Perception is Reality

2013 ◽  
pp. 195-222 ◽  
Author(s):  
Thomas D. Eatmon ◽  
Zachary A. Piso ◽  
Elyse Schmitt
Keyword(s):  
Sustainable Development ◽  
Community Development ◽  
Great Lakes ◽  
Diffusion Of Innovation ◽  
Cold Weather ◽  
Relative Advantage ◽  
Diffusion Of Innovation Theory ◽  
Climate Conditions ◽  
Explanatory Factors ◽  
The Face

Despite the cold weather climate conditions of the Great Lakes region, an increasing number of organizations are growing local food on a year round basis. The utilization of commercial aquaponics has allowed these organizations to grow both fish and produce indoors while creating new jobs and community development opportunities. Research has shown that there are significant challenges to maintaining profitable commercial aquaponics ventures in temperate climates; however, the popularity of the technology in urban agriculture seems to be increasing. In this chapter, the authors use diffusion of innovation theory to explain the adoption of this sustainable development innovation in the face of financial challenges. They find that the perception of relative advantage, compatibility, complexity, trialability, and observability may be explanatory factors in the adoption of commercial aquaponics in the face of financial challenge.

Empirical Study on Adoption of Islamic Banking System Using Quantitative Method:A Case Study of Afghanistan

10.26414/a169 ◽  
2021 ◽  
Author(s):  
Khatera Naseri ◽  
Ashurov Sharofiddin
Keyword(s):  
Diffusion Of Innovation ◽  
Banking System ◽  
Relative Advantage ◽  
Islamic Banking ◽  
Product Knowledge ◽  
Diffusion Of Innovation Theory ◽  
History Of ◽  
The Government ◽  
The Impact

Although the background of the banking system goes back as far as 1933, Islamic finance isstill new in Afghanistan. The history of the firstfull-fledged Islamic bank began asrecently as 2018 with the conversion ofBakhtarBank, a conventional bank, to the IslamicBank of Afghanistan (IBA). There have been numerousstudies done worldwide, but no empiricalstudy has examined the subject of Islamic banking adoption in the specific context of Afghanistan. Therefore, this presentstudy investigatesthe adoption ofIslamic banking in Afghanistan, using a case study of Herat province, based on Rogers’ (1983) Diffusion of Innovation Theory, to determine the impact of awareness,productknowledge,religiosity,relativeadvantage,compatibility, and complexity on the adoption of Islamic banking. A quantitative approach to the stratified convenience sampling method was used in this study. Questionnaires were distributed to 334 bank customers and the responses analyzed using SPSS v22. The multiple regression analysis finding indicated that product knowledge, relative advantage, and religiosity significantly and positively influenced the adoption of Islamic banking. It is suggested that the government and financial institutions should support Islamic banking with beneficial policies and initiatives to enhance the knowledge of the public about the significance of Islamic banking activities.

scholarly journals The Staged Competition Innovation Theory

2021 ◽  
Vol 7 (3) ◽  
pp. 201
Author(s):  
Christopher A. Jensen
Keyword(s):  
Diffusion Of Innovation ◽  
Alternative Pathway ◽  
Solution Space ◽  
Relative Advantage ◽  
Innovation Activity ◽  
Innovation Theory ◽  
Innovation Development ◽  
Diffusion Of Innovation Theory ◽  
Innovation Transfer ◽  
Innovation Mechanism

Innovation is critical to technological progress and has many theories to explain its processes. Organised competition has been shown empirically to provide an alternative pathway for innovation within an industry, increasing innovation rates and radicalness. This research introduces and develops the new staged competition innovation theory which builds on the well-understood diffusion of innovation theory and the Technology–Organisation–Environment framework to explain how decision-making and technological, organisational, and environmental characteristics of industry-based competition can drive innovation activity. The new theory comprises three principles that demonstrate how a well-designed staged competition provides: (1) a unique innovation mechanism away from parent industry constraints, (2) a unique agile environment that can increase innovation development, and (3) a return pathway for adoption back to the parent industry. Principle 2 addresses the specific competition environment criteria required to drive innovation, beginning with a co-dependency between organiser and teams in providing team confidence and a mutually beneficial outcome for both parties. Relative advantage drives teams to innovate by generating competitive pressure, while a variable solution space due to competition specific rules and competition brief clarity direct innovation efforts. Finally, competition repetition provides ongoing innovation transfer between teams within the competition and to the parent industry.

scholarly journals ANALISIS TINGKAT ADOPSI LAYANAN PERBANKAN DIGITAL MENGGUNAKAN TEORI DIFUSI INOVASI (Objek Studi: Jenius oleh Bank BTPN di Kota Bandung dan Jakarta)

