Clients Perception of the Role of Marketing Strategies on Profitability of Savings and Credits Cooperative Societies (SACCOS) in Dodoma City, Tanzania

This study assessed the clients’ perception of the role of marketing strategies on the profitability of SACCOS in Dodoma city, Tanzania. The study specifically examined the influence of product, service delivery, price, promotion, and place strategies on the profitability of SACCOS. This study used the descriptive and explanatory design where the regression analysis was used to determine the relationship between the marketing strategies and profitability of SACCOS. The information was collected from the 112 clients of SACCOS using the systematic sampling technique. Data were collected through a questionnaire and were analysed by Statistical Package for Social Science (SPSS). The findings revealed that clients perceived that the product, service delivery, pricing and place strategies influenced negatively and significantly the profitability of SACCOS in Dodoma City. Therefore, this study recommends that the SACCOS management continue improving the marketing strategies tools for sustainable profitability of SACCOS in Dodoma City.

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Impact of Intellectual Capital on Firm Value: The Moderating Role of Managerial Ownership

10.20944/preprints201901.0318.v1 ◽

2019 ◽

Cited By ~ 1

Author(s):

Aftab Ahmed ◽

Muhammad Kashif Khurshid ◽

Muhammad Usman Yousaf

Keyword(s):

Intellectual Capital ◽

Firm Value ◽

Market Competition ◽

Value Added ◽

Sampling Technique ◽

Systematic Sampling ◽

Managerial Ownership ◽

The Relationship ◽

Moderating Role

Rapidly changing dynamics of globalization and increasing market competition are causing the companies all around the world confronting several new challenges and opportunities. To be competitive and successful apart from relative importance of physical resources, companies must adapt modern strategies and policies regarding market flexibility and development. The purpose of this study is to empirically investigate the relationship between intellectual capital and firm value. Furthermore, the moderating role of managerial ownership has been evaluated with the help of regression analysis. The sample included the panel data taken from non-financial firms listed on Pakistan stock exchange (PSX) covering the period 2010-2015. A sample of 79 firms out of 384 firms have been selected with the help of systematic sampling technique. VAIC (Value Added Intellectual Coefficient) model has been used for the calculation of intellectual capital. Tobin's Q has been taken as a measure of firm value. Managerial ownership has been tested as moderator. Based on data analysis, it is concluded that the relationship between intellectual capital and firm value is positively significant. It is also concluded that managerial ownership moderates the relationship between intellectual capital and firm value negatively.

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Investigating the Moderating Role of Technology Transfer Office on Academic’s Entrepreneurial Orientation and Research Commercialisation Relationship

GATR Global Journal of Business Social Sciences Review - GATR Global Journal of Business and Social Science Review (GJBSSR) Vol.7(1) Jan-Mar 2019 ◽

10.35609/gjbssr.2014.2.1(9) ◽

2014 ◽

Vol 2 (1) ◽

pp. 79-88

Author(s):

Wirya Najm Rashid ◽

Kamariah Ismail ◽

Chaudhry Shoaib Akhtar

Keyword(s):

Regression Analysis ◽

Technology Transfer ◽

Entrepreneurial Orientation ◽

Research University ◽

Pearson Correlation ◽

Sampling Technique ◽

Technology Transfer Office ◽

The Relationship ◽

Moderating Role

Objective – The purpose of the present study is to investigate the moderating role of technology transfer office on the relationship between academic’s entrepreneurial orientation and commercialisation. Methodology/Technique – Using survey approach, the study tests the formulated hypotheses. Respondents belonging to five Malaysian research universities were selected based on random sampling technique. A sample of 223 questionnaires was found usable for final analysis. Data gathered was subjected to factor analysis for validating the developed instrument. Further, Pearson correlation and regression analysis were conducted to test the hypotheses. Assumptions of regression were satisfied before applying the regression. To test the moderator, hierarchical regression analysis was conducted. Findings – The results highlight that technology transfer office has a significant moderating role on the relationship between entrepreneurial orientation and commercialisation. Similarly, when technology transfer office is taken as a moderator between dimensions of the entrepreneurial orientation and commercialisation, it is found that there is statistically significant influence on the relationships. Novelty – Technology transfer office has been investigated extensively for its role towards university commercialisation. However, this role has been tested as an independent variable. This is the first study that takes a different perspective on technology transfer office as a moderator. Further, the study not only checks the moderating influence of technology transfer office on the main construct of entrepreneurial orientation but also investigates its influence on each of the five dimensions of entrepreneurial orientation and commercialisation relationship. Type of Paper: Empirical Keywords: Entrepreneurship; Technology Transfer Office; Entrepreneurial Orientation; Commercialisation; Research University; Academic Researcher; Malaysia. JEL Classification: L26, L31.

