scholarly journals Resource approach to strategic management of tourism enterprises

2020 ◽  
pp. 125-132
Author(s):  
Vasyl Brych ◽  
Nataliia Halysh
Keyword(s):  
Sustainable Development ◽  
Strategic Management ◽  
Swot Analysis ◽  
Global Strategy ◽  
Strategic Development ◽  
Modern Development ◽  
Tourism Enterprises ◽  
Development Resource ◽  
The Given ◽  
Theoretical Foundations

Purpose. The aim of the article is substantiation of theoretical bases of the resource approach to strategic management of tourism enterprises in the Ternopil region according to the need for their sustainable development in the conditions of activation of the tourist services market. Methodology of research. The theoretical and methodological bases of the research are the findings of domestic and foreign scientists on the strategic development of tourism enterprises. In the course of the research, the methods of analysis are used (to identify key parameters of the basic enterprise strategies), synthesis (to generalize the concept of resource strategies of tourism enterprises), SWOT analysis (to identify strengths and weaknesses, opportunities and threats in the strategic activity of the tourist company “Land of recreation”). Findings. The essence of the category “resource strategies” is substantiated, their key parameters are characterized. The basic directions of development of tourist potential of Ternopil region are highlighted, and therefore – strategic vectors for competitive activity of tourist enterprises. The factors of opportunities and threats in the development of the tourist enterprise “Land of recreation” are grouped on the basis of analysis, therefore created possibilities to make proposals on the directions of its activity. Originality. The theoretical foundations of the resource approach to the strategic management of tourism enterprises related to the adherence to the conceptual principles of sustainable development as a global strategy for modern development are substantiated. In particular, it is proved that the use of a resource approach can significantly affect the efficiency of the tourism enterprise in a competitive environment. Practical value. According to the results of the SWOT-analysis, the strengths and weaknesses, opportunities and threats of the tourist enterprise “Land of recreation” are identified. Matrixes of opportunities and threats for the given enterprise were constructed. As a result it was possible to differentiate the degree of influence on the activity of a tourist enterprise depending on the probability assessment of their realization in drawing up plans for strategic development. Key words: strategic management; strategic planning; sustainable development; resource-oriented approach; resource strategies; tourism enterprise; tourist product; tourist services market.

Regional Sustainable Development

2019 ◽  
pp. 473-518
Author(s):  
José G. Vargas-Hernández
Keyword(s):  
Sustainable Development ◽  
Strategic Planning ◽  
Swot Analysis ◽  
Cultural Tourism ◽  
Development Strategies ◽  
Southern Region ◽  
Target Market ◽  
Potential Market ◽  
Regional Sustainable Development ◽  
Tourism Enterprises

This study aims to determine the potential of cultural tourism in the municipalities that comprise region 6 of the State of Jalisco, territorially delimited in the South of Jalisco. These municipalities are tested first to identify the demand for cultural tourism to determine the profile of the cultural tourist under the assumptions that tourists especially motivated by culture tend to travel longer distances than most tourists. It discusses the motivations and satisfactions of cultural tourists in order to establish the potential market in accordance with the characteristics of the target market in the southern region of Jalisco. Any operation of cultural tourism companies should make the strategic diagnosis, which explains the use of SWOT analysis as a tool for strategic planning of cultural tourism enterprises. Finally, we propose some development strategies of cultural tourism in this region of Southern Jalisco.

scholarly journals Development Directions of Housing and Communal Services of Russia

2020 ◽  
pp. 21-34
Author(s):  
Nikolay K. Kemaykin ◽  
◽  
Mikhail N. Pavlenkov ◽  
Keyword(s):  
Sustainable Development ◽  
Strategic Management ◽  
Swot Analysis ◽  
Practical Importance ◽  
Critical Evaluation ◽  
External Environment ◽  
Strategic Analysis ◽  
Great Practical Importance ◽  
Priority Areas ◽  
Development Tasks

