scholarly journals PENGARUH SHOPPING ORIENTATION DAN ONLINE TRUST TERHADAP ONLINE SHOPPING INTENTION PLATFORM SHOPEE

PERFORMA ◽  
2021 ◽  
Vol 6 (2) ◽  
pp. 180-188
Author(s):  
Nahdah Mohammad
Keyword(s):  
Online Shopping ◽  
Purposive Sampling ◽  
Online Trust ◽  
Shopping Orientation

Penelitian ini berjudul “Pengaruh Shopping Orientation dan Online Trust terhadap Online Shopping Intention Platform Shopee” yang dilakukan dengan tujuan untuk (1) Mengetahui pengaruh shopping orientation terhadap online shopping intention pada platform Shopee (2) Mengetahui pengaruh online trust terhadap online shopping intention pada platform Shopee. Penelitian ini menggunakan metode kuantitatif dengan analisis regresi linear berganda. Pengumpulan data dilakukan dengan menyebarkan kuesioner secara online. Populasi dalam penelitian ini adalah mahasiswa aktif Universitas Ciputra yang memiliki akun Shopee. Sampel yang diperoleh adalah 364 orang mahasiswa. Teknik pengambilan sampel dilakukan dengan purposive sampling. Hasil dari penelitian ini adalah shopping orientation dan online trust berpengaruh secara positif dan signifikan terhadap online shopping intention, baik secara parsial maupun simultan. Kata kunci: shopping orientation, online trust, dan online shopping intention

Pengaruh Mekanisme Online terhadap Tingkat Kepercayaan yang Mempengaruhi Intensi Pembelian Kembali

2020 ◽  
Vol 2 (2) ◽  
pp. 249-267
Author(s):  
Della Liudi ◽  
◽  
Hee Nanda Dlaneri ◽  
I Putu Aditya Wardana ◽  
Marcha Ramada ◽  
...  
Keyword(s):  
Research Finding ◽  
Online Shopping ◽  
Perceived Usefulness ◽  
Trust Building ◽  
Repurchase Intentions ◽  
Online Trust

Online shopping becomes apart of lifestylefor Indonesian. It leads to the business in this sector is prospective . The purpose of this paper is to find out how seller, institution, and experience-based online trust-building mechanisms affect customers trusts in e-marketplace and e-se//er of emarketp/ace, which shape the repurchase intentions. According to research finding using 380 respondent s, the perceived usefulness of seller and institutional-based mechanisms affect trust in e-marketplace. Meanwhile, the seller and experience-based mechanism influence the trust in e-seller of e-marketplace. Thus, both of the trusts influence repurchase intentions.

scholarly journals MODEL PENGUKURAN TINGKAT KEPERCAYAAN PELANGGAN (ONLINE TRUST) TERHADAP SITUS E-COMMERCE (Studi Kasus pada Pelanggan E-Commerce di Provinsi Bali)

2018 ◽  
Vol 1 (3) ◽  
pp. 100
Author(s):  
I Made Endra Wiartika Putra ◽  
Gede Rasben Dantes ◽  
I Made Candiasa
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Goodness Of Fit ◽  
Equation Modeling ◽  
Snowball Sampling ◽  
Cronbach’S Alpha ◽  
Purposive Sampling ◽  
Online Trust ◽  
Cronbach's Alpha ◽  
Fit Index

