scholarly journals Exploring Residents’ Purchase Intention of Green Housings in China: An Extended Perspective of Perceived Value

2021 ◽  
Vol 18 (8) ◽  
pp. 4074
Author(s):  
Shiwen Zhao ◽  
Liwen Chen
Keyword(s):  
Purchase Intention ◽  
Social Trust ◽  
Environmental Concern ◽  
Perceived Value ◽  
Negative Influence ◽  
Purchase Behavior ◽  
Market Demand ◽  
Perceived Benefits ◽  
Personal Traits ◽  
Depth Analysis

The promotion of green housings (GHs) is considered a potentially effective way to save energy, reduce air pollution, and promote industrial upgrading. However, the low level of public acceptance of GHs leads to insufficient GH market penetration in China. Thus, it is significant to explore GH purchase decisions to understand and enhance the market demand for GHs effectively. From an extended perspective of perceived value, this study proposes a comprehensive research model that integrates residents’ perceptions and personal traits to examine the influencing mechanism of residents’ intention to purchase GHs. The proposed model is empirically tested using data collected from 728 urban residents in China. The results reveal that perceived value is a crucial predictor of GH purchase intention. All dimensions of perceived benefits—including perceived functional benefits, perceived emotional benefits, perceived green benefits, and perceived social benefits—have a positive influence on perceived value, while perceived performance risks have a negative influence on perceived value. Two types of personal traits, namely, environmental concern and social trust, significantly affect residents’ perceived benefits and perceived risks. The findings contribute to a more in-depth analysis of the effects of residents’ perceptions and personal traits on GH purchase behavior. Furthermore, suggestions for policymakers and developers on popularizing GHs are proposed.

scholarly journals ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PURCHASE BEHAVIOUR PRODUK AC HEMAT LISTRIK DI KOTA BATAM

2020 ◽  
Vol 2 (2) ◽  
pp. 30
Author(s):  
Renny Christiarini
Keyword(s):  
Willingness To Pay ◽  
Purchase Intention ◽  
Environmental Concern ◽  
Perceived Value ◽  
Purchase Behavior ◽  
Significant Positive Effect ◽  
Air Conditioners ◽  
Personal Norm ◽  
Conducting Research ◽  
Positive Effect

This research was conducted to find out the factors influencing purchase behavior. The independent variables in this study were environmental concern, personal norm, perceived value, and willingness to pay. The intervening variable was purchase intention and the dependent variable is purchase behaviour. The samples in this study were purchasers repurchasing environmentally friendly Air Conditioners under the Sharp, Daikin, Panasonic, LG and Samsung brands. The data were distributed 310 sets. The data received were 307 sets. In this study, the sampling method used by researchers is purposive sampling. After conducting research, research data indicate that environmental concern does not have significant value in this study therefore this variable must be excluded in this study. Personal norm, perceived value, and willingness to pay have significant positive effect on purchase intention. Purchase intention has significant positive effect on purchase behaviour.

scholarly journals THE EFFECT OF MOTIVATION ON PURCHASING INTENTION OF ONLINE GAMES AND VIRTUAL ITEMS PROVIDED BY ONLINE GAME PROVIDER

2014 ◽  
Vol 8 (1) ◽  
pp. 22
Author(s):  
Sisca Stefany
Keyword(s):  
Purchase Intention ◽  
Perceived Value ◽  
Online Games ◽  
Purchase Behavior ◽  
Pilot Test ◽  
Online Game ◽  
Performance Expectancy ◽  
High Effect ◽  
Purchasing Intention ◽  
Effort Expectancy

The development of online games is so high that leads many companies to compose games. To increase competitiveness, extra service is needed for the customers. Before giving service, online games provider has to know what factor that motivates player to buy online games and virtual items that are presented in order to increase competitiveness. The research is done by using case of online games perfect world, where the area of respondents is Jakarta and the age ranges between 15 to 24. This research involves survey for 186 respondents in which 30 respondents are for pilot test while 156 are for actual test. The data processing is used SEM which the measurement variables consist of effort expectancy, performance expectancy, perceived value, enjoyment story, enjoyment length, enjoyment graphic, enjoyment control, customization, purchase intention and actual purchase behavior. The result of research shows that motivation factor that has high effect to purchase intention is perceived value, enjoyment story, enjoyment length, enjoyment control and customization. While, purchase intention affects actual purchase behavior significantly

scholarly journals Fostering a Clean and Sustainable Environment through Green Product Purchasing Behavior: Insights from Malaysian Consumers’ Perspective

