scholarly journals FOOD PHOTOGRAPHY PADA IKLAN DI INSTAGRAM

2021 ◽  
Vol 6 (1) ◽  
Author(s):  
Bobby Halim ◽  
Yosef Yulius
Keyword(s):  
Visual Rhetoric ◽  
Food Product ◽  
Point Of View ◽  
Semiotic Analysis ◽  
Close Point ◽  
The Media ◽  
Points Of View ◽  
Food Photography ◽  
The Relationship ◽  
Flat Lay

<div class="page" title="Page 1"><div class="layoutArea"><div class="column"><p><span>In an advertisement, sometimes there is a meaning that is not straightforwardly presented. Every product advertisement that uses the product is inseparable from the camera point of view. FOOD PHOTOGRAPHY ON ADVERTISING IN INSTAGRAM examines the relationship between camera placement (angle) in influencing the message conveyed by a product advertisement and how photography is used as visual rhetoric. The study was conducted qualitatively with a film semiotic analysis approach. Data on FOOD PHOTOGRAPHY ON ADVERTISING IN INSTAGRAM is grouped with only 1 structure, namely Visual Structure. It was analyzed diachronic using the signifier and signified views. </span></p><p><span>The purpose of this research is to find out and describe the meanings contained in food product advertisements on social media, where Instagram is the media chosen as the sample.<br /> This study uses several points of view in its study, namely a close point of view (Close Up), a Medium Viewpoint (Medium Close Up), and a flat point of view (flat lay). </span></p></div></div></div>

Die Macht der Bilder und Bilder der Macht: die sprachliche Konstruktion von Nationalismus und Konservatismus in der strategischen politischen Kommunikation von Vox España

2020 ◽  
Vol 136 (2) ◽  
pp. 538-566
Author(s):  
Sandra Issel-Dombert
Keyword(s):  
Language Use ◽  
Point Of View ◽  
Right Wing ◽  
Multimodal Discourse ◽  
The Social ◽  
Core Elements ◽  
The Media ◽  
Right Wing Populism ◽  
The One ◽  
The Relationship

AbstractFrom a theoretical and empirical linguistic point of view, this paper emphasizes the importance of the relationship between populism and the media. The aim of this article is to explore the language use of the Spanish right wing populism party Vox on the basis of its multimodal postings on the social network Instagram. For the analysis of their Instagram account, a suitable multimodal discourse analysis (MDA) provides a variety of methods and allows a theoretical integration into constructivism. A hashtag-analysis reveals that Vox’s ideology consists of a nativist and ethnocentric nationalism on the one hand and conservatism on the other. With a topos analysis, the linguistic realisations of these core elements are illustrated with two case studies.

scholarly journals Visual semiotics and automatic analysis of images from the Cultural Analytics Lab: How can quantitative and qualitative analysis be combined?

Semiotica ◽  
2019 ◽  
Vol 2019 (230) ◽  
pp. 121-142 ◽  
Author(s):  
Maria Giulia Dondero
Keyword(s):  
Quantitative Analysis ◽  
Point Of View ◽  
Close Reading ◽  
Semiotic Analysis ◽  
Distant Reading ◽  
Visual Semiotics ◽  
Quantitative Analyses ◽  
Object Of Study ◽  
The Relationship ◽  
Peircean Semiotics

AbstractIn this article we explore the relationship between semiotic analysis of images and quantitative analysis of vast image corpora, in particular the work produced by Lev Manovich and the Cultural Analytics Lab, called “Media Visualization.” Media Visualization has been chosen as corpus because of its metavisual operation (images are visualized and analyzed by images) and its innovating way of conceiving analysis: by visual instruments. In this paper semiotics is used as an approach to Media Visualization and taken as an object of study as well, especially visual semiotics. In this sense, a comparison between visual semiotics (close reading of small corpora) and quantitative analyses of images (distant reading of vast collections) are conducted from a semiotic point of view. Post-Greimassian semiotics guides this study with respect to the issue of the image-within-an-image and metavisual visualization; Peircean semiotics is employed to explain and develop the notion of diagram.

scholarly journals The corporeal meaning of language: A semiotic approach to musical glossolalia

Semiotica ◽  
2019 ◽  
Vol 2019 (229) ◽  
pp. 69-85
Author(s):  
Simona Stano
Keyword(s):  
Case Studies ◽  
Point Of View ◽  
Semiotic Analysis ◽  
Philosophical Discussion ◽  
Semiotic Approach ◽  
Relevant Case ◽  
Points Of View ◽  
Linguistic Approach

AbstractA number of studies have investigated glossolalia from different points of view, dealing with its various occurrences in the religious, psychopathological, and – more recently – also poetic and musical domains. The impossibility of fully understanding such a phenomenon through a purely linguistic approach has then increasingly emerged, pointing out the need to adopt a broader perspective. However, no extensive research has been developed on musical glossolalia – and especially on its non-religious forms – from such a point of view. The present paper aims precisely at filling this gap: philosophical discussion of existing literature and the semiotic analysis of particularly relevant case studies of glossolalia in the musical domain help us shed new light on the functioning mechanisms of such a phenomenon, hence suggesting effective tools for understanding how it acquires meaning and produces sense.

