Topical Issues of Developing the Internet Marketing in the Region

2018 ◽  
Vol 12 (1) ◽  
pp. 94-97
Author(s):  
Naida A. Kazibekova ◽  
◽  
Magrifa N. Agasieva ◽  
Zamira M. Ismieva
Keyword(s):  
Internet Marketing ◽  
The Internet

Internet marketing tool – SEO-optimization of the enterprise site

2021 ◽  
pp. 84-89
Author(s):  
Ihor Ponomarenko ◽  
Alina Sapian
Keyword(s):  
Search Engine ◽  
Research Methodology ◽  
Internet Marketing ◽  
Target Audience ◽  
Digital Marketing ◽  
The Internet ◽  
Digital Environment ◽  
Important Place ◽  
Search Engine Optimization ◽  
Web Resource

The purpose of this article is to consider issues related to the peculiarities of the use of search engine optimization in the implementation of a comprehensive marketing strategy in the digital environment. Research methodology. The research methodology is system-structural and comparative analyzes (to study the application of search engine optimization in the process of improving the efficiency of the company on the Internet); monograph (the study of various software solutions in the field of digital marketing); eco- nomic analysis (when assessing the effectiveness of the use of SEO in the process of attracting the target audience and its impact on the growth of conversions). The scientific novelty – features of using search engine optimization as an effective tool of digital marketing in modern conditions are revealed. The expediency of using SEO to increase the level of competitiveness of the company on the Internet is proved. A set of Internet marketing measures to strengthen the company’s communications with the target audience in the digital environment is revealed, as well as the role in this structure of search engine optimization is outlined. The expediency of building a semantic core as a basic element of search engine optimization of a company’s web resource and creating preconditions for long-term provision of high positions of the site in search services is proved. The subject of the research is the approach to the possibility of using search engine optimization methods in modern conditions to ensure a highly competitive position of the company and its web resources in the digital space in the long period. Conclusions. The digitalization of business leads to the intensification of the use of various digital marketing tools, among which search engine optimization occupies an important place. SEO-optimization of the company’s website involves the implementation of a set of measures aimed at increasing the place of the re- source in search results. Innovative approaches make it possible to integrate an up-to-date keyword list into important elements of a company’s web resource and to constantly update libraries in order to ensure high search engine rankings. Keywords: audience, Internet marketing, search engine optimization, site, targeted traffic.

ROLE AND MAIN DIRECTIONS OF INTERNET MARKETING DEVELOPMENT

2017 ◽  
Author(s):  
Liudmyla Kurylo ◽  
◽  
Yaroslav Kozchenko ◽  
Keyword(s):  
Social Media ◽  
Retention Rate ◽  
Internet Marketing ◽  
Social Media Marketing ◽  
The Internet ◽  
Online Environment ◽  
Building Relationships ◽  
Internet Users ◽  
The Usa ◽  
The Moment

The author conducted a study of the role and actual functions of Internet marketing nowadays, analyzed the latest publications and studies of domestic and foreign scientists relating to Internet marketing. The definitions of Internet marketing by various scientists were considered. It was determined by the problematic that exists in the field of internet marketing at the moment. A review of modern tools we identified the main tools of Internet marketing, by which the communication occurs on the Internet: SEO (Search Engine Optimisation), search (paid) advertising, Media advertising, SMM (Social Media Marketing) social media marketing, content marketing, E-mail marketing; Hootsuit's company research analysis determined the number of Internet users and purchasing power in the online environment, which averaged 500 USD per year. The number of Internet users in the online environment averaged 500 USD per year. And also to prioritise specific types of products. We have also identified that search engines are the main source of learning new information for consumers. Having analysed the dynamics of internet penetration in Ukraine, it appears that the number of internet users increased by 8% in 2019, with 22.96 million Ukrainians using the internet at the end of 2019. The article examines the possibilities of Internet marketing tools that become available when using such a tool as web analytics, including: personalised offers to customers, building relationships with customers, after a purchase is made and increasing their retention rate. A study of advertising costs on the social network Facebook, during the presidential elections in Ukraine in 2019 and during the presidential race in the USA in 2020 was conducted. And also defined the role played by social networks in building relationships with the target audience. During the research, recommendations for the use of the main tools of Internet marketing were made and it was determined which business areas are not suitable for each of the tools. Based on the research and statistical data was predicted directions of development of Internet marketing.

