Advertising Sector in Turkey

2020 ◽  
pp. 287-304
Author(s):  
Eda Turanci
Keyword(s):  
Descriptive Analysis ◽  
Point Of View ◽  
Media Industry ◽  
Advertising Agencies ◽  
Advertising Industry ◽  
Global Industry ◽  
Goods And Services ◽  
The Media ◽  
Relationship Of ◽  
The Relationship

Advertising is a growing global industry that aims to create demand for products, goods, and services, and keeps demand alive and promotes and increases sales and profits. Advertising is also an important source of income for the media. The aim of this study is to examine both the development of the advertising industry in Turkey from a historical perspective and to shed light on the economic relationship of advertising within the media industry and consumption. In addition, the study aims to provide a brief descriptive analysis of the international advertising agencies operating in Turkey. In the current study, the economic functions of advertising can be split into two. One of these points to the relationship established with consumption and the other points to the relationship established with the media. Although it is not possible to limit the functions of advertising from an economic point of view, it has a certain limitation in terms of the scope and purpose of the study.

MEDIA AT MIGRATION CRIME AND LAW TRIANGLE: MIGRATION CITIES

2021 ◽  
Vol 6 (11) ◽  
pp. 319-328
Author(s):  
Çağrı GÜÇLÜTEN ◽  
Sedat CERECİ
Keyword(s):  
Point Of View ◽  
Legal Regulations ◽  
Population Mobility ◽  
The World ◽  
The Media ◽  
Time Position ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship ◽  
Second World

In this study, based on some striking examples, migration, which is one of the biggest problems of the modern age, and the relationship of crime in expanding cities have been investigated and the impact of immigration on crime, the legal regulations in this context and the media reflections of migration and crime relations, and the legal regulations in the expanding cities via migration have been evaluated. Increasing tension, conflicts, wars, hunger, poverty, economic imbalance, oppression, inequality and unrest based on religion, sects, and culture in the world have increased migration and caused many more problems. The borders that states have determined regarding their sovereign rights over their countries have brought along problems related to the issue of immigration, although they exist throughout history. The severe violations of human rights caused by the torture and deaths experienced during the Second World War caused population mobility all over the world and as a result, the issue of migration has become an important agenda item in our recent history. While international organizations and states try to solve the problems arising from immigration with legal regulations, they cannot keep up with the pace of the problems caused by migration and the increase in crime rates. In this context, the problems faced by immigrants who take their cultural luggage with them to the destination country, especially xenophobia, make the lives of immigrants difficult and at the same time position them in the world of others. From this point of view, cities that grow with migration reach a cosmopolitan structure, if not metropolitan, and transform into places of necessary living, dissatisfaction and chaos. Unemployment, incompatibility, unrest, conflict and problems are experienced to a great extent in overgrown cities. Legal regulations have been insufficient.

THE GENDER IMPLEMENTATION OF THE “POWER” FRAME IN SHAKESPEARE’S TRAGEDY “MACBETH”

2020 ◽  
Vol 6 (2) ◽  
pp. 19-36
Author(s):  
Ekaterina A. LOBANOVA
Keyword(s):  
Main Idea ◽  
Point Of View ◽  
Integrative Approach ◽  
Discursive Analysis ◽  
Historical Text ◽  
Gender Characteristics ◽  
And Gender ◽  
Linguistic Methods ◽  
Relationship Of ◽  
The Relationship

This article studies the cognitive features of the “power” frame and its gender implementation in the historical tragedy by W. Shakespeare “Macbeth”. Here, the author examines the concepts of “frame” and “gender” in linguistics, studying different approaches to their definition. The relevance of this work is determined by the close attention of the contemporary linguistics to these concepts, as well as their place in the contemporary academic paradigm. The academic affirmation of the “frame” and “gender” concepts designates a new step in understanding the ways and peculiarities of the language interaction, consciousness, and culture, and, consequently, it shows new aspects of the relationship of linguistics with other sciences. Nevertheless, the problems of both frame and gender are not yet fully understood. This study allows describing in detail the essence of the frame “power” and showing its meaning, use, and ways of its gender implementation in fiction, which explains the novelty of this article. The study’s methodology is based on the cognitive-discursive analysis of the text, as well as on an integrative approach to the discourse study, which combines methods of both cognitive and gender linguistics, as well as the discourse analysis. Common research methods were used along with private linguistic methods. The application of cognitive-discursive analysis has significantly increased the depth of understanding of the “power” frame that dominates Shakespeare’s historical tragedy. This historical text presents the central theme of political tragedy: the overthrow of the rightful ruler and the usurpation of power. The motive for the seizure of power forms a thematic core and is presented from the usurpers’ point of view. In this article, the author observes the gender shift and duality of the female and male beginnings: Shakespeare puts the female protagonist, hungry for power, among men, thus the images of Lady Macbeth and her husband come into conflict with the gender characteristics attributed to them. The play clearly traces the main idea of Machiavellianism: the goal justifies the means. The results conclude that the “power” frame is the leading one in Lady Macbeth’s monologue, thus setting one of the main themes of this tragedy.