In this article, the authors propose a study of modern trends in the development of housing and communal services in Russia. They analysed the latest studies on the topic and identified the most popular areas of development. The authors strategically analysed the internal and external environment of the industry using the method of SWOT analysis and surveyed specialists and managers of enterprises of housing and communal services. As a result of a critical evaluation of the existing popular development areas in the housing and utilities sector, the authors formulated the main priority areas for the development of the industry. They proposed development tasks for each area. The implementation of the tasks, according to the authors, will ensure sustainable development of the housing and communal services industry. This study is significant for the development of the theory of strategic management in the field of housing and communal services. The work is of great practical importance, as it acts as a guideline for conducting strategic analysis and developing strategies for enterprises of the housing and communal complex, and also allows determining the main directions and trends in the development of housing and communal services in Russia.

scholarly journals Project Management in the Tourism Industry: the Basics of TMBOK

2019 ◽  
Vol 10 (1) ◽  
pp. 26-37
Author(s):  
O. A. Burukina
Keyword(s):  
Sustainable Development ◽  
Project Management ◽  
Change Management ◽  
Global Economy ◽  
Systematic Approach ◽  
Systems Approach ◽  
Tourism Industry ◽  
Strategic Development ◽  
Tourism Enterprises ◽  
National Economies

Purpose: the article aims at substantiating the applicability of project management methodology and tools to the tactical and strategic development of the tourism industry at both the global and national levels of economic development. The author sees the possibility of sustainable development of the tourism industry on the basis of a systems approach to improving the functioning of tourism enterprises using the tools and methods of project management. Taking into account the current contribution of tourism to the global economy and the national economies of many countries, the problem of sustainability of tourism enterprises and national tourism industries in general seems to be one of the foundations for solving the problems of sustainable development included in the 2030 Agenda for Sustainable Development.Methods: the study was conducted on the basis of a systematic approach with the use of logical and comparative analysis of various types of project management methodology potentially applied to tourism projects both for solving operational tourism problems and for the strategic development of tourism industries, as well as the method of structural-functional modeling aimed at laying the foundation for the tourism project management methodology.Results: the problem of sustainability of the tourism industry – the leading sector of the national economies of many countries and the global economy as a whole – has been considered using a systematic approach. An attempt was made to prove the applicability of the project management methodology and tools to the tourism industry and the dependence of the sustainable development of the tourism industry, both at the local and national levels, on more effective management of processes, programs and portfolios based on a systems approach and project management as a method to improve tourism firms’ operations. The methodology of project management in tourism as a driving force for social, economic and cultural change is considered as the basis for successful implementation of projects to ensure benefits for all stakeholders: tour operators, consumers of tourism projects, local communities and all companies involved in tourism projects.Conclusions and Relevance: currently, the tourism industry faces a situation in which tourism projects are implemented in the context of reactive risk and change management with the almost complete absence of proactive change management, which adversely affects the quality of tourism projects and greatly hinders the development of national tourism industries in general. The proposed concept of applying the project methodology based on the author’s model of project management in tourism, the model of the tourism project and the model of TMBOK (tourism management body of knowledge) provides for a system of measures necessary for integrating the project management methodology into the practice of tour operators for the further sustainable development of all tourism business stakeholders. 

scholarly journals Modeling of strategic control system in the context of sustainable development of enterprise

2017 ◽  
Vol 15 (3) ◽  
pp. 212-223 ◽  
Author(s):  
Marianna Stehnei ◽  
Inna Irtysheva ◽  
Ksenya Khaustova ◽  
Yevheniia Boiko
Keyword(s):  
Sustainable Development ◽  
Control System ◽  
Strategic Management ◽  
Internal Control ◽  
Theoretical Research ◽  
Comprehensive Model ◽  
Strategic Control ◽  
Effective System ◽  
The Creation ◽  
Theoretical Foundations

Sustainable development of an enterprise in the conditions of permanent changes is possible only with the presence of an effective system of external and internal control. The theoretical foundations of a creation of the strategic control’s indicators to simplify the process of strategic management in the context of sustainable development of the Ukrainian companies were investigated. The classification features of the main strategic indicators have been systematized, which can be useful for the creation of strategic control system. Based on theoretical research, there has been developed a comprehensive model of strategic control, which brings together external and internal indicators and makes it possible for the top and middle levels of managers to carry out strategic surveillance of the process of sustainable development in the context of the chosen strategy.

