scholarly journals COVID-19 AS A LINGUISTIC PHENOMENON (BASED ON ENGLISH MASS-MEDIA TEXTS)

2020 ◽  
pp. 51-58
Author(s):  
Вероника Викторовна Катермина ◽  
Екатерина Андреевна Яченко
Keyword(s):  
Mass Media ◽  
Language Development ◽  
Social Institutions ◽  
Modern World ◽  
Public Consciousness ◽  
The Media ◽  
Lexical Composition ◽  
The Masses ◽  
Social Upheaval ◽  
Linguistic Phenomenon

Статья посвящена изучению COVID-19 как лингвистического явления на материале журнала “The Economist” за март-май 2020 года. В статье отмечается, что в современном мире, характеризующемся переломными моментами цивилизационного плана, особое значение приобретает изучение основ формирования общества, роли информационных технологий и новых дискурсивных практик социального взаимодействия. Начало 2020 года ознаменовалось эпидемией коронавируса, перешедшей в пандемию. Повсеместное распространение заболевания отразилось не только на функционировании медицины и других социальных институтов, но и на лексическом составе многих языков, в частности английского. В статье анализируется структурный и семантический план лексемы «COVID-19». Данная лексема и ее синонимы вводятся в дискурс средств массовой информации, что позволяет рассмотреть их в дискурсивном контексте, выражающем изменения общественного сознания в период пандемии. В статье подчеркивается, что в периоды социальной стабильности процессы языкового развития протекают размеренно и постепенно, а языковые изменения затрагивают отдельные участки системы. В пору социальных потрясений процессы языкового развития ускоряются, создается впечатление хаоса и нестабильности. В соответствии с особенностями ситуации в обществе изменяются психологические установки масс, их языковой вкус и чувство языка. Комплексный лингвистический анализ материала позволил установить, что лексема «COVID-19» в английском массмедийном дискурсе приобретает дополнительные коннотации и служит для формирования информационной картины мира, отражающей национально-культурные особенности мировосприятия и систему ценностных отношений. The article is devoted to the study of COVID-19 as a linguistic phenomenon on the material of The Economist (March-May 2020). The article notes that in the modern world, characterized by critical moments of the civilization plan, the study of the foundations of the formation of society, the role of information technology and new discursive practices of social interaction is of particular importance. The beginning of 2020 was marked by the coronavirus epidemic, which turned into a pandemic. The wide spread of the disease affected not only the functioning of medicine and other social institutions, but also the lexical composition of many languages, in particular English. The article analyzes the structural and semantic plans of the COVID-19 token. This token and its synonyms are introduced into the discourse of the media, which allows us to consider them in the discursive context expressing changes in public consciousness during the pandemic. The article emphasizes that during periods of social stability, the processes of language development proceed gradually, and language changes affect individual parts of the system. At a time of social upheaval, the processes of language development are accelerating, an impression of chaos and instability is created. In accordance with the peculiarities of the situation in society, the psychological attitudes of the masses, their linguistic taste and flair of the language are changing.A comprehensive linguistic analysis of the research material made it possible to establish that the lexeme COVID-19 in the English mass media discourse acquires additional connotations and serves to form an informational picture of the world that reflects the national-cultural characteristics of worldview and the system of axiological relations.

scholarly journals The specifics of the vlog audience and its influence on the process of retial communication

2021 ◽  
Vol 8 (3) ◽  
pp. 261-272
Author(s):  
Elena V. Medvedeva ◽  
Keyword(s):  
Mass Media ◽  
Target Audience ◽  
Modern World ◽  
Interactive Communication ◽  
Media Space ◽  
Final Design ◽  
Communication Activity ◽  
The Media ◽  
Advertising Communication ◽  
Distinguishing Features

