scholarly journals Information Support System of Enterprise Strategy

2019 ◽  
pp. 185-189
Author(s):  
О. Bogachev ◽  
О. Onofriychuk ◽  
I. Korostova
Keyword(s):  
Social Networks ◽  
Communication Strategy ◽  
Information Support ◽  
Enterprise Strategy ◽  
Development Programs ◽  
Strategic Development ◽  
Digital Platforms ◽  
Communication Processes ◽  
Real Time Information ◽  
Analysis Of Social Networks

With the rise of online digital platforms, an important transformation has taken place in managing the strategic development of an enterprise. Today, information support is a key element to develop a strategy. Business practice proves that one of the most promising areas of research is the analysis of social networks in order to improve communication processes. In the analysis of social networks, four main areas of research are identified: structural, resource, normative and dynamic. The system of information support for the strategy was proposed. The main goal of the proposed system is real-time information support and forecasting of the future state of the external and internal environment. The information obtained contributes to the development of additional enterprise development programs taking into account the particular interests of personnel. Keywords information system, social networks, communication, strategy.

scholarly journals INFORMATION SUPPORT FOR THE IMPLEMENTATION OF STRATEGIC PROGRAMS FOR THE DEVELOPMENT OF THE MUNICIPAL FORMATION

2021 ◽  
pp. 110-115
Author(s):  
O. A. Chirkova
Keyword(s):  
Support System ◽  
Character Development ◽  
Information Provision ◽  
Information Support ◽  
Development Programs ◽  
Strategic Development ◽  
Definition Of ◽  
Information Support System

The article considers the role and features of the organization of the information support system in the implementation of strategic programs for the development of the municipality. The main purpose of the information support system in the implementation of strategic programs for the development of the municipality is determined. The basic requirements for information that is used in the process of implementing programs of a strategic nature for the development of a municipality are proposed. The classification of information on the implementation of such programs into external and internal, which in turn are divided into subgroups, is proposed. The author’s definition of the concept «information support for the implementation of strategic programs for the development of the municipality «is also proposed. The author came to the conclusion that a properly organized system of information provision should be given the opportunity to assess the prospects of implementation of programs of strategic character development of the municipality, to make a forecast, to control the execution of these programs allow to analyze the pace of implementation of these programmers, to develop measures to improve the implementation of strategic development programs of the municipality.

scholarly journals The Idea and Feasibility of Science Communication in Academic Social Networks

2021 ◽  
pp. 81-91
Author(s):  
Svetlana Dushina ◽  
Viktor Kupriyanov
Keyword(s):  
Social Networks ◽  
Professional Practice ◽  
Science Communication ◽  
Open Science ◽  
Scientific Activity ◽  
Specific Nature ◽  
Digital Platforms ◽  
Communication Processes ◽  
Academic Social Networks ◽  
The Impact

The paper includes general findings of the study with respect to the impact of academic social networks on the academicians’ professional practice. The authors consider academic social networks as the new means of communication that seek to overcome the limits of traditional means of communication, i.e. academic conferences, scholarly periodicals and books. The study shows that web-platforms, including academic social networks, challenge the superiority of journals in the system of science communications. Based on the results of the empirical study, the authors pay extra focus to studying communication processes via digital platforms. It shows that social networks, due to their specific nature, transform the scientific activity, i.e. change an academician’s motivation and values, encouraging the pursuit of high ratings, more content, citations, followers and page traffic. The authors consider social networks as a tool of open science ideology, concluding that promotion of social networks profiles is underlined by certain power interests aimed at restructuring science communication pursuant to the values of the neoliberal economy.

scholarly journals Сadiz Museum and its Communication Strategy

2021 ◽  
Vol 29 ◽  
pp. 174-195
Author(s):  
Koroleva Alina ◽  
◽  
Smolskaya Elena ◽  
Keyword(s):  
Social Networks ◽  
Information Dissemination ◽  
Methodological Approach ◽  
Communication Strategy ◽  
Participatory Techniques ◽  
Physical Presence ◽  
Definition Of ◽  
Integrated Communications ◽  
The Relationship ◽  
Analysis Of Social Networks

