scholarly journals Marketing strategies for tourist destinations of the canton sucre

Centro Sur ◽  
2021 ◽  
Vol 5 (4) ◽  
Author(s):  
María Fernanda De Luca ◽  
Julio Beccar ◽  
Roxana León Nevárez
Keyword(s):  
Older Adults ◽  
The Elderly ◽  
Marketing Strategies ◽  
Health Centers ◽  
Age Group ◽  
Exclusion Processes ◽  
Social Cartography ◽  
Tourist Destinations ◽  
The Social ◽  
The City

This study aims to generate reflection processes on the factors that influence the inclusion / exclusion processes of older adults who live in the Sergio Toral 1 cooperative in the city of Guayaquil to promote their participation and integration in their territory. This research represents a contribution to the city of Guayaquil, since it will not only benefit older adults, but, in turn, will deconstruct erroneous perceptions that society presents about aging, hoping that, through this process, direct, educate and transform the community into an inclusive group, leaving aside prejudices and stereotypes deeply rooted in culture. The research has a qualitative design with an exploratory scope. The data were collected through the application of surveys to the elderly, the inhabitants of the community (neighborhood actors), the interviews applied to the elderly, the observation and the social cartography constructed with the neighborhood leaders. Factors such as insecurity, lack of infrastructure, lack of accessible health centers, and fractured communication and interaction circuits between the population of the sector and the elderly affect the perception of exclusion of this age group.

Active and wealthy Brazilian older adults: identity and consumption motivations

2019 ◽  
Vol 36 (5) ◽  
pp. 633-642 ◽  
Author(s):  
Andre Fregolente ◽  
Irene Junqueira ◽  
Priscilla Yung Medeiros
Keyword(s):  
Older Adults ◽  
Identity Construction ◽  
Social Contact ◽  
Integrated Approach ◽  
The Elderly ◽  
Marketing Strategies ◽  
Structured Interviews ◽  
Content Type ◽  
Building Relationships ◽  
Older Consumers

Purpose This paper aims to explore the relationship between identity construction and consumption motivation of the socially active and wealthy Brazilian older adults, applying a new approach that focuses on important circumstances and life events retrieved through storytelling. Design/methodology/approach Using in-depth semi-structured interviews with socially active and wealthy older Brazilian consumers, this study adopts “Noting, Collecting and Thinking about Things” (NCT) and two-cycle coding methods to explore the qualitative data. Findings The results indicate the need to explore identity construction and consumption motivation in an integrated matter. Life circumstances and events help explain older consumers’ identities and its impact on main consumption motivations, which include self-expression, a need for social contact and relationships, attachment, detachment, nostalgia, knowledge appreciation and technology affinity, among others. An integrated approach allows for the identification of new consumption motivations. Practical implications The main consumption motivations identified in this study help delineate some new marketing strategies targeted to older consumers, such as taking into account the importance of building relationships with older customers, adopting family references to promote products and services, taking into account the value older customers place on technology usage and being connected with current matters and treating the elderly as a heterogeneous group, among others. Originality/value This paper focuses on an attractive and yet unexplored segment of older consumers in the literature, contextualizing their identity and consumption motivations in an integrated fashion, rather than studying these concepts in isolation. New marketing strategies targeted to the older consumers are identified.

scholarly journals Age-Related Changes in the 25-Hydroxyvitamin D Versus Parathyroid Hormone Relationship Suggest a Different Reason Why Older Adults Require More Vitamin D

2003 ◽  
Vol 88 (1) ◽  
pp. 185-191 ◽  
Author(s):  
Reinhold Vieth ◽  
Yasmin Ladak ◽  
Paul G. Walfish
Keyword(s):  
Older Adults ◽  
Vitamin D ◽  
Secondary Hyperparathyroidism ◽  
Age Groups ◽  
The Elderly ◽  
Age Group ◽  
Hydroxyvitamin D ◽  
Age Related ◽  
25 Hydroxyvitamin D ◽  
The Relationship

