scholarly journals FAKTOR-FAKTOR YANG BERPENGARUH PADA KEPUTUSAN PEMBELIAN KONSUMEN KOPI DI DJADJAN KOFFIE

2021 ◽  
Vol 8 (2) ◽  
pp. 85-97
Author(s):  
Hendi Eka Sumarga ◽  
Hendra Galuh Febrianto ◽  
Sukma Maulana
Keyword(s):  
Competitive Advantage ◽  
Linear Regression Analysis ◽  
Primary Data ◽  
Multiple Regression Equation ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Coffee Shop ◽  
Business World ◽  
Entrepreneurial Skills ◽  
Positive Effect

ABSTRAK            Perkembangan dunia usaha pada masa sekarang ini makin cepat dan ketat. Fenomena di Indonesia sekarang ini membuat para pengusaha mencoba peluang bisnis yang menjanjikan, salah satunya adalah coffee shop, karena kopi merupakan minuman yang paling banyak diminati oleh kebanyakan orang di Indonesia, sehingga Entrepreneurial Skills, Competitive Advantage, dan Promosi menjadi pertimbangan dalam keputusan pembelian Djadjan Koffie.Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh entreprenurial skills, competitive advantage, promosi terhadap keputusan pembelian Djadjan Koffie. Para responden dalam penelitian ini adalah konsumen pengunjung. Data yang berhasil dikumpulkan sejumlah 91 responden. Metode yang digunakan adalah metode kuantitatif. Pengumpulan data primer diperoleh dari penyebaran kuesioner dan data sekunder diperoleh dari data perusahaan. Teknik analisis yang digunakan adalah analisis regresi linier berganda dengan menggunakan software SPSS versi 25. Hasil penelitian menunjukkan bahwa secara parsial variabel Entrepreneurial Skills (X1) berpengaruh secara positif terhadap Keputusan Pembelian (Y). Hal ini ditunjukkan dengan thitung > ttabel yakni 10,627 > 1,990, Competitive Advantage (X2) berpengaruh secara positif terhadap Keputusan Pembelian (Y). Hal ini ditunjukkan dengan thitung > ttabel yakni 13,003 > 1,990, Promosi berpengaruh secara positif terhadap Keputusan Pembelian (Y). Hal ini ditunjukkan dengan thitung > ttabel yakni 14,422 > 1,990 dan nilai signifikan regresi sebesar 0,000 lebih kecil dari 0,050. Dan secara simultan variabel Komunikasi Pemasaran (X1) dan Inovasi Produk (X2) berpengaruh secara positif terhadap Keputusan Pembelian (Y) yakni Fhitung > Ftabel sebesar 121,252 > 2,70. Dengan nilai persamaan regresi berganda Y = 2,195 + 0,103X1 + 0,654X2 + 0,609X3 + e dengan koefisien determinasi sebesar 807 % yang sisanya dipengaruhi oleh faktor yang tidak diteliti.Kata kunci: Entrepreneurial Skills, Competitive Advantage, Promosi, dan Keputusan Pembelian ABSTRACT The development of the business world today is getting faster and tighter. The current phenomenon in Indonesia makes entrepreneurs try promising business opportunities, one of which is the coffee shop, because coffee is the most popular drink for most people in Indonesia, so that Entrepreneurial Skills, Competitive Advantage, and Promotion are considered in the purchase decision of Djadjan Koffie. This study aims to determine whether there is an effect of entrepreneurial skills, competitive advantage, promotion on Djadjan Koffie's purchasing decisions. The respondents in this study were visitor consumers. The data collected was 91 respondents. The method used is a quantitative method. Primary data collection is obtained from distributing questionnaires and secondary data is obtained from company data. The analysis technique used is multiple linear regression analysis using SPSS version 25 software.The results showed that partially the Entrepreneurial Skills (X1) variable had a positive effect on Purchasing Decisions (Y). This is indicated by tcount> ttable which is 10.627> 1.990, Competitive Advantage (X2) has a positive effect on Purchasing Decisions (Y). This is indicated by tcount> ttable which is 13.003> 1.990. Promotion has a positive effect on purchasing decisions (Y). This is indicated by tcount> ttable which is 14.422> 1.990 and the regression significant value of 0.000 is less than 0.050. And simultaneously the Marketing Communication (X1) and Product Innovation (X2) variables have a positive effect on Purchasing Decisions (Y), namely Fcount> Ftable of 121.252> 2.70. With the value of the multiple regression equation Y = 2.195 + 0.103X1 + 0.654X2 + 0.609X3 + e with a determination coefficient of 807%, the rest is influenced by factors not examined.Keywords: Entrepreneurial Skills, Competitive Advantage, Promotion, and Purchase Decision  

scholarly journals PENGARUH PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN 212 MART CONDET BATU AMPAR