The demand for vlogs (video blogs) in the modern world stipulates the relevance of this work: having turned into a full-fledged media space, vlogs are steadily beginning to win back the position of leading mass media from television. The article studies the audience of vlogs as the most important factor which determines the model of communication of a vlogger and the final design of the media product as a whole and its issues in particular. The sources for the research are popular vlogs of the Runet which make it possible to trace distinguishing features of the vlog audience in comparison with the TV audience and to point out its similarities with the target audience in advertising communication. The retail communication act itself, which is initiated by a vlogger, demonstrates the similarity with the AIDMA model. As a result of the conducted analysis the author is able to make several conclusions: 1) about specific featuresof the audience of the vlog; 2) about the influence of the factor of the addressee on the vloggers’ work; 3) about different means of influence used by a vlogger to retain the audience’s attention and involve the audience in post-communication activity; 4) about the singularity of retail communication in vlogs. The active position of the addressee of communication in the virtual media space, the opportunity and the necessity of interactive communication for vlog promotion induce vloggers to constantly resolve the objectives of attracting and retaining the attention of subscribers, audience augmentation, and elaboration of topics for postcommunication activity of the audience. The vlog format, which is aimed at the creation and dissemination of media texts with complicated semiotics, enables and forces a vlogger to apply the widest range of verbal and nonverbal means of communication.

MODERN PROCESSES OF GLOBALIZATION IN THE ASPECT OF MASS INFORMATION IMPACT

2020 ◽  
Vol 2 (4) ◽  
pp. 12-17
Author(s):  
T. V. NAUMENKO ◽  
Keyword(s):  
Mass Media ◽  
Social Processes ◽  
Social Adaptation ◽  
High Quality ◽  
Amount Of Information ◽  
Mass Consciousness ◽  
Important Means ◽  
The Media ◽  
The Masses ◽  
Mass Information

The concept of mass media has nothing to do with the masses or the amount of information being circu-lated. Mass information is information that circulates at the level of mass consciousness of society, which is a practical consciousness as opposed to a specialized consciousness. She is not only an important means of social adaptation to a mass audience in the environment of existence, but also a major catalyst of the global-ization processes, because the media contributes to the formation of such properties of the mass conscious-ness, as the versatility needed for high-quality formation and functioning of global social processes.

scholarly journals Socio-Psychological Factors of User Trust in Information in Electronic Mass Communication

2021 ◽  
Vol 39 (5) ◽  
Author(s):  
Mariia Shpak ◽  
Antonina Kichuk ◽  
Oleksii Sytnyk ◽  
Nataliia Ishchuk ◽  
Danylo Filonenko ◽  
...  
Keyword(s):  
Psychological Factors ◽  
Mass Communication ◽  
Modern World ◽  
The Internet ◽  
Broadcast Media ◽  
Public Consciousness ◽  
Huge Impact ◽  
The Media ◽  
Methodological Principles ◽  
Flow Of Information

The relevance of the topic of trust is because, in the modern world, the media have a huge impact on public consciousness. Based on what people have heard in the news, read on the Internet, a definite opinion is formed on this or that issue. That is why a person is simultaneously exposed to different sides of such media like television, newspapers, broadcast media. It is not easy to navigate and understand the huge flow of information since a person does not always have the opportunity to check the material's reliability. Most often, after receiving information, a person perceives it as the only correct one, which contributes to the formation of false ideas that have nothing to do with the truth.The constant increase in the volume of information and its sources (in particular, the Internet) raises the question of trust in information. The focus of attention is the very existence of this phenomenon, its relationship with various factors, the relationship between trust in information and broader concepts.During the experiment, the authors revealed that the properties of the information that determine its reliability have a specific hierarchy of significance depending on the type of information. The more important the information is for the user, the more significant is its reliability for trusting it. Once the information's importance decreases, its credibility is determined by several properties of the information. The authors determined which sources users trust most and least and made a user's portrait with the most developed critical thinking.The results obtained can be used to develop a program to increase audience confidence in online media and to develop a program to form a more critical audience attitude to information. The obtained results on trust in information and its socio-psychological factors are based on the key methodological principles of psychological science and supplement the existing knowledge on the issues of trust and distrust concerning information in electronic mass communication.

scholarly journals BASIS OF MASS MEDIA

2013 ◽  
Vol 1 (1) ◽  
pp. 132-135
Author(s):  
S. Abdurahmonova
Keyword(s):  
Mass Media ◽  
Modern World ◽  
The Media

The problem of raising the professional level of journalists are represented in the article. The need for analytical programs in the media are mainly stressed by the author. The specific areas of the media in the modern world are identified in the article.