During lockdown 2020, museums reacted by attempting to digitally offer everything that had previously been done in the museum space. The testing of tools and resources, as well as new forms of communication and participatory techniques, leads us to a hybrid museum where virtuality is combined with physical presence. The new reality has intensified the current discussions about the museum as a socio-cultural institution, a new definition of the concept of a museum, about the relationship between entertainment and educational forms of interpretation of heritage. Along with an overview of key research trends and methodological approaches in the field of heritage, the article presents the results of the analysis of social networks of the Museum of Cadiz, based on a methodological approach to planning and evaluating integrated communications - the PESO model, which separates the channels of information dissemination into paid, earned, social and owned. The Cadiz Museum was not chosen as an object of research by chance, since even before the pandemic, its digital communications stood out strongly against the background of other Spanish museums of different levels. It is possible that they managed to achieve this due to the fact that they made their pages on Instagram, Facebook and Twitter not only the showcase of the museum, but also the very entrance to the museum. Social networks for the Museum of Cadiz are the only channel with which he can independently work. The official pages of the Museum of Cadiz, during the pandemic, were analyzed for the period from March 12 (the announcement of the closure of museums) to August 31, using the Russian automated service for analytics of brand communities in social networks, JagaJam. The data is compared with the same period in 2019 (except for Twitter, for which there is no data).

Conducting Psychological Examinations for Citizens in Possession of Weapons: Strengthening State Control Over Circulation of Weapons

2021 ◽  
Vol 8 (2) ◽  
pp. 87-94
Author(s):  
Sergey N. Bokov ◽  
Maxim I. Zhdanov
Keyword(s):  
Social Networks ◽  
Specific Form ◽  
Personality Questionnaire ◽  
State Control ◽  
Gun Ownership ◽  
Frustration Tolerance ◽  
Psychological Analysis ◽  
Psychological Examination ◽  
The Subject ◽  
Analysis Of Social Networks

In the article, in connection with the introduction of amendments to the federal legislation, specific issues regarding the conducting of a psychological survey of citizens gun owners and candidates for gun ownership are considered. A battery of psychodiagnostic techniques that can be used in the course of a psychological examination (progressive matrices of J. Raven, a questionnaire of the Level of subjective control, and a method for diagnosing frustration tolerance from Rosenzweig, Minnesota Multidisciplinary Personality Questionnaire) is proposed and justified, as is an algorithm for conducting psychodiagnostic research. Furthermore, a proposal to include in the psychological examination, a psychological analysis of social networks (provided that the subject is a member of their group) has been made. The possible participation in the psychological survey gun owners and candidates for gun ownership psychologists of Rosgvardiya are justified and the specific form of their participation in the survey is indicated.

A Review of Machine Learning and Data Mining Approaches for Business Applications in Social Networks

2013 ◽  
Vol 9 (1) ◽  
pp. 36-53
Author(s):  
Evis Trandafili ◽  
Marenglen Biba
Keyword(s):  
Machine Learning ◽  
Data Mining ◽  
Social Networks ◽  
Large Scale ◽  
Viral Marketing ◽  
Social Network Mining ◽  
Business Applications ◽  
Mining Community ◽  
Recent Developments ◽  
Analysis Of Social Networks

Social networks have an outstanding marketing value and developing data mining methods for viral marketing is a hot topic in the research community. However, most social networks remain impossible to be fully analyzed and understood due to prohibiting sizes and the incapability of traditional machine learning and data mining approaches to deal with the new dimension in the learning process related to the large-scale environment where the data are produced. On one hand, the birth and evolution of such networks has posed outstanding challenges for the learning and mining community, and on the other has opened the possibility for very powerful business applications. However, little understanding exists regarding these business applications and the potential of social network mining to boost marketing. This paper presents a review of the most important state-of-the-art approaches in the machine learning and data mining community regarding analysis of social networks and their business applications. The authors review the problems related to social networks and describe the recent developments in the area discussing important achievements in the analysis of social networks and outlining future work. The focus of the review in not only on the technical aspects of the learning and mining approaches applied to social networks but also on the business potentials of such methods.