Die Macht der Bilder und Bilder der Macht: die sprachliche Konstruktion von Nationalismus und Konservatismus in der strategischen politischen Kommunikation von Vox España

2020 ◽  
Vol 136 (2) ◽  
pp. 538-566
Author(s):  
Sandra Issel-Dombert
Keyword(s):  
Language Use ◽  
Point Of View ◽  
Right Wing ◽  
Multimodal Discourse ◽  
The Social ◽  
Core Elements ◽  
The Media ◽  
Right Wing Populism ◽  
The One ◽  
The Relationship

AbstractFrom a theoretical and empirical linguistic point of view, this paper emphasizes the importance of the relationship between populism and the media. The aim of this article is to explore the language use of the Spanish right wing populism party Vox on the basis of its multimodal postings on the social network Instagram. For the analysis of their Instagram account, a suitable multimodal discourse analysis (MDA) provides a variety of methods and allows a theoretical integration into constructivism. A hashtag-analysis reveals that Vox’s ideology consists of a nativist and ethnocentric nationalism on the one hand and conservatism on the other. With a topos analysis, the linguistic realisations of these core elements are illustrated with two case studies.

Human Rights and the Mediatization of International Law

2010 ◽  
Vol 23 (3) ◽  
pp. 507-527 ◽  
Author(s):  
DANIEL JOYCE
Keyword(s):  
Human Rights ◽  
New Media ◽  
International Law ◽  
Theoretical Work ◽  
International Regulation ◽  
The Media ◽  
Legal Forms ◽  
Relationship Of ◽  
Communicative Capitalism ◽  
The Relationship

AbstractThis article considers the relationship of international law and the media through the prism of human rights. In the first section the international regulation of the media is examined and visions of good, bad, and new media emerge. In the second section, the enquiry is reversed and the article explores the ways in which the media is shaping international legal forms and processes in the field of human rights. This is termed the ‘mediatization of international law’. Yet despite hopes for new media and the Internet to transform international law, the theoretical work of Jodi Dean warns of the danger to democracy of commodification through the spread of ‘communicative capitalism’.

BREXIT AS A LINGUOPRAGMATIC PHENOMENON

2021 ◽  
pp. 51-56
Author(s):  
Б.Г. Вульфович
Keyword(s):  
Social Network ◽  
Speech Acts ◽  
Point Of View ◽  
Pragmatic Analysis ◽  
Partial Sampling ◽  
The Uk ◽  
Relationship Of ◽  
The Relationship ◽  
Descriptive Method ◽  
The Eu

Задачей данной статьи является рассмотрение лингвопрагматических особенностей комментариев пользователей социальной сети «Твиттер» на выход Великобритании из ЕС. Анализ данных комментариев с лингвопрагматической точки зрения представляет интерес, так как показывает наиболее актуальную картину отношения пользователей социальных сетей к произошедшему событию. Приоритетными методами анализа лингвопрагматического потенциала Интернет-комментариев для нас являются: описательный метод, метод прагматического анализа, т.е. рассмотрение языкового материала в его непосредственном контексте в функциональном аспекте, метод частичной выборки, метод контекстологического описания. Контекстуальный метод был использован с целью установления особенностей комментариев в среде социальной сети «Твиттер»; описательный метод - для выявления непосредственного отношения пользователей социальных сетей к выходу Великобритании из ЕС; частичной выборки - для отбора наиболее эффективных и целостных комментариев с позиции прагматики и их реализации в данном контексте. Проведённое исследование позволило установить, что большинство людей удовлетворено результатами выхода Великобритании из ЕС и положительно отзывается об этом событии. Об этом свидетельствует как большое количество экспрессивов, использованных в интернет-комментариях в отношении данного события, так и активное употребление в них оценочной лексики. Результаты проведённого исследования могут быть применены в теоретических работах по описанию характеристик речевых актов, в курсе теоретической грамматики, стилистики, прагмалингвистики. The purpose of this article is to review the linguo-pragmatic features of Brexit represented in the comments in Twitter. Their analysis from a linguistic-pragmatic point of view may be of interest, since it shows the most relevant picture of the relationship of social network users for the event. The priority methods for analyzing the linguo-pragmatic potential of Internet comments for us are: a descriptive method, a pragmatic analysis method, i.e. consideration of linguistic material in its immediate context in the functional aspect, partial sampling method, contextual description method. The contextual method was used to establish the characteristics of comments on the Twitter social network; descriptive method was used to identify the direct relationship of social network users to the UK exit from the EU; partial sampling was used to select the most effective and holistic comments from the position of pragmatics and their implementation in this context. The study found that most people are satisfied with the results of the UK exit from the EU and respond positively to this event. The results of the study can be applied in theoretical works on the description of the characteristics of speech acts, in the course of theoretical grammar, stylistics, pragmalinguistics.

