EFFECT OF SHOPPING ORIENTATIONS ON ATTITUDE TOWARDS ONLINE SHOPPING - A MULTIPLE REGRESSION APPROACH

2016 ◽  
Vol 12 (02) ◽  
Author(s):  
Sreya R ◽  
P. T. Raveendran
Keyword(s):  
Multiple Regression ◽  
Online Shopping ◽  
Principal Component ◽  
Home Shopping ◽  
Shopping Orientation ◽  
Data Collection Instrument ◽  
Shopping Orientations ◽  
Shopping Motivation ◽  
The Impact ◽  
Positive Effect

This paper examined the influence of shopping orientations on attitudes towards online shopping. Data for the study was collected from 245 post graduate students from three universities from Kerala. A structured questionnaire was used as the data collection instrument. Principal component analysis with varimax rotation produced seven factors or themes of online shopping orientations. The major themes identified were price motivation, merchandise motivation, in-home shopping motivation, experiential shopping motivation, hassle free shopping motivation, customization shopping motivation and no busy feeling shopping motivation. To assess the impact of these shopping orientations on attitudes towards online shopping, a multiple regression analysis was carried out. It was also found that except for the customization shopping motivation, rest all shopping orientation themes had a significant positive effect on attitudes towards online shopping.

A Psychographic Approach to Segmenting the Electronic Shopper

2004 ◽  
pp. 90-118
Author(s):  
Leo R. Vijayasarathy
Keyword(s):  
Online Shopping ◽  
Demographic Variables ◽  
Future Research ◽  
Intention To Use ◽  
Home Shopping ◽  
Actual Use ◽  
Stratified Sample ◽  
Home Community ◽  
Shopping Orientations

Shopping Orientations are psychographic measures that have been used to discern consumers’ preferences for shopping media. In this study, shopping orientations and their relationship with consumers’ actual use and intention to use online shopping are examined. Data for the study were collected through a survey that was mailed to a stratified sample of 800 consumers. Usable responses were received from 281 survey participants, who were classified into three shopping segments—home, community, and apathetic—based on their shopping orientations. The three shopping segments were found to differ on online shopping measures. Specifically, the home shopping segment was found to be positively associated with online shopping in contrast to the community and apathetic shopping segments. Further analysis revealed that there were no significant associations between shopping segments and commonly used demographic variables including gender, age, income, and education. Implications of these findings are discussed, along with suggestions for future research.

The Impact of Click and Mortar on Consumers Intention to Purchase Online

2020 ◽  
Vol 6 (1) ◽  
pp. 55
Author(s):  
Rasha Abdulkhalek
Keyword(s):  
Regression Analysis ◽  
Business Model ◽  
Research Methodology ◽  
Quantitative Method ◽  
Online Shopping ◽  
Moderator Variables ◽  
Intention To Purchase ◽  
The Difference ◽  
Shopping Motivation ◽  
The Impact

This paper aims to clarify the impact of click and mortar business model on Lebanese consumers’ intention to purchase online. Also to compare the hedonic and utilitarian shopping motivation towards the online option of click and mortar business model. The research methodology is based on Saunders research onion, positivism philosophy, deductive approach, a quantitative method based on a survey distributed to 1365 Lebanese respondents. Using regression analysis and correlation test, the author found that utilitarian and hedonic motivation have a different effect on consumers’ intention to purchase online from click and mortar companies. It also shows the moderator variables have different effects on consumers’ motivation to purchase online. This paper is unique for its palpation in addressing an important topic in the Lebanese market. Actually, the findings of this study create the floor for marketers and academics to generalize the difference between hedonic and utilitarian shopping motivation towards online shopping from click and mortar business model. The findings reveal that consumers are shifting towards shopping online. So click and mortar business model is a must.

scholarly journals PENGARUH KECUKUPAN MODAL, RISIKO DAN EFISIENSI TERHADAP KINERJA KEUANGAN BANK SEBELUM DAN MASA PANDEMI COVID-19

2021 ◽  
pp. 1469
Author(s):  
Rosmita Rasyid ◽  
Herni Kurniawati
Keyword(s):  
Regression Analysis ◽  
Multiple Regression ◽  
Sampling Method ◽  
Stock Exchange ◽  
Test Method ◽  
Capital Adequacy ◽  
Average Difference ◽  
Negative Effect ◽  
The Impact ◽  
Positive Effect