2020 ◽  
Vol 10 (1) ◽  
pp. 58-66
Author(s):  
Fahra Destarini ◽  
Bono Prambudi
Keyword(s):  
Significant Influence ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Processing Method ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Data Processing Method ◽  
Interesting Object ◽  
Program Version

The Minimarket 212 Mart Condet has become an interesting object for researchers because this new minimarket has emerged against the background of the actions of defending Muslims for blasphemy (Q.S. Al-Maidah: 51). This study aims to analyze the effect of Products and Prices on Purchasing Decisions on Minimarket 212 Mart Condet consumers. The data used in this study are primary data obtained from the questionnaire. The data processing method used by researchers is multiple linear regression analysis. This study uses the SPSS computer program version 22.0. The results showed that the product has a positive and significant influence, which means that if the product is increasingly positive or good or good, the stronger the purchasing decision. The results of the research Price has a negative and not significant influence on purchasing decisions, which means that if negative means different directions the higher the price or the higher the purchase decision decreases.

scholarly journals PENGARUH LIFESTYLE TERHADAP KEPUTUSAN PEMBELIAN PADA SEPATU MEREK FLADEO DI BASKO GRAND MALL PADANG

2019 ◽  
Author(s):  
Rido Kurniawan ◽  
Febsri Susanti
Keyword(s):  
Regression Coefficient ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Test Reliability ◽  
Primary Data ◽  
Purchase Decision ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
Independent Variables

This study aims to determine whether there is influence on the purchase decision of Fladeo products. The object chosen by the researchers is Basko Grand Mall. Data Type is the primary data. The data is taken directly from Basko Grand Mall. While the sample of this study is determined by Accidental Sampling. Data analysis techniques used are validity test, reliability test, descriptive analysis, classical assumption test, simple linear regression analysis, T test and determinant coefficient (R²) using SPSS program. Based on the results of hypothesis testing found that independent variables have a positive and significant effect on purchasing decisions. The regression coefficient of variable lifestyle is 6.916 and the significance is 0.000. Thus, the hypothesis in this study which states that lifestyle has a positive and significant effect on the purchase decision of Fladeo products in Basko Grand Mall, accepted.

scholarly journals Influence of word of mouth location and atmosphere of the room to decision

2021 ◽  
Vol 6 (1) ◽  
pp. 1
Author(s):  
Agustini Tanjung ◽  
Rahmat Hidayat
Keyword(s):  
Word Of Mouth ◽  
Personal Information ◽  
Linear Regression Analysis ◽  
Communication Process ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Coffee Shop ◽  
Analysis Techniques ◽  
Marketing Activities ◽  
Coffee Shops

This research will discuss about there is a influence between WOM, location, and atmosphere of the room to the purchase decision in the coffee shop room longing, given the number of visitors who come when there are many coffee shops in Cikarang. WOM that we know the communication from word of mouth is a communication process in the form of either individual or group recommendations on a product or a service aimed at providing personal information. The location in relation to marketing activities is a special and interesting place because the land can be used to shop a variety of needs.  There are several factors of atmospheric stores that could affect emotions, behaviors or purchasing decisions. These factors include exterior, layout and interior. The decision on the purchase of a product is influenced by many factors, aimed at fulfillment of needs and desires  Researchers will use the entire coffee shop visitors as a population and will use 50 people as respondents, to collect data so that researchers will spread the questionnaire against visitors and then the data will be researchers using linear regression analysis techniques

Effect of word of mouth, price perception, and product quality on purchase decision pempek the local culinary products in palembang city

2021 ◽  
Vol 4 (1) ◽  
pp. 52-59
Author(s):  
Dika Setiagraha ◽  
Zakaria Wahab ◽  
Muchsin Saggaf Shihab ◽  
Didik Susetyo
Keyword(s):  
Product Quality ◽  
Word Of Mouth ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Regression Analyses ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Analysis Technique ◽  
Positive Effect