scholarly journals Nikitina Strategic Management of Sustainable Development of Small Business Enterprises

REGIONOLOGY ◽  
2021 ◽  
Vol 29 (2) ◽  
pp. 306-327
Author(s):  
Nadezhda D. Guskova ◽  
Alexandra V. Erastova ◽  
Daria V. Nikitina
Keyword(s):  
Sustainable Development ◽  
Small Business ◽  
Strategic Management ◽  
Development Strategy ◽  
Small Businesses ◽  
Swot Analysis ◽  
Financial Economic ◽  
Successful Implementation ◽  
Final Assessment ◽  
Business Enterprises

Introduction. The globalization of the economy and the introduction of the concept of sustainable development largely determine the development strategy of both large and small businesses. Adherence to the principles of sustainable development is becoming a prerequisite for organizations to develop, increase competitiveness and attractiveness for stakeholders. The purpose of the study is to elaborate the stages of formation of strategic management of sustainable development of small business enterprises. Materials and Methods. An analysis of the financial, economic, environmental and social components of sustainability of JSC Leader-Compound was performed as a case study. The company's financial statements for 2012–2019 as well as the results of the survey conducted among the management staff were used as the materials for the study. The expert method was employed to determine the final assessment of compliance of JSC Leader-Compound with the features of strategic management of sustainable development of small and medium-sized enterprises. The employed method of strategic analysis (SWOT analysis) made it possible to identify the strengths and weaknesses of the company, as well as threats and opportunities. Results. The results of a comprehensive analysis of the components of sustainable development of JSC Leader-Compound made it possible to conduct a final assessment of the compliance of this enterprise with the features of strategic management of small and medium-sized businesses. A sufficiently high level of development of the strategic management of JSC Leader-Compound has been noted, and reserves for its improvement have been determined. An algorithm for the process of development and implementation of a strategy for sustainable development of the company has been proposed. Methodological recommendations have been substantiated for each stage of the process. To calculate the generalized integral indicator of the level of sustainable development, a mathematical model has been proposed that takes into account the components of sustainable development of the company. Discussion and Conclusion. The proposed process of development and implementation of a strategy for sustainable development of a small business will make it possible not only to form a strategy based on the components of sustainable development, but also to ensure the possibility of its successful implementation. The research results may contribute to both practical activities of other small businesses, and further scientific research of the features of managing the sustainable development of small enterprises in other lines of business.

scholarly journals Environmental Management and Sustainable Development in India: Issues and Challenges

2010 ◽  
Vol 6 (2) ◽  
pp. 83-94
Author(s):  
V. Basil Hans ◽  
M U Jayasheela
Keyword(s):  
Environmental Management ◽  
Sustainable Development ◽  
Economic Development ◽  
Urban Areas ◽  
Rural Economy ◽  
Swot Analysis ◽  
Holistic Approach ◽  
Technological Advancement ◽  
Economic Activities ◽  
Modern Development

In the rural economy land is the site of production. Our villagers live and work with close relationship with nature; they love and adore nature. Intensification of resource use and diversification of occupation (even if we call it as technological advancement) pose serious challenges to balanced economic development in India. Villagers are facing the growing needs of food, fodder and fuel on the one hand, and fast encroaching urbanisation on the other. Both have disastrous consequences on nature’s fragile fabric. Modern development in urban areas has resulted in stress and strain, and in the rural distress and drain of resources. Hence we need a though analysis of the strengths, weaknesses threats and opportunities for economic development now and in the future. This will create the much needed awareness for prioritisation of economic activities in the country to make the best use of relatively limited available natural resources. Keeping in mind the above factors the present study tries to draw the attention of academicians, policy makers, rural people and their urban brethren towards: (i) sustainable methods of environmental management, (ii) a holistic approach with multidisciplinary, multilocational and multiinstitutional involvement, and (iii) making the practice of SWOT analysis an inbuilt mechanism in resource management for sustainable development.