Soccer Players and Their Media-Related Behavior

2016 ◽  
Vol 4 (4) ◽  
pp. 367-384 ◽  
Author(s):  
Thomas Birkner ◽  
Daniel Nölleke
Keyword(s):  
Media Coverage ◽  
Point Of View ◽  
The Other ◽  
Soccer Players ◽  
Sport Communication ◽  
The Media ◽  
The One ◽  
Tabloid Press ◽  
The Relationship

Using the concept of mediatization, in this article, we analyze the relationship between sport and media from a sport-centered perspective. Examining the autobiographies of 14 German and English soccer players, we investigate how athletes use media outlets, what they perceive as the media’s influence and its logic, and—crucially—how this usage and these perceptions affect their own media-related behavior. Our findings demonstrate the important role of the media for the sports systems from the athlete’s point of view and demonstrate the research potential of mediatization as a fruitful concept in studies on sport communication. On the one hand, the sport stars reflect in their autobiographies that their status and income depend on media coverage; and on the other hand, they complain about the omnipresence of the media, especially offside the pitch and feel unfairly treated by the tabloid press, both in England and in Germany.

scholarly journals Conceptualization of South Ossetia conflict by Russian bloggers

2019 ◽  
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Cognitive Linguistics ◽  
Point Of View ◽  
Critical Discourse ◽  
Human Beings ◽  
South Ossetia ◽  
The Media ◽  
Media Narratives ◽  
The Relationship

The present study analyzes the narratives by Russian bloggers on the 2008 South-Ossetia conflict. This analysis of political discourse is underpinned by the principles of cognitive linguistics, developed on the basis of bodily experience of human beings. The combination of different approaches leads to a more comprehensive analysis and concise interpretation of events taking place in society. This cognitive-discursive perspective differs from traditional studies of mass media narratives which mostly base on Discourse Analysis (DA) and/or Critical Discourse Analysis (CDA), i.e., language in use is studied from the perspective of meaning on/ above the level of sentences and through the relationship between language and society, as well as language and power. Methodologically, this study was conducted on the basis of integrative speech analysis, critical discourse analysis, and cognitive linguistics. From the cognitive point of view, bloggers’ discourse is based on concepts evaluated positively (BENEFIT, FAIRNESS/HONORABLE CASE), negatively (CONQUER, PROBLEM, VANDALISM, NEGOTIATED MATCH), and neutrally (DEMONSTRATION, TEST). From the linguistic point of view, in their discourse, bloggers extensively use metaphors, which belong to the most effective ways of expressing opinions and are widely used by the media to create vivid images of the events described. A qualitative generalization of the data of content analysis proves that the attitude of Russian bloggers to the conflict is quite diverse, there is no consensus about how the war was fought, about its results, about the current situation and future prospects for the region.

scholarly journals La vinculación entre geopolítica y seguridad: algunas apreciaciones conceptuales y teóricas/ The link between geopolitics and security: a conceptual and theoretical assessment

2017 ◽  
pp. 111
Author(s):  
Lester Martin Cabrera Toledo
Keyword(s):  
Twentieth Century ◽  
Present Article ◽  
Point Of View ◽  
Theoretical Discussion ◽  
Holistic Understanding ◽  
Points Of View ◽  
Siglo Xx ◽  
The Relationship ◽  
Theoretical Assessment ◽  
The Way

El presente artículo establece una discusión teórica sobre la vinculación que existe entre la geopolítica y la seguridad. En este sentido, la discusión se aprecia desde un punto de vista en torno a la evolución que ha tenido la relación entre geopolítica y seguridad, particularmente sobre la forma en que se comprenden tanto los procesos conflictivos y los actores que se ven involucrados. Así, se establece la vinculación desde comienzos del siglo XX hasta la actualidad, donde se percibe la necesidad de comprender tanto a la geopolítica como a la seguridad desde otros puntos de vista en los que incluso sus elementos básicos se ven cuestionados. Se concluye que se requiere una comprensión holística de ambas perspectivas para entender y explicar los nuevos fenómenos conflictivos, sin descartar la totalidad de los postulados clásicos. ABSTRACTThe present article seeks to establish a theoretical discussion about the link between geopolitics and security. In this sense, the discussion is seen from a point of view on the evolution of the relationship between geopolitics and security, particularly on the way in which both conflicting processes and the actors involved are understood. Thus, it is established the linkage from the beginning of the twentieth century to the present, where it is perceived the need to understand both geopolitics and security from other points of view, in which even its basic elements are questioned. It concludes that a holistic understanding of both perspectives is required to understand and explain the new conflicting phenomena, without ruling out the totality of the classical postulates.