Vitamin D requirements are thought to vary with age, but there is little comparative evidence for this. One goal in establishing a vitamin D requirement is to avoid secondary hyperparathyroidism. We studied 1741 euthyroid, thyroid clinic outpatients without evidence of calcium abnormalities, ranging in age from 19 to 97 yr, whose serum and urine had been analyzed for calcium, vitamin D, and parathyroid status. We found no effect of age on the 25-hydroxyvitamin D [25(OH)D] concentration associated with specific vitamin D intakes, and there was no relationship between 25(OH)D and 1,25hydroxyvitamin D [1,25(OH)2D]. In every age group, serum 1,25(OH)2D declined with increasing creatinine (P < 0.001). What changed with age included creatinine, which correlated with 25(OH)D (r = 0.146, P < 0.001) only in the youngest age group (19–50 yr) but not in the older age groups (P > 0.1). Creatinine did not correlate with PTH in the youngest age group, but the relationship became significant as age increased (e.g. for the elderly, r = 0.365, P < 0.001). Linear regression of log PTH vs. log 25(OH)D agreed with the natural shape of the relationship observed with scatterplot smoothing, and this showed no plateau in PTH as 25(OH)D increased. We compared PTH concentrations among age groups, based on 20 nmol/liter increments in 25(OH)D. Mean PTH in adults older than 70 yr was consistently higher than in adults younger than 50 yr (P < 0.05 by ANOVA and Dunnett’s t test). PTH levels of the elderly who had 25(OH)D concentrations greater than 100 nmol/liter matched PTH of younger adults having 25(OH)D concentrations near 70 nmol/liter. This study shows that all age groups exhibit a high prevalence of 25(OH)D insufficiency and secondary hyperparathyroidism. Older adults are just as efficient in maintaining 25(OH)D, but they need more vitamin D to produce the higher 25(OH)D concentrations required to overcome the hyperparathyroidism associated with their diminishing renal function.

Gender and age group differences in suicide risk associated with co-morbid physical and psychiatric disorders in older adults

2016 ◽  
Vol 29 (2) ◽  
pp. 249-257 ◽  
Author(s):  
Helen-Maria Vasiliadis ◽  
Catherine Lamoureux-Lamarche ◽  
Samantha Gontijo Guerra
Keyword(s):  
Mental Health ◽  
Older Adults ◽  
Health Service ◽  
Suicide Risk ◽  
Service Use ◽  
The Elderly ◽  
Health Service Use ◽  
Age Group ◽  
Co Morbidity ◽  
Gender And Age

ABSTRACTBackground:It is unclear whether health service use influences the association between psychiatric and physical co-morbidity and suicide risk in older adults.Methods:Controls were older adults (n = 2,494) participating in a longitudinal study on the health of the elderly carried out between 2004 and 2007, in Quebec. The cases were all suicide decedents (n = 493) between 2004 and 2007, confirmed by the Quebec Coroner's office. Multivariate analyses were carried out to test the association between suicide and the presence of psychiatric and physical illnesses controlling for health service use and socio-demographic factors by gender and age group. Interaction terms were also tested between suicide and co-morbidity on outpatient service use.Results:The presence of physical illnesses only, was associated with a reduced risk of suicide across all sex and age groups. The presence of a mental disorder only was associated with an increased risk of suicide overall and specifically in females and those aged 70 to 84 years of age. Suicide risk was lower in those with a psychiatric and physical co-morbidity and consulting mental health services.Conclusions:Increased mental health follow-up in older adults with psychiatric illnesses is needed for the detection of suicidal behavior and reducing suicide risk in males. Further research should focus on the mitigating effect of the presence of physical illnesses on stigma and health service use and the presence of social support in the elderly.

scholarly journals Towards community management to improve pedestrian mobility of the elderly

2021 ◽  
pp. 1-12
Author(s):  
Ayumi MARTÍNEZ-LIMA ◽  
María Lourdes GUEVARA-ROMERO ◽  
María de Lourdes FLORES-LUCERO
Keyword(s):  
Citizen Participation ◽  
Municipal Government ◽  
The Elderly ◽  
Community Management ◽  
Main Theme ◽  
Large Cities ◽  
The Social ◽  
The Board Of Directors ◽  
Urban Conditions ◽  
The City

