scholarly journals Kashubian and modern forms of media – new survival chances for endangered languages

2011 ◽  
Vol 2 (1) ◽  
pp. 109-124
Author(s):  
Nicole Dolowy-Rybińska
Keyword(s):  
Mass Media ◽  
Direct Contact ◽  
Minority Language ◽  
Modern World ◽  
Endangered Languages ◽  
Indirect Communication ◽  
Literary Language ◽  
Contemporary World ◽  
Important Means ◽  
The Media

Indirect communication channeled through various forms of media is undoubtedly dominant in the modern world. This is especially true in a situation when a minority language is no longer the most important means of communication within a given community, i.e. when most direct contact between representatives of that minority take place in the dominant language. If the use of a minority language therefore becomes impossible in direct situations, it becomes increasingly eagerly used in forms of indirect communication. Minority language can find natural niches where it can be used in the contemporary world, the most important of these being the mass media. During past 20 years the situation of Kashubian language has changed. The very interesting, complex, and not yet complete processes of standardization, codification,and propagation of a literary language have enabled the Kashubian language to establish its presence in schooling, literature, and the media. Not only has the character of the language changed thanks to these new niches of occurrence, but new cultural niches where the language is used and groups which use it have also emerged.

scholarly journals The specifics of the vlog audience and its influence on the process of retial communication

2021 ◽  
Vol 8 (3) ◽  
pp. 261-272
Author(s):  
Elena V. Medvedeva ◽  
Keyword(s):  
Mass Media ◽  
Target Audience ◽  
Modern World ◽  
Interactive Communication ◽  
Media Space ◽  
Final Design ◽  
Communication Activity ◽  
The Media ◽  
Advertising Communication ◽  
Distinguishing Features

The demand for vlogs (video blogs) in the modern world stipulates the relevance of this work: having turned into a full-fledged media space, vlogs are steadily beginning to win back the position of leading mass media from television. The article studies the audience of vlogs as the most important factor which determines the model of communication of a vlogger and the final design of the media product as a whole and its issues in particular. The sources for the research are popular vlogs of the Runet which make it possible to trace distinguishing features of the vlog audience in comparison with the TV audience and to point out its similarities with the target audience in advertising communication. The retail communication act itself, which is initiated by a vlogger, demonstrates the similarity with the AIDMA model. As a result of the conducted analysis the author is able to make several conclusions: 1) about specific featuresof the audience of the vlog; 2) about the influence of the factor of the addressee on the vloggers’ work; 3) about different means of influence used by a vlogger to retain the audience’s attention and involve the audience in post-communication activity; 4) about the singularity of retail communication in vlogs. The active position of the addressee of communication in the virtual media space, the opportunity and the necessity of interactive communication for vlog promotion induce vloggers to constantly resolve the objectives of attracting and retaining the attention of subscribers, audience augmentation, and elaboration of topics for postcommunication activity of the audience. The vlog format, which is aimed at the creation and dissemination of media texts with complicated semiotics, enables and forces a vlogger to apply the widest range of verbal and nonverbal means of communication.

scholarly journals COVID-19 AS A LINGUISTIC PHENOMENON (BASED ON ENGLISH MASS-MEDIA TEXTS)

2020 ◽  
pp. 51-58
Author(s):  
Вероника Викторовна Катермина ◽  
Екатерина Андреевна Яченко
Keyword(s):  
Mass Media ◽  
Language Development ◽  
Social Institutions ◽  
Modern World ◽  
Public Consciousness ◽  
The Media ◽  
Lexical Composition ◽  
The Masses ◽  
Social Upheaval ◽  
Linguistic Phenomenon

Статья посвящена изучению COVID-19 как лингвистического явления на материале журнала “The Economist” за март-май 2020 года. В статье отмечается, что в современном мире, характеризующемся переломными моментами цивилизационного плана, особое значение приобретает изучение основ формирования общества, роли информационных технологий и новых дискурсивных практик социального взаимодействия. Начало 2020 года ознаменовалось эпидемией коронавируса, перешедшей в пандемию. Повсеместное распространение заболевания отразилось не только на функционировании медицины и других социальных институтов, но и на лексическом составе многих языков, в частности английского. В статье анализируется структурный и семантический план лексемы «COVID-19». Данная лексема и ее синонимы вводятся в дискурс средств массовой информации, что позволяет рассмотреть их в дискурсивном контексте, выражающем изменения общественного сознания в период пандемии. В статье подчеркивается, что в периоды социальной стабильности процессы языкового развития протекают размеренно и постепенно, а языковые изменения затрагивают отдельные участки системы. В пору социальных потрясений процессы языкового развития ускоряются, создается впечатление хаоса и нестабильности. В соответствии с особенностями ситуации в обществе изменяются психологические установки масс, их языковой вкус и чувство языка. Комплексный лингвистический анализ материала позволил установить, что лексема «COVID-19» в английском массмедийном дискурсе приобретает дополнительные коннотации и служит для формирования информационной картины мира, отражающей национально-культурные особенности мировосприятия и систему ценностных отношений. The article is devoted to the study of COVID-19 as a linguistic phenomenon on the material of The Economist (March-May 2020). The article notes that in the modern world, characterized by critical moments of the civilization plan, the study of the foundations of the formation of society, the role of information technology and new discursive practices of social interaction is of particular importance. The beginning of 2020 was marked by the coronavirus epidemic, which turned into a pandemic. The wide spread of the disease affected not only the functioning of medicine and other social institutions, but also the lexical composition of many languages, in particular English. The article analyzes the structural and semantic plans of the COVID-19 token. This token and its synonyms are introduced into the discourse of the media, which allows us to consider them in the discursive context expressing changes in public consciousness during the pandemic. The article emphasizes that during periods of social stability, the processes of language development proceed gradually, and language changes affect individual parts of the system. At a time of social upheaval, the processes of language development are accelerating, an impression of chaos and instability is created. In accordance with the peculiarities of the situation in society, the psychological attitudes of the masses, their linguistic taste and flair of the language are changing.A comprehensive linguistic analysis of the research material made it possible to establish that the lexeme COVID-19 in the English mass media discourse acquires additional connotations and serves to form an informational picture of the world that reflects the national-cultural characteristics of worldview and the system of axiological relations.

