Strategic Planning for Social Media in Libraries

2015 ◽  
pp. 250-262 ◽  
Author(s):  
Esabel Maisiri ◽  
Elisha Mupaikwa ◽  
Similo Ngwenya
Keyword(s):  
Social Media ◽  
Strategic Planning ◽  
Media Use ◽  
Strategic Plan ◽  
Sampling Technique ◽  
Library Services ◽  
Social Media Use ◽  
Strategic Plans ◽  
Short Space ◽  
Use Of Social Media

Like in any endeavor, adoption and use of social media requires planning. However, this is not the case in Zimbabwe. To assess the situation, a study was conducted among different type of libraries in the country. Purposive sampling technique was adopted. The objectives were to find out the libraries which had social media strategic plans, and, among those which had none, to establish the extent to which social media use policies and principles corresponded to the basic strategic plan model. Results indicated that adopted tools include Facebook, Wikis, YouTube, Blogs, Twitter, Skype, Flicr, Ning, and LinkedIn. Reasons for adoption included being trendy as well as to enhance the library's efficiency, and goals included to continuously avail information in a variety of formats to clients within a short space of time and to effectively market library services. However, no library had a written social media strategic plan. The principles and policies for using social media covered strategies for implementation, surveillance, and monitoring of platforms for accountability.

scholarly journals Social Media Use Among Library and Information Science Students: A Case Study

2021 ◽  
Vol 1 (3) ◽  
pp. 27-36
Author(s):  
Mathias Gabriel Kasa ◽  
Jamilu Muhammad Isah ◽  
Mohammed Shehu ◽  
Shehu Allahde ◽  
Sunday Ladipo
Keyword(s):  
Social Media ◽  
Undergraduate Students ◽  
Information Science ◽  
Media Use ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Library And Information Science ◽  
Full Time ◽  
Social Media Use ◽  
Use Of Social Media

The purpose of this study is to identify the prevailing conditions of social media use among undergraduate students of Library and Information Science in a Nigerian University. Simple random sampling technique was used to select a sample of 180 full-time undergraduate students purposely. Descriptive statistics was used to analyze data collected through the administration of questionnaire. Research findings showed that a great number of students of Library and Information Science are addicted to social media for wrong academic purposes. The levels of addiction varied according to four Likert scale type. The highly addiction was among student using WhatApp (40.82%) and not addicted among students using BB chat (13.12%). The demographic indicators provided the obvious results of singles (77.78%) possessing prevalence tendency of addiction, and surprisingly those between the ages of 27-30 (40%) were most addicted. The paper recommends awareness programmes that are tailored to reveal the ills of social media addiction and pave ways to balance use of social media platforms that benefit academic activities among students.

Durasi Penggunaan Media Sosial Dan Insomnia Pada Remaja

2020 ◽  
Vol 2 (1) ◽  
pp. 37
Author(s):  
I Gede Purnawinadi ◽  
Stela Salii
Keyword(s):  
High School ◽  
Social Media ◽  
Media Use ◽  
Sampling Technique ◽  
P Value ◽  
Social Media Use ◽  
Cross Sectional ◽  
Spearman Correlation Test ◽  
Use Of Social Media ◽  
Relationship Of

Rest and sleep are physiological needs that must be met by every teenager. The inability of teenagers in managing time to use social media will have an impact on irregular sleep patterns so that the occurrence of insomnia. This study aims to determine the relationship of the duration of social media use with insomnia in teenager at Advent Klabat Manado High School. The method used in this study is an analytic survey with cross sectional approach. Data of 155 respondents were collected using a questionnaire through a total sampling technique. Data were analyzed bivariately using the spearman correlation test. The results of this study descriptively that there were 91 respondents (58.7%) dominant with a moderate duration of social media use (3-4 hours a day) and 99 respondents (56.8%) had moderate insomnia. There is a strong and positive correlation between the duration of social media use and the incidence of insomnia in adolescents at Manado Klabat Advent High School (p value = 0.00 <0.05, with r = 0.739). It is expected that teenagers to reduce the use of social media and replace with other useful activities, for researchers can then analyze specifically the types of social media that are often used by teenagers. Keywords: duration, use of social media, insomnia, teenagers

scholarly journals Discourse on Social Media Use and Reading Culture of Nigerian Youths