The purpose of this study is to examine the impact of covid 19 on financial performance and the factors that are thought to influence it, namely capital adequacy, risk and efficiency. The study was conducted on banking companies listed on the Indonesia Stock Exchange (IDX) in the 2019 and 2020 periods. , which results in a total of 21 banking companies as a sample. The test method used is to test the average difference and multiple regression analysis. The results show that the average ROA, CAR, NPL, LDR and BOPO before covid and during covid are significantly different. Multiple regression results show that LDR has a positive effect on ROA and BOPO has a negative effect on ROA while CAR and NPL have no effect on ROA.Tujuan penelitian ini adalah menguji dampak covid 19 atas kinerja keuangan serta faktor yang diduga mempengaruhinya yakni kecukupan modal, risiko dan efisiensi.Penelitian dilakukan pada perusahaan perbankan yang terdafrat di Bursa Efek Indonesia (BEI) pada periode 2019 dan 2020. Penentuan sampel berdasarkan purposive sampling method, yang menghasilkan jumlah  21 perusahaan perbankan sebagai sampel. Metode pengujian yang dipakai adalah dengan melakukan pengujian beda rata-rata dan analisis regresi berganda. Diperoleh hasil bahwa rata-rata ROA, CAR, NPL, LDR dan BOPO sebelum covid dengan selama covid adalah berbeda signikan, Hasil regresi berganda memperlihatkan bahwa LDR berpengaruh positif atas ROA dan BOPO berpengaruh negatif atas ROA sedangkan CAR, dan NPL tidak berpengaruh atas ROA.

Leveraging utilitarian perspective of online shopping to motivate online shoppers

2018 ◽  
Vol 46 (3) ◽  
pp. 247-263 ◽  
Author(s):  
Ajay Kumar ◽  
Anil Kumar Kashyap
Keyword(s):  
Factor Analysis ◽  
Success Factors ◽  
Online Shopping ◽  
Central India ◽  
Online Marketing ◽  
Content Type ◽  
Product Availability ◽  
Online Shoppers ◽  
Shopping Motivation ◽  
The Impact

Purpose Shopping motivation has been extensively explored in traditional marketing context but less in online shopping. Utilitarian attribute of online shopping is one of the success factors of e-retailing. The purpose of this paper is to explore the utilitarian shopping motivation in online shopping and validate these factors through confirmatory factor analysis (CFA) in the Indian context. Design/methodology/approach The data were collected from the 183 regular online shoppers. The collected data were analysed through exploratory factor analysis and CFA using Amos 22 version. Findings This paper explored the utilitarian shopping motivation of online shopping into five factors, i.e. information availability, accessibility, searchability, product availability and convenience. Research limitations/implications The research is conducted on online shoppers to measure their utilitarian motives of shopping online. Further research may be conducted to investigate other motives of online shopping. The sample is taken from Central India which is not enough to generalise the findings. Research may be conducted in other regions and on different segment of respondents to know the impact of geographical variance on utilitarian perspectives of online shoppers. Originality/value This paper addresses a significant input in online retailing platform, and it will contribute to the theory of shopping motivations in online shopping context and provide valuable inputs for developing online marketing strategies. The findings of the study also aid to retail practitioners in analysing retailing’s current transformation due to digitalization.

scholarly journals Pengaruh Kenyamanan, Kepercayaan, dan Harga Terhadap Minat Mahasisiwi FEBI IAIN Langsa Berbelanja Online Menggunakan Akad Salam

2020 ◽  
Vol 6 (1) ◽  
pp. 105-118
Author(s):  
Faisal Umardani Hasibuan ◽  
Zella Safira
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Multiple Regression ◽  
Random Sampling ◽  
Online Shopping ◽  
Sampling Methods ◽  
Simple Random Sampling ◽  
Questionnaire Data ◽  
Business Faculty ◽  
Positive Effect