Penelitian ini bertujuan untuk mengetahui model pengukuran tingkat kepercayaan pelanggan terhadap situs e-commerce. Langkah awal yang dilakukan yaitu identifikasi faktor-faktor yang mempengaruhi kepercayaan pelanggan melalui studi literatur dan studi empirik untuk menentukan model analisis terhadap kepuasan pelanggan. Faktor yang mempengaruhi kepercayaan pelanggan untuk bertransaksi secara online yaitu pengetahuan konsumen terhadap e-commerce, reputasi penjual, resiko dalam transaksi, kemudahan penggunaan e-commerce, jaminan sistem, sikap/perilaku terhadap sistem dan sistem keamanan. Populasi dalam penelitian ini adalah masyarakat Provinsi Bali menggunakan metode purposive sampling dan snowball sampling dengan kriteria responden pernah berkunjung dan melakukan transaksi di e-commerce yang ada di Indonesia lebih dari 3 kali. Instrumen penelitian berupa kuesioner dengan data interval berskala 5 Likert. Instrumen terlebih dahulu diuji validitas isi dengan metode Robert Gregory, validitas empiris menggunakan rumus product moment, reliabilitas instrument menggunakan Cronbach’s Alpha, dan menghasilkan 59 pernyataan yang dapat digunakan untuk pengambilan data. Jumlah responden yang digunakan dalam penelitian ini adalah sebanyak 126 responden. Teknik analisis data, pengujian hipotesis dan pengujian model menggunakan metode Structural Equation Modeling dengan bantuan aplikasi SPSS AMOS 21. Hasil penelitian ini melalui pengujian hipotesis menunjukkan bahwa pengetahuan tentang situs e-commerce dan perlindungan keamanan berpengaruh negatif dan tidak signifikan terhadap kepercayaan pelanggan. Resiko, kemudahan e-commerce, jaminan sistem dan sistem keamanan bukan menjadi sesuatu yang penting untuk dipertimbangkan dalam meningkatkan kepercayaan pelanggan karena pengaruhnya tidak signifikan. Reputasi yang dirasakan dan sikap merupakan hal yang perlu diperhatikan dan paling berpengaruh terhadap kepercayaan pelanggan pelanggan. Hasil penelitian ini kemudian diuji menggunakan goodness of fit index dan menghasilkan bahwa model penelitian tersebut dapat diterima dan dapat digunakan untuk meningkatkan keinginan pelanggan untuk bertransaksi online

Drivers and Barriers to Online Shopping

2005 ◽  
pp. 45-66 ◽  
Author(s):  
Francesca D. Riley ◽  
Daniele Scarpi ◽  
Angelo Manaresi
Keyword(s):  
Risk Perceptions ◽  
Online Shopping ◽  
Purchase Behavior ◽  
The Internet ◽  
Review Of The Literature ◽  
Product Characteristics ◽  
Related Factors ◽  
Online Retail ◽  
Specific Product ◽  
Shopping Orientation

Through a review of the literature, this chapter focuses on three key influences on purchase behavior on the Internet: product, consumer, and retailer factors. Product characteristics and branding not only influence many consumer-related factors (e.g., the need to handle the product and risk perceptions), but also affect retailers’ strategic and tactical online decisions (e.g., the balance between off-line and online retail provision and the breadth and depth of products and brands selection). This chapter also examines how consumer-related factors (e.g., consumers’ expertise, attitudes toward the Internet, and shopping orientation) affect online purchasing and the implications for e-retailers. Finally, the chapter discusses how e-retailers marketing efforts (retailer factors) can be used to overcome the barriers to Web purchasing resulting from specific product and consumer related characteristics. Clear and easy to implement recommendations to managers are offered.

scholarly journals Efek Moderasi Kontrol Diri pada Hubungan Sifat Materialisme Terhadap Pembelian Impulsif Online

2020 ◽  
Vol 1 (2) ◽  
pp. 115-136
Author(s):  
Fenri Abraham Stevi Tupamahu ◽  
Dessy Balik
Keyword(s):  
Regression Analysis ◽  
Social Status ◽  
Online Shopping ◽  
Sampling Technique ◽  
Self Control ◽  
High Tendency ◽  
Christian University ◽  
Purposive Sampling ◽  
Online Purchases ◽  
The Impact

