scholarly journals IMPLEMENTASI MATRIK EFE, MATRIK IFE, MATRIK SWOT DAN QSPM UNTUK MENENTUKAN ALTERNATIF STRATEGI GUNA MENINGKATKAN KEUNGGULAN KOMPETITIF BAGI USAHA PRODUKSI KELOMPOK BURUH PEMBATIK DI KESER NOTOG PATIKRAJA BANYUMAS

2019 ◽  
Vol 3 (1) ◽  
pp. 27-40
Author(s):  
Sulasih Sulasih

The purpose of this research is to know the external and internal environmental factors by using the EFE and IFE matrix that lead to the competition changes and seek the alternative strategies by applying SWOT matrix as well as by specifying or selecting the most appropriate strategy through QSPM at Batik Labor Group Production on Keser Notog , Patikraja, Banyumas. This research implemented descriptive research based on the case study that applied qualitative and quantitative approach. The data collection related to the research was accomplished in several stages. It was started by interviews or Focus Group Discussion (FGD) by providing questionnaires to the concerned stakeholders. The data analysis was conducted through Internal Factor Evaluation (IFE) Matrix; External Factor Evaluation Matrix (EFE) Matrix; Strength, Weakness, Opportunity, Threat (SWOT); and Quantitative Strategic Planning Matrix (QSPM). The results of this study shows that the strategy on creating a unique styles and motifs of batik is the best alternative strategy to be implemented in Batik Labor Groups Production on Keser Notog, Patikraja, Banyumas, Central Java with the TAS value of 6.22 for QSPM matrix. This strategy is the most appropriate approach to be implemented to enhance the competitive advantage to face the various kinds of threats and weaknesses and to strengthen the competitiveness in business production of Batik in Keser Notog, Patikraja, Banyumas, Central Java.

2021 ◽  
Vol 4 (2) ◽  
pp. 128-138
Author(s):  
Tradiga Nur Aziz ◽  
Muhamad Rizal ◽  
Ria Arifianti ◽  
Asmaul Husna

CV. Kembar Jaya Kreatif is an industry engaged in garment or convection. The results of the CV. Kembar Jaya Kreatif from September 2017 to April 2019 can be seen if there are some months of income that do not meet the income target that has been set. Therefore CV. Kembar Jaya Kreatif is obliged to devise a new strategy in order to increase income in order to achieve the targets that have been set. SWOT analysis is used to obtain alternative strategies, where strategic alternatives are obtained from internal and external aspects of the industry. Information and research data consist of primary and secondary information, the analytical tools used in this research are the IFE (Internal Factor Evaluation) matrix, the EFE (External Factor Evaluation) matrix, the IE (Internal-External) matrix, the SWOT matrix (Strengths, Weakness). , Opportunities, and Threats), as well as QSPM (Quantitative Strategic Planning Matrix). The SWOT matrix creates 5 strategic alternatives that can be implemented by the industry. Based on the QSPM results from 5 alternatives, one of the prioritized alternative strategies is to use existing technology to carry out marketing activities and sell products online such as through social media and e-commerce with a TAS score of 6, 303.


Author(s):  
Qiaoli Wang ◽  
Xianyan Peng ◽  
Zijun Li

Safety supervision aims to safeguard the overall interests of the corporation, and ensure its safety production together with sustainable development. It is the key to reducing accident rates, and safeguarding employees’ safety and corporate property. The establishment of safety supervision system requires specify strategies. However, it is difficult to determine such strategies in an objective manner under complex environments. Therefore, first, this paper combined an external factor evaluation matrix (EFEM) and an internal factor evaluation matrix (IFEM) to analyze the internal and external safety environments faced by X Group Corporation (XGC). Second, the strength-weakness-opportunity-threat (SWOT) approach was employed to qualitatively analyze and explore the alternative safety supervision strategies. Following this, the most attractive strategies were selected from alternatives by using the quantitative strategic planning matrix (QSPM), namely construction of the safety culture system, clarification of modes and organizational structure of safety supervision, and improvement of the safety performance evaluation system. These strategies were subsequently applied in the construction and improvement of the XGC’s safety supervision system. This study can provide reliable theoretical and methodological support for the establishment of corporations’ safety supervision systems.