2020 ◽  
Vol 9 (6) ◽  
pp. 105
Author(s):  
Majority Oji ◽  
Joshua A. Erubami
Keyword(s):  
Social Media ◽  
New Media ◽  
Media Use ◽  
Sampling Technique ◽  
Social Media Use ◽  
Media Technologies ◽  
The Social ◽  
Reading Culture ◽  
Use Of Social Media ◽  
Multistage Sampling

There is a growing public concern over the perceived decline in the reading culture of youths in Nigeria. A wider section of analysts strongly insinuate that the increasing use of social media and other new media technologies is the most significant cause of this social ill; hence, emphasis has been placed on how to control the use of online platforms principally for social interaction in Nigeria. This study examines the nature of relationship between social media use and the reading culture of Nigerian youths. Using a survey of 1,000 youths selected from Nigeria’s South-south geopolitical zone through a multistage sampling technique, the study found that 94.3% of the respondents use the social media and there is a generally poor culture of reading among young Nigerians. Contrary to popular opinion however, the study found a weak and insignificant relationship between social media use and reading culture (rho = 0.241, p> 0.05). Nevertheless, reading culture tended to be positively and significantly associated with certain demographic variables such as sex (.787**), education (.731**) and employment status (.654**). The study recommends the urgent reinvigoration of societal campaigns aimed at improving the reading culture of youths through the provision of a favourable socio-economic environment that encourages people to read.

Social Media Use and Students’ Health-Lifestyle Modification in University of Calabar, Nigeria

2019 ◽  
Vol 5 (1) ◽  
pp. 47
Author(s):  
Ntongha Eni Ikpi ◽  
Veronica Akwenabuaye Undelikwo
Keyword(s):  
Social Media ◽  
Undergraduate Students ◽  
Lifestyle Modification ◽  
Media Use ◽  
Survey Design ◽  
Health Sector ◽  
Positive Health ◽  
Social Media Use ◽  
Health Lifestyle ◽  
Use Of Social Media

The use of social media platforms has over the years become a veritable tool for individuals, groups, institutions and corporate bodies for the promotion of health and wellness. In recent times, social media has become one of the most potent agents of the media through which health issues are addressed as well as generated and disseminated to different populations in society. The study was conducted to examine social media use and students’ health lifestyle modification in the University of Calabar, Nigeria. It sought to determine the extent to which students’ use of social media (Facebook, Twitter, and WhatsApp) influences the modification of their health-related lifestyles such as eating habits, sexual behaviour, cigarette and alcohol consumption, drug use and the engagement in fitness activities. The study adopted a randomized descriptive survey design and used a sample of 300 undergraduate students. The questionnaire was the main instrument used for collection of data while simple percentages and means were used to determine the difference between the expected mean of 2.50 and the observed means across various items in the questionnaire. The results showed that apart from Twitter, social media use by University of Calabar students has significantly influenced the modification of their health lifestyles. Since social media has become a veritable tool for the promotion of positive health lifestyle, effort should be made by government through the health sector to create more awareness among students and the entire population of social media users, on the health benefits accruing from use of social media.

scholarly journals Social Media Adoption, Usage And Impact In Business-To-Business (B2B) Context: A State-Of-The-Art Literature Review

2021 ◽  
Author(s):  
Yogesh K. Dwivedi ◽  
Elvira Ismagilova ◽  
Nripendra P. Rana ◽  
Ramakrishnan Raman
Keyword(s):  
Social Media ◽  
Media Use ◽  
State Of The Art ◽  
Relevant Literature ◽  
Comprehensive Analysis ◽  
Social Media Use ◽  
Weight Analysis ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
Business To Business

AbstractSocial media plays an important part in the digital transformation of businesses. This research provides a comprehensive analysis of the use of social media by business-to-business (B2B) companies. The current study focuses on the number of aspects of social media such as the effect of social media, social media tools, social media use, adoption of social media use and its barriers, social media strategies, and measuring the effectiveness of use of social media. This research provides a valuable synthesis of the relevant literature on social media in B2B context by analysing, performing weight analysis and discussing the key findings from existing research on social media. The findings of this study can be used as an informative framework on social media for both, academic and practitioners.

