Texted Environmental Campaign in China
This chapter examines how local residents were informed and rallied by the Internet and mobile phone messages for an unprecedented protest against the construction of a hazardous chemical plant in Xiamen, China, and how the municipal government responded by encouraging public participation in environmental decision making via the same communicational platforms. Using combined research methods including interviews and secondary data analysis, this research investigates the role of the Internet and cell phone message in mobilizing the general public to participate in the environmental protection movement in China. The role of Word Of Mouth (WOM) in the environmental movement is discovered for the first time. The unique mechanism of cellular telephones and the Internet in public participation involving multiple stakeholders in China’s environmental policy-making process is also discussed.