The main theme of this article focuses on the study of the abandonment of neighborhoods or colonies that make up large cities in terms of the urban conditions that exist between its streets and avenues. In this case we refer to the América Norte neighborhood located in the east of the city belonging to the state of Puebla, Mexico. There are currently no adequate spaces for efficient pedestrian mobility, especially for the most vulnerable sectors such as the elderly, a sector that is the focus of this research. Therefore, the main objective is focused on carrying out a community management process that aims to offer strategies and actions to improve mobility conditions and pedestrian accessibility through citizen participation, all this with the collaboration of the board of directors, street representatives and institutions of the corresponding municipal government. The methodology used is developed from the complex systems from the action-research, in order to analyze and understand the problems from the social and urban environment that allows to broaden the perspective of the needs that reflects the social reality that exists in the neighborhood.

scholarly journals Assessment of Tobacco Dependence in Al-Bayda City, Libya

2021 ◽  
pp. 1-7
Author(s):  
Zainab Gazi ◽  
Awatif Shamata
Keyword(s):  
Smoking Cessation ◽  
Nicotine Dependence ◽  
Tobacco Dependence ◽  
Health Centers ◽  
High Rate ◽  
Age Group ◽  
Chi Square ◽  
Random Group ◽  
The World ◽  
The City

Tobacco is the second leading cause of the death in adults in the world today. This is because of tobacco dependence. Therefore, aim of this study is to assess the level of nicotine dependence through a small random group of smokers in the city of Al-Bayda using the Fagerstrom test for nicotine dependence and to know the extent of desire to quit and take action. The study included 150 male smokers, with an age group ranging between 18-60 years, in the period between February and June 2020 through a questionnaire containing six questions from the Fagerstrom test and collected smoking risks and presence of smoking cessation medications. Data were collected and statistically evaluated using chi-square. Most of the participants had a family history, they were smoking imitating brother, father and friends. The average number of cigarettes consumed was more than 31 cigarettes per day, with a 5-minute time difference being the highest. The rate of desire to smoke was observed in the morning hours more than others. The proportion was also high for those who were unable to stop in public even while ill. Most of them are aware of the existence of drugs that help in smoking cessation. As for the attempts to quit, there were attempts during different periods of time, most of which failed due to physical and social reasons. Most of the results indicate a high rate of dependence among smokers, for reasons that may be social and economic. Therefore, we need more data and a wider study area through health centers and try to understand the reasons for returning to smoking and treating them. work to validate reliability.

scholarly journals Health profile of older adults assisted by the Elderly Caregiver Program of Health Care Network of the City of São Paulo

2020 ◽  
Vol 18 ◽  
Author(s):  
Suzana Carvalho Vaz de Andrade ◽  
Rosa Maria Bruno Marcucci ◽  
Lilian de Fátima Costa Faria ◽  
Sérgio Márcio Pacheco Paschoal ◽  
Flávio Rebustini ◽  
...  
Keyword(s):  
Older Adults ◽  
Health Care ◽  
The Elderly ◽  
Sao Paulo ◽  
São Paulo ◽  
Health Profile ◽  
Care Network ◽  
Health Care Network ◽  
The City

scholarly journals Criar en colores, nuevas experiencias: una intervención de agua y color con madres jóvenes de etnia gitana en Servicios Sociales de Fuentidueña, Villa de Vallecas

2019 ◽  
pp. 95
Author(s):  
Adelaida Larraín ◽  
Noemí Ávila ◽  
Fátima Cortés
Keyword(s):  
Social Services ◽  
Well Being ◽  
Health Centers ◽  
Art Program ◽  
Palabras Clave ◽  
The Social ◽  
Health Project ◽  
Las Mujeres ◽  
The City ◽  
Municipal Health