The purpose of this study was to determine how the effect of convenience, trust and price on comfort of islamic economics and business faculty students online shopping with as-salam contract.This type of research is kuantitatif recearch. The samples in this study were 85 respondens from students have been shopping online with as-salam contract The sampling tecnique using simple random sampling . methods of data collection by questionnaire. Data analysis using multiple regression analysis.The results showed that in the F test of regression conducted found that all variables that include convenience,trust and price simultaneously positive and significant effect  the comfort online shopping with as-salam contract. While the results of t tests conducted that partially influential variables are the convenience and price positive and significant effect agains comfort online shopping with as-salam contract, while the partial trust variables have positive effect so not significant on comfort online shopping with as-salam contract.

scholarly journals Investigating online shopping behaviour on mobile and fixed devices: The impact of scarcity and popularity cues

2021 ◽  
Author(s):  
◽  
Tessa Hoffman
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Online Shopping ◽  
Purchase Intentions ◽  
Negative Effect ◽  
The Impact ◽  
The Relationship ◽  
Positive Effect ◽  
Moderating Role

<p>Smartphones have become ubiquitous in consumers’ lives and have been identified as an important online channel. However, consumers have indicated a preference for purchasing products through their fixed devices, such as computers, and few studies have investigated situations where consumers might indicate greater purchase intentions on their mobile devices. This research examines the influence of scarcity messages and popularity cues on purchase intention in the context of online shopping. Two experiments were conducted to evaluate the differences between consumers using mobile and fixed devices.  Study one was a 3 (scarcity: limited quantity vs limited time vs no scarcity) x 2 (device: fixed vs smartphone) between-subjects design (N = 236). Study one found that in an online shopping context, limited-quantity scarcity messages (e.g. limited stock available) had a negative effect on purchase intention regardless of the consumer’s device. Furthermore, a consumer’s scepticism of advertising moderated the relationship. Perceived risk of online shopping was found to moderate the relationship between device and purchase intention.  Study two was a 2 (scarcity: limited quantity vs no scarcity) x 2 (popularity: ranking vs no ranking) x 2 (device: fixed vs smartphone) between-subjects design (N = 244). The study showed that a popularity cue had a positive effect on purchase intention. However, scarcity had no effect on purchase intention. Consumers in the smartphone conditions also had lower purchase intentions but this was not impacted by the inclusion of a scarcity message or popularity cue. Interestingly, credibility of the content did not moderate the relationships between scarcity and purchase intention, or popularity ranking and purchase intention.  These findings suggest that online scarcity messages do not increase purchase intention, in contrast to previous offline studies. The moderating role of scepticism on the scarcity message and purchase intention relationship indicates that consumers are suspicious of scarcity messages in an online context. However, it appears popularity cues enhance consumer purchase intentions online. Neither a scarcity message or a popularity cue increased purchase intention on a smartphone. The research demonstrates that scarcity messages are not as effective online as they have been shown to be in an offline context and that further research is required to understand how to increase consumer purchase intentions when shopping on a smartphone.</p>

Shopping orientations of youth: Evidence from India

2020 ◽  
Author(s):  
Daly Paulose ◽  
Olivia Veliyath
Keyword(s):  
Young Adults ◽  
Empirical Studies ◽  
Academic Research ◽  
Principal Component ◽  
Research Literature ◽  
Indian Context ◽  
Shopping Orientation ◽  
The Cross ◽  
Shopping Orientations ◽  
Gender Groups

India boasts of being the sixth largest consumer market in the world and home to the world’s largest youth population. Despite the strategic role played by this segment in spearheading India’s consumption movement, little academic research has gone into understanding their shopping orientations and behaviour. This study seeks to bridge the gap in extant research by examining shopping orientations of young adults using a modified version of a consumer styles inventory (CSI) adapted to the Indian context. The cross-cultural generalisability of the modified CSI is validated empirically, through random sampling of 630 young adults from South India. Principal Component Analysis is used to summarise the 46 initial variables into smaller sets of 35 composites that load onto 11 factors that explain 62% of the variance. The resultant factor structure, confirmed using CFA is found to demonstrate good fit to the data. Researchers also explore the predictive influence of shopping orientation on subsequent shopping behaviour. The results confirm the cross-national relevance of the original CSI scale while identifying three new traits specific to the Indian context. Apart from Recreational, Brand Conscious, Quality Conscious, Price conscious, Impulsive, Habitual, Novelty-oriented and Confused shoppers, the Indian sample is found to additionally include diligent shoppers, convenience seekers and uninterested shoppers. Shopping orientation significantly impacts the time and amount spent on shopping pursuits differently across gender groups and also predicts preference for online/offline store formats among young shoppers. Apart from being one of the few empirical studies profiling India’s youth based on their shopping orientations using the CSI inventory, the present research also reflects on inconsistencies in the available research literature. It has a captive audience in consumer groups and policy makers interested in the evolving consumption culture in India and also in retailers seeking segmentation and targeting insights for eliciting patronage from young consumer cohorts.