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Co-shopper and price moderation in the influence of tourist ethnocentrism and brand images on purchase intention

BISMA (Bisnis dan Manajemen) ◽

10.26740/bisma.v12n2.p124-139 ◽

2020 ◽

Vol 12 (2) ◽

pp. 125

Author(s):

Ika Barokah Suryaningsih

Keyword(s):

Regression Analysis ◽

Analytical Method ◽

Purchase Intention ◽

Brand Image ◽

Sampling Technique ◽

Consumption Behavior ◽

Moderating Variables ◽

The Relationship ◽

Positive Effect

Purchase intention provides a motivational effect that always recorded in the consumer mind and influential to their consumption behavior. The purpose of this study was to examine the role of co-shopper and price as moderating variables in the relationship between tourist ethnocentrism and brand image on purchase intention. The population in this study were local tourists who visited Banyuwangi and Osing t-shirt stores. The sampling technique was an accidental sampling that collected data from 100 respondents. The analytical method was Moderated Regression Analysis (MRA). The results showed that tourist ethnocentrism and brand image have a positive effect on purchase intention. The influence of tourist ethnocentrism and brand image on purchase intention is stronger when it moderated by the co-shopper variable. Conversely, the influence of tourist ethnocentrism and brand image on purchase intention was statistically not significantly moderated by price.

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THE EFFECT OF COSTLY–TO-IMITATE CAPABILITIES ON SUSTAINED COMPETITIVE ADVANTAGE IN MANUFACTURING FIRMS IN NIGERIA

African Journal of Business and Economic Development ◽

10.46654/ajbed.1427 ◽

2021 ◽

pp. 16-29

Author(s):

Vito Baridula ◽

◽

Adanma Mekuri-Ndimele ◽

Keyword(s):

Regression Analysis ◽

Data Analysis ◽

Social Science ◽

Competitive Advantage ◽

Sample Size ◽

Sampling Technique ◽

Manufacturing Firms ◽

Sustained Competitive Advantage ◽

The Relationship ◽

Structured Questionnaire

The study examined the effect of costly–to-imitate capabilities on sustained competitive advantage in manufacturing firms in Nigeria. A sample size of 248 was determined from a population of 700 respondents using Taro Yamene’s sampling technique. Data were collected through structured questionnaire and 248 copies of questionnaire were distributed out of which 232 copies were found useful for data analysis. The data were analyzed using Regression Analysis which was facilitated through Statistical Package for Social Science (SPSS Version 23.0). The findings showed a significant effect of costly–to-imitate capabilities on sustained competitive advantage in manufacturing firms in Nigeria. Based on the findings, the study concludes that costly–to-imitate capabilities significantly affect sustained competitive advantage in manufacturing firms in Nigeria. Hence, the study recommended that management should cultivate a distinctive unique organizational culture that other businesses will find it challenging to emulate. They should establish and pursue ambiguous cause that other firms find it hard to embark on and social complexity that focus on the relationship between managers and employees; managers and directors; the firm and the society (supplier, customers, government and union and associations) in order to gain sustained competitive advantage.

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Role of Knowledge, Attitude, on the Adoption of Improved Pearl Millet by Farmers in North-east, Nigeria

International Journal of Recent Technology and Engineering - 2 ◽

10.35940/ijrte.d8784.118419 ◽

2019 ◽

Vol 8 (4) ◽

pp. 9100-9105

Keyword(s):

