scholarly journals STUDY OF PRAGMATIC ASPECTS OF ANGLICISMS IN ITALIAN MEDIA TEXTS

Author(s):  
Алла Германовна Соколова

Статья рассматривает изучение англицизмов в современных итальянских медиатекстах, а также их характеристики и прагматический потенциал. Актуальность исследования заключается в проведении когнитивного анализа семантики и прагматики англицизмов и установлении когнитивных и прагматических правил их использования в сообщениях средств массовой информации. Автор изучал архивы трех основных национальных итальянских широкоформатных газет и электронные корпусы английского и итальянского языков, применяя описательный метод, а также сравнительный и стилистический анализ, контекстуальный и прагматический анализ. На основании проведенных исследований был сделан вывод о том, что журналисты используют заимствования для введения новых денотативных значений и для возбуждения определенных эмоций и чувств у потенциальных читателей. Современные итальянские медиатексты передают личное сообщение автора, в котором коннотация и денотат заимствованного термина отличны от коннотации и денотата, принятых в языке-доноре. Основной причиной заимствований в итальянской прессе является тенденция заполнить имеющиеся лакуны иностранными понятиями и тегами. Автор пришел к заключению, что подавляющая часть заимствований относится к сфере политики, экономики, труда, коммерции, информационных технологий, моды, индустрии развлечений, музыки и спорта. This article considers the study of Anglicisms in contemporary Italian media texts as well as their characteristics and pragmatic potential. The relevance of the research lies in the implementation of cognitive analysis of semantics and pragmatics of Anglicisms and identifying cognitive and pragmatic rules of their use in modern Italian media reports. Having applied descriptive method, comparative and stylistic analyses, contextual and pragmatic analyses, the author attempted to research the archives of three national broadsheet newspapers and web-based English and Italian corpora. Journalists use borrowings for introducing new denotative meanings and evoking certain emotions and feelings of the potential readership. Contemporary Italian media text transmits a personal message of an author that is distinguished from the proper connotation and denotation of a term used in a source language. The principal motives for borrowings’ use in the Italian press comprise the tendency to fill the gaps with foreign labels and tags. It was concluded that the majority of the borrowings are attributed to the sphere of politics, economy, labour and commerce, information technologies, fashion, entertainment, music, and sport.

DEIKSIS ◽  
2021 ◽  
Vol 13 (1) ◽  
pp. 47
Author(s):  
Jaja Fatmaja ◽  
Gustaman Saragih

<p>The objective of this research is to find out: semantic (denotation and connotation), pragmatic (illocutionary act: assertive/representative, directive, commisive, expressive, and declarative), and frequency of occurrence of the semantic and pragmatic aspects. The research object of this study is utterances containing semantic and pragmatic aspects. The data were collected from Jacinda Ardern’s speech on Tuesday, 19 March 2019. The speech was delivered in front of the Parliament after the Christchurch mosque terror attack. The technique used is the noting technique, separating technique, and transferring technique in collecting the data. This research is aimed to analyze the semantic and pragmatic aspects of Jacinda Ardern’s speech. The method used in this research is the qualitative descriptive method that aims to analyze the semantic and pragmatic aspects of Jacinda Ardern’s speech. The research findings as follows: the writer focuses on two aspects of semantic, namely denotation and connotation, and in pragmatic aspects, the writer focuses on the illocutionary act, which is assertive/representative, directive, commisive, expressive, and declarative.  After the writer analyzed the data, the result is 1. Semantic aspects: a. denotation (76%), b. connotation (24%). The bigger presentations are denotation because each sentence mostly has literal or primary meaning. 2. Pragmatic aspects (illocutionary): a. assertive (46%), b. directive (12%), c. commisive (17%), d. expressive (8%) and e. declarative (17%). The bigger presentations are assertive speech acts because the speaker is representing reality.</p>


2020 ◽  
Author(s):  
Emily G Lattie ◽  
Michael Bass ◽  
Sofia F Garcia ◽  
Siobhan M Phillips ◽  
Patricia I Moreno ◽  
...  