Manipulative techniques of the media as a tool for managing the masses

2021 ◽  
Vol 27 (2) ◽  
pp. 97-102
Author(s):  
I. Pomanova ◽  
Keyword(s):  
Mass Communication ◽  
Modern Society ◽  
Point Of View ◽  
Management Tools ◽  
Wide Range ◽  
Public Consciousness ◽  
The Media ◽  
The Individual ◽  
The Masses ◽  
Manipulative Techniques

The greatest minds of antiquity laid the foundation for the science of persuasion, that is, an ability to persuade the listener to a given point of view. The sophists were particularly successful in this. The works of the classics show how complex the process of persuasion is. To convince means to make you believe that you are right. The relevance of the study of this topic is due to the rapidly increasing influence of the media on the modern society formation and management of the masses. Taking into account a fairly large number of publications, the problem is not studied in detail, despite the fact that technologies are rapidly developing. The steady interest of researchers in this problem is determined by its significance in society. The object of the study is manipulation in management. The subject of the study is media techniques as a tool for mass management. Method of argumentation is citation of references. The objectives of the study are to characterize the manipulative techniques of the media; describe management technologies; classify manipulation tools. The purpose of the study is to scientifically substantiate the effectiveness of using manipulative media technologies as a management tools and to consider the practical implementation’s forms of this phenomenon. The research methodology is based on the principle of objectivity, universal connection and development. Research methods. The research was based on traditional general scientific methods; methods of induction, deduction, and interpretation have been actively used. Conclusion. Manipulation appears as a socio-psychological phenomenon aimed at a person. At the same time, the tools of manipulation are ideas, forms, techniques, and methods. Manipulative influence in the framework of mass communication takes the form of commercial and political propaganda. The media sets the tone in public discussions and disputes. The influence of mass media on the modern society functioning is rapidly increasing. Manipulative technologies used to influence public consciousness are very diverse. They provide a great variety of opportunities for the formation and strengthening of values, attitudes, and behaviors. For the purposes of communicative influence, the media actively use traditional technologies and create new ones that allow opening up great opportunities for manipulation. This phenomenon is the object of the scientists’ close attention. It is concluded that the media use a wide range of manipulative technologies: both traditional and innovative. They allow you to influence both the individual and the society as a whole in order to control the public consciousness and introduction of specified behaviors into it. The development of manipulative media techniques allows the authorities to introduce the necessary attitudes to the masses

МААЛЫМАТТЫ БАШКАРУУ – МААЛЫМАТТЫК МЕЙКИНДИКТИН КООПСУЗДУГУН КАМСЫЗДООЧУ ФАКТОРЛОРДУН БИРИ КАТАРЫ

2020 ◽  
pp. 65-68
Author(s):  
А. Алимахунов
Keyword(s):  
Mass Media ◽  
Information Content ◽  
Indirect Methods ◽  
Political Processes ◽  
Public Consciousness ◽  
Training Courses ◽  
Media Outlet ◽  
The Individual ◽  
The Masses