Offline vs. Online Quality Dimension

2020 ◽  
pp. 70-105
Author(s):  
Cecilia Silvestri ◽  
Eleonora Rapiti ◽  
Michela Piccarozzi
Keyword(s):  
Factor Analysis ◽  
Multiple Regression ◽  
Customer Loyalty ◽  
Regression Models ◽  
Online Shopping ◽  
Shopping Mall ◽  
Quality Factors ◽  
Quality Dimensions ◽  
The Relationship ◽  
Positive Effect

The study examines the nature and the strength of the relationship between shopping mall attractiveness, in the form of offline and online quality dimensions and customer loyalty. A survey was conducted on consumers of a shopping mall in Viterbo, Italy. In particular, this study aims to meet two objectives: (1) to identify, through factor analysis, offline and online shopping mall quality dimensions and (2) to analyze, through multiple regression models, the relationship between offline and online quality dimensions and customer loyalty. The regression models showed that both offline and online the quality dimensions have positive effect on customer loyalty. More precisely, all quality factors have a positive effect on loyalty, excluding internet browsing. This result contributed to the existing literature in understanding the importance of shopping mall attractiveness to develop customer loyalty.

Comparative Research on the Impact of Correlation between Clustering Factors on Land Use Zoning: A Case Study of Linxiang, China

2013 ◽  
Vol 295-298 ◽  
pp. 2481-2485 ◽  
Author(s):  
Lin Tian ◽  
Yan Zhong Liu ◽  
Zhou Xiao Yi ◽  
Lan Yan ◽  
Zhi Wen Gui ◽  
...  
Keyword(s):  
Principal Component Analysis ◽  
Land Use ◽  
Comparative Research ◽  
Principal Component ◽  
Hierarchical Cluster ◽  
The Other ◽  
Objective Reality ◽  
The Impact ◽  
Positive Effect

To make clear what the impact of correlation between clustering factors to land use zoning is, taking Linxiang prefecture as the object of investigation, this study firstly establish a land use zoning index system, and then get two zoning results with hierarchical cluster analysis. One is achieved with correlation reserved; the other is approached with the correlation eliminated by principal component analysis. Analyze the two clustering results comparatively associated with the objective reality of land use, and we conclude that the correlation between indices has a positive effect on the zoning result and should be reserved.

scholarly journals The Impact of Generational Characteristic, Workload Work Conflict, Leadership on Job Stress

2018 ◽  
Vol 1 (3) ◽  
Author(s):  
FITRIANI SALAMAH
Keyword(s):  
Multiple Regression ◽  
Job Stress ◽  
Work Stress ◽  
Work Culture ◽  
Dummy Variables ◽  
Work System ◽  
Work Conflict ◽  
The Impact ◽  
Positive Effect

The purpose of this study is to determine the effects of generational characteristic, workload,work conflict, leadership, and work culture on work stress. Respondents in this study areSETDA employees including two criteria. First, those born in 1965-1979 and 1980-1994.Secondly, those who work in the SETDA office. Based on the results of research and dataanalysis using multiple regression with dummy variables, the results of this study shows thatgenerational characteristic, leadership and work culture have no effect on work stress.Thus, workload and work conflict has a positive effect on work stress. The implication of theresults of this study, that SETDA needs to strengthen the work culture and maintain goodvalues such as giving support from fellow employees and leaders. Because with strongculture can to reduce work stress among employees. In addition, SETDA needs to improvethe work system like felt by some employees there

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