervised Classification Models for Hate Speech on Twitter

2020 ◽  
Author(s):  
Kunal Srivastava ◽  
Ryan Tabrizi ◽  
Ayaan Rahim ◽  
Lauryn Nakamitsu
Keyword(s):  
Supervised Classification ◽  
Hate Speech ◽  
The Internet ◽  
Classification Models ◽  
Personal Attack ◽  
Political Beliefs ◽  
The Many ◽  
Primary Medium ◽  
Offensive Speech

<div> <div> <div> <p>Abstract </p> <p>The ceaseless connectivity imposed by the internet has made many vulnerable to offensive comments, be it their physical appearance, political beliefs, or religion. Some define hate speech as any kind of personal attack on one’s identity or beliefs. Of the many sites that grant the ability to spread such offensive speech, Twitter has arguably become the primary medium for individuals and groups to spread these hurtful comments. Such comments typically fail to be detected by Twitter’s anti-hate system and can linger online for hours before finally being taken down. Through sentiment analysis, this algorithm is able to distinguish hate speech effectively through the classification of sentiment. </p> </div> </div> </div>

Intra-Sentential Code-Switching among Bilingual Saudis on Twitter

2018 ◽  
Vol 10 (2) ◽  
pp. 1
Author(s):  
Hussein Ali Habtoor ◽  
Ghzail Faleh Almutlagah
Keyword(s):  
Data Analysis ◽  
Language Contact ◽  
Qualitative Method ◽  
Code Switching ◽  
Social Aspects ◽  
The Internet ◽  
Common Phenomenon

Code switching (CS) is a common phenomenon in language contact situations wherein bilinguals utilize two languages in the same context. This study investigated the occurrence of intra-sentential code switching by 12 bilingual Saudi females on twitter who differed in age and education. The data were collected by taking screenshot for 1260 tweets. Data were analysed statistically to show the phenomena of Arabic- English code switching. Moreover, a qualitative method was used for data analysis. Findings of the study showed that code-switching was observed clearly on twitter and that intra-sentential code-switching occurs frequently. It was also observed that at the level of particular syntactic categories in Arabic-English CS, nouns were the most often switched elements in the corpus. This study focused on nouns and verbs as examples of these syntactic categories of CS. English as inserted language was mostly used by participant, so the study focused on Arabic sentences in which English is the embedded language. Finally, it is found that the most inserted words in English were related to the internet and other social aspects. 

Design of Survey Analysis System Based on Data Visualization

2011 ◽  
Vol 403-408 ◽  
pp. 1491-1494
Author(s):  
Wei Yu
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Social Science ◽  
Data Visualization ◽  
The Internet ◽  
Survey Analysis ◽  
Science Study ◽  
Social Science Study ◽  
Analysis System ◽  
Three Phases

Questionnaire Survey is one of the most popular methods in Social Science study, the process of which consists of three phases: data collection, analysis and representation. At present, the practical operations of the three phases are still backward, and the methods used in data analysis and statistic are still simple. This paper designed a Survey Analysis System based on data visualization, which can not only realize survey on the internet, but also brought data visualization into the phases of data analysis and representation, so as to help users to obtain and operate data visually and handily.

Puzzle sebagai solusi peningkatan motivasi belajar siswa

At- Tarbawi ◽  
2021 ◽  
Vol 13 (1) ◽  
pp. 16-27
Author(s):  
Suratiningsih Suratiningsih
Keyword(s):  
Content Analysis ◽  
Data Analysis ◽  
Data Collection ◽  
Learning Motivation ◽  
The Internet ◽  
Data Analysis Technique ◽  
Library Research ◽  
Analysis Technique ◽  
The Media ◽  
Data Collection Technique

The research aims to describe the puzzling media as a solution to increase the learning motivation of elementary /MI student. This research is library research. It is a method that the data which is needed in completing research comes from library sources i.e. include books, encyclopedias, dictionaries, journals, documents, magazines, etc as well as various sources on the internet. The data collection technique used in this research is documentation. Documentation means looking for data about things in the form of notes, books, papers, articles, journal, and so on. Then, the data analysis technique used in this study is content analysis. In this analysis, the process of selecting, comparing, and combining various meanings will be found to be relevant. The media is an intermediary or introduction. Puzzle media can improve the students’ motivation to keep trying to solve problems. It is fun for students because it can be repeated. The challenges in the puzzle game will give you an addictive effect to always try and try until they are successful.