BACKGROUND Unmanaged cancer symptoms and treatment-related side effects can compromise long-term clinical outcomes and health-related quality of life. Health information technologies such as web-based platforms offer the possibility to supplement existing care and optimize symptom management. OBJECTIVE This paper describes the development and usability of a web-based symptom management platform for cancer patients and survivors that will be implemented within a large health system. METHODS A web-based symptom management platform was designed and evaluated via one-on-one usability testing sessions. The System Usability Scale (SUS), After Scenario Questionnaire (ASQ), and qualitative analysis of semistructured interviews were used to assess program usability. RESULTS Ten cancer survivors and five cancer center staff members participated in usability testing sessions. The mean score on the SUS was 86.6 (SD 14.0), indicating above average usability. The mean score on the ASQ was 2.5 (SD 2.1), indicating relatively high satisfaction with the usability of the program. Qualitative analyses identified valued features of the program and recommendations for further improvements. CONCLUSIONS Cancer survivors and oncology care providers reported high levels of acceptability and usability in the initial development of a web-based symptom management platform for cancer survivors. Future work will test the effectiveness of this web-based platform.


Author(s):  
Riswan Efendi Tarigan ◽  
Kartika Sari Dewi

Currently, many company’s marketing strategies are limited only to face-to-face communication, telephone, facsimile, company portfolio, and product brochures. However, those marketing strategies are well- known to have limited impacts. Therefore, the presence of e-marketing as one of the marketing strategies would be appropriate to cover the weaknesses and to solve a number of the marketing problems. The purpose of this study is to discuss matters related to marketing, such    as, proposing a marketing plan using website, expanding marketing segment, and introducing existing  products for a chemical manufacturing company. The adopted research method is a descriptive method where the study is directly performed on the research object to acquire necessary data. The collected data are further analyzed using the Porter’s Five Force and SWOT analysis. Fi- nally, the work provides a number of recommendations for implementing e-marketing strategies to support the company business.


2017 ◽  
Vol 1 (1) ◽  
pp. 15
Author(s):  
Amru Sujud ◽  
Juanda BJ ◽  
Sandy Vrianda

a b s t r a c tThis study aims to design a new system and method of application program Al-Faraidh as a medium of learning fiqih mawaris in MAN Model Banda Aceh. This research uses qualitative descriptive method, that is by collecting data through interview with fiqih teachers and literature study. The study of jurisprudence is difficult to achieve the expected competence, mawaris calculation is also still done manually. Students tend to be less interested in learning fiqih mawaris because it is considered too difficult. Therefore it is necessary to design an application program as a learning medium that facilitates and attracts students' attention. The design of the web-based application program can process the data muwaris (person who left the heirs), data of heirs along with his position against muwaris, heirs, muwaris reports, and recapitals report on the division of inheritance. The application program is expected to be an effective solution of the problem, thus simplifying the process of calculating the inheritance, especially in the process of learning.Keywords:Applications Alfaraidh, Mawaris, Media Learning a b s t r a kPenelitian ini bertujuan merancang sebuah sistem dan metode baru berupa program aplikasi Al-Faraidh sebagai media pembelajaran fiqih mawaris di MAN Model Banda Aceh. Penelitian ini menggunakan metode deskriptif kualitatif, yaitu dengan mengumpulkan data melalui wawancara dengan Guru Fiqih dan studi pustaka. Pembelajaran fiqih mawaris sulit mencapai kompetensi yang diharapkan, perhitungan mawarisnya juga masih dilakukan secara manual. Siswa cenderung kurang tertarik mempelajari fiqih mawaris karena dianggap terlalu sulit. Oleh karena itu diperlukan sebuah rancangan program aplikasi sebagai media pembelajaran yang memudahkan dan menarik perhatian siswa. Rancangan program aplikasi yang berbasis web tersebut dapat mengolah data muwaris (orang yang meninggalkan harta waris), data ahli waris beserta kedudukannya terhadap muwaris, harta waris, laporan muwaris, dan laporan rekap hasil pembagian harta waris. Program aplikasi tersebut diharapkan dapat menjadi solusi yang efektif dari permasalahan tersebut, sehingga mempermudah proses perhitungan harta waris, khususnya dalam proses pembelajaran.Kata Kunci:Aplikasi Alfaraidh, Mawaris, Media Pembelajaran 


2004 ◽  
Vol 10 (1) ◽  
pp. 3-6
Author(s):  
Aistė Mickaityte

In the cause of world‐wide integration and on constant increase of the number of inhabitants in the cities that extend their territories, the urban development problems become a relevant issue. Sustainable urban development covers a number of activity fields ‐ sustainable planning of land handling, city renovation, sustainable buildings, rational power consumption, sustainable transport, distribution of pollution and shape of a city. The development of all the mentioned processes could be simplified by using information technologies that simplify and facilitate the work performed by specialists; improve its quality and results. Aims and principles of sustainable urban development, also the possibilities of usage of Internet medium - calculators, software, and decision support system ‐ are defined in the presented article.


