Manipulative techniques of the media as a tool for managing the masses

2021 ◽  
Vol 27 (2) ◽  
pp. 97-102
Author(s):  
I. Pomanova ◽  
Keyword(s):  
Mass Communication ◽  
Modern Society ◽  
Point Of View ◽  
Management Tools ◽  
Wide Range ◽  
Public Consciousness ◽  
The Media ◽  
The Individual ◽  
The Masses ◽  
Manipulative Techniques

The greatest minds of antiquity laid the foundation for the science of persuasion, that is, an ability to persuade the listener to a given point of view. The sophists were particularly successful in this. The works of the classics show how complex the process of persuasion is. To convince means to make you believe that you are right. The relevance of the study of this topic is due to the rapidly increasing influence of the media on the modern society formation and management of the masses. Taking into account a fairly large number of publications, the problem is not studied in detail, despite the fact that technologies are rapidly developing. The steady interest of researchers in this problem is determined by its significance in society. The object of the study is manipulation in management. The subject of the study is media techniques as a tool for mass management. Method of argumentation is citation of references. The objectives of the study are to characterize the manipulative techniques of the media; describe management technologies; classify manipulation tools. The purpose of the study is to scientifically substantiate the effectiveness of using manipulative media technologies as a management tools and to consider the practical implementation’s forms of this phenomenon. The research methodology is based on the principle of objectivity, universal connection and development. Research methods. The research was based on traditional general scientific methods; methods of induction, deduction, and interpretation have been actively used. Conclusion. Manipulation appears as a socio-psychological phenomenon aimed at a person. At the same time, the tools of manipulation are ideas, forms, techniques, and methods. Manipulative influence in the framework of mass communication takes the form of commercial and political propaganda. The media sets the tone in public discussions and disputes. The influence of mass media on the modern society functioning is rapidly increasing. Manipulative technologies used to influence public consciousness are very diverse. They provide a great variety of opportunities for the formation and strengthening of values, attitudes, and behaviors. For the purposes of communicative influence, the media actively use traditional technologies and create new ones that allow opening up great opportunities for manipulation. This phenomenon is the object of the scientists’ close attention. It is concluded that the media use a wide range of manipulative technologies: both traditional and innovative. They allow you to influence both the individual and the society as a whole in order to control the public consciousness and introduction of specified behaviors into it. The development of manipulative media techniques allows the authorities to introduce the necessary attitudes to the masses

Creativity from perspective of axiology

2021 ◽  
Vol 92 (2) ◽  
pp. 10-20
Author(s):  
A. V Kiriakova ◽  
◽  
V.V. Moroz ◽  
Keyword(s):  
Evolutionary Process ◽  
Value Orientations ◽  
Point Of View ◽  
Modern World ◽  
Collective Creativity ◽  
The Social ◽  
Wide Range ◽  
Interdisciplinary Knowledge ◽  
Main Components ◽  
The Individual

Interest in creativity as a subject of research has been growing exponentially since the second half of the 20th century in all areas of human history. A wide range of both domestic and foreign studies allows authors to assert that creativity is a personality trait, inherent to one degree or another. Whereas the development of such trait becomes an urgent necessity in the new reality. The entire evolutionary process of the social development illustrates its dependence on personal and collective creativity. The aim of this research is to study the phenomenon of creativity through the perspective of axiology, i.e. the science of values. Axiology allows us to consider the realities of the modern world from the perspective of not only external factors, circumstances and situations, but also of deep value foundations. Creativity has been studied quite deeply from the point of view of psychology: the special characteristics of a creative person, stages of the creative process, the relationship between creative and critical thinking, creativity and intelligence. Some psychologists emphasize motivation, creative skills, interdisciplinary knowledge, and the creative environment as the main components that contribute to the development of creativity. The authors of the article argue that values and value orientations towards cognition, creativity, self-realization and self-expression are the drivers of creativity. In a broad sense, values as a matrix of culture determine the attitude of society to creativity, to the development of creativity of the individual and the creative class, and to how economically successful a given society will be. Since innovation and entrepreneurship are embodied creativity. Thus, the study of creativity from the perspective of axiology combines the need for a deep study of this phenomenon and the subjective significance of creativity in the context of new realities

Constant de Rebecque, Henri-Benjamin (1767–1830)

2018 ◽  
Author(s):  
Dennis Wood
Keyword(s):  
Modern Society ◽  
Political Activity ◽  
British Government ◽  
French Enlightenment ◽  
The Usa ◽  
Benjamin Constant ◽  
The Individual ◽  
The Right ◽  
The Masses ◽  
Totalitarian Regimes