2021 ◽  
Vol 9 (2) ◽  
pp. 234
Author(s):  
Ida Bagus Made Adi Dharma Yuda Pramana ◽  
I Gusti Ngurah Apriadi Aviantara ◽  
I Nyoman Sucipta

ABSTRAK Penelitian ini dilakukan dengan kajian analisis SWOT karena, mempermudah suatu perusahaan  untuk mengkombinasikan strategi yang tepat dikembangkan untuk menjalankan perusahaannya. Penelitian ini bertujuan untuk menganalisis kondisi internal dan eksternal serta menyusun dan merekomendasikan strategi pengembangan agrowisata di Soewan Garden Desa Pancasari. Penelitian ini mengambil data dari penyebaran kuisioner yang dibagi menjadi 2, yaitu kuisioner internal ( pemilik dan pengunjung agrowisata), dan kuisioner eksternal (Pakar dan usaha sejenis yang sudah berkembang). Hasil penelitian menunjukan bahwa terdapat 3 kekuatan, 6 kelemahan, 4 peluang, dan 3 ancaman. Hasil pembobotan dan rating menunjukan bahwa nilai terbobot untuk matriks Internal Factor Evaluation (IFE) adalah 3,02 dan matriks Eksternal Factor Evaluation (EFE) adalah 2.65. Nilai ini menunjukan posisi yang kuat pada matriks Internal Eksternal (IE) dengan strategi yang harus dilakukan adalah strategi intensif dan integratif. Sedangkan berdasarkan Analisis matriks SWOT terdapat 8 alternatif strategi yang dapat disusun untuk mengembangkan usaha agrowisata Soewan Garden. ABSTRACT This research was conducted with a SWOT analysis study for a decision-maker in a company to combine the right strategies to run the company. This study aims to analyze internal and external conditions and recommend development strategies in the agrotourism Soewan Garden at Pancasari village. This study took data from the distribution of questionnaires which were divided into 2, namely internal commissioners (agro-tourism owners and visitors) and external commissioners (experts and similar businesses that have developed). The results showed that there were 3 strengths, 6 weaknesses, 4 opportunities, and 3 threats. The weighting and assessment results show that the weighted value for the Internal Factor Evaluation matrix (IFE) is 3,02 and the External Factor Evaluation matrix (EFE) is 2,65. This value indicates a strong position in the Internal External Matrix (IE) with a strategy that must be done is an intensive and integrative strategy. Meanwhile, based on the SWOT matrix analysis there are 8 alternative strategies that can be developed to develop Soewan Gardenagro-tourism.  


After reviewing the relevant literature covering community intervention strategies, destination sustainability, and quality, this chapter explores local people who are involved in ecotourism and related operations in the PA-based destinations of India. The study adopted exploratory sequential method under which different sets of people are interrogated during the qualitative phase of the study through focus group discussion and expert interviews. The result of qualitative phase is used for scale development, and a questionnaire survey was administered among local community members in the descriptive stage. Pilot study and cross-destination analysis are also executed before proceeding for descriptive research.


2013 ◽  
Vol 3 (1) ◽  
pp. 116-123
Author(s):  
Rum Van Royensyah

       This study aims to analyze the strategy of developing tilapia agribusiness in Babirik District, North Hulu Sungai Regency. Sampling was done by multi stage sampling and the selection of sub-district locations was carried out by purposive sampling method, namely the sub-districts which most cultivated tilapia in karamba, namely Babirik District. Fish farmers as samples were selected by stratified proportional random sampling, as many as 8 people (30% of 27 UPP group members), and 57 people (30% of 191 were not UPP group members). The number of samples is 65 people. Collector samples (collectors) were selected by snow ball sampling, which was 20 people (30% of 65 collectors). The sample of retailers was chosen by accidental sampling in the fish market in North Hulu Sungai Regency, as many as 5 people. The selection of Fisheries UPP internal factor samples was 8 people (30% of 27 people), and the sample selection of non Fisheries UPP internal factors was 20 people (30% of 191 people), while 2 external factors were selected from the relevant institutions. The results of the internal factor evaluation matrix are 3,163, while the results of the external factor evaluation matrix are 2,538. The results of the internal external matrix are in cell IV, namely in the growth and building position, and the indigo agribusiness strategy in karamba in Babirik District is a market development and production strategy.


2019 ◽  
Vol 1 (1) ◽  
Author(s):  
P. Sitorus Benget ◽  
Nursyamsi Idayanti ◽  
Sumardi Sumardi

In a very competitive market conditions the company must have a thorough understanding about the condition of its internal and external of the company to determine an appropriate strategy. This research aims to know the proper competitive advantage strategies for PT Semen Tonasa is done by. Descriptive research is done by collecting data through observation, FGD and interviews. After IFE (Internal Factor Evaluation) and EFE (External Factor Evaluation) and SWOT analysis, PT Semen Tonasa should focus their efforts on pursuing growth. Based on the analysis of the QSPM (Quantitative Strategic Planning Matrix) retrieved the right strategy to do is market penetration. PT Semen Tonasa should increase market share in the area of the market with a hefty profit margin do cost efficiency in every stage of the production process.


