Mídia Out of Home, pós-massividade e convergência: reflexões sobre a democratização e da descolonização da comunicação no brasil do século XXI

2021 ◽  
Author(s):  
Lúcia Maria Pereira Bravo
Keyword(s):  
Digital Media ◽  
21St Century ◽  
Communication System ◽  
General Public ◽  
Daily Life ◽  
Management Model ◽  
Brazilian Society ◽  
Home Space

This article will address the presence of digital Media Out of Home (DOOH) in the daily life of Brazilian society at the beginning of the 21st century, in order to reflect on possible alternatives to the use and management of these media that point to the democratization and decolonization of the communication system. As DOOH can be considered all media that are outside the home space. Also called outdoor media, this type of media has become a media phenomenon in informational cities of the 21st century, making itself noted in different circumstances in the daily life of Brazilian society, installing itself both in internal environments of more restricted public (indoor media), as in screens and external panels available to the general public (outdoor). However, despite the varied power of use of these media, it is in the field of advertising and marketing that its most significant results are currently verified.This type of media, therefore, ends up having its use very destined for market purposes, overshadowing other possibilities of use and management model, which will be raised in our study. To develop this work, we will have as main theoretical references the concepts of massive and post-massive function, André Lemos, convergence, Jenkins, and communication ecosystem, as understood in PPGCCOM/AM-BR.

scholarly journals Valerijs Bitenieks – no Rīgas Politehniskā institūta studenta līdz būvuzņēmējam neatkarīgajā Latvijā

2021 ◽  
Vol 5 ◽  
pp. 125-144
Author(s):  
Ērika Lanka
Keyword(s):  
Labour Market ◽  
Extracurricular Activities ◽  
21St Century ◽  
General Public ◽  
Civil Engineering ◽  
Daily Life ◽  
Photographic Material ◽  
Professional Activities ◽  
Young Engineer ◽  
Insight Into

Pētījums par Rīgas Politehniskā institūta (RPI) Arhitektūras un celtniecības fakultātes absolventu (1986) Valeriju Bitenieku atklāj padomju studentu ikdienu 20. gadsimta 80. gados, jaunā inženiera darbību, izmēģinot dažādas iespējas darba tirgū un inženiera izaugsmi par veiksmīgu būvuzņēmēju neatkarīgajā Latvijā 21. gadsimtā. Tajā izsekots V. Bitenieka dzīvei no bērnības līdz mūsdienām, pievēršot uzmanību viņa profesionālajai darbībai. Veicot pētī¬jumu, gūts ieskats par studentu prakses un ārpusstudiju aktivitātēm padomju laikā, iegūti nepublicēti un plašākai sabiedrībai nezināmi fotomateriāli. A paper on Valerijs Bitenieks, a graduate (1986) of the Faculty of Architecture and Civil Engineering of Riga Polytechnic Institute (RPI), reflects on the daily life of the Soviet students in the 1980s, the work of a young engineer while he was trying various opportunities in the labour market and the engineer’s growth as a successful contractor in the independent Latvia in the 21st century. It traces the life of V. Bitenieks from his childhood to the present day, paying attention to his professional activities. The research provides an insight into students’ internships and extracurricular activities during the Soviet era. Unpublished photographic material unknown to the general public has been obtained.

scholarly journals Valerijs Bitenieks – From a Student of Riga Polytechnic Institute to a Construction Contractor in the Independent Latvia

2021 ◽  
Vol 5 ◽  
pp. 130-150
Author(s):  
Ērika Lanka
Keyword(s):  
Extracurricular Activities ◽  
21St Century ◽  
General Public ◽  
Daily Life ◽  
Polytechnic Institute ◽  
Photographic Material ◽  
Professional Activities ◽  
Young Engineer ◽  
Construction Contractor ◽  
Insight Into

A paper on Valerijs Bitenieks, a graduate (1986) of the Faculty of Architecture and Civil Engineering of Riga Polytechnic Institute (RPI), reflects on the daily life of the Soviet students in the 1980s, the work of a young engineer while he was trying various opportunities in the labour market and the engineer’s growth as a successful contractor in the independent Latvia in the 21st century. It traces the life of V. Bitenieks from his childhood to the present day, paying attention to his professional activities. The research provides an insight into students’ internships and extracurricular activities during the Soviet era. Unpublished photographic material unknown to the general public has been obtained.