Resumen: Criar en colores, nuevas experiencias es un proyecto de arte y salud llevado a cabo en el distrito Villa de Vallecas, Madrid. La intervención, perteneciente al Programa de salud sexual y reproductiva, se encuadra en los programas de promoción y prevención de la salud de los Centros Municipales de Salud Comunitaria del Ayuntamiento de Madrid, en conjunto con el Centro de Servicios Sociales de la Comunidad de Madrid. Se trata de un programa desarrollado semanalmente entre los meses de enero a abril de 2018, en el Centro de Servicios Sociales de Fuentidueña de Villa de Vallecas. La intervención fue llevada a cabo por una profesional del arte y la salud, profesionales de la medicina de Madrid Salud, y los educadores sociales de familia del centro de servicios sociales . El taller se desarrolló con un grupo de mujeres, madres jóvenes de población gitana, beneficiarias de la prestación de renta mínima de inserción, RMI. El grupo denominado Aprendiendo a ser madres, se había formado hace dos años en el centro. Uno de los principales objetivos planteados fue continuar en la línea de formación de este grupo, y para ello se presentó un programa de arte (acuarela y técnicas al agua), a través del cual las mujeres desarrollarían con un lenguaje plástico y artístico, experiencias de bienestar, disfrute, encuentro con sus hijos/as y descubrimiento de nuevos espacios de salud.  Palabras clave: acuarela, bienestar, empoderamiento, gitanas, madres, mujeres  Abstract: Raising in colors, new experiences is an art and health project carried out in the Villa de Vallecas district, Madrid. The intervention is part of the Sexual and Reproductive Health Program and constitutes one of the health promotion and prevention programs implemented by Municipal Health Centers of the City of Madrid in conjunction with Madrid’s Community Social Services Center. The intervention was developed on a weekly basis between January and April 2018 in the Social Services Center of Fuentidueña, Villa de Vallecas, and was carried out by an artist and educator, medical professionals from Madrid Salud and social family educators from the social services center. The workshop was oriented to a group of young gypsy mothers, called Learning to be Mothers, who are beneficiaries of the minimum insertion income (RMI). The group was formed two years ago at the center. One of the main objectives was to continue the capacitation of this group. With this purpose, an art program (Watercolor and water techniques) was presented, and through it women would develop, with plastic and artistic languages, experiences of well-being, enjoyment, connecting with their children and discovering new health spaces.  Keywords: watercolor, wellness, empowerment, gypsy, mothers, women   DOI: http://dx.doi.org/10.7203/eari.10.12705   

Potential for social entrepreneurship in tourism in the city of Chennai

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
A. Vinodan ◽  
S. Meera
Keyword(s):  
Social Entrepreneurship ◽  
Tamil Nadu ◽  
Local Development ◽  
Business Practices ◽  
Profit Model ◽  
Content Type ◽  
For Profit ◽  
Tourist Destinations ◽  
The Social ◽  
The City

Purpose Tamil Nadu, the southern provincial state of India attracts the highest number of domestic as well as international tourist to India. Chennai, the capital city of Tamil Nadu is the much sought-after destination for tourists and attracts a large number of visitors. Considering the transformational role of tourism with its focus on community-in-need, tourism can usher opportunities for both not-for-profit and for-profit social entrepreneurship (SE). At this juncture, the number of poor people in the city is relevant, which is almost 40% of the population seeking livelihood opportunities. SE operating for-profit model is often construed sustainable and appropriate in the context of tourism. Considering the relevance of such innovative actional approaches, this study aims to explore the potential of for-profit SE in the the city of Chennai. Design/methodology/approach The study adopted the exploratory sequential method. The social drivers and challenges of SE in Chennai were explored through expert in-depth interview and the dimensions of challenges were explored through factor analysis. Findings The study result indicates that the social drivers of SE in tourism can be broadly classified into concurrent social drivers and latent social drivers, which encompass the potential for social bricoleur, social constructionist and social engineer typologies. There are five dimensions for the challenges for institutionalizing tourism-based SE in the city of Chennai i.e. community concerned, industry specific, sustainability centric, governance oriented and collaboration centered. The study concluded with future directions for the institutionalizing SE, creating social value and fostering community-level transformation in tune with sustainable development goals (SDGs) in tourist destinations of the city of Chennai. Research limitations/implications The study considered existing wage employees of various vendors in tourist destinations of the city with an assumption that these wage employees are interested in entrepreneurship possibility. Practical implications SE assumes relevance in the context of inclusive tourism and toward the attainment of SDGs through tourism, as an economic activity. The outcome of the study can be a catalyst to stimulate alternative business models for local development; persuading existing business enterprises to follow more responsible business practices in city destinations, thus promoting more pragmatic socio-economic outcomes to the underprivileged, through tourism. Originality/value Social drivers and challenges are unique in the context of tourism especially in the Indian context as there was no such attempt to consolidate these aspects as a move toward inclusive tourism by strengthening the grass-root level participation.