This study aims to determine whether or not there is an effect of word of mouth, price perception, and product quality on purchasing decisions for Pempek as the local culinary product in Palembang city, South Sumatra, Indonesia. The research results using IBM SPSS Statistics 25.0 software data were obtained from the primary data of 100 respondents. The results found that the variable word of mouth (X1) partially has a positive and significant effect on purchasing decisions, the price perception variable (X2) partially affects the purchase decision, and the product quality variable (X3) partially has a positive effect on purchasing decisions. Simultaneously, word of mouth, price perception, and product quality influence purchasing decisions on the culinary product of Pempek in Palembang City. From the results of data processing, it was found that the coefficient of determination was 77.7% which indicates that other factors influence the remaining 22, 3% as an influence on purchasing decisions. The analysis technique used in this study is to use multiple linear regression analyses.

scholarly journals THE INFLUENCE OF PRICE AND SERVICE QUALITY ON PURCHASE DECISION OF HONDA CAR AT PT. ISTANA CENDRAWASIH MOTOR SEMARANG

2019 ◽  
Vol 20 (1) ◽  
pp. 47
Author(s):  
Yasinta Budie Pangestika ◽  
Karnowahadi Karnowahadi ◽  
Isnaini Nurkhayati
Keyword(s):  
Linear Regression ◽  
Service Quality ◽  
Competitive Advantage ◽  
Multiple Linear Regression ◽  
Significant Influence ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Analysis Model ◽  
Simultaneous Influence

<em>The growth of automotive world in Indonesia makes the emergence of many car companies. Competitive advantage is required for companies to compete in the market, one of them by increasing purchasing decisions. The purpose of this research is to analyze the partial and simultaneous influence of price and service quality on purchase decision of Honda car at PT. Istana Cendrawasih Motor Semarang. The data used are primary data obtained by using questionnaire. The sample in this study were 100 customers of the PT. Istana Cendrawasih Motor Semarang. Sampling is done by using purposive sampling. The analysis model used in this research is multiple linear regression. The result of determination coefficient (R Square) showed that 28,7% purchase decision was influenced by price and service quality. The rest was explained by other factors not examined in this research. The result of hypothesis testing shows the variables of price and service quality simultaneously and partially significant influence on purchase decision of Honda car at PT. Istana Cendrawasih Motor Semarang</em>

scholarly journals KAJIAN PENGARUH PROMOSI, ADVERTISING DAN EXPERIENTAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN KARTU BERMAIN DI PT. TRANSREKREASINDO TRANSSTUDIO MINI JEMBER

2020 ◽  
Vol 1 (5) ◽  
pp. 1011-1022
Author(s):  
Yani Dahliani ◽  
Haifa Haifa ◽  
Rivaldi Rendrahadi
Keyword(s):  
Sampling Method ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Experiential Marketing ◽  
Normality Test

This study aims: (1) to find out promotion, advertising and experiential marketing simultaneously influence the purchase decision at PT. Transrekreasindo Transstudio Mini Jember. (2) to find out promotion, advertising and experiential marketing partial effect on purchasing decisions at PT. Transrekreasindo Transstudio Mini Jember. In this study researchers used primary data. Primary data in this study were obtained by conducting interviews by giving questionnaires. Researchers took a sample of 50 respondents using the total sampling method. The analysis techniques used include validity and reliability, classic assumption tests (normality test, multicollinearity test, hetoroscedasticity test), multiple linear regression analysis, coefficient of determination (R2), and hypothesis testing (F test and t test). From the results of the study show that promotion, advertising and experiential marketing simultaneously influence the purchase decision.

scholarly journals Pengaruh Marketing Mix Terhadap Keputusan Pembelian Produk Sulaman Khas Kota Padang

Jurnal Ecogen ◽  
2020 ◽  
Vol 3 (1) ◽  
pp. 95
Author(s):  
Irwannus Pratama ◽  
Rose Rahmidani
Keyword(s):  
Sampling Technique ◽  
Descriptive Study ◽  
Marketing Mix ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Significant Positive Effect ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Positive Effect