How and why Organisations Use Social Media: Five Use Types and their Relation to Absorptive Capacity

2017 ◽  
Vol 32 (2) ◽  
pp. 194-209 ◽  
Author(s):  
Daniel Schlagwein ◽  
Monica Hu
Keyword(s):  
Social Media ◽  
Knowledge Management ◽  
Absorptive Capacity ◽  
Media Use ◽  
Social Media Use ◽  
The Past ◽  
Key Informant ◽  
Use Of Social Media ◽  
Trade Press ◽  
Consulting Companies

In this paper, we examine the relation between social media use and the absorptive capacity of organisations. Over the past 10 years, many organisations have systematically adopted social media. Trade press and consulting companies often claim that the systematic use of social media increases the performance of organisations. However, such claims are typically neither empirically grounded nor theoretically examined. In this paper, based on key informant interviews at 20 organisations, we examine these claims empirically and theoretically. Firstly, we examine the ways in which social media are used by organisations. We identify five different social media use types that support different organisational purposes (broadcast, dialogue, collaboration, knowledge management and sociability). Secondly, we analyse how these five social media use types relate to organisations' absorptive capacity. We find that particular social media use types (e.g., dialogue) support organisations' absorptive capacity and, ultimately, their performance although others (e.g., sociability) do not.

scholarly journals The “anti-vax” movement: a quantitative report on vaccine beliefs and knowledge across social media

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Staci L Benoit ◽  
Rachel F. Mauldin
Keyword(s):  
Social Media ◽  
Media Use ◽  
Knowledge Score ◽  
Structured Interview ◽  
Social Media Use ◽  
Cross Sectional ◽  
Knowledge And Beliefs ◽  
Twitter Users ◽  
Use Of Social Media ◽  
Vaccine Information

Abstract Background Social media use has become a mainstay of communication and with that comes the exchange of factual and non-factual information. Social media has given many people the opportunity to speak their opinions without repercussions and create coalitionS of like-minded people. This also has led to the development of a community know as anti-vaxxers or vaccine deniers. This research explores the extent to which vaccine knowledge has reached on social media. Methods This cross sectional research explored the relationship between the spread of information regarding vaccines in relation to social media use. A sample of 2515 people over the age of 18 around the world completed the survey via a link distributed on Twitter, Facebook and Instagram. A series of questions on vaccine knowledge and beliefs were compounded to create an individual’s “knowledge score” and a “belief score”. Knowledge scores were ranked from low knowledge to high knowledge with increasing scores. Belief scores were ranked from belief in myths to disbelief in myths with higher scores. This score was then analysed, using a Welch test and post hoc testing when applicable, across demographics and questions relating to social media use. Results Significant relations were found in both the knowledge and belief categories, many of which were similar findings between the two. North Americans had significantly lower knowledge and belief scores compared to all other continents. While the majority of people primarily use Facebook, Twitter users were significantly more knowledgeable. It was also found that higher education was correlated with higher knowledge and belief scores. Conclusions Overall, these correlations are important in determining ways to intervene into the anti-vax movement through the use of social media. Cross demographics were not analysed in this study but could be in future studies. To better understand the social media exposures related to vaccine information a follow up structured interview research study would be beneficial. Note that due to the cross sectional nature of this study, causal relationships could not be made.

scholarly journals APPRECIATION OF SOCIAL MEDIA BY TOURIST ACCOMMODATION OWNERS IN GREECE

2021 ◽  
Vol 36 (2spl) ◽  
pp. 672-680
Author(s):  
Chrysa AGAPITOU ◽  
◽  
Evanthia RIZOU ◽  
Aggeliki KONSTANTOGLOU ◽  
Dimitrios FOLINAS ◽  
...  
Keyword(s):  
Social Media ◽  
Media Use ◽  
Primary Data ◽  
General Strategy ◽  
Social Media Use ◽  
Quantitative Survey ◽  
Use Of Social Media ◽  
Tourist Accommodation ◽  
Of Greece