Regional Sustainable Development

2015 ◽  
pp. 259-304
Author(s):  
José G. Vargas-Hernández
Keyword(s):  
Sustainable Development ◽  
Strategic Planning ◽  
Swot Analysis ◽  
Cultural Tourism ◽  
Development Strategies ◽  
Southern Region ◽  
Target Market ◽  
Potential Market ◽  
Regional Sustainable Development ◽  
Tourism Enterprises

This study aims to determine the potential of cultural tourism in the municipalities that comprise region 6 of the State of Jalisco, territorially delimited in the South of Jalisco. These municipalities are tested first to identify the demand for cultural tourism to determine the profile of the cultural tourist under the assumptions that tourists especially motivated by culture tend to travel longer distances than most tourists. It discusses the motivations and satisfactions of cultural tourists in order to establish the potential market in accordance with the characteristics of the target market in the southern region of Jalisco. Any operation of cultural tourism companies should make the strategic diagnosis, which explains the use of SWOT analysis as a tool for strategic planning of cultural tourism enterprises. Finally, we propose some development strategies of cultural tourism in this region of Southern Jalisco.

Strategic management of hemp industry development

Ekonomika APK ◽  
2021 ◽  
Vol 320 (6) ◽  
pp. 42-53
Author(s):  
Andrii Mykhailov ◽  
Liudmyla Korenivska ◽  
Yevheniia Rachytska
Keyword(s):  
Sustainable Development ◽  
Strategic Management ◽  
Management Strategy ◽  
Swot Analysis ◽  
Lower State ◽  
Top Down ◽  
Regional Management ◽  
Logical Method ◽  
The Creation ◽  
Smart Specialization

The purpose of the article - substantiation of theoretical, methodical and practical aspects of formation of strategic management of development of the hemp industry in Ukraine in the conditions of strengthening of competition and maintenance of sustainable development of rural territories. Research methods. The methodological basis of the study were the provisions of economic theory and systems analysis. The stages of development of cannabis were considered using the historical method. The dynamics of sown areas was studied using the statistical and economic method. Using a logical method, the tools (methods) of strategic management in the field of cannabis were evaluated on the example of the Institute of Bast Cultures of NAAS of Ukraine and the main directions of strategic management development. The method of analysis and synthesis was used to identify opportunities to expand the tools of strategic management (agricultural cluster as a consequence of the use of an innovative European tool - smart specialization). Theoretical generalizations to substantiate the use of existing and innovative tools of strategic management and conclusions were formed using the abstract-logical method. Research results. The historical key moments that influenced the development of the cannabis industry over the last hundred years are highlighted. The inefficiency of the traditional top-down management strategy is proved and a new tool of strategic management of the European model is substantiated - smart specialization as a basis for regional development. The algorithm of creation and efficiency of agrotourism cluster "Slobozhanske hemp" in Sumy region is given. The main directions of development of strategic management in the field of hemp are outlined. A SWOT analysis matrix was used to study in detail the strengths, weaknesses, opportunities and threats of the cannabis industry. On the example of the Institute of Bast Crops of NAAS of Ukraine, the main tools of strategic planning were outlined and analyzed. Scientific novelty. The necessity of reorientation of the strategy of regional management from vertical (top-down) to innovative, local, multilevel (smart specialization) is substantiated. With the help of SWOT-analysis, it identified weaknesses and threats that prevent the defense management strategy to move to a defensive - offensive base strategy. The combination of strengths and opportunities in the long run will provide an opportunity to choose a strategy for sustainable development of the cannabis industry. The expediency of creating the Agro-tourist cluster "Slobozhanske hemp" in Sumy region as a powerful economic mechanism and a "green tourist magnet" is considered. The analysis of the main tools of strategic management of ILK NAAS of Ukraine provided an opportunity to formulate the main directions of development of strategic management in the field of hemp. Practical significance. The reorientation of the regional management strategy from vertical to horizontal provides an opportunity for businesses not only to expand their capabilities in the field of growing and processing hemp products from the introduction of modern scientific advances, due to lower state regulation, but also to revive age-old traditions. everyday life. In general, the solution of the tasks will contribute to the expansion of sown areas of technical hemp, the creation of facilities for processing hemp, the creation of jobs and, consequently, the added value obtained by deep processing of products, increase tax revenues to budgets of various levels. Tabl.: 3. Figs.: 3. Refs.: 15.