Regression Analysis ◽

Pearl Millet ◽

Sampling Technique ◽

Self Report ◽

Systematic Sampling ◽

Correlation And Regression Analysis ◽

North East ◽

High Level ◽

Adoption Level

In Developing Countries Like Nigeria, An Effective Progression On Appropriate Improved Technologies Is Associated With Its Acceptance Among Farmers. This Study Investigated The Role Of Knowledge, Attitude, With Its Relationship And Influence Towards Adoption Of The Improved Pearl Millet By Farmers In North-East Nigeria. Purposive And Systematic Sampling Technique Was Used In Selecting 477 Pearl Millet Farmers In North-Eastern Nigeria. Respondents Information Were Collected Through Self-Report Questionnaire. Descriptive, Correlation And Regression Analysis Was Used To Analyzed The Data. Findings Revealead That, Respondents Level Of Knowledge Indicates High Level. While, Attitude Recorded Moderate Level. Also, Findings On The Adoption Level Among Respondents Recorded High Level. Furthermore The Outcome On The Relationship Between Knowledge, Attitude Towards Adoption Revealed Positive Relationship At (P<0.01). Also, From The Results Of The Regression Analysis, It Revealed That Knowledge (Β=.283) Contributed Most Towards Adoption. While, Attitude Did Not Contribute Towards Adoption. Hence, The Adj. R2 Of 0.366 Indicates That Knowledge Had Significantly Contributed With 36.6 % Of The Variance Towards Adoption. Thus, The Study Suggest That, Pearl Millet Growers Should Be Encouraged Towards Developing Positive Attitude Towards Improved Pearl Millet Technologies. More So, Stakeholders In Collaboration With Change Agents Are Required To Strictly Focus On Programmes, With The Emphasis Towards Developing Farmers Attitude, Which Could Influence Adoption Of The Improved Pearl Millet And Other Relevant Areas Of Improvement In North-East, And Other Pearl Millet Producing Regions In Nigeria.

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The Role of Familiarity in Increasing Repurchase Intentions in Online Shopping

Journal of Economics Business and Accountancy Ventura ◽

10.14414/jebav.v23i1.2132 ◽

2020 ◽

Vol 23 (1) ◽

Author(s):

Sudirman Zaid

Keyword(s):

Regression Analysis ◽

Relationship Marketing ◽

Online Shopping ◽

Sampling Technique ◽

Repurchase Intention ◽

Repurchase Intentions ◽

Second Stage ◽

Convenience Sampling ◽

The Relationship

This study aims to determine the relationship between trust, satisfaction, and repurchase intention at online shopping providers, such as Tokopedia, Bukalapak, Lazada, Zalora, and Blibli, in Kendari City. In detail, this study also aims to determine the role of familiarity in strengthening the relationship between trust, satisfaction, and repurchase intentions. There are 250 respondents involved in this study obtained through convenience sampling technique. The analysis is carried out in 2 stages. The first stage is to simultaneously test the role of trust and satisfaction in increasing repurchase intention. The second stage is to determine the role of familiarity as a moderating variable. Moderating Regression Analysis (MRA) is used to test the causal relationship. The results of this study indicate that familiarity increases the effect of trust on satisfaction, the effect of trust on repurchase intention, and the effect of satisfaction on repurchase intention. The results of this study contribute to the development of the concept of relationship marketing, especially to increase repurchase intention through the development of the concept of familiarity. This study's limitation is that there is no comparison between familiarity attitudes for each online shopping service provider.

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THE ROLE OF KNOWLEDGE MARKETING STRATEGIES AND RELIGIOUS PERSPECTIVE TOWARDS TAKĀFUL AWARENESS: A STUDY BASED ON SAMMANTHURAI DIVISION IN SRI LANKA

International Journal of Research -GRANTHAALAYAH ◽

10.29121/granthaalayah.v9.i6.2021.3944 ◽

2021 ◽

Vol 9 (6) ◽

pp. 125-136

Author(s):

Mohamed Haniffa Mohamed Nairoos ◽

Seinulabdeen Nathira Jahan

Keyword(s):

Regression Analysis ◽

Quantitative Method ◽

Response Rate ◽

Marketing Strategies ◽

Primary Data ◽

Religious Perspective ◽

Correlation And Regression Analysis ◽

The Relationship ◽

Awareness Level

The purpose of this study is to find out the factors which enhance awareness level among general Muslim public in Sammanthurai Division. To achieve this objective, three hypotheses are taken to investigate the relationship between awareness other awareness factors such as knowledge, marketing strategies, and religious perspective. Hypothesis predicting a positive relationship between awareness level and awareness factors (Knowledge, religious perspective, and marketing strategies). correlation and regression analysis were used to measure the relationship between variables. In this study it is calculated that all three factors which Knowledge, religious perspective, and marketing strategies are crucial to enhance awareness level among general Muslim public. Furthermore, Quantitative method is used. Primary data was collected through series of questions in 200 sets of questionnaire that had been distributed among general Muslim public in . And 160 were adequately respondent and considered for analysis, this formed 80% response rate. The correlation, coefficient, and regression analysis were used as method of analysis.