Аннотация: Бул макалада автор тарабынан ар бир коомдук өнүгүүсүнүн транзиттик баскычтарында ММКнын ролу талдоого алынды. Автордун пикири боюнча, ММКсыз коомдун саясий аң-сезимин, баалуулук түшүнүктөрүн, максаттарын өзгөртүү жана саясий процесстерди элдик массанын колдоосуна жетишүү мүмкүн эмес. Мамлекет коомдун коопсуздугун камсыз кылуу максатында ар бир ММКнын маалымат контенттерин тескөө зарылдыгы көрсөтүлдү. Анткени, ар бир маалымат контенттеринде коомдун баалуулуктарын, кызыкчылыктарын калыптандырууда, тымызын тийгизген коркунучтар, чакырыктар камтылышы мүмкүн. Ошондуктан, маалыматтык коопсуздукту толук тескеген, мамлекеттик түзүмдөрдүн өкүлдөрү монтаждалган маалыматтардан, коомчулукту жана инсанды манипуляциялоого багытталган, коомдук аң-сезимди формалдуу жана формалдуу эмес сүрөөчүлүктөрдүн кыйыр ыкмаларынан коргоосу керек. Анткени, мамлекеттик түзүмдөр коомдун коопсуздугуна таасир тийгизген, коркунучтарды жана чакырыктарды камтыган тымызын маалыматтардын контенттерин аныктоого багытталган атайын окуу курстарынан жана тренингдерден өтүшү керек. Жекелик, демөөрчүлөр тарабынан түзүлгөн Жекелик ММКдын саясатына мамлекет таасир тийгизиши зарыл. Качан гана мамлекет маалыматтын контенттери башкара алганда коомдогу коомдун баалуулуктарына, маданиятына төп келбеген көрүнүштөр болбостугу белгиленди. Аннотация: В данной статье автором проанализирована роль СМИ на транзитных этапах развития каждого общества. По мнению автора, без СМИ невозможно изменить политическое сознание общества, ценностные понятия, цели и добиться поддержки народных масс в политических процессах. Было указано, что в целях обеспечения безопасности общества государство должно управ- лять информационным контентом каждого СМИ. Потому что каждый информационный контент может нести латентные угрозы и вызовы на формирование ценностей, интересов общества. Поэтому представители государственных структур, полностью курирующих информационную безопасность, должны защищать общество и личность от смонтированных информаций, от формального и неформального лоббирования косвенных методов направленных на манипулирование общественным сознанием.Потому что государственные структуры должны проходить специальные учебные курсы и тренинги, направленные на выявление скрытых контентов информации, содержащие угрозы и вызовы, влияющие на безопасность общества. Государство должно влиять на политику частных СМИ. Отмечено, что,только, тогда когда государство будет управлять информационным контентом, не будет явлений не соответствующих ценностям и культуре общества. Resume: In this article, the author analyzes the role of mass media in the transit stages of development of each society. According to the author, without mass media it is impossible to change the political consciousness of society, value concepts, goals and achieve the support of the masses in political processes. It was pointed out that in order to ensure the security of society, the state should manage the information content of each media outlet. Because every information content can carry latent threats and challenges to the formation of values and interests of society. Therefore, representatives of state structures that are fully responsible for information security must protect society and the individual from mounted information, from formal and informal lobbying of indirect methods aimed at manipulating public consciousness. Because state structures must pass special training courses and trainings aimed at identifying hidden content of information.

scholarly journals The Mediatization of Society

2008 ◽  
Vol 29 (2) ◽  
pp. 102-131 ◽  
Author(s):  
Stig Hjarvard
Keyword(s):  
Mass Media ◽  
Social Institutions ◽  
The Other ◽  
Modus Operandi ◽  
Institutional Approach ◽  
Symbolic Resources ◽  
Other Hand ◽  
The Media ◽  
Work Family ◽  
The One

Abstract Using mediatization as the key concept, this article presents a theory of the influence media exert on society and culture. After reviewing existing discussions of mediatization by Krotz (2007), Schulz (2004), Thompson (1995), and others, an institutional approach to the mediatization process is suggested. Mediatization is to be considered a double-sided process of high modernity in which the media on the one hand emerge as an independent institution with a logic of its own that other social institutions have to accommodate to. On the other hand, media simultaneously become an integrated part of other institutions like politics, work, family, and religion as more and more of these institutional activities are performed through both interactive and mass media. The logic of the media refers to the institutional and technological modus operandi of the media, including the ways in which media distribute material and symbolic resources and make use of formal and informal rules.