2020 ◽  
Vol 4 (8) ◽  
pp. 1196-1207
Author(s):  
Athifah Nadya Akmalia ◽  
Brady Rikumahu
Keyword(s):  
Diffusion Of Innovation ◽  
Perceived Risk ◽  
Relative Advantage ◽  
Innovation Theory ◽  
Diffusion Of Innovation Theory

Teknologi yang terus mengalami perkembangan mendorong berbagai industri untuk melakukan transformasi menuju era digital, salah satu diantaranya ialah industri perbankan. Saat ini, industri perbankan di Indonesia telah menghadirkan layanan perbankan digital, salah satunya ialah Jenius oleh Bank BTPN. Penelitian ini bertujuan untuk melihat faktor-faktor apa saja yang berpengaruh dalam tingkat adopsi Jenius di Kota Bandung dan Jakarta dengan menggunakan model penelitian Diffusion of Innovation Theory. Penelitian ini menggunakan metode kuantitatif dengan teknik analisis deskriptif serta menggunakan analisis regresi linier berganda sebagai teknik analisis data. Hasil penelitian ini menunjukkan bahwa relative advantage, compatibility, dan observability memiliki pengaruh positif signifikan, kemudian complexity dan perceived risk memiliki pengaruh negatif signifikan terhadap tingkat adopsi layanan perbankan digital Jenius di Kota Bandung dan Jakarta. Sedangkan trialability tidak memiliki pengaruh positif signifikan. Dengan demikian, diharapkan hasil penelitian ini dapat bermanfaat bagi penelitian selanjutnya dan bagi Jenius agar dapat mengembangkan dan meningkatkan layanannya.  

scholarly journals How the Coronavirus Inspired Teaching the Diffusion of Innovation Theory

CommonHealth ◽  
2021 ◽  
Vol 2 (2) ◽  
pp. 40-46
Author(s):  
Deirdre Dingman ◽  
Sarah Bauerle Bass
Keyword(s):  
Public Health ◽  
Diffusion Of Innovation ◽  
Lesson Plan ◽  
Program Planning ◽  
Relative Advantage ◽  
Innovation Theory ◽  
Public Health Response ◽  
Diffusion Of Innovation Theory ◽  
Health Curriculum ◽  
Health Response

Many public health courses include content on behavior change theories, including the Diffusion of Innovation Theory (DoI). In DoI, innovations are adopted based on 5 characteristics: the innovation's relative advantage of what came before, its compatibility with a person or group's culture, the complexity of the innovation, whether the innovation can be tried before fully adopted, and whether or not the effects of adopting this innovation can be observed in others. This paper describes the application of the public health response to COVID-19 in the US as a dynamic example with which to teach DoI theory in the context of an undergraduate program planning and evaluation class. Because students were forced into an online environment when essential businesses closed in an effort to ‘flatten’ the coronavirus curve, we describe the unique way the outbreak could be used in an organic online discussion in which students could use their own current experiences to extrapolate to the DoI constructs. While not done as a formal "lesson plan", we describe the students' engagement, provide commentary of their application of DoI to the COVID-19 response, and suggest how more formal exercises could be incorporated into undergraduate public health curriculum.

Attitudes Towards Cloud Computing Adoption in Emerging Economies

2017 ◽  
Vol 7 (3) ◽  
pp. 44-58 ◽  
Author(s):  
Mohammad Alsharo
Keyword(s):  
Cloud Computing ◽  
Diffusion Of Innovation ◽  
Emerging Economies ◽  
Decision Makers ◽  
Relative Advantage ◽  
It Professionals ◽  
Structured Interviews ◽  
Diffusion Of Innovation Theory ◽  
Cloud Computing Adoption ◽  
Positive Attitudes

Cloud computing is perceived to be the trend of the future as software and hardware turn into the new utility. This study aims to investigate the attitudes of IT professionals and decision makers in emerging economies towards cloud computing. The study also investigates the opportunities and concerns which IT professionals and decision makers have regarding adopting cloud computing in their organizations. This study was carried out in Jordan and the researchers used semi-structured interviews as a research methodology. The theoretical foundation for this research is found in the Diffusion of Innovation Theory. The findings suggest that IT professionals and decision makers in Jordan have positive attitudes towards cloud computing and the adoption rate is increasing at a rapid pace. Relative advantage in terms of cost reduction is a major adoption driver, while compatibility with organizations policies and culture is a major concern. The findings also suggest that government and small to medium-sized enterprises are the major adopters and large enterprises are lagging behind.