Benjamin Constant combined the activities of a religious historian, autobiographer and novelist with a career as a political theorist and politician. Constant’s intellectual outlook was shaped by French Enlightenment thought and two years spent at Edinburgh University in 1783–5 added experience of observing the British government and constitution at work. Through all of Constant’s writings runs a consistent theme: the necessity of safeguarding the freedom of the individual in modern society. At the end of his life he summed up his liberalism thus: ‘Freedom in all things, in religion, philosophy, literature, industry and politics. And by freedom I mean the triumph of the individual both over an authority that would wish to govern by despotic means and over the masses who would claim the right to make a minority subservient to a majority’ (1957: 835). Constant’s political activity and his writings, which some consider prophetic of the growth of modern totalitarian regimes, have been influential in the development of liberal thought in Europe and the USA.

Media Selection from the Teacher's Point of View

2011 ◽  
pp. 286-301 ◽  
Author(s):  
Donatella Persico
Keyword(s):  
Point Of View ◽  
Limited Resources ◽  
Media Choice ◽  
Media Selection ◽  
Educational Setting ◽  
Educational Strategies ◽  
Individual Teacher ◽  
New Development ◽  
The Media ◽  
The Individual

Teachers, trainers, and educational designers often face the problem of choosing the most suitable media for achieving their educational purposes. To solve this problem, they need to take into account both the variables at play in the educational setting and the characteristics and potentialities of the media available. This chapter discusses the criteria for media choice, with particular attention to the point of view of the individual teacher who makes decisions on the basis of the educational strategies he or she deems most appropriate and, given that schools usually have limited resources, must favor techniques for material retrieval and reuse rather than new development.

scholarly journals Formation sites of Population III star formation: The effects of different levels of rotation and turbulence on the fragmentation behaviour of primordial gas

2020 ◽  
Vol 494 (2) ◽  
pp. 1871-1893 ◽  
Author(s):  
Katharina M J Wollenberg ◽  
Simon C O Glover ◽  
Paul C Clark ◽  
Ralf S Klessen
Keyword(s):  
Star Formation ◽  
Initial Conditions ◽  
Turbulent Energy ◽  
Star Forming ◽  
Wide Range ◽  
Population Iii Stars ◽  
The Individual ◽  
The Masses ◽  
Different Levels ◽  
Population Iii

ABSTRACT We use the moving-mesh code arepo to investigate the effects of different levels of rotation and turbulence on the fragmentation of primordial gas and the formation of Population III stars. We consider nine different combinations of turbulence and rotation and carry out five different realizations of each setup, yielding one of the largest sets of simulations of Population III star formation ever performed. We find that fragmentation in Population III star-forming systems is a highly chaotic process and show that the outcomes of individual realizations of the same initial conditions often vary significantly. However, some general trends are apparent. Increasing the turbulent energy promotes fragmentation, while increasing the rotational energy inhibits fragmentation. Within the ∼1000 yr period that we simulate, runs including turbulence yield flat protostellar mass functions while purely rotational runs show a more top-heavy distribution. The masses of the individual protostars are distributed over a wide range from a few $10^{-3} \, {\rm M_{\odot }}$ to several tens of M⊙. The total mass growth rate of the stellar systems remains high throughout the simulations and depends only weakly on the degree of rotation and turbulence. Mergers between protostars are common, but predictions of the merger fraction are highly sensitive to the criterion used to decide whether two protostars should merge. Previous studies of Population III star formation have often considered only one realization per set of initial conditions. However, our results demonstrate that robust trends can only be reliably identified by considering averages over a larger sample of runs.

Health informatics: information and communication

2002 ◽  
Vol 8 (3) ◽  
pp. 165-171 ◽  
Author(s):  
Alex Lewis
Keyword(s):  
Interpersonal Communication ◽  
Communication Technology ◽  
Information Exchange ◽  
Health Informatics ◽  
Mass Communication ◽  
Family Background ◽  
Past History ◽  
Wide Range ◽  
Information And Communication ◽  
The Individual

In health care, the word ‘communication’ covers a wide range of interactions, including interpersonal communication, communication technology, medical education, health policy and mass communication. It takes many forms, from a brief informal talk between colleagues to formalised written documents between professionals. The essence of this verbal and written communication is the sharing of information. To make our information exchange more useful and to give it more meaning, the information communicated needs an appropriate framework. For example, the meaning of the diagnosis ‘schizophrenia’ is greatly enhanced by knowledge of the individual patient within the context (the framework) of his or her past history and family background.