Advertising Sector in Turkey

2020 ◽  
pp. 287-304
Author(s):  
Eda Turanci
Keyword(s):  
Descriptive Analysis ◽  
Point Of View ◽  
Media Industry ◽  
Advertising Agencies ◽  
Advertising Industry ◽  
Global Industry ◽  
Goods And Services ◽  
The Media ◽  
Relationship Of ◽  
The Relationship

Advertising is a growing global industry that aims to create demand for products, goods, and services, and keeps demand alive and promotes and increases sales and profits. Advertising is also an important source of income for the media. The aim of this study is to examine both the development of the advertising industry in Turkey from a historical perspective and to shed light on the economic relationship of advertising within the media industry and consumption. In addition, the study aims to provide a brief descriptive analysis of the international advertising agencies operating in Turkey. In the current study, the economic functions of advertising can be split into two. One of these points to the relationship established with consumption and the other points to the relationship established with the media. Although it is not possible to limit the functions of advertising from an economic point of view, it has a certain limitation in terms of the scope and purpose of the study.

The West-East From Two Children's Points of View

2021 ◽  
pp. 858-874
Author(s):  
Murat Özdemir
Keyword(s):  
Discourse Analysis ◽  
Point Of View ◽  
Edward Said ◽  
Analysis Method ◽  
The West ◽  
Language And Culture ◽  
Eastern Culture ◽  
The Media ◽  
Points Of View

This study discussed whether the media is a tool that produces orientalist representations and whether the media is effective in the internalization of orientalism. The aim of the study is to identify the orientalist discourse in the language and culture of the media through discourse analysis method, and to discuss the effects of the media on the formation of self-orientalism as well as the instrumentality of the media on this issue. In the study, a sample of the documentary named Istanbul and Bristol in 1971 From Two Children's Point of View, which is a co-production of BBC-TRT, was taken, and the documentary was analysed with the orientalist discourse analysis method of Edward Said. As a result of the research, it was seen that the media has a discourse that alienates Eastern culture and is also a tool in the production and internalization of orientalism.

scholarly journals Authenticity, Reception and Media Reality

2012 ◽  
Vol 2 (1) ◽  
pp. 118-128
Author(s):  
Peter Kosmály
Keyword(s):  
Sensory Deprivation ◽  
Point Of View ◽  
Communication Strategy ◽  
Media Education ◽  
Media Ethics ◽  
Alternative Mode ◽  
Media Anthropology ◽  
Media System ◽  
The Media ◽  
The Relationship

Authenticity, Reception and Media Reality This article deals with the reception of media reality, which is meant to be an alternative mode of consciousness, and with the phenomenon of authenticity and its understanding within media reality. It is also pointed out the distortion in the reception of media reality. As an unifying concept for media education and for the treatment of reception defects it is mentioned media anthropology - an interdisciplinary, respectively trans-disciplinary science, which can provide more consistent re-analyzing of the relationship between man and media as tools for improving his skills. From the methodological point of view the method of epistemological anarchism, Paul Feyerabend's "anything goes" is explained as an epistemological translation tool for developing reviewing competences and reception skills as a whole (organic reception). We propose to deal the distortion of media reception in different therapeutic ways: from sensory deprivation, through media substitution, organic reception, to transcendence of the observer and imitation of media - meta-creation. In the sense of organic, systemic reception we in fact propose to "copy" the communication strategy of media system(s) in order to extend or set appropriate "epistemic" competences. In the related illustration of this mechanism, the theory of A. Weinstock is applied for setting a research indifference point in the middle of a fictive reception continuum of polarities sympathy and antipathy with media. This paper represents a part of activities, which summarize author's dissertation thesis Reception instruction in the media reality, where there are presented not only analyses and attempted typology of reception instructions, but also case studies with specific proposals for teaching and researching within areas of media ethics and media education.

scholarly journals WHAT DID WE JUST SEE? AMBIGUITY AND REVELATION IN THE EXTREME FIRST PERSON PLURAL

c i n d e r ◽  
2018 ◽  
Author(s):  
Hayley Scrivenor
Keyword(s):  
Point Of View ◽  
First Person ◽  
Los Alamos ◽  
Person Plural ◽  
Contemporary Novels ◽  
Unnatural Narratology ◽  
Points Of View ◽  
First Person Plural ◽  
The Relationship ◽  
Ambiguous Point

Questions of point of view are pivotal in fictional texts and determine what story, precisely, the author can tell. But what happens when writers present particularly challenging points of view? With a focus on the first person plural, this paper will interrogate stories where point of view ‘asserts’ itself to the reader. Using an approach informed by unnatural narratology, this paper addresses narrative situations where the make-up of a narrative collective is initially unclear, and where a challenging or ambiguous point of view is revealed to be an integral component of the plot.In exploring the relationship between point of view, ambiguity and narrative revelation, this paper will consider a range of contemporary novels written predominately in the first person plural, notably TaraShea Nesbit’s The Wives of Los Alamos, Malcolm Knox’s The Wonder Lover and Jon McGregor’s Even the Dogs. Highlighting the innate ambiguity of an ‘extreme’ first person plural allows us to consider ways in which authors of fiction in the first person plural have exploited this ambiguity to shape key revelations within their texts.

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