Why management models are crucial to the success of business models

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Stephen Denning
Keyword(s):  
20Th Century ◽  
21St Century ◽  
Design Methodology ◽  
Business Models ◽  
Digital Age ◽  
Management Model ◽  
Digital Innovation ◽  
Content Type ◽  
Management Models ◽  
Practical Implications

Purpose The author posits that the management model of an organization determines what kind of business models can be pursued within that organization and that successful 21st century management models are very different from those that succeeded in the 20th century. Design/methodology/approach The author compares and contrasts successful 21st century management models with models that succeeded in the 20th century. Findings Success in the digital age requires a 21st century management model and mindset based on an obsession with delivering value to customers. Practical implications The management model incorporates the key ‘written and unwritten rules’ of the firm. The success of digital innovation can be threatened by 20th Century management assumptions that thwart Agile initiatives. Originality/value Article explains how Agile mindsets and practices are essential to the 21st century management model, and how they potentiate the firm’s focus on creating customers.

How to Podcast in Archaeology

2018 ◽  
Vol 6 (3) ◽  
pp. 259-266
Author(s):  
Colin P. Amundsen ◽  
Cristina Belmonte
Keyword(s):  
Social Media ◽  
Digital Media ◽  
General Public ◽  
Public Archaeology ◽  
Social Media Marketing ◽  
Public Outreach ◽  
Trial And Error ◽  
Business World ◽  
The Public ◽  
Broad Approach

ABSTRACTThe problem for archaeologists doing public outreach could be that we do not know who our audience is. Marketing to just the public at large is an extremely broad approach filled with the pitfalls of not engaging enough of the public, so it might be necessary to first find out who within the general public would have the most interest in your discovery and then tailor your presentation to that audience. At the podcastCooking with Archaeologistswe are using digital media, social media marketing, and our experience from the business world to do just that. Podcasting has been a trial-and-error project filled with uncertainty and doubt, and for archaeologists engaged in public archaeology it might be a practical approach to reaching the public and a medium to build an engaged and interested audience. In this “how-to” article, we will reveal what we have learned from this exciting and somewhat demanding venture and suggest how podcasting is a democratizing venture that connects the public to archaeology and the archaeologist.

scholarly journals Intellectual Property in the 21st century in Ecuador

2020 ◽  
pp. 59-71
Author(s):  
Cynthia Mishel Gudiño Flores
Keyword(s):  
Intellectual Property ◽  
Economic Impact ◽  
21St Century ◽  
Daily Life ◽  
Science And Culture ◽  
Human Intellect

Intellectual Property is continuously present in different manifestations of daily life. However, not all people fully understand what this means, especially for authors of artistic or scientific creations, or for inventors. Given this scenario, it is essential to claim the role of the creator and its economic impact on society; in order to increase the incentives to materialize creative ideas of the human intellect that, inevitably, contribute to the production of science and culture.

scholarly journals COMPUTATIONAL AFFORDANCES, CONTEXT COLLAPSES AND OTHER CHALLENGES TO LINGUISTIC STUDIES

2020 ◽  
Vol 59 (1) ◽  
pp. 583-600
Author(s):  
Vinícius Vargas Vieira dos Santos
Keyword(s):  
Digital Media ◽  
21St Century ◽  
New Technologies ◽  
Communication Channels ◽  
Political Life ◽  
Marshall Mcluhan ◽  
Communicative Practices ◽  
Linguistic Practices

ABSTRACT With the increasing incorporation of digital media in 21st century societies, a paradigmatic phenomenon is occurring on the language issue: communicative practices have started being widely mediated by technology. Besides incorporating earlier technologies, such as radio and television, computers have enabled users, who were mere passive recipients, to become information emitters as well. Starting from the principle pointed out by Marshall McLuhan (1964) that the medium controls the scales and actions configured in language, this paper seeks to understand the scalar levels of new technologies contexts and how they reverberate on meditated linguistic practices. Digital media are considered here as their own computational designs, communication channels that, far from being neutral, are previously set by large computational companies and, therefore, present ideologies and already configured forms of interaction, stimulating semiotic and pragmatic dimensions of language, reflecting on aspects of culture and, consequently, on political life.