The primary aim of this paper is to examine the use of social media by managers in the field of tourism, especially in small and medium-sized businesses in Greece. An explanatory quantitative survey has been applied to collect, process and analyze primary data using questionnaires answered by 302 tourist accommodation owners, originated from 35 prefectures across the mainland and the islands of Greece. The research has indicated that the degree of social media dynamics is also large in small and medium-sized businesses. Regarding the goals that every business wishes to achieve by using social media, it has come up that businessmen seem to be content with their simple preserve on social media and retain mainly an informative and advertising approach. Based of the findings, it has become apparent that social media use, even for advertising purposes, occurs but without being a part of a general strategy promotion, thus with no specific plan or goals, without realizing the benefits of their advantages, and with no results measurements.

scholarly journals SOCIAL MEDIA AND RELIGIOUS IDENTITY CHANGE AMONG MUSLIM ARAB WOMEN IN ISRAEL

2020 ◽  
Author(s):  
Aysha Agbarya ◽  
Nicholas John
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Religious Identity ◽  
Media Use ◽  
Arab Women ◽  
Identity Change ◽  
Structured Interviews ◽  
Social Media Use ◽  
Supportive Environment ◽  
Use Of Social Media

This study investigates the interface between increased religiousity among Muslim Arab women in Israel, and their social media use. To understand their use of social media as part of a profound change in social identity, fifteen semi-structured interviews were conducted with Muslim women aged 19-26 who are, or have been, social media users, who live in Israel, and who have become significantly more religious than they had previously been. The findings show two different logics of social media use in times of religious identity change. The first includes reconstructing social media ties to be an alternative, supportive environment, while the second relates to decision making based on the religious rules newly adopted by respondents. Two main social practices were related to the second kind of social media use: managing (and often removing) ties with male users, which raised profound personal dilemmas, and removing digital traces by deleting past posts and photos. Such decisions were made to obey religious rules rather than to gratify personal needs. Social media accompany and assist in the identity change, starting from its very beginnings, and throughout the process. While previous research shows that SNS tie management is an essential part of our identity, our findings show the religious identity of women to be a distinct case where religious rules guide behaviour and decision making. The very fact that these acts and dilemmas are visible to us is a result of paying special attention to identities in flux.

scholarly journals The Effect of Using Social Media on Job Satisfaction: Is There A Role for Job Engagement and Organization Engagement As a Mediator?

2021 ◽  
Vol 04 (07) ◽  
Author(s):  
Faradita Mahdani Ibrahim ◽  
Keyword(s):  
Job Satisfaction ◽  
Social Media ◽  
Work Engagement ◽  
Media Use ◽  
Social Media Use ◽  
Work Related ◽  
Organizational Engagement ◽  
Media Work ◽  
Use Of Social Media ◽  
The Relationship

This study aims to determine how the influence of the use of social media (Work-related social media use) and social media (Social-related social media use) on job satisfaction. In addition, to find out how the role of work engagement and organizational engagement, as a mediating variable in the relationship.The research was conducted in Indonesia with the analysis unit of the State Civil Servant (SCS) domiciled in Banda Aceh and Aceh Besar. A sample of 212 respondents obtained by using a questionnaire distribution technique using google form, data analysis using SEM-AMOS.The results of the analysis show that the use of social media (Work-related social media use) has no effect on job satisfaction, but the use of social media (Social-related social media use) is found to increase the job satisfaction of SCS.The results of the analysis also show that the use of social media (Work-related social media use) can increase work engagement, but has no effect on increasing organizational engagement. The use of social media (Social-related social media use) contributes to an increase in work engagement and organizational engagement. Furthermore, it was found that there was a significant effect of work engagement and organizational engagement on SCS job satisfaction. Work engagement and organizational engagement play a role as a mediating variable (partially) in the relationship between social media use (Social-related social media use) and job satisfaction. But there is no role as a mediating variable in the relationship between (Work-related social media use) and job satisfaction.

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