Does Price Affect Consumer Decisions In Buying Products? (Food Industry case study)
2021 ◽
Vol 1
(1)
◽
pp. 21-27
Keyword(s):
This study aims to determine the effect of price on purchasing decisions at Cafe ABC in Pekanbaru. This study uses quantitative methods by distributing questionnaires to collect primary data. A total of 99 respondents became the sample in this study.Found Based on the results of simple linear regression analysis obtainedThe coefficient is positive, meaning that there is a positive relationship between price and purchase decisions. The better the price, the better the purchase decision, it is also found that there is a significant effect between the price on the purchase decision
2019 ◽
2017 ◽
Vol 1
(1)
◽
pp. 55
2018 ◽
2021 ◽
Vol 3
(9)
◽
pp. 265-276