2009 ◽  
pp. 750-757
Author(s):  
Wei Dai

The increased use of online services in the commercial world has produced considerable impact on traditional technologies. Traditional information technologies were developed in an era where use of Internet technologies was not widespread. They have a long history and are often based on mature and stable technologies, or practices such as user interface design, artifi- cial intelligence techniques, and so forth. In the era of e-business, business operations are often conducted in conjunction with business alliances and partners through networked activities. Internet (or Web-based) technologies are fulfilling an enabling role to meet the communication and collaboration requirements of e-business. In this article, we share our experiences in how traditional information technologies are coupled with Webbased technologies to gain much-needed leverage in offering e-business solutions. Portals, as the major communication media for Web users, offer opportunities for collaboration using multiple technologies. They also serve as mechanisms for integrating a variety of online services supported by traditional applications. In this article we will discuss the role of portals in application integration for online collaborative service delivery. Particular emphasis will be given to the marrying of the modern roles of portals in e-business with those roles where portals fulfil the traditional roles of front-end technologies. The article demonstrates its vision through a portal-based application integration solution framework associated with a typical application scenario. We demonstrate the effectiveness of using portals in application integration by employing an experimental framework implemented in the PHOENIX research project at Victoria University (http://www.staff.vu.edu. au/PHOENIX/phoenix/index1.htm).


Author(s):  
Wei Dai

The increased use of online services in the commercial world has produced considerable impact on traditional technologies. Traditional information technologies were developed in an era where use of Internet technologies was not widespread. They have a long history and are often based on mature and stable technologies, or practices such as user interface design, artificial intelligence techniques, and so forth. In the era of e-business, business operations are often conducted in conjunction with business alliances and partners through networked activities. Internet (or Web-based) technologies are fulfilling an enabling role to meet the communication and collaboration requirements of e-business. In this article, we share our experiences in how traditional information technologies are coupled with Web-based technologies to gain much-needed leverage in offering e-business solutions. Portals, as the major communication media for Web users, offer opportunities for collaboration using multiple technologies. They also serve as mechanisms for integrating a variety of online services supported by traditional applications. In this article we will discuss the role of portals in application integration for online collaborative service delivery. Particular emphasis will be given to the marrying of the modern roles of portals in e-business with those roles where portals fulfill the traditional roles of front-end technologies. The article demonstrates its vision through a portal-based application integration solution framework associated with a typical application scenario. We demonstrate the effectiveness of using portals in application integration by employing an experimental framework implemented in the PHOENIX research project at Victoria University (http://www.staff. vu.edu.au/PHOENIX/phoenix/index1.htm).


Author(s):  
Izabella Lejbkowicz

The exponential development of Information Technologies revolutionized healthcare. A significant aspect of this revolution is the access to health information in the Internet. The Internet World Stats estimates that 56.8% of the world population used the Internet in March 2019, an increase of 1,066% from 2000. According to The Pew Research Center survey of 2012 81% of Americans used the internet and 72% of them searched for health information. Even though there is a lack in more recent data on the percentage of online health information seekers, it is clear that this trend is on the rise. This chapter focuses on the characteristics of the search for online health information by patients and providers, investigates features related to the quality of health web sites, and discusses the impact of these searches on healthcare.


2009 ◽  
Vol 31 (4) ◽  
pp. 27-32 ◽  
Author(s):  
Thaddeus Guldbrandsen ◽  
Catherine Amidon

The use of new information technologies is one aspect of the broad changes in American higher education that have altered the conduct of research, publication, education, and interaction with diverse constituencies. Facing economic challenges, universities have sought more economical ways to deliver their services, new opportunities to diversify funding streams, innovative marketing opportunities to bolster their public image, and strategic collaboration to leverage resources among multiple partners.1 Within this context, web-based communication and other information technologies have uncertain implications for universities. They hold the promise of helping to solve complex problems, even as they are part of the changing environment to which university leaders and scholars aim to adapt. As anthropologists and other scholars develop new uses for information technology in their research, service, and teaching that are increasing participatory dialogue, many questions arise insofar as the technology facilitates faster, multi-directional communication and decentralizes access to knowledge and expertise.


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