scholarly journals Factors of the organization and peculiarities of small enterprises activities in rural green tourism

2020 ◽  
pp. 24-30
Author(s):  
Valentyn Penkovsky ◽  
Mykola Kucherenko
Keyword(s):  
Swot Analysis ◽  
Living Environment ◽  
Educational Process ◽  
Rural Tourism ◽  
Small Enterprises ◽  
Internal Environment ◽  
Green Tourism ◽  
The Subject ◽  
Tourism Enterprises ◽  
Theoretical Foundations

The subject of the research is theoretical aspects and practical approaches to organizing of small rural tourism enterprises and establishing the features of their activities. Setting the task, the purpose of the study. The purpose of the work is to substantiate theoretical foundations of the organization and practical approaches to small enterprises activities in rural green tourism on the basis of establishing their content and identifying factors and features. Method or methodology for conducting research. Both scientific and special methods of scientific cognition have become the methodological basis of the article. In the process of writing the article the following methods were used: monographic, historical, generalization and abstraction, SWOT-analysis, statistical groups, system and structural analysis and synthesis. Results of work. The article substantiates theoretical foundations and practical approaches to determining the nature and factors of organization of small enterprises in rural green tourism. The content and regulatory foundations of the organization of small forms of management, first of all, in rural green tourism are investigated. On the basis of the critical analysis of the most widespread interpretations of the concept of "small forms of business" the essence of small enterprises in rural green tourism is determined, as well as the peculiarities of their activity are set. The main factors of influence of the external and internal environment on the organization, activity and development of small rural tourism enterprises are revealed. Their use in management on the basis of competitive advantages is substantiated. The field of application of results. The findings and results can be used in the work of rural green tourism enterprises, rural territorial communities, and municipal authorities; in the educational process of higher education institutions of economic and tourism or their departments. Conclusions according to the article. Small forms of management in rural green tourism are the subject of micro-entrepreneurship. They carry out their activities in accordance with the requirements of rural development, hospitality, agriculture, transport, environmental situation and environmental activities in the countryside. In addition, it is one of the types of self-employment of the population, which raises the role of patriotism, local history; averages the elements of active work and recreation; creates a living environment close to nature; contributes to improving the living standards and quality of life of rural residents. In view of the above, the organizational and economic foundations of small forms of management activities in rural green tourism are determined in relationship of the business entity with the factors of its external and internal environment.

Pengembangan Butik Muslim yang Terkait dengan Pelayanan Prima dan Kualitas Produk pada Butik Firta Collection

Liquidity ◽  
2018 ◽  
Vol 7 (2) ◽  
pp. 97-107
Author(s):  
Esust Setiawati
Keyword(s):  
Strategic Management ◽  
Product Quality ◽  
Qualitative Method ◽  
Swot Analysis ◽  
External Environment ◽  
Marketing Mix ◽  
External Factors ◽  
Customer Trust

This study aims to analyze how strategic management in the Firta Collection Boutique to develop its business, especially in providing services to customers. The method used in this research is a qualitative method that includes Marketing Mix (4P Analysis) and SWOT Analysis, to find out what external factors are opportunities or threats to the Firta Collection Boutique. The results of the study show that the strategies adopted by the Firta Collection Boutique are still inappropriate and need to use other strategies. Changes in the external environment have continued to increase so that it is an opportunity and anticipates threats by utilizing strengths and minimizing weaknesses by innovating and improving approaches and gaining customer trust in product quality, in order to compete in the fashion sector.

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