scholarly journals ENHANCING MILLENNIAL PERFORMANCE THROUGH INDIVIDUAL CHARACTERISTICS AND EMPLOYEE ENGAGEMENT

2021 ◽  
Vol 19 (3) ◽  
pp. 459-468
Author(s):  
Susanti Dwi Ilhami ◽  
◽  
Armanu Armanu ◽  
Noermijati Noermijati ◽  
Nattharuja Korsakul ◽  
...  
Keyword(s):  
Employee Engagement ◽  
Information Technologies ◽  
Employee Performance ◽  
Sampling Technique ◽  
Intention To Leave ◽  
Primary Objective ◽  
Individual Characteristics ◽  
The Media ◽  
Relationship Of ◽  
The Relationship

This study presents a model linking individual characteristics, employee engagement, and employee performance. The primary objective was to investigate the direct effect of individual characteristics on employee performance and its indirect effect through employee engagement. This study used a non-probability sampling technique with a saturation sampling type. The data were obtained by a questionnaire from a sample of 118 respondents of millennial employees in the media and information technologies sector in Yogyakarta. Data were analyzed by used variance-based SEM (SEM-PLS) and found four significant paths models. The result reveals that individual characteristics have a positive and significant effect on improving employee performance. Moreover, individual characteristics are significantly positive in increasing employee engagement, while employee engagement has a positive and significant effect on employee performance. The mediation test result indicated that employee engagement could partially mediate the relationship of individual characteristics on employee performance. Further research can incorporate variables that influence millennial performance, such as job characteristics, intention to leave, job satisfaction, and other variables to improve strategies in enhancing millennial performance.

scholarly journals Characteristics of cows’ cicatricial metabolism of different linearity

2021 ◽  
Vol 213 (10) ◽  
pp. 75-80
Author(s):  
E. Razhina
Keyword(s):  
Statistical Data ◽  
Ph Value ◽  
Rumen Fluid ◽  
Point Of View ◽  
Ideal Line ◽  
Microsoft Office ◽  
Relationship Of ◽  
First Time ◽  
The Relationship ◽  
Veterinary Laboratory

Abstract. The aim of this work is to investigate the relationship between indicators of cicatricial digestion and linearity of cows. Methods. The research was carried out in the breeding enterprises of the Sverdlovsk region on the livestock of Ural-type cows. Cicatricial fluid was collected with an oropharyngeal rubber probe, and a wooden yaw was also used. Cicatricial content was assessed at the Chelyabinsk Interregional Veterinary Laboratory. The pH value was determined by the electrometric method, VFA – in the Markgam apparatus, ammonia – by the microdiffusion method. Ciliates – in Goryaev’s chamber and under a microscope, bacteria – under a microscope with the addition of sodium chloride solution. Statistical data processing was carried out in the Microsoft Office Excel 2010 program. Results. In terms of the number of ciliates and bacteria in the rumen fluid, the Montwick Chieftain cows, characterized by high productive qualities, had an advantage. In terms of pH and VFA, the Vis Back Ideal line was the best. There were no significant differences between the groups in terms of the amount of ammonia in the rumen. The best animals from the point of view of influence on cicatricial metabolism were the animals of the Vis Back Ideal and Montwick Chieftain lineage. Scientific novelty. Studies have shown that linearity is associated with cicatricial digestion in cows. The relationship of bull lines with indicators of cicatricial metabolism of cows has been determined for the first time. The food in the rumen is digested due to the action of bacteria, ciliates, and fungi. An environment has been created in the rumen for the active development of microflora. Bacteria are able to synthesize amino acids and vitamins. The proventriculus can contain up to 50 species of ciliates.

scholarly journals The Perspective of Overcoming Nihilism in Heidegger’s Dialogue with Jünger

2019 ◽  
Vol 30 (1) ◽  
Author(s):  
Tautvydas Vėželis
Keyword(s):  
Point Of View ◽  
The Other ◽  
Dialectical Thinking ◽  
Other Hand ◽  
History Of ◽  
Metaphysical Tradition ◽  
The One ◽  
Relationship Of ◽  
The Relationship ◽  
European Civilization