scholarly journals Mass Media and Re-Branding Nigeria Project: A Historical Evaluation of a Failed Government Policy

2014 ◽  
Vol 2 (1) ◽  
pp. 134
Author(s):  
Kelechi Johnmary Ani
Keyword(s):  
Mass Media ◽  
Behavioural Change ◽  
Peace Building ◽  
Ethical Education ◽  
Sustainable Peace ◽  
Building Process ◽  
Advance Fee Fraud ◽  
The Media ◽  
National Life ◽  
The Masses

Mass media exercise extra-ordinary influence on the state and citizenry of every country and the ability of media to facilitate man’s behavioural change through its agenda- setting role makes them central in the re-branding process. The implication became that those politicians who champion the re-branding process tried to win the citizenry’s legitimacy through the media. This paper shows that the major challenges of the re-branding project include the inability of the Nigerian political leadership to re-brand themselves, corruption in every sphere of our national life, national insecurity, advance fee fraud, collapse of the education sector, poverty. It revealed that peace is a multi-dimensional term, which creates new environment for progressive nation building process. The rebranding project finally failed when the protagonist minister went to contest for senatorial election and his successor refused to step into her re-branding project shoes. This work called for the rise of a new government and media that would engage in ethical politics through sound leaders, priming, peace building, ethical education, etc as the roadmap to sustainable peace, security and national re-branding. The paper concluded by showing that it is only a national re-branding that is championed by the masses which can lead the citizenry to the desired goals of being a real Giant of Africa.

scholarly journals Kashubian and modern forms of media – new survival chances for endangered languages

2011 ◽  
Vol 2 (1) ◽  
pp. 109-124
Author(s):  
Nicole Dolowy-Rybińska
Keyword(s):  
Mass Media ◽  
Direct Contact ◽  
Minority Language ◽  
Modern World ◽  
Endangered Languages ◽  
Indirect Communication ◽  
Literary Language ◽  
Contemporary World ◽  
Important Means ◽  
The Media

Indirect communication channeled through various forms of media is undoubtedly dominant in the modern world. This is especially true in a situation when a minority language is no longer the most important means of communication within a given community, i.e. when most direct contact between representatives of that minority take place in the dominant language. If the use of a minority language therefore becomes impossible in direct situations, it becomes increasingly eagerly used in forms of indirect communication. Minority language can find natural niches where it can be used in the contemporary world, the most important of these being the mass media. During past 20 years the situation of Kashubian language has changed. The very interesting, complex, and not yet complete processes of standardization, codification,and propagation of a literary language have enabled the Kashubian language to establish its presence in schooling, literature, and the media. Not only has the character of the language changed thanks to these new niches of occurrence, but new cultural niches where the language is used and groups which use it have also emerged.

The “Itako” as Mass Culture

2016 ◽  
Vol 5 (1) ◽  
pp. 22-46
Author(s):  
Haruka Ōmichi
Keyword(s):  
Mass Media ◽  
Significant Role ◽  
Mass Culture ◽  
Media Coverage ◽  
Print Media ◽  
Folk Culture ◽  
The Media ◽  
The Masses

The folk shamans (minkan fusha 民間巫者) called itako イタコ, mainly active in Aomori and surrounding prefectures (Akita and Iwate), are well known nationwide thanks to mass media coverage. However, despite their increased visibility, there seems to be a gap between the itako as folk culture and the image of the “itako” as a component of the mass culture produced by the media. This article attempts to clarify the actual conditions of the itako from the 1970s to 1980s, especially focusing on the influence of the occult boom, by analyzing the discourse in print media. Beginning in the 1970s, the occult boom in Japan rediscovered the religiosity of the itako as the occult the masses wanted. As a result, the itako changed from being culturally other to part of “our” mysterious knowledge. Although this involved an attribution of value to the itako, it also meant that the religiosity of the itako was turned into an object of consumption for mass culture. This popularization of itako religiosity played a significant role in establishing the itako as a part of mass culture.

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