Internet marketing tool – SEO-optimization of the enterprise site

2021 ◽  
pp. 84-89
Author(s):  
Ihor Ponomarenko ◽  
Alina Sapian
Keyword(s):  
Search Engine ◽  
Research Methodology ◽  
Internet Marketing ◽  
Target Audience ◽  
Digital Marketing ◽  
The Internet ◽  
Digital Environment ◽  
Important Place ◽  
Search Engine Optimization ◽  
Web Resource

The purpose of this article is to consider issues related to the peculiarities of the use of search engine optimization in the implementation of a comprehensive marketing strategy in the digital environment. Research methodology. The research methodology is system-structural and comparative analyzes (to study the application of search engine optimization in the process of improving the efficiency of the company on the Internet); monograph (the study of various software solutions in the field of digital marketing); eco- nomic analysis (when assessing the effectiveness of the use of SEO in the process of attracting the target audience and its impact on the growth of conversions). The scientific novelty – features of using search engine optimization as an effective tool of digital marketing in modern conditions are revealed. The expediency of using SEO to increase the level of competitiveness of the company on the Internet is proved. A set of Internet marketing measures to strengthen the company’s communications with the target audience in the digital environment is revealed, as well as the role in this structure of search engine optimization is outlined. The expediency of building a semantic core as a basic element of search engine optimization of a company’s web resource and creating preconditions for long-term provision of high positions of the site in search services is proved. The subject of the research is the approach to the possibility of using search engine optimization methods in modern conditions to ensure a highly competitive position of the company and its web resources in the digital space in the long period. Conclusions. The digitalization of business leads to the intensification of the use of various digital marketing tools, among which search engine optimization occupies an important place. SEO-optimization of the company’s website involves the implementation of a set of measures aimed at increasing the place of the re- source in search results. Innovative approaches make it possible to integrate an up-to-date keyword list into important elements of a company’s web resource and to constantly update libraries in order to ensure high search engine rankings. Keywords: audience, Internet marketing, search engine optimization, site, targeted traffic.

ROLE AND MAIN DIRECTIONS OF INTERNET MARKETING DEVELOPMENT

2017 ◽  
Author(s):  
Liudmyla Kurylo ◽  
◽  
Yaroslav Kozchenko ◽  
Keyword(s):  
Social Media ◽  
Retention Rate ◽  
Internet Marketing ◽  
Social Media Marketing ◽  
The Internet ◽  
Online Environment ◽  
Building Relationships ◽  
Internet Users ◽  
The Usa ◽  
The Moment

The author conducted a study of the role and actual functions of Internet marketing nowadays, analyzed the latest publications and studies of domestic and foreign scientists relating to Internet marketing. The definitions of Internet marketing by various scientists were considered. It was determined by the problematic that exists in the field of internet marketing at the moment. A review of modern tools we identified the main tools of Internet marketing, by which the communication occurs on the Internet: SEO (Search Engine Optimisation), search (paid) advertising, Media advertising, SMM (Social Media Marketing) social media marketing, content marketing, E-mail marketing; Hootsuit's company research analysis determined the number of Internet users and purchasing power in the online environment, which averaged 500 USD per year. The number of Internet users in the online environment averaged 500 USD per year. And also to prioritise specific types of products. We have also identified that search engines are the main source of learning new information for consumers. Having analysed the dynamics of internet penetration in Ukraine, it appears that the number of internet users increased by 8% in 2019, with 22.96 million Ukrainians using the internet at the end of 2019. The article examines the possibilities of Internet marketing tools that become available when using such a tool as web analytics, including: personalised offers to customers, building relationships with customers, after a purchase is made and increasing their retention rate. A study of advertising costs on the social network Facebook, during the presidential elections in Ukraine in 2019 and during the presidential race in the USA in 2020 was conducted. And also defined the role played by social networks in building relationships with the target audience. During the research, recommendations for the use of the main tools of Internet marketing were made and it was determined which business areas are not suitable for each of the tools. Based on the research and statistical data was predicted directions of development of Internet marketing.

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