Bogota through the 5 senses: building a creative tourism start-up.

2021 ◽  
pp. 105-110
Author(s):  
Diana Zuluaga ◽  
Diana Guerra
Keyword(s):  
Social Impact ◽  
Success Factors ◽  
Marketing Strategies ◽  
Lessons Learned ◽  
Context Analysis ◽  
Tourism Product ◽  
Start Up ◽  
The Social ◽  
Local Host ◽  
The City

Abstract 5Bogota: Travel with Locals was established in 2013 with the goal of promoting creative tourism in Colombia. This start-up was conceived as a marketplace connecting local hosts with foreigners wishing to explore the city through different eyes, while fostering local sustainable development in the places they visit. Our experience with Colombian start-up 5Bogota (Bogota through the 5 Senses) underlines the importance of a methodical process integrating the creation of unique tourism experiences with the marketing strategies necessary for the development of a profitable business model, thus ensuring the social impact sought by the concept of creative tourism. This brief text outlines the methodology used to create and consolidate the experiences offered by 5Bogota. The methodology comprises eight stages, including context analysis, the study of the destination's characteristics, the establishment of the typology for the traveller and for the local host, the design of the tourism product, and the marketing strategy. In closing, a series of conclusions are presented to share the lessons learned through the application of this methodology at 5Bogota, and to identify the main key success factors for entrepreneurship in creative tourism.

Marketing strategies in the Istanbul housing market

2014 ◽  
Vol 7 (4) ◽  
pp. 489-505
Author(s):  
Candan Çinar
Keyword(s):  
Housing Market ◽  
Urban Area ◽  
Marketing Strategies ◽  
Construction Technology ◽  
Content Type ◽  
Construction Firms ◽  
Marketing Process ◽  
The Social ◽  
The City

Purpose – The purpose of this study is to demonstrate whether the leading argument of construction firms, which have been active in the mass production of housing for the past 10 years in Istanbul, that in addition to the features of the house itself, the position of the house in the city, in other words its location, the new lifestyles the house offers and the social reinforcements the house provides are of great significance is valid or not. This was done by analyzing the contents of the advertising copies of houses present in the printed media. Design/methodology/approach – In this study, the printed advertising copies of the projects realized by the mass housing construction firms which have carried out at least six projects in Istanbul housing market, have been analyzed and assessed by “content analysis”, one of the qualitative research methods of social sciences. As it can be observed from the results of the analysis, the house, while being regarded as a product and marketed via its features, also has become a product presented to the consumer as a result of its position in the city, in other words its location, the new lifestyles it offers and the social reinforcements it provides. Findings – As this study has demonstrated, marketing strategies based on attracting the attention of the customer by making use of means of communication are also valid for housing in Istanbul housing market. Housing is marketed not only according to its features as a product but also according to the urban area where it is situated, new lifestyles and social reinforcements it presents. In this marketing process, the features of the housing itself; its size, construction technology, quality of the fine materials, earthquake resistance, etc. as well as the urban area where the housing is situated, the location of it, opportunities of infrastructure and superstructure of the housing become the foregrounded arguments in the advertising copies. Originality/value – This study is that, as a requirement of modern-day marketing, the consumption relation of the consumer to the house is not simply based on the features of the house, that modern-day marketing tries to capture the attention of the consumer via the position of the house in the city (location), which is the equivalent of the other symbolic values associated with the house, the lifestyles it presents and the social reinforcements it provides.

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