scholarly journals Verbal and linguocultural content of a text

2021 ◽  
pp. 18-32
Author(s):  
Myroslava Mamych ◽  
Keyword(s):  
Mass Media ◽  
Structural Level ◽  
Literary Language ◽  
Human Needs ◽  
A Value ◽  
Media Space ◽  
The World ◽  
Verbal Content ◽  
The Media ◽  
The Mass Media

This article gives a detailed account of one of the topical issues of modern integrative linguistic stylistics, i.e., substantiation of the content of the latest concepts that are formed within the interrelated disciplines. Attention is specifically paid to the terms media stylistics, verbal and linguocultural content of the media. The author elaborates on the concept of linguocultural content of the media text interpreting it as linguistic and aesthetic signs of culture, components of linguistic and informational pictures of the world, i.e., a value-content meaning of the mass media which unfolds and concretizes the general and nationally marked concepts, and as a regular manifestation of the language norm. The data of the magazine A Woman shows that the verbal content is a significant, specific segment of the functioning of the modern Ukrainian literary language in the media space. It reflects the universal stratification of the language of national professional, social, every day, and artistic culture, the synergy of its mediatopes and media genres, broadcasts a hierarchy of social (socio-political, gender), psychological and economic stereotypes, and human needs. They are all united by the Ukrainian-centric linguocultural platform which consists of both value-semantic signs of culture and structural-level units of the literary-linguistic continuum. In terms of media stylistics, the language of Ukrainian-language media is analyzed in two complementary perspectives: 1) via metaphorical-associative field structures with specific core nominations; 2) via the principles of realization of the media structural-level norm in the mass media. Keywords: media stylistics, verbal content, linguocultural indicator of value, metaphorical-associative field, language norm, sign of culture.

MODERN PROCESSES OF GLOBALIZATION IN THE ASPECT OF MASS INFORMATION IMPACT

2020 ◽  
Vol 2 (4) ◽  
pp. 12-17
Author(s):  
T. V. NAUMENKO ◽  
Keyword(s):  
Mass Media ◽  
Social Processes ◽  
Social Adaptation ◽  
High Quality ◽  
Amount Of Information ◽  
Mass Consciousness ◽  
Important Means ◽  
The Media ◽  
The Masses ◽  
Mass Information

The concept of mass media has nothing to do with the masses or the amount of information being circu-lated. Mass information is information that circulates at the level of mass consciousness of society, which is a practical consciousness as opposed to a specialized consciousness. She is not only an important means of social adaptation to a mass audience in the environment of existence, but also a major catalyst of the global-ization processes, because the media contributes to the formation of such properties of the mass conscious-ness, as the versatility needed for high-quality formation and functioning of global social processes.

scholarly journals BASIS OF MASS MEDIA

2013 ◽  
Vol 1 (1) ◽  
pp. 132-135
Author(s):  
S. Abdurahmonova
Keyword(s):  
Mass Media ◽  
Modern World ◽  
The Media

The problem of raising the professional level of journalists are represented in the article. The need for analytical programs in the media are mainly stressed by the author. The specific areas of the media in the modern world are identified in the article.

scholarly journals MASS-MEDIA AS A SOURCE OF NEW PHRASEOLOGY IN MODERN UKRAINIAN LITERARY LANGUAGE

2017 ◽  
Vol 34 ◽  
pp. 29-38
Author(s):  
DMYTRO SYZONOV
Keyword(s):  
Mass Media ◽  
Comprehensive Analysis ◽  
Literary Language ◽  
Linguistic Imperialism ◽  
The Media ◽  
The Mass Media ◽  
New Phenomena

The article is focused on the role of mass media in updating of modern Ukrainian language. Mass media of various types – printed, digital and advertising - have become the basis of the research. The author presents a comprehensive analysis of extra- and intralingual characteristics which influence on the phraseological systems' update. The following issues have been considered in the article: linguistic imperialism, theory of linguistic economy, world globalization processes, rise of new platforms which influence on innovative processes. Based on the collected material, the author suggests a classification of new phraseological units depending on frequency of their usage in the media. It has been proved that creation of new phraseological units in the mass media is connected with their key functions, namely to inform the recipient and influence on him, name and construe new phenomena and create a verbalized image by different stylistic tools.