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PELAKSANAAN PROMOSI GUNA MENINGKATKAN VOLUME PENJUALAN

ISTITHMAR: Jurnal Pengembangan Ekonomi Islam ◽

10.30762/itr.v3i1.2037 ◽

2020 ◽

Vol 3 (1) ◽

Author(s):

Wahyuni Sri Astutik

Keyword(s):

Marketing Strategy ◽

Marketing Strategies ◽

Sales Volume ◽

Price Promotion ◽

Product Strategy ◽

The Public ◽

Maximum Profit ◽

Advertising Effort ◽

Determining Factors ◽

The Relationship

In the implementation of promotions in order to increase sales volume at the Pangkat - Kediri tile company, an analysis result of 6.00 was obtained which states that the relationship between promotion and sales volume is strong. Because promotion is one of the determining factors for the success of every company in producing to selling their products to consumers.Because the promotion includes many things starting from product strategy to product marketing / sales. However, companies certainly cannot only focus on promotional activities, because the four elements of marketing strategy (price, promotion, distribution and production) cannot be separated. So companies should be able to combine marketing strategies appropriately, so that the company is able to achieve the desired targets, namely achieving maximum profit. In order to introduce its company products to the public with advertising media is very important. Because with this advertising effort, society knows advantages that accompanied these products, so that the company's expectations for sales to increase will be even greater and its profits will also increase.Keywords:Promotion, sale, Marketing strategy and profit.

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INTERAKSI BUDAYA ETIS DAN KECERDASAN SPIRITUAL PADA HUBUNGAN MUATAN ETIKA DAN PERILAKU ETIS MAHASISWA (Survey pada Pendidikan Vokasi Akuntansi di Yogyakarta)

Equity ◽

10.34209/.v20i1.484 ◽

2017 ◽

Vol 20 (1) ◽

pp. 1

Author(s):

Rahmawati Hanny Y

Keyword(s):

Regression Analysis ◽

Data Analysis ◽

Vocational Education ◽

Ethical Behavior ◽

Sampling Technique ◽

Spiritual Intelligence ◽

Ethical Culture ◽

Research Use ◽

Ethical Content ◽

The Relationship

This study aims to analyze the interaction of ethical culture, spiritual intelligence, ethical content, and students' ethical behavior. The population in this study is a student at one of the leading accounting vocational education institutions in Yogyakarta. Sampling technique in this research use purposive sampling. The number of samples in this study was 368 respondents. Data analysis using Moderated Regression Analysis (MRA). The results of this study indicate that the content of ethics affect the student's ethical behavior. The interaction of ethical culture on the relationship between ethical content and ethical behavior suggests it can strengthen its influence. Similarly, the interplay of spiritual intelligence that demonstrates can strengthen the relationship between ethical content and student ethical behavior.

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Buying-Shopping Disorder among Women: The Role of Vulnerability to Marketing, Buying Motives, Impulsivity, and Self-Esteem

European Addiction Research ◽

10.1159/000511769 ◽

2020 ◽

Vol 27 (4) ◽

pp. 294-303

Author(s):

Emeline Chauchard ◽

Julie Mariez ◽

Marie Grall-Bronnec ◽

Gaëlle Challet-Bouju

Keyword(s):

Online Survey ◽

Marketing Research ◽

Self Esteem ◽

Marketing Strategies ◽

Fashion Industry ◽

Intention To Purchase ◽

And Coping ◽

Alcohol Users ◽

The Relationship

Introduction: The influence of marketing on addictive behaviours has been studied among tobacco and alcohol users. Although the fashion industry is highly influenced by marketing, research has poorly studied vulnerability to fashion marketing as a factor related to buying-shopping disorder (BSD) while considering psychological characteristics (buying motives, impulsivity, and self-esteem). Objective: The objective of the present work is to investigate the relationship between vulnerability to marketing and BSD. Methods: Women (n = 242) were exclusively recruited through social networking. They completed an online survey exploring the severity of BSD using the Compulsive Buying Scale (CBS) and the psychological factors associated with BSD (impulsivity, self-esteem, and buying motives) and an experimental task designed to investigate the intention to purchase in several situations, where marketing modalities such as price, brand, and packaging fluctuate. Results: Among the 242 participants in the study, 34 were identified as compulsive buyers (14%). Income level was considered, and compulsive buyers displayed a higher level of vulnerability to marketing, except for the packaging modality. High levels of positive urgency, lack of premeditation, and coping motivation were found to be significant predictors of the CBS score, but vulnerability to marketing was not. Discussion and Conclusions: Compulsive buyers seem to be more sensitive to marketing strategies, although vulnerability to marketing was not identified as a predictor of the severity of BSD. Given the enormous literature on the role of marketing in other addictive behaviours, further studies are needed to better understand the role of marketing in BSD to develop appropriate public health policies.

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