Abstrak Penelitian ini bertujuan, (1) menguji pengaruh sifat materialisme terhadap pembelian impulsif online. (2) Menguji efek moderasi kontrol diri pada hubungan sifat materialisme terhadap pembelian impulsif online. Jenis penelitian ini merupakan riset causal. Unit analisis pada penelitian ini adalah individu dosen Universitas Kristen Indonesia Maluku (UKIM) selaku konsumen online shopping yang pernah melakukan pembelian impulsif secara online. Metode pengambilan sampel menggunakan metode nonprobabilitas, pengambilan sampel menggunakan teknik purposive sampling. Penentuan sampel berdasarkan pertimbangan (judgment sampling), dengan kriteria yakni, (1) dosen tetap Universitas Kristen Indonesia Maluku (UKIM), dan (2) dosen yang pernah melakukan pembelian impulsif secara online. Jumlah sampel yang dianalisis dalam penelitian ini sebanyak 48 orang. Analisis data menggunakan metode statistik Moderated Regression Analysis. Hasil penelitian membuktikan Sifat materialisme berpengaruh terhadap pembelian impulsif online. Sifat dosen UKIM selaku konsumen yang menekankan nilai pada materi, mementingkan diri sendiri, ingin memiliki banyak barang, dan merasa kepemilikikan tidak membuat bahagia meningkat, maka perilaku pembelian tampa berpikir akibat, pembelian spontan, pembelian terburu-buru, dan pembelian dipengaruhi keadaan emosional akan meningkat. Konsumen yang memiliki sifat materialisme tergolong konsumen berusia muda serta memiliki kecenderungan interaksi dengan media sosial yang tinggi berpotensi melakukan belanja impulsive secara online. Penelitian ini membuktikan Dampak moderasi kontrol diri sebagai pengontrol sifat konsumen dalam hal penilaian barang berdasarkan simbolik barang, status sosial, membangun status sosial dari pembelian suatu barang, serta prestise secara berlebihan. Dampak moderasi kontrol diri terbukti berkontribusi pada pengaruh sifat materialisme terhadap pembelian impulsif online. Kata kunci : Sifat materialisme, kontrol diri, pembelian impulsif online. Abstract This study aims to (1) examine the effect of materialism on impulsive online purchases. (2) To examine the moderating effect of self-control on the relationship between materialism and impulsive online purchases. This type of research is a causal research. The unit of analysis in this study is an individual lecturer at the Indonesian Christian University of Maluku (UKIM) as online shopping consumers who have made impulsive purchases online. The sampling method using nonprobability method, sampling using purposive sampling technique. Determination of the sample based on judgment (judgment sampling), with the criteria namely, (1) permanent lecturers at the Indonesian Christian University of Maluku (UKIM), and (2) lecturers who have made impulsive purchases online. The number of samples analyzed in this study were 48 people. Data analysis used the statistical method of Moderated Regression Analysis. The results of the study prove that materialism affects impulsive online purchases. The nature of UKIM lecturers as consumers who emphasize the value of material, are selfish, want to have a lot of goods, and feel that ownership does not increase happiness, so the buying behavior without thinking results, spontaneous purchases, rush purchases, and emotional purchases will increase . Consumers who have materialistic characteristics are classified as young consumers and have a high tendency to interact with social media with the potential to do impulsive shopping online. This study proves the impact of moderation of self-control as a control for consumer behavior in terms of valuing goods based on symbolic goods, social status, building social status from purchasing an item, and excessive prestige. The impact of self-control moderation has been shown to contribute to the influence of materialism on impulsive online purchases. Keywords: Materialism, self-control, online impulsive buying.

scholarly journals Tugas 2 Matakuliah Teknologi E-Business - Analisis E-Commerce Blibli.com

2019 ◽  
Author(s):  
Apriyan Aryatama
Keyword(s):  
Social Influence ◽  
Behavioral Intention ◽  
Online Shopping ◽  
Shopping Mall ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Performance Expectancy ◽  
Effort Expectancy ◽  
Facilitating Conditions

Blibli.com merupakan situs e-commerce berkonsep online shopping mall yang didirikan sejak tanggal 25 Juli 2011 oleh PT Global Digital Niaga (GDN). Melihat fenomena yang terjadi saat ini adalah Blibli.com memiliki lima juta pengunduh dengan rating 4.1 tetapi hanya memiliki 127.199 pengguna. Penelitian ini menggunakan model UTAUT dan menggunakan variabel Performance Expectancy, Trust, Effort Expectancy, Social Influence, Facilitating conditionss, Behavioral Intention, dan Use. Tujuan penelitian ini untuk mengetahui pengaruh variabel Performance Expectancy, Effort Expectancy, Trust, dan Social Influence terhadap Behavioral Intention. Selain itu untuk mengetahui pengaruh Performance Expectancy dan Effort Expectancy terhadap Trust pengguna aplikasi mobile Blibli.com. dan untuk mengetahui pengaruh Facilitating Conditions dan Behavioral Intention terhadap Use pada pengguna aplikasi Blibli.com. Metode penelitian ini menggunakan pendekatan kuantitatif. Pengumpulan data dilakukan pada pengguna aplikasi Blibli.com di seluruh Indonesia dengan 300 responden. Penelitian ini menggunakan metode non-probability sampling dengan tipe purposive sampling dan menggunakan model persamaan struktural (SEM) serta menggunakan skala likert dengan 21 butir pertanyaan. Hasil penelitian ini menunjukkan variabel Performance Expectancy signifikan terhadap Trust, Social Influence signifikan terhadap Behavioral Intention, dan Behavioral Intention signifikan terhadap Use. Adapun variabel yang tidak berpengaruh yaitu Effort Expectancy terhadap Trust, Effort Expectancy dan Trust terhadap Behavioral Intention, dan Facilitating Conditions terhadap Use. Penelitian ini diharapkan dapat berguna bagi PT Global Digital Niaga (GDN) dalam rangka pencapaian peningkatan minat pengguna aplikasi Blibli.com.