scholarly journals From Mediation to Mediatisation: the Migration Issue

Monitor ISH ◽  
2017 ◽  
Vol 19 (1) ◽  
pp. 75-94
Author(s):  
Karmen Medica
Keyword(s):  
Social Relations ◽  
Social Power ◽  
Modern Society ◽  
Social Changes ◽  
Collective Identities ◽  
The Public ◽  
Migrant Communities ◽  
The Social ◽  
Wide Range ◽  
The Media

The interaction between media and migrants is an integral part of the everyday social context at all levels of modern society, institutional and non-institutional alike. Such dynamism promotes a wide range of social changes and processes. These processes have recently come to be marked by a transition from mediation to mediatisation. While mediation is simply a transfer or transmission of communication by the media, mediatisation involves the active impact of the media on communication in the social and cultural contexts within which this impact can be understood and interpreted. Mediatisation refers to the broader (meta)changes of the media and forms of communication, which in turn cause changes in daily life and in personal and collective identities, as well as in social relations and in society as a whole. Mediatisation is increasingly changing the relationship between the media and society. In the context of the EU, the reporting on migrants tends to be depersonalised. This encourages generalisation, which in its turn reinforces stereotypes and fails to convey a realistic picture of the situation. Another problem identified is the lack of distinctly profiled individuals who could function as representatives of the migrant communities. Moreover, both media and journalists often neglect information coming from direct immigrant sources. The result of this vicious circle is confirmed by the general opinion that migrants typically appear only in cases diverging from the standard, with a strong emphasis on sensational presentation. The integration of migrant communities largely depends on how much they are recognised, identified and found attractive at least by a part of the public. Changes in the form and means of communication further change the forms of grouping and forms of social power. The changes in dealing with migrant issues become evident at three levels: in the media, in politics, and in everyday life.

scholarly journals Towards A Supranational Media Theory

2018 ◽  
Vol 9 (34) ◽  
pp. 119-139
Author(s):  
Fatih ARTUN ◽  
Sevki ISIKLI
Keyword(s):  
New Media ◽  
Mass Communication ◽  
Communication Systems ◽  
Data Transfer ◽  
New Order ◽  
Social Experiment ◽  
Satellite Systems ◽  
Media Companies ◽  
Wide Range ◽  
The Media

Satellite systems and the Internet have created a significant alternative that undermines the traditional reporting approach and triggered the search for a new order in mass communication. Instant and interactive data transfer systems have transformed local users into global readers and reporters encouraging a trend of democratization relative to freedom of thought and expression. Content providers and distributors in the traditional news industry which is televisions, magazines, radios, newspapers, online platforms, have a wide range of freedom to reach people. Consumers who use interactive mass communication systems have opportunities to interact with the content that is produced in many different centers. However, in the presence of the media defined as a mechanism that manufactures the consent of people for certain ideas, no matter if they are traditional or novel, people sometimes take the position of a buyer or an activist who takes action for a project and sometimes a part of a group of insusceptible people. People think their consent is their freewill without noticing that it is just a product. They feel a sense of gratitude to the ruling elites without noticing that they are the subjects of a social experiment and under the hypnotic influence of the media. Even though the world societies are getting the same content using the same communication technologies thanks to supranational media companies. Particularly because of content created to convey a message, social differences become more explicit and radical rather than the values in common. That’s why conflicts are incited. At the heart of the majority of new media organization debates, the existence of this problematic information lies. This article, which has been prepared with an analytical approach based on a literature review, discusses the theoretical conditions and the possibility of a new supranational media structure that world citizens need as a source of information. The philosophical basis of the supranational media ideal in question is at the heart of cosmopolitan individuals and eternal peace ideals of The Universal Declaration of Human Rights. The present media are unable to produce content that doesn’t try to convey a message as it positions individuals as “consumers or user” rather than “people”. Here, supranational media depicting theoretical conditions doesn’t seek profit. It introduces individuals and cultures with their diverse social layers in the consciousness of being a cosmopolitan. Supranational media’s output is based on notions like science, rights and freedoms, the earth, coexistence, and "humanity”.

scholarly journals THE IMAGE OF A FEMALE HEROINE OF THE WITHIN THE FRAMEWORK OF IDEOLOGY: ON THE EXAMPLE OF THE MOVIE «THE SNIPERS» BY B.SHAMSHIEV