Orientalist Discourse in Communication and Media

2021 ◽  
pp. 904-919
Author(s):  
Nihal Toros Ntapiapis ◽  
Ezgi Kunacaf
Keyword(s):  
Mass Media ◽  
The Other ◽  
Visual Images ◽  
Modern World ◽  
Human History ◽  
The West ◽  
The World ◽  
The Media ◽  
East And West ◽  
Media And Communication

Today's people fall into the advertising network more and more every day with the developing technology. The modern world is exposed to many written and visual images in this area. All these images contain a whole of meanings. Advertising, which is one of the concepts that affects and transforms society, is also a collection of messages. While conveying his messages, the facts that create and transform society, cultures, and identities, and creation processes occur in this context. The created advertisements, the concepts of self, and the “other,” East and West, have existed since the formation of human history and have been influenced from time to time, and the Orientalist, re-orientalist perspective has shown itself in the advertisements. The underdevelopment of the East is a discourse aimed at religion, language, and races. The West spreads its Orientalist discourse to the world through mass media. This research investigates the orientalism effects in media and communication regarding how the media and communication field is affected by Orientalism.

The problem of mass media participation in "information wars" in the context of diplomatic work

2020 ◽  
pp. 37-41
Author(s):  
Y. V. Agafonova
Keyword(s):  
Mass Media ◽  
International Relations ◽  
Modern World ◽  
Global Information ◽  
Political Processes ◽  
Cross Border ◽  
Political Reality ◽  
The Media ◽  
Current Stage

The current stage in the development of international relations is characterized by an increase of the role of non-state actors, which, among other things, include the media. In diplomatic work, it must be borne in mind that the mass media, despite the lack of an independent status in world political processes, nevertheless make a serious contribution to the implementation of the foreign policy tasks of any countries and even form a political reality. Mass media create a global information space as a cross-border, interactive and rapidly updated environment. As a result, borders, barriers, bureaucratic restrictions, differences in languages, and other factors that had a certain impact on international relations are seriously losing their weight in modern world political processes.

scholarly journals Strategies for the public communication of eclipses

2012 ◽  
Vol 10 (H16) ◽  
pp. 637-637
Author(s):  
P. S. Bretones
Keyword(s):  
Mass Media ◽  
Direct Contact ◽  
Sao Paulo ◽  
The State ◽  
Public Communication ◽  
The Internet ◽  
The Public ◽  
The Press ◽  
The Media ◽  
The Impact

Eclipses are among the celestial events that draw the attention of the public. This paper discusses strategies for using eclipses as public communication opportunities in the media. It discusses the impact of articles written by the author and analysis of published material for 25 observed eclipses over the last 30 years by mass media in the state of São Paulo, Brazil. On each occasion, a standard article was posted on the Internet and sent to newspapers, radio and TV with information, such as: date, time and local circumstances; type of the eclipse; area of visibility; explanation; diagram of the phenomenon, and the Moon's path through Earth's shadow; eclipses in history; techniques of observation; getting photographs; place and event for public observation. Over the years, direct contact was maintained with the media and jounralists by the press offices of the institutions.

scholarly journals THE ROLE OF MASS MEDIA IN FORMING THE RELIGIOUS IDENTITY OF CONTEMPORARY STUDENT YOUTH

2020 ◽  
Vol 4 (4) ◽  
pp. 400-411
Author(s):  
T.A. Vlasova ◽  
P.M. Chikurova
Keyword(s):  
Mass Media ◽  
Social Constructionism ◽  
Religious Identity ◽  
Online Survey ◽  
Religious Conversion ◽  
Modern World ◽  
The Internet ◽  
Final Decision ◽  
The Media

The article reveals the role of mass media in the process of forming the religious identity of modern student youth. The phenomenon of religious self-determination becomes particularly relevant as a process of religious change, which is influenced by factors whose number cannot but change in the modern world. Theoretically significant for this article are the works of Peter Berger, who develops social constructionism in sociology and considers the role and place of religion in modern secularized society. The work also used the theory of mediatization developed by S. Hjarvard and M. Levheim. The empirical basis is the results of qualitative and quantitative research. Using the results of interviews with UdSU students, it was possible to determine the features of practical student religiousness, as well as students' attitude towards the media. Using the results of an online survey of UdSU students, the relationship to religion and religious figures was analyzed depending on what news the student meets. In addition, the main indicators of religiosity were identified, as well as the sources of news about religion. Religious identity is formed primarily in the family. Students mostly go through the process of converting to religion in early childhood. The process of religious conversion is manifested in different ways - baptism, attendance of religious Sunday schools, discussions about religion, and imitation of family members. During student years, students question their religiosity. As active users of electronic technology, students encounter news about religion in the media (mainly on television and on the Internet). However, if they need information related to religion, students tend to turn primarily to religious officials with whom they know, religious relatives, friends who seem to be authority on the subject, and the Internet. The final decision, however, is made by the student.

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