2018 ◽  
Vol 7 (2) ◽  
pp. 111
Author(s):  
Anas Mujahid ◽  
Murianai Emelda Isharyani ◽  
Dharma Widada

<p><em>Borneo Project is a new business in the field of ordering services of various types of clothing. In doing its marketing strategy Borneo Project relies on marketing through friendship, word of mouth from one to another one and using social media as a marketing tool. This has not had a much positive effect on sales in Borneo Project. Therefore it is necessary to analyze the marketing strategy that can be applied in Borneo Project.</em></p><p><em>Determining the strategy carried out in three stages: an input stage, matching stage, and the stage of the decision. The input stage is done by using Internal Factor Evaluation Matrix (IFE) and External Factor Evaluation Matrix (EFE). In the IFE matrix, obtained a total score of 2.407, while the EFE Matrix obtained score of 2.831. Based on internal and external factor analysis then matching phase with IE Matrix method and SWOT Matrix. The final stage was the decision stage used QSPM method. QSPM is used to evaluate alternative strategies obtained in the SWOT Matrix, then rank them. The first rank is the strategy of applying for credit funds, seeking investors or business joint venture partners and seeking financial assistance from corporate CSR with the acquisition of power score Pull of 5,824. Alternative strategies are prioritized to be applied is to ask a credit fund, seek a joint venture partner and investor or business and are looking for financial aid CSR.</em><em></em></p><strong><em>Keywords: Marketing Strategy, Borneo Project, QSPM</em></strong>


2018 ◽  
Vol 7 (1) ◽  
pp. 01 ◽  
Author(s):  
Imam Santosa ◽  
Agus Suyanto

<p>This research aims to explore the basic value of social institution of farmers and find the technique of re-functionalization of social institutions of farmers. The design of this research is using a case study method based on qualitative and quantitative approach. This research is intentionally conducted in Karangreja Sub-district, Purbalingga Regency of Central Java Province.  Based on the research results, The prominent basic social values in the social institutions of farmers in the Agro-tourism area tend to be still around the proximity to the production process. Three prominent basic values: (1) the basic value of perseverance in the process of production, (2) the basic value of togetherness for making decision on production, (3) the value of carefulness in sorting and grading product. Indeed the basic value of togetherness to fight for the price is high but it has not bring such a tangible results for farmers’. The authors predicted that if the socio-economic institutions are strong, they will be able to empower farmers and vice versa if the social institution is weak then the empowerment of farmers is also weak. However, it is necessary to concern that the institution which in charge of product quality, post harvest technology and marketing has not been much strengthened, so that the welfare of farmers has not changed much. Institutional strengthening in sectors that are still weak need to get more attention from various parties so that farmers become more dynamic and more empowered.</p>


2014 ◽  
Vol 3 (3) ◽  
pp. 210-221 ◽  
Author(s):  
Ramesh Gautam ◽  
Ram Bahadur Karki

Socio-culturally and economically every rural community of Nepal are associated with forest for their livelihood and identity but simultaneously governmental policy for the protection of forest is not in the favor of people, which has been creating conflict between people and other stakeholder including governmental organization. This research tries to know the causes and consequences of conflict between Bankariya and other stakeholders. This research was carried out between the period May to December 2013. According to nature of the problem descriptive research design has been applied. Handikhola VDC of Makwanpur district has been selected as an universe purposively. Both primary and secondary sources of data were applied in this study. Case study, key informant interview and Focus Group Discussion (FGD) methods were applied for primary data collection. The findings shows that the living condition of Bankariya has changed after the government has provided them 6 hectors land for 40 years at Mushedhap. Still date forest based products are extremely beneficial for the enhancement of their livelihoods. The major problems faced by Bankariya community regarding to use of forest based resources are; not having their own permanent land for settlement and agriculture purpose, provision of present rules and regulation, and attitude of other elite persons/groups for dominating them. Forest resource based conflicts of Bankariya is mainly related with local people and other forest user group committee members as compared to Parsa Wild Life Reserve and District Forest Office of Makawanpur. DOI: http://dx.doi.org/10.3126/ije.v3i3.11080 International Journal of Environment Vol.3(3) 2014: 210-221


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