This study aims to determine the effect of marketing mix on the typical purchasing decisions of Padang City products. This research is a causative descriptive study. The population in this study were people who had used a special embroidery in Padang City using primary data. The sampling technique uses incidental sampling. The number of samples in this study were 100 respondents. The data analysis method used is to use path analysis in the SPSS version 23. The results of the study show that: (1) the product has a significant positive effect on the purchase decisions of a typical City of Padang embroidery, (2) the price has a significant positive effect on the purchase purchase of typical City of Padang decisions, (3) the location has a significant positive effect on the purchase decision of Padang, (4) promotion does not have a significant effect on the purchase decision of a typical Padang embroidery.Keywords: products, prices, location, promotion, and purchasing decisions

scholarly journals The Influence of Discounts, Product Completeness, and Location Against Consumer Purchase Decision (Via Google From): Study at Book Sales Center Komplek Taman Pintar Yogyakarta

2018 ◽  
Vol 1 (2) ◽  
pp. 81-96
Author(s):  
Aly Akbar
Keyword(s):  
Data Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Positive Influence ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Book Sales ◽  
Analysis Technique ◽  
Positive Effect

This article discusses consumer purchase decisions that can be affected by discounts, product completeness, and location. Respondents in this study as many as 100 people. Data were collected using questionnaires in the form of questionnaires. Data analysis technique used is multiple linear regression analysis. The results of this study indicate that the discount variables (X1), product completeness (X2), and location (X3) have a simultaneous positive influence on consumer purchase decision (Y). Based on the results of the data analysis obtained R square value is 0,544, this means 54.4% consumer purchases affected by discount variables, product completeness, and location magnitude influence "Strong enough, while the rest of 45.6% influenced by factors or other variables which is not researched. The results of this study also indicate that the discounted variable (X1), product completeness (X2), and location (X3) have a partially positive effect on consumer purchase decision (Y). Based on the results of the analysis of the data obtained correlation value X1 to Y of 0.526 or 52.6%, it means X1 positively affect the Y with the magnitude of influence "Strong Enough", the correlation X2 to Y of 0.635 or 63.5%, meaning X2 positively to Y with the magnitude of the influence of "Strong", and the correlation value of X3 to Y of 0.417 or 41.7%, meaning X3 positively affect the Y with the magnitude of influence "Strong Enough". So, from the correlation analysis can be known variables that have the most influence on purchasing decisions is variable completeness of the product.

scholarly journals ANALISIS PENGARUH PEMASARAN MEDIA SOSIAL INSTAGRAM, PERSEPSI BIAYA PENDIDIKAN DAN BRAND RECOGNITION TERHADAP KEPUTUSAN PEMBELIAN PADA STIE WIYATAMANDALA

2020 ◽  
Vol 9 (1) ◽  
pp. 72-91
Author(s):  
Sutrisno Sutrisno
Keyword(s):  
Social Media ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Positive Influence ◽  
Primary Data ◽  
Significant Positive Effect ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Brand Recognition ◽  
Positive Effect

The increasing complexity of competition has made business actors including STIE Wiyatamandala more able to survive and continue to grow. Therefore, it is necessary to analyze the variables that are relevant to student decisions in choosing STIE Wiyatamandala. This research was conducted with the aim of analyzing the effect of social media instagram, perception of education cost, and brand recognition on student purchasing decisions. From the results of the analysis, it was found that the variables of Instagram social media marketing, price perception, and brand recognition had a significant positive effect on purchasing decisions, and price perception was considered the variable that had the most positive influence on purchasing decisions. These population data were collected from Wiyatamandala students batch 2016 - 2019, with number of samples of 61 people respondents. The sample was chosen by using purposive sampling technique. Primary data were collected by using questionnaire method and analyzed by SPSS using multiple linear regression analysis Based on the research results, it was found that the variables of social media instagram (X1), perception of education cost (X2), and brand recognition (X3) had a significant positive effect on purchasing decisions (Y). The perception of education cost is considered to be the variable with the most positive influence on purchasing decisions

scholarly journals Does Price Affect Consumer Decisions In Buying Products? (Food Industry case study)

2021 ◽  
Vol 1 (1) ◽  
pp. 21-27
Author(s):  
Kurniati Karim
Keyword(s):  
Quantitative Methods ◽  
Linear Regression Analysis ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Consumer Decisions ◽  
Positive Meaning

This study aims to determine the effect of price on purchasing decisions at Cafe ABC in Pekanbaru. This study uses quantitative methods by distributing questionnaires to collect primary data. A total of 99 respondents became the sample in this study.Found Based on the results of simple linear regression analysis obtainedThe coefficient is positive, meaning that there is a positive relationship between price and purchase decisions. The better the price, the better the purchase decision, it is also found that there is a significant effect between the price on the purchase decision

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