scholarly journals Digital Literation Models Development Based School Culture to Improve Students' Life Skill in the 21st Century

2021 ◽  
Vol 13 (1) ◽  
pp. 307-316
Author(s):  
Mandra Saragih ◽  
Habib Syukri Nst ◽  
Rita Harisma ◽  
Ismail Hanif Batubara
Keyword(s):  
School Culture ◽  
Research And Development ◽  
Digital Media ◽  
21St Century ◽  
Digital Literacy ◽  
Literacy Programs ◽  
Life Skill ◽  
Model Design ◽  
Implementation Evaluation ◽  
Assessment Program

This research aims to develop digital literacy model through a school culture-based. Digital literacy was chosen considering the development of information through digital media. This study used Research and Development (RD). The research step was to collect data and design a product in a literacy model design based on school culture. The components of developing a school culture-based digital literacy model consist of participants, select participants, a digital literacy program in the form of training, the content of digital literacy programs in the form of exercise, media, teaching materials, assessment, program socialization, implementation, evaluation and mentoring. This research is the design of a guideline for implementing a school culture-based digital literacy model that can be used in digital literacy activities in schools.

Humour in audiovisual translation: Theories and applications

2021 ◽  
Vol 13 (2) ◽  
Author(s):  
Li pan ◽  
Qing Zhou
Keyword(s):  
21St Century ◽  
Streaming Media ◽  
Daily Life ◽  
Economic Status ◽  
Social Commentary ◽  
Time Space ◽  
Popular Appeal ◽  
Audiovisual Translation ◽  
Online Streaming ◽  
Scholarly Attention

The first 20 years of the 21st century have witnessed an explosion of audiovisual translation (AVT) products. Unlimited as to time, space and economic status, the widespread use of online streaming media has made AVT entertainment a feature of daily life. Among the various genres, comedy – with the laughter, happiness, and social commentary it brings – continues to enjoy popular appeal. Humour is indeed a universal phenomenon; its presentation in audiovisual products understandably attracts wide scholarly attention, and Margherita Dore’s monograph, Humour in audiovisual translation: Theories and applications, is one of the latest works to explore it.

Ottomentality as Technology of Self

2021 ◽  
pp. 417-438
Author(s):  
Hasan Turgut ◽  
Neslihan Yayla
Keyword(s):  
Digital Media ◽  
Daily Life ◽  
Historical Narratives ◽  
Structural Elements ◽  
Extreme Right ◽  
Power Structures ◽  
Mobile Games ◽  
Reproduction Process ◽  
The Aesthetic ◽  
Day By Day

Extreme-right populist tendencies are getting stronger day by day. Although there are various factors that make the extreme-right populist tendencies stronger, the fact that cannot be ignored is that these tendencies must be reproduced discursively (history, culture, etc.) by the ruling power structures. Today, digital media and especially games are the primary areas where this reproduction process is most visible. Mobile games, in particular, turn into dominant cultural phenomena related to daily life beyond leisure, entertainment, and mind refreshing functions. Within this view, it is claimed that the mobile games based on the historical narratives in Turkey work as technology of self to contribute to the discourse of neo-Ottomanism. In order to test this claim, the three most downloaded mobile games (Game of Sultans, Magnificent Ottoman, and Age of Ottomans) in the Appstore and Android markets are selected as examples, and the aesthetic production realized through the structural elements of the game will be analyzed.

The Tale of Fabled Creatures

2021 ◽  
pp. 215-233
Author(s):  
M. Nur Erdem
Keyword(s):  
Digital Media ◽  
Daily Life ◽  
Space Time ◽  
Point Of View ◽  
The Other ◽  
Other Hand ◽  
The Media ◽  
The Subject ◽  
Physical Beauty

Violence has been a part of daily life in both traditional and digital media. Consequently, neither the existence of violence in the media nor the debates on this subject are new. On the other hand, the presentation of violence in fictional content should be viewed from a different point of view, especially in the context of aesthetization. Within this context, in this chapter, the serial of Penny Dreadful is analyzed. As analyzing method, Tahsin Yücel's model of the “space/time coordinates of narrative” is used. And the subject of “aestheticization of violence” is analyzed through a serial with the elements of person, space, and time. Thus, the role of not only physical beauty but also different components in the aestheticization of violence is examined.

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