2020 ◽  
pp. 580-587
Author(s):  
N.M. Stanaliev
Keyword(s):  
Soviet Union ◽  
Modern Society ◽  
Female Hero ◽  
The Soviet Union ◽  
Soviet Cinema ◽  
History Of ◽  
The Media ◽  
The Masses ◽  
Communication Methods ◽  
Ideological Construction

Modern social science pays more attention to the study of social consciousness, forms and means of communication, methods of self-identification of human communities. A sufficient number of studies can be found on the influence of information on mass consciousness. In this regard, some thoughts and research have arisen about how a certain ideology can penetrate the consciousness of people through the media. This interest of scientists is largely related to various sources (text, visual, etc.) of information in modern society, which is accessible to the masses. This work focuses on the forms of representation of ideology aimed at the masses. Within the framework of the work, a brief history of Soviet cinema, cinema as a means of building the ideology of the Soviet era, and a review of literature in the context of this topic were presented. In order to identify the forms of transmission of ideology, the Van Dyck method of ideological discourse is used. An example of the study is the film " Snipers” by Bolotbek Shamshiev, a film based on the exploits of Aliya Moldagulova during the Great Patriotic War. Using this method of analysis, the film examined the forms of ideological construction through ideological discourses. Soviet sniper Aliya Moldagulova, who was awarded the title Hero of the Soviet Union, presented as a female hero in the 1985 film "Snipers", is considered an ideological icon. The transformation of Moldagulova into an icon was carried out within the framework of socialist ideology in the form of militarism, equality of men and women, courage, etc.

scholarly journals Media culture in modern society

2020 ◽  
pp. 61-67
Author(s):  
Samir Ljajić
Keyword(s):  
New Media ◽  
Social Life ◽  
Modern Society ◽  
Media Culture ◽  
Complex Spectrum ◽  
Social Significance ◽  
Global Culture ◽  
Wide Range ◽  
Television Film ◽  
The Media

The importance of media culture in contemporary society is extremely large because it shapes a modern man life, the creation of political attitudes and social behavior of individuals. The products of media culture, paintings, sounds and performances are increasingly organizing free time of a contemporary man, shaping his thinking and identity. Based on the content of radio, television, film, and new media technologies, a person creates an image of himself, his own potentials, values, success, as well as his own affiliation, a certain class, race, nationality, and thus media culture has a remarkable social significance. A number of relevant authors state that media culture shapes people's perceptions of the world, the value system, morality, good and evil. Worldwide, the contents of the media culture today constitute a general culture and are seen as the basis for new forms of global culture. A complex spectrum of actions that make media, primarily radio television, film, and media of modern technologies, creates the need for a more precise definition of the term media culture, bearing in mind its breadth and complexity. In this context, the main goal of this paper is to define the concept of media culture, in order to better understand all aspects, as well as the complexity of the whole that this term implies. Media culture is determined by the terms which provide an insight into a better understanding of this term, and in this paper they are given considerable attention. D. Kelner in the Media Culture section points to the following important determinants: a wide range of media resources that form an integral part of the media culture; performances created by the combination of picture and sound; creation of features and symbols of contemporary social life; media culture as a high technology culture (techno-culture); the relation between media culture and society; theory of media and cultures.

scholarly journals Application of innovative technology "Media Synergy" in the process of training specialists at the technical university in the conditions of digitalization of education

2020 ◽  
Vol 210 ◽  
pp. 18012
Author(s):  
Tatiana Vlasova ◽  
Evgenia Krasnova
Keyword(s):  
Professional Education ◽  
Modern Society ◽  
Educational Technologies ◽  
Innovative Technology ◽  
Media Space ◽  
The World ◽  
The Media ◽  
Technical University ◽  
Ethical Component ◽  
Manipulative Techniques

The article is devoted to the innovative technology of upbringing students "Media synergy", which was used for four years of training teachers at the technical University in a prolonged experiment. Special attention is paid to the analysis of educational technologies that are used in higher foreign and domestic professional education, including information, health-saving, subject, media, upbringing, in the conditions of digitalization of all spheres of life in modern society. The article substantiates a set of conceptual ideas that allowed us to determine the criteria of the spiritual and ethical component of the existential period of students. Models of the "Media synergy" technology were developed; the results of the application of innovative technology were summarized, which allowed to realize the main goal in the professional education of teachers – to overcome the pseudo-virtual picture of the world in the minds of students through synergetic relationships between equal partners and through interaction based on anti-manipulative techniques in the media space.

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