Information technologies in the activities of destination management organizations

2014 ◽  
Vol 20 (1) ◽  
pp. 61-70
Author(s):  
Jacek Borzyszkowski
Keyword(s):  
Information Systems ◽  
Information Technologies ◽  
Systems Design ◽  
Organizational Structures ◽  
Internet Marketing ◽  
The Internet ◽  
Average Value ◽  
Modern Information ◽  
Destination Management Organizations ◽  
Modern Technologies

The purpose – The purpose of the article was an attempt to assess the significance of two spheres connected with the functioning of DMOs, i.e. internet marketing and the development of modern technologies and information systems. Design – The study covers theoretical issues connected with the essence of destination management organizations as the basic organizational structures in the tourism sector, and with the significance of the Internet and modern information technologies in the activities of these organizations. The second part of the study covers the empirical issues of the problem analyzed. Approach and methodology – Apart from theoretical deliberations, it provides the review of previous research. Moreover, the results of the author’s research were used with the aid of the diagnostic survey technique. The results from 53 DMOs that represent 19 European states were obtained. Findings – The quantity of expenditures on information technologies was defined in the structure of the total expenditures on the part of DMOs. The average value for all the organizations under analysis was 10.9%. Owing to the application of the point grading method (Likert scale), it was demonstrated that internet marketing and the development of modern technologies and information systems are becoming increasingly more important areas of the activities. Originality of the research – The originality is evident in the insights it provides about use of modern information technologies and the Internet in the activities of DMO. The empirical deliberations presented in this article should become an important point of reference for many DMOs and should emphasize the growing significance of information technologies.

scholarly journals Stopień optymalizacji witryn internetowych obiektów turystyki wiejskiej dla wyszukiwarek internetowych

2018 ◽  
Vol 105 (2) ◽  
pp. 110-121 ◽  
Author(s):  
Karol Król
Keyword(s):  
Rural Areas ◽  
Search Engines ◽  
Internet Marketing ◽  
Rural Tourism ◽  
The Internet ◽  
Significant Relation ◽  
Basic Tool ◽  
Internet Applications ◽  
Marketing Activities ◽  
Overnight Stays

Profitability of touristic activity conducted at rural areas usually depends on the number of provided overnight stays. Constant inflow of customers is particularly significant for objects that conduct commercialised activity. It would not be possible without marketing activities in the Internet. A website is a basic tool in the internet marketing. The website prepared with a view to perform certain functions may be ineffective when it will not be visible in search results. This visibility can be increased by optimization activities. The aim of the research was to measure the level of optimization of websites of rural tourism objects for search engines. The surveys were performed in the set of 712 websites in the form of the SEO audit by means of the selected internet applications. Evaluation of the level of optimization of every website was obtained using the method of unitarization. It was proved by means of the Pearson linear correlation that significant relation between websites’ responsivity and the level of their optimization for search engines took place. There are two recommendations that result from the surveys: the owners of rural tourism objects should adapt their websites to mobile devices and concentrate their activities on gaining contents generated by users.

Shopping Agent Web Sites

2011 ◽  
pp. 222-231
Author(s):  
Ming Wang
Keyword(s):  
Web Sites ◽  
Internet Marketing ◽  
Agent Technology ◽  
The Internet ◽  
Price Information ◽  
Comparison Shopping ◽  
Online Shoppers ◽  
Software Programs ◽  
The Web

This chapter introduces the shopping agent technology as a new Internet marketing trend. The recent development of shopping agent Web sites has offered online shoppers an excellent comparative shopping environment. Shopping agent Web sites, also called shopping agents or shopping bots, are software programs that search the Internet stores on the Web and find products that meet a buyer’s specifications. Not only do these agent Web sites bring comparative product and price information from individual merchants’ Web sites, but also provide the online merchant ratings to customers. In summary, these agent Web sites take a query, search the Web sites of individual merchants that may have the product sought, bring back the results, and present them in a consolidated and compact format that allows comparison shopping at a glance.

Analysis of the Variables which Determine a Good E-Marketing Strategy

2011 ◽  
pp. 152-168
Author(s):  
Beatriz Sainz de Abajo ◽  
Isabel de la Torre Díez ◽  
Miguel López Coronado
Keyword(s):  
Marketing Strategy ◽  
Customer Relationship Management ◽  
Search Engines ◽  
Relationship Management ◽  
Strategic Plan ◽  
Internet Marketing ◽  
Global Market ◽  
Customer Relationship ◽  
The Internet ◽  
E Mail

Internet marketing covers all aspects related to the promotion and sale of a product or service through the Internet. This chapter demonstrates how adequate planning is fundamental in a Small and Medium-sized Enterprise (SME) to increase sales. The objective is to analyze the aspects which must be taken into consideration when developing a good e-marketing strategy and to study some of the different alternatives that the Internet and e-marketing make available to us: e-mail marketing, viral e-marketing, geomarketing, and positioning within search engines. Also the concept of Customer Relationship Management (CRM) will be analyzed. The leap into the global market is not easy and the reduction in budgets has inspired marketing professionals to adopt strategies which can be measured and the results controlled, pointing out that the online tactics and tools used by the vast majority of marketing professionals in their strategic plan are banners, search engines, and e-mail.