Token Salaries and Social Answers in Work Relations in Africa

1999 ◽  
Vol 4 (2) ◽  
pp. 15-24
Author(s):  
Massimo Repetti
Keyword(s):  
Social Networks ◽  
Urban Space ◽  
Daily Routine ◽  
Work Relations ◽  
The Social ◽  
The Gift ◽  
Strength Of Weak Ties ◽  
Popular Economy ◽  
Client Relations ◽  
Analysis Of Social Networks

In Dakar, faced with crisis and uncertainty, social answers begin to appear. Only those having a supportive social network could find a place in the labour's market. The observation of the daily routine of any of Dakarís micro-businesses and its social aspects, reveals the wide area of interference that exists between waged worker and the relation networks with family and relatives, ethnic groups and Muslim brotherhoods. The urban economy is supported by a network of family, alliance, and client relations. The overlap existing between waged and unwaged work can be understood only by looking closely at the network of social ties present outside the production site. Switching from the analysis of urban work relationships in Africa to the analysis of social networks is almost spontaneous, because a system of relational actions and strategies grows around the figure of the worker. The importance of the “strength of weak ties” in procuring employment is as a whole confirmed, but African sociability creates an intense inter-network relational interchange. Dakarís urban space feeds a “popular economy” where social networks and the gift-giving logic co-exist with market economy. This economy utilise different wage embryos or tokens salaries for each of the social players.

scholarly journals Main Challenges and Opportunities in Higher Education to Promote Sustainable Development Goals. The Effectiveness of Digital Teaching Methods in Times of COVID-19

2021 ◽  
Author(s):  
Belen Lopez
Keyword(s):  
Higher Education ◽  
Sustainable Development ◽  
Teaching Methods ◽  
Sustainable Development Goals ◽  
Communication Strategy ◽  
Digital Platforms ◽  
Short Period ◽  
Challenges And Opportunities ◽  
Hybrid Classes ◽  
Development Goals

The Coronavirus (COVID-19) pandemic has created big challenges and opportunities in Higher Education (HE). In this situation, several universities worldwide have responded with digital methods and hybrid classes in a short period of time. The aim of this paper is to show how the universities have adapted teaching methods to digital platforms in the academic year 2020–21. This case study is based on the experience of 37 postgraduate communication students in the course Business and Communication from a Communication Programme. The objective of this course was to promote the 17 sustainable development goals (SDGs) in business and following the Principles for Responsible Management Education (PRME) of the United Nations. To do this, the students provided different solutions related to the SDGs and developed a communication strategy to inform and engage the stakeholders in the companies analyzed in a hybrid class. The results show that using this methodology and working in digital platforms, students have learned the importance of SDGs through implementing specific solutions linked to the corporate social responsibility (CSR) strategy. Based on this analysis, they also developed a communication strategy showing how companies can improve society with specific actions through the lens of the SDG perspective.

scholarly journals Onyms as a Resource of Neologization in FB-Comments

2019 ◽  
pp. 122-145
Author(s):  
Tetyana Andreyeva
Keyword(s):  
Social Networks ◽  
Mass Communication ◽  
Information Technologies ◽  
Language Game ◽  
Word Formation ◽  
Conversational Speech ◽  
Internet Communication ◽  
Sources Of Information ◽  
Communication Processes ◽  
Exclamation Mark

The article discusses word-formation processes taking place in Internet communication (particularly, in Facebook comments), where onym denoting a public person is used in diverse modifications. It is alleged that Internet usage transformed people into participants of communication processes that have neither time nor spatial restrictions. The ability to use information technologies became not only the key of physical existence but also the assuarance of spiritual life for most people, as the World Wide Web is the main interactive environment where active mass communication takes place. The fact of conversion of social networks to sources of information is substantiated. It is determined that the language of Internet communication has a specific ability to adapt means of conversational speech to writing style specific to network communication. Communication in social networks, where there is an opportunity to speak practically uncensored, is characterized by looseness. Hence, limitless possibilities open up before its participants for the embodiment of their informative and expressional intensions. It is stated that Internet commenting allows its participants to demonstrate creative component of their personalities, represent their civil position, life views, evaluate any event etc. It is established that modern Ukrainian information space is characterized with a large number of onyms denoting public persons that are used as derivational materials in the processes of creating neologisms. To a large extent, this was facilitated by pre-election political technological moves, which consisted of creating a logo from the first syllable of the candidate's surname together with an exclamation mark – "Ze!" (Zelenskiy). The types of modifications of last name are found (reduction into one syllable, up to two syllables, cutting to the non-suffixed part), derivational methods and word making models are identified (morphological, semantic, analytical derivation). The processes associated with derivational acts have been clarified. The use of a language game involving multiple variations of the surname is stated. The range of perspectives of language of Internet communication research is outlined, which is constantly gaining momentum.

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