Attitudes Towards Cloud Computing Adoption in Emerging Economies

2021 ◽  
pp. 2100-2115
Author(s):  
Mohammad Alsharo
Keyword(s):  
Cloud Computing ◽  
Diffusion Of Innovation ◽  
Emerging Economies ◽  
Decision Makers ◽  
Relative Advantage ◽  
It Professionals ◽  
Structured Interviews ◽  
Diffusion Of Innovation Theory ◽  
Cloud Computing Adoption ◽  
Positive Attitudes

Cloud computing is perceived to be the trend of the future as software and hardware turn into the new utility. This study aims to investigate the attitudes of IT professionals and decision makers in emerging economies towards cloud computing. The study also investigates the opportunities and concerns which IT professionals and decision makers have regarding adopting cloud computing in their organizations. This study was carried out in Jordan and the researchers used semi-structured interviews as a research methodology. The theoretical foundation for this research is found in the Diffusion of Innovation Theory. The findings suggest that IT professionals and decision makers in Jordan have positive attitudes towards cloud computing and the adoption rate is increasing at a rapid pace. Relative advantage in terms of cost reduction is a major adoption driver, while compatibility with organizations policies and culture is a major concern. The findings also suggest that government and small to medium-sized enterprises are the major adopters and large enterprises are lagging behind.

An Analysis of Determinants to Choose Family Takaful

2020 ◽  
pp. 642-662
Author(s):  
Imran Mehboob Shaikh ◽  
Kamaruzaman Noordin
Keyword(s):  
Diffusion Of Innovation ◽  
Diffusion Theory ◽  
Empirical Studies ◽  
Large Population ◽  
Relative Advantage ◽  
Primary Data ◽  
Diffusion Of Innovation Theory ◽  
Reference Guide ◽  
Perceived Complexity ◽  
Islamic Insurance

This chapter examines the determinants that influence the customer's adoption towards the use of family Takaful scheme by extending the diffusion of innovation (DOI) theory in the context of Pakistan. The published work allied to Takaful studies and DOI was reviewed. Total of 282 respondents who are non-users of family Takaful product were used for the purpose of primary data collection through convenience sampling. The customer's adoption towards Islamic insurance is determined not only by perceived relative advantage and perceived compatibility but also by awareness and religious belief. Perceived complexity, on the contrary, turns not to be a predictor of family Takaful adoption. Further gender, age and education level do not moderate the family Takaful adoption by the customers. This research like others have limitations in terms of sampling method used and only covers one city of Pakistan, namely, Karachi. Further studies need to be conducted in other cities as well with a large population. Diffusion of innovation theory is not used in the context of Pakistan due to scarcity in the literature on empirical studies. Therefore, the author extends the diffusion theory of innovation in the current work. Further, this chapter will be a useful reference guide for the academicians, operators of Takaful business and future researchers.

Intentions to Use Groupware

2011 ◽  
pp. 238-257 ◽  
Author(s):  
Craig Van Slyke ◽  
Hao Lou ◽  
John Day
Keyword(s):  
Support Groups ◽  
Diffusion Of Innovation ◽  
Significant Relationship ◽  
Electronic Mail ◽  
Information Technologies ◽  
Relative Advantage ◽  
Innovation Theory ◽  
Diffusion Of Innovation Theory ◽  
Lotus Domino

Information technologies that support groups of individuals have become increasingly visible. While some of these, such as electronic mail, have become almost ubiquitous in many organizations, other groupware applications have not enjoyed similar acceptance. This study uses diffusion of innovation theory to investigate factors that may influence intentions to use a specific groupware application, Lotus Domino discussion databases. Findings indicate that intentions to use Domino discussion databases are impacted by perceptions of relative advantage, complexity, compatibility and result demonstrability. There was not a significant relationship between intentions to use and perceived trialability, visibility or voluntariness. Suggestions for positively impacting important perceptions are also offered. Those interested in increasing the use of groupware technologies may find these suggestions helpful in guiding their efforts.

The Role of Favoring and Inhibiting Factors in Developing Attitude towards Mobile Application based Agricultural Extension Services

2018 ◽  
Vol 14 (4) ◽  
pp. 63-80
Author(s):  
Neena Sinha ◽  
Pranay Verma
Keyword(s):  
Diffusion Of Innovation ◽  
Perceived Risk ◽  
Structural Model ◽  
Agricultural Extension ◽  
Relative Advantage ◽  
Extension Services ◽  
Diffusion Of Innovation Theory ◽  
Northern India ◽  
Positive Direct

Mobile based applications like agricultural extension services are fast becoming an assistant to farming. The purpose of this study is to examine the factors associated with the adoption of innovation perceived by consumers of AES and those which influence attitude. Diffusion of innovation theory states relative advantage, trialabilty, compatibility, perceived risk, observability and complexity as the factors leading to adoption. The proposed structural model was tested upon users of mobile based agricultural extension services in India. The study was conducted by surveying a broad diversity of citizens in northern India. A structured questionnaire was used to collect data from 180 respondents with complete answers participating in the study. Empirical data analysis supports a positive direct relationship between relative advantage, compatibility and observability upon attitude. Marketers should use these factors to build a positive attitude of the customers.

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