2021 ◽  
Vol 13 (22) ◽  
pp. 12585
Author(s):  
Nabil Hasan Al-Kumaim ◽  
Muhammad Salman Shabbir ◽  
Salman Alfarisi ◽  
Siti Hasnah Hassan ◽  
Abdulsalam K. Alhazmi ◽  
...  
Keyword(s):  
Purchase Intention ◽  
Environmental Concern ◽  
Government Support ◽  
Purchase Behavior ◽  
Green Product ◽  
Purchasing Behavior ◽  
Green Products ◽  
Ecological Value ◽  
Sustainable Environment ◽  
Economic Developments

Rapid economic developments have led to the excessive consumption of environmental resources. Consumption patterns play a crucial role in deteriorating environmental conditions and influencing consumers to seek sustainability features while purchasing different products. The purpose of this paper was to analyze the sustainability factors that have prompted consumers in Malaysia to buy green products. The primary elements of this research focused on environmental concern, green product awareness, government support, perceived ecological value, community green practice, purchase intention, and green product purchase behavior. Additionally, to explain the relationship between the independent and dependent variables, this research employed the theory of planned behavior as a theoretical framework. A total of 300 questionnaires were collected and examined using smart PLS-SEM. The findings of the research suggest that all factors, including environmental concern, green product awareness, government support, perceived ecological value, community green practice, and purchase intention, influence consumers in Malaysia to purchase green products. Finally, this research discusses the contribution, limitations, and suggestions for future studies related to purchasing behavior towards green products.

Examining the role of external factors in influencing green behaviour among young Indian consumers

2019 ◽  
Vol 20 (4) ◽  
pp. 380-398
Author(s):  
Ramesh Kumar ◽  
Raiswa Saha ◽  
Sekar P.C. ◽  
Richa Dahiya
Keyword(s):  
Peer Influence ◽  
Purchase Intention ◽  
Positive Impact ◽  
Environmental Concern ◽  
Perceived Value ◽  
External Factors ◽  
Environmental Knowledge ◽  
Content Type ◽  
The Government ◽  
The Impact

Purpose The purpose of this paper is to measure the influence of peers, and the Government and non-governmental organization (NGO) initiatives on an individual’s attitudinal drivers such as environmental knowledge and environmental concern, which are the reasons for their green purchasing intentions. This concept was applied among the Indian young consumers. Design/methodology/approach For the research, a structured online questionnaire was used to obtain responses from 342 Indians from various cities. The participants were 20-25 years of age. SPSS software package was used to refine the data while SmartPLS was used to test the validity of the hypotheses. Findings The findings revealed that the Government and NGO initiatives along with peer influence do have a significant effect on a consumer’s environmental knowledge and environmental concerns. Further, this study found a significant positive effect of environmental knowledge and environmental concern on perceived value. In turn, the perceived value had a direct positive impact on green attitude leading to green purchase intention. Practical implications This paper provides critical insights for marketers, as well as for governmental agencies and NGOs promoting the conservation of the environment through environmental-friendly practices. These parties aim to generate greater awareness among consumers and impart knowledge about the benefits of green practices. Originality/value The studies measuring the impact of external factors on green consumption are scarce. Even the few studies available have measured the direct impact of external factors on green purchase intention. Governmental and NGO initiatives along with peer influence are the stimuli impacting operational factors such as environmental knowledge, environmental concern, perceived value, and green attitude, which, in turn, lead to the response of green purchase intention. This study provides new insights to this relationship by using a stimulus – organism – response framework.