This article examines the problem of overcoming nihilism in Heidegger’s dialogue with Jünger. It is suggested that nihilism is manifested in various forms and is the deep logic of the whole history of European civilization. One of the main aims of this paper is to outline the relationship of nihilism and Nothing in Heidegger’s dispute with Jünger, viewing how Heidegger distinguishes his approach from Jünger’s point of view. Heidegger, on the one hand, treats nihilism as consummation of the Western metaphysical tradition, on the other hand, identifies Nothing itself as the shadow of Being, which cannot be overcome in the traditional dialectical thinking manner.

scholarly journals Upaya Pengembangan Diri Siswa melalui Layanan Bimbingan dan Konseling Sekolah Menengah Atas di Provinsi Banten

2020 ◽  
Vol 4 (1) ◽  
pp. 75-84
Author(s):  
Salman Tumanggor
Keyword(s):  
High School ◽  
Principal Leadership ◽  
Teacher Performance ◽  
Descriptive Analysis ◽  
Guidance And Counseling ◽  
Guidance Counseling ◽  
Technical Facility ◽  
Self Development ◽  
Relationship Of ◽  
The Relationship

SELF-STUDENTS DEVELOPMENT BY GUIDANCE AND COUNCELING SERVICE IN HIGH SCHOOL AT BANTEN PROVINCE. Guidance and counseling program organized to support the achievement of the educational objectives of the school as a whole. The based goal is essentially to prepare students through guidance, teaching, and training for their roles in the future. The efforts of self-development especially the high school student are the principal leadership approach to motivated the resources in school the are guidance and counseling teacher performance specifically services to the students and technical facilities as a media to help guidance and counseling teacher directed students to make their decisions. The purpose of this research is to know the relationship of principal leadership, teacher performance guidance counseling and a technical facility with self-students development. This research uses descriptive analysis method of correlation with the quantitative approach. Data collection by questionnaires. The sample used purposive sampling at senior high school in Banten province. The results show a relationship principal leadership with self-students development, guidance and counseling teacher performance with self-students development, technical facility with self-students development, the relationship of principal leadership, guidance and counseling teacher performance and technical facilities with self-students development. The effort of self-students development can be improving by principal leadership, guidance, and counseling teacher performance and technical facilities.

scholarly journals Nietzsche e a Historiografia Prussiana: análise de fragmentos póstumos da Primeira Fase de sua obra

Antíteses ◽  
2017 ◽  
Vol 10 (20) ◽  
pp. 979
Author(s):  
Celso Kraemer ◽  
Dominique Santos ◽  
Aniele Crescêncio
Keyword(s):  
Nineteenth Century ◽  
Point Of View ◽  
German States ◽  
Way Of Thinking ◽  
Relationship Of ◽  
The Relationship ◽  
As If

RESUMO Ao observar as relações de Nietzsche com seus contemporâneos verifica-se que ele estava ciente das principais discussões relativas à Unificação da Alemanha (1871). Para a unificação era necessário que os 39 estados alemães compartilhassem o sentimento de pertencimento a uma pátria comum. Nesse meandro, os historiadores prussianos do século XIX desempenharam papel fundamental ao produzir um ambiente filosófico nacionalista, uma maneira científica e objetiva de pensar sobre a história. O objetivo deste trabalho é compreender as interações de Nietzsche com estes círculos intelectuais. Para isto, foram selecionados quatro dos chamados fragmentos póstumos de Nietzsche datados entre 1871 e 1873. De acordo com o ponto de vista de Nietzsche, as pretensões dos historiadores, não tinham nenhuma crítica, pois acreditavam, ingenuamente, que a verdade era um alvo tangível. Por outro lado, ele indicou a necessidade de uma história ligada à cultura, que era trabalhada em conjunto com "instintos artísticos".  ABSTRACT By observing the relationship of Nietzsche with his contemporaries one can notice that he was aware of the main discussions related to the unification of Germany (1871). Unification required 39 German states to share the feeling of belonging to a common homeland. Prussian historians of the nineteenth century played a key role in producing such a nationalist philosophical environment, a scientific and objectivist way of thinking about History. This work aim is to understand the interactions between Nietzsche and this intelectual circles. For this purpose, four of the so-called posthumous Nietzsche fragments, dated between 1871 and 1873, were selected. According to Nietzsche's point of view, some historians had a naive pretension to reach the truth, as if it were a tangible target. On another hand, he pointed out the necessity of a link between History and Culture, which should be understood altogether with ‘artistic instincts’. 

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