scholarly journals Antecedents Analysis of Purchase Intention

2019 ◽  
Vol 16 (1) ◽  
pp. 1
Author(s):  
Rowlan Takaya
Keyword(s):  
Purchase Intention ◽  
Online Shopping ◽  
Brand Orientation ◽  
Online Trust ◽  
Online Purchase ◽  
Important Trend ◽  
Customer Purchases ◽  
New Form ◽  
Impulse Purchase ◽  
Simple Regression

The advancement of technology has resulted in the creation of a new form of shopping transactions. This technology is used by residents to shop online. Thus, customers’ involvements in online purchasing have become an important trend.  The objective of this research was to identify the determinants of customer purchases online. This study used a surveymethod using questionnaires and the target is an online customer in Central Jakarta.This research used simple regression to determine the effect of purchace intention to factors that influence it. Data questionnaire distributed directly to the respondents who never buy online shopping.  Findings revealed that impulse purchase intention, quality orientation, brand orientation, online trust and prior online purchase experience were positively related to the customer online purchase intention.

Consumer Decision-making Style of Gen Z: A Generational Cohort Analysis

2019 ◽  
pp. 097215091988012
Author(s):  
Packiaraj Thangavel ◽  
Pramod Pathak ◽  
Bibhas Chandra
Keyword(s):  
Online Shopping ◽  
Demographic Data ◽  
Cohort Analysis ◽  
Factor Loading ◽  
Consumer Decision Making ◽  
Generational Cohort ◽  
Chi Square ◽  
Wide Range ◽  
Shopping Orientation ◽  
Chi Square Analysis

The media and consumer research groups have been keeping the Millennials in spotlight for many years now; perhaps it is time to turn some of the attention on Gen Z, which began its foray into mainstream consumption. This exploratory study examines the shopping orientation of Gen Z online shoppers using the generational cohort theory (GCT) as a framework and provides insights to e-retailers to understand how this generation approaches the online shopping. The penetration of Internet and accelerated growth of online shopping have enthused the e-retailers to offer a wide range of goods at greater efficiency than the traditional players. By cluster analysis (K-means) of nine online shopping orientation factors (two were eliminated prior due to low factor loading scores), four segments were identified: (a) ‘Economic-quality seekers’, (b) ‘Convenience shoppers’, (c) ‘Deal hunting-convenience seekers’ and (d) ‘Brand and quality conscious shoppers’, and the study profiled each segment based on the demographic data through chi-square analysis. Finally, implications for online retailers and marketing practitioners are enumerated towards the end of the article.

EFFECT OF SHOPPING ORIENTATIONS ON ATTITUDE TOWARDS ONLINE SHOPPING - A MULTIPLE REGRESSION APPROACH

2016 ◽  
Vol 12 (02) ◽  
Author(s):  
Sreya R ◽  
P. T. Raveendran
Keyword(s):  
Multiple Regression ◽  
Online Shopping ◽  
Principal Component ◽  
Home Shopping ◽  
Shopping Orientation ◽  
Data Collection Instrument ◽  
Shopping Orientations ◽  
Shopping Motivation ◽  
The Impact ◽  
Positive Effect

This paper examined the influence of shopping orientations on attitudes towards online shopping. Data for the study was collected from 245 post graduate students from three universities from Kerala. A structured questionnaire was used as the data collection instrument. Principal component analysis with varimax rotation produced seven factors or themes of online shopping orientations. The major themes identified were price motivation, merchandise motivation, in-home shopping motivation, experiential shopping motivation, hassle free shopping motivation, customization shopping motivation and no busy feeling shopping motivation. To assess the impact of these shopping orientations on attitudes towards online shopping, a multiple regression analysis was carried out. It was also found that except for the customization shopping motivation, rest all shopping orientation themes had a significant positive effect on attitudes towards online shopping.

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