The Role of Motivation on Purchase Intention of Online Games and Virtual Goods Provided by Online Game Provider

2015 ◽  
Vol 21 (4) ◽  
pp. 605-611
Author(s):  
Sisca Stefany ◽  
. Harisno
Keyword(s):  
Purchase Intention ◽  
Perceived Value ◽  
Online Games ◽  
Equation Model ◽  
Purchase Intentions ◽  
Purchase Behavior ◽  
Online Game ◽  
Effort Expectancy ◽  
Structure Equation Model

The development of online games is growing, so many companies try to create new games. To develop competitiveness, it takes an extra service to its customers. Before providing services, the provider of online games should know what players’ motivation to buy online games and virtual goods. This action is very useful to increase the provider’s competitiveness. The research was conducted with the case of online games where the respondents were located in Jakarta region and their age levels were between 15–24 years. There were 186 respondents of which 30 respondents were as to pilot test and 156 respondents for the actual test. Data processing used the Structure Equation Model (SEM) measurement variables which consist of effort expectancy, performance expectancy, perceived value, enjoyment story, enjoyment length, graphic enjoyment, enjoyment control, customization, purchase intention, and actual purchase behavior. The results show that the motivational factors influencing purchase intentions are perceived value, enjoyment story, length enjoyment, enjoyment control, and customization, while significant effect is indicated on purchase intention and actual purchase behavior.

scholarly journals The Influence of 4G Mobile Value Added Services on Usage Intention: The Mediating Effect of Perceived Value of Smartphone and Phablet

2015 ◽  
Vol 7 (6) ◽  
pp. 50 ◽  
Author(s):  
Hsinkuang Chi ◽  
Yanting Lai
Keyword(s):  
Purchase Intention ◽  
Perceived Value ◽  
Value Added ◽  
Positive Influence ◽  
Mediating Effect ◽  
Market Demand ◽  
Font Size ◽  
Research Subjects ◽  
Telecommunications Network ◽  
Significant Positive Influence

<p>With the development of Phablet, as well as the coming of new age of 4G network, people pay more attention to the network quality and the market demand for network increases day by day. Telecommunications network service offers diversified products and service to satisfy different consumers’ demands. Telecommunications service has gradually become the trend, but the issues about consumers’ degree of cognitive involvement in using Smartphone or Phablet are the problems concerned by operators. In addition, the items supplied by the operators of telecommunications service will directly influence consumers’ usage intention. Therefore, this study discussed whether the telecommunications mobile value added services will influence consumers’ usage intention through the perceived value of Smartphone or Phablet. The research subjects were the users of general Smartphone. In total, 300 questionnaires were distributed, 240 questionnaires were retrieved and 224 questionnaires were valid. The research results show that (1) 4G mobile value added services have the significant positive influence on the perceived value of Smartphone; (2) 4G mobile value added services have the significant positive influence on usage intention; (3) Smartphone and Phablet have the mediating effect on 4G mobile value added services and usage intention. All the functions and value added services provided by Smartphone or Phablet play the key mediating effect. Thus, users will generate the sense of worth where acquisition utility is greater than expenditure cost, and they will generate the purchase intention and behavior towards this mobile phone products.</p><p><strong style="font-size: 10px;">Keywords:</strong><span style="font-size: 10px;">4G mobile value added services,perceived value of smartphone,perceived value of phablet,usage intention</span></p>

scholarly journals Motives of Green Consumption: The Moderating Roles of Perceived Consumer Effectiveness and Price Sensitivity

2020 ◽  
Vol 8 (1) ◽  
pp. 261-277
Author(s):  
Zohra Ghali Zinoubi
Keyword(s):  
Purchase Intention ◽  
Environmental Concern ◽  
Purchase Behavior ◽  
Price Sensitivity ◽  
Green Products ◽  
Green Consumption ◽  
Mediating Role ◽  
Health Consciousness ◽  
Perceived Consumer Effectiveness

 This paper aims to study a set of motives favoring purchase behavior while testing the mediating role of purchase intention within the context of green consumption. The literature review enabled us to distinguish mostly the following motives: health consciousness, environmental concern and the consumer’s social influence. The moderating roles of perceived consumer effectiveness and price sensitivity are also examined. The findings of a quantitative study involving 480 Tunisian consumers of green products indicate that protecting their health, supporting their environment and expressing their social affiliation are important motives of the consumers’ intention to buy green products. The intensity of these relationships is significantly moderated by the ‘consumer perceived effectiveness’. Thus, for the Tunisian consumer, a purchase intention is not consistent with a purchase behavior. It is indeed affected, in particular, by price sensitivity. The present study provides managerial insights for green marketers to operate in fast growing emerging markets.

scholarly journals A Research on the Differences of Consumers on Socio-Demographic Characteristics: The Internet of Things (IoT) Smart Homes