Internet Marketing & SMEs

2009 ◽  
Vol 1 (4) ◽  
pp. 19-39 ◽  
Author(s):  
Daniel John Doiron
Keyword(s):  
Web Sites ◽  
Web Site ◽  
Small And Medium Enterprises ◽  
Internet Marketing ◽  
Online Marketing ◽  
The Internet ◽  
Industrialized Countries ◽  
Traditional Media ◽  
Medium Enterprises ◽  
Tools And Techniques

Small and medium enterprises (SMEs) have been adopting the internet at a feverish pace. Recent studies have shown that up to 85% of SMEs in industrialized countries have web sites, yet less than half are utilizing these web sites to securely transact with their customers. Consumer media consumption is moving away from traditional media, like newspapers, to the internet. These revelations coupled with the growth of tools and techniques available to support online marketing, make it a perfect time for SMEs to market their web sites and ultimately succeed online. In this chapter we will present and support the hypothesis that SMEs should stop investing in their web site’s design and functionality and start investing in efforts to market their web sites online, no matter how lousy their web site may be in comparison to today’s standards. With the support of two case studies, illustrating the successful utilization of internet marketing by two very different SMEs, we will relate how a SME can effectively market their web site online. We will also discuss the tools and techniques available to help an SME successfully begin a journey of internet marketing.

Internet Marketing and Consumers Online

2012 ◽  
Vol 2 (3) ◽  
pp. 70-82 ◽  
Author(s):  
Neha Jain ◽  
Vandana Ahuja ◽  
Y. Medury
Keyword(s):  
Consumer Behavior ◽  
Internet Marketing ◽  
The Internet ◽  
Behavioral Patterns ◽  
Web Traffic ◽  
Consumer Intentions ◽  
Consumer Data ◽  
Consumer Intelligence ◽  
The Relationship

The internet plays two important roles in marketing-influencing consumer behavior and harnessing consumer intelligence. While its vital for organizations to evaluate consumer intentions and provide consumers the necessary information they are looking for, equally important is the need for collecting consumer data by studying the consumer behavioral patterns on the internet and subsequently nurturing long term relationships with consumers. This study aims at identifying the dimensions of website attributes that represent intentions of consumers for visiting product and brand websites and examines the relationship between various website attributes, with respect to the function performed by the attribute. The methods on how the results were obtained and used will be explored further in this article. This research will be further used for analyzing website attributes with respect to Web Traffic, Website Reputation, Alexa Reach & Readability.

scholarly journals Internet Marketing Adoption by Iranian Distribution Industry

2018 ◽  
Vol 9 (2) ◽  
pp. 33-61
Author(s):  
Sepideh Zahiri ◽  
Hatem El-Gohary ◽  
Javed Hussain
Keyword(s):  
Developing Countries ◽  
Middle East ◽  
Technology Adoption ◽  
Empirical Research ◽  
New Technology ◽  
Internet Marketing ◽  
Developed Countries ◽  
Marketing Strategies ◽  
The Internet ◽  
New Technology Adoption

This article describes how although the internet has become a significant platform for the advancement of marketing strategies and developments, there have been inadequate empirical research efforts concerning its adoption for conducting internet marketing in developing countries, specifically in the Middle East area, and more particularly in Iran. Previous studies investigated internet marketing adoption and acceptance extensively, by employing different theories of new technology adoption in developed countries, while there have been inadequate empirical research efforts concerning its adoption in developing countries. It is widely recognised that the adoption of internet marketing can offer substantial opportunities for Small and Medium Sized Enterprises (SMEs). In developing countries, internet marketing opportunities can be a meaningful approach for SMEs to be able to compete with large businesses and to access, with lowest possible costs, targeted customers.

Industries, artists, friends and fans: Marketing young adult fictions online

First Monday ◽  
2009 ◽  
Author(s):  
Leonie Margaret Rutherford
Keyword(s):  
Young Adult ◽  
Publishing Industry ◽  
Internet Marketing ◽  
Literary Fiction ◽  
The Internet ◽  
Entertainment Media ◽  
Ongoing Relationship ◽  
Online Strategies

The Internet has facilitated the coming together of formerly more separated youth taste cultures, such that literary, screen and graphic fandoms now more readily overlap. Media industries have invested in online strategies which create an ongoing relationship between producers and consumers of entertainment media texts. Using the Internet marketing campaign for Stephenie Meyer’s Twilight saga as a case study, the paper examines the role of the publishing industry in marketing popular teen literary fiction through online channels in ways that often disguise promotional intent.

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