2019 ◽  
Vol 8 (12S2) ◽  
pp. 47-52
Keyword(s):  
Internet Of Things ◽  
Environmental Concern ◽  
Smart Homes ◽  
Perceived Usefulness ◽  
The Internet ◽  
Market Demand ◽  
Perceived Benefits ◽  
Adoption Decision ◽  
Potential Market ◽  
The Internet Of Things

Due to the huge potential market demand and rapid technological growth as humans aspire to live in a seamless connected world, the Internet of Things (IoT) has emerged as one of the most popular research topics. Amongst all applications of IoT, Smart Homes has been developed in order to provide home automation, such as intelligent electronic devices and lighting, or voice control over the devices. However, despite a significant number of investments having been invested in its development, IoT Smart Homes is still not an influential threat to traditional conventional houses. Grounded by the Value-Based Adoption Model, this study focused on perceived benefits, perceived sacrifice, perceived value and adoption intention, and strived to examine the differences of individuals in Smart Homes adoption decision in the Malaysia context. Indeed, the sub-dimensions of perceived benefits, namely perceived usefulness, perceived enjoyment and perceived facilitating condition; and perceived sacrifice such as perceived privacy risk, perceived technicality, perceived innovation resistance and perceived fee, were also explored. In addition, due to the growing attention on environmental issues in the recent decades, environmental innovativeness and environmental concern were also studied. The result of analysis showed that individuals were significantly different based on their socio-demographic background. Implications of study were also discussed and recommendations were given based on the research findings

Exploring the Impact of Peer Influence on Online Shopping

2021 ◽  
pp. 196-210
Author(s):  
Rob Kim Marjerison ◽  
Yiqi Athena Hu
Keyword(s):  
Peer Influence ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Online Shopping ◽  
Negative Influence ◽  
Perceived Usefulness ◽  
Purchase Behavior ◽  
Online Retailers ◽  
The Impact ◽  
The Relationship

Commercialization of social media is no longer optional for businesses, especially online businesses. An effective online presence is crucial for creating awareness of new products or services and triggering activity. The objective of this chapter is to investigate peers' influence on Chinese millennial consumers' purchase behavior. To be specific, this study examines the relationship between peers' purchase histories and consumers' purchase decisions among Chinese millennials. Specifically, this study explores whether and to what extent peers' purchase histories affect consumers' purchase perception, such as perceived usefulness, perceived risk, and purchase intention. Analysis of online surveys shows how peer influence affects Chinese millennial's purchase intention and decision in online shopping. Furthermore, perceived usefulness positively also affects purchase intention, while perceived risk has a negative influence. This chapter provides suggestions for online retailers to attach importance to peer influence when advertising their products.

Structural relationship between market demand and member commitment associated with the marketing of martial arts programs

2019 ◽  
Vol 20 (3) ◽  
pp. 516-537 ◽  
Author(s):  
Minkil Kim ◽  
James Zhang
Keyword(s):  
Martial Arts ◽  
Structural Equation ◽  
Perceived Value ◽  
Theoretical Framework ◽  
Equation Modeling ◽  
Market Demand ◽  
Perceived Benefits ◽  
Content Type ◽  
Member Commitment ◽  
Arts Programs

Purpose This study was conducted to ensure that the selected antecedent concepts, including market demand and psychological factors, were fully focused and studied in detail and depth. The purpose of this paper is to develop and test a theoretical framework that specifies direct and indirect relationships among market demand, perceived benefits, perceived constraint, perceived value, consumer satisfaction and member commitment in martial arts programs. Design/methodology/approach Research participants (n=595) were martial arts school participants, who resided in the USA. A confirmatory factor analysis was conducted to evaluate the measurement model and the proposed model was tested by conducting structural equation modeling analyses. Findings Findings of this study indicated that perceived benefits and perceived constraints partially mediated the relationship between the market demand factors and perceived value, which in turn influenced member satisfaction and commitment. Economic Condition Consideration was found to be the most critical predictor of market demand. Originality/value Generating what-to-do and how-to-do implications that were specific to martial arts school and marketing practices were the priority of the investigators of this study. Administrators of martial arts programs may consider adopting the resultant theoretical framework as a general guide in their